This document discusses marketing strategic planning. It outlines the three main stages of the marketing management process: planning, implementation, and evaluation. The planning stage involves setting goals and strategies. The implementation stage assigns personnel and resources to execute the plan. The evaluation stage analyzes performance against goals to inform future planning. Strategic planning maps long-term resources and opportunities and consists of defining the mission, analyzing the situation, setting objectives, and choosing strategies. Situation analysis examines past performance and future challenges. Objectives should align with overall company goals. Strategic planning also considers positioning, competitive advantages, target markets, demand forecasting, and the marketing mix.