Marketing concepts
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The document outlines 5 marketing concepts: the production concept focuses on low-cost, widely available products and is operations-oriented. The product concept emphasizes high quality, innovative features to gain customer loyalty. The selling concept and societal marketing concept both aim to deliver better value than competitors while preserving consumer and societal well-being. The marketing concept believes in a "pull strategy" using marketing to make the brand so strong that customers prefer it over competitors.
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Marketing concept
This document outlines different marketing philosophies and concepts, including the production concept, product concept, selling concept, marketing concept, customer concept, and societal marketing concept. It also discusses key marketing topics like customer relationship management, customer perceived value, demand states, customer satisfaction, and levels of customer relationships. The key ideas are that marketing has evolved from a production and product focus to being customer-centric and addressing both business and social goals. Effective marketing requires understanding customer needs and delivering superior value.
The Marketing Concept
The document discusses the evolution of marketing philosophies from the Production Concept to the Sales Concept and finally to the Marketing Concept. The Production Concept focused on efficient production to create supply, while the Sales Concept focused on promoting products regardless of customer needs. The Marketing Concept, adopted by most firms today, emphasizes understanding customer needs and satisfying them better than competitors through the marketing mix of product, place, price, and promotion.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
Marketing concept
This document discusses key marketing concepts related to managing profitable customer relationships. It defines marketing as the process of planning exchanges to satisfy goals. Several philosophies are examined, with the marketing concept focused on creating superior customer value. Customer relationship management aims to build and maintain profitable relationships through satisfaction. Tools for managing different customer levels include financial, social, and structural benefits to strengthen relationships.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Marketing management notes NUST ZIMBABWE 2014
This document provides an overview of marketing management concepts taught in a course at NUST. It introduces the lecturer and outlines topics that will be covered including the marketing mix, customer relationships, needs and satisfaction, and marketing philosophies. It also discusses rethinking the traditional 4P marketing mix model to include additional elements like people, processes, and customer value to better address current marketing challenges.
Mba i mm-1 u-1.5 marketing concepts
This document discusses different marketing concepts that guide organizational strategies. It outlines five concepts: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality and features; the selling concept, which relies on promotional activities to drive sales; the marketing concept, which determines customer needs and delivers satisfaction more effectively than competitors; and the societal marketing concept, which balances customer, societal and company interests to preserve welfare. The marketing concept is contrasted with the selling concept, with the former starting from customer needs and focusing on satisfaction versus the latter starting from factory outputs and focusing on sales volumes.
Marketing Philosophies
The core marketing philosophies are summarized here.
Though, the new millennium's philosophies miss out on this presentation...
Do further research to understand the philosophies better.
Especially, if you're really interested in becoming a top marketing guru locally, regionally, and or globally.
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Marketing concept
This document outlines different marketing philosophies and concepts, including the production concept, product concept, selling concept, marketing concept, customer concept, and societal marketing concept. It also discusses key marketing topics like customer relationship management, customer perceived value, demand states, customer satisfaction, and levels of customer relationships. The key ideas are that marketing has evolved from a production and product focus to being customer-centric and addressing both business and social goals. Effective marketing requires understanding customer needs and delivering superior value.
The Marketing Concept
The document discusses the evolution of marketing philosophies from the Production Concept to the Sales Concept and finally to the Marketing Concept. The Production Concept focused on efficient production to create supply, while the Sales Concept focused on promoting products regardless of customer needs. The Marketing Concept, adopted by most firms today, emphasizes understanding customer needs and satisfying them better than competitors through the marketing mix of product, place, price, and promotion.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
Marketing concept
This document discusses key marketing concepts related to managing profitable customer relationships. It defines marketing as the process of planning exchanges to satisfy goals. Several philosophies are examined, with the marketing concept focused on creating superior customer value. Customer relationship management aims to build and maintain profitable relationships through satisfaction. Tools for managing different customer levels include financial, social, and structural benefits to strengthen relationships.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Marketing management notes NUST ZIMBABWE 2014
This document provides an overview of marketing management concepts taught in a course at NUST. It introduces the lecturer and outlines topics that will be covered including the marketing mix, customer relationships, needs and satisfaction, and marketing philosophies. It also discusses rethinking the traditional 4P marketing mix model to include additional elements like people, processes, and customer value to better address current marketing challenges.
Mba i mm-1 u-1.5 marketing concepts
This document discusses different marketing concepts that guide organizational strategies. It outlines five concepts: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality and features; the selling concept, which relies on promotional activities to drive sales; the marketing concept, which determines customer needs and delivers satisfaction more effectively than competitors; and the societal marketing concept, which balances customer, societal and company interests to preserve welfare. The marketing concept is contrasted with the selling concept, with the former starting from customer needs and focusing on satisfaction versus the latter starting from factory outputs and focusing on sales volumes.
Marketing Philosophies
The core marketing philosophies are summarized here.
Though, the new millennium's philosophies miss out on this presentation...
Do further research to understand the philosophies better.
Especially, if you're really interested in becoming a top marketing guru locally, regionally, and or globally.
Marketing Concepts
This document provides an overview of basic marketing concepts. It defines marketing as a social process of satisfying human needs and wants through exchange and defines the core concepts of needs, wants, products, value, exchange, markets, and marketers. It also discusses the evolution of marketing management from a production to marketing orientation and different company orientation concepts including production, product, selling, marketing, and societal marketing concepts. Finally, it outlines the goals and principles of an effective marketing system.
Core concept of Marketing
The document discusses the core concepts of marketing including need, demand, products, services, value, and markets. It then examines five philosophies of marketing management: the production concept which focuses on efficiency and low costs; the product concept which emphasizes product quality; the marketing concept which analyzes customer needs; the selling concept which holds that businesses need to promote their products; and the societal concept which considers social impacts.
Marketing philosophy
Marketing philosophy considers production, sales, customer satisfaction, and the organization's goals. It focuses on understanding customer needs and wants to guide business decisions. The five major concepts of marketing philosophy are the production concept, which focuses on efficiency; the product concept, which focuses on quality and innovation; the selling concept, which emphasizes promotional efforts; the marketing concept, which is determining and satisfying customer needs better than competitors; and the societal marketing concept, which maintains customer and societal well-being.
Difference between selling concept and marketing concept
Presentation of Marketing
Differences Between
Selling Concept and Marketing Concept
Selling Concept
If customers are left to themselves, they will not make the effort to buy a company’s product.
Mere sales oriented regardless of consumer want, need and value,
Primary agenda is to earn profit through larger sales volume.
Factory or Product is the initiative point of Selling Concept.
Selling of product through persuasion or different means of selling though the product have detrimental effect,
It focuses on short term as intensive focus on pushing product to the market and clearing the market as soon as possible.
Marketing Concept
Marketing concept is the management process of identifying the need of target customer , and delivering product,
Customer oriented and fosters on customer value,
Primary agenda is to earn profit through Customer Satisfaction
The loyalty of consumer is the ultimate source of profit (focus on creating hard-core loyal customer such as Apple Inc.)
Identification of need of Target market is the initial phase,
Creates wants satisfying goods and services which the consumers will want to buy.
What is offered for sale is determined not by the seller but by the buyers.
Product is the resultant of market research
Differences Between
Selling Concept
Process of selling starts with the creation of product, and pushing it to market through aggressive selling.
Marketing Concept
Process of marketing starts with the identification of customer need, creation of product based on market research, and delivering product in such as way that satisfies consumer need
...............
Introduction to marketing and marketing concepts
1) Marketing involves the exchange of goods between buyers and sellers to mutual benefit. It is a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products of value.
2) Selling focuses on pushing existing products to customers through promotional efforts, while marketing takes a customer-oriented approach by understanding customer needs and pulling customers towards products designed to satisfy them.
3) The marketing concept proposes satisfying customer needs through coordinated efforts across an organization to create, deliver, and communicate superior value.
Introduction to marketing and marketing concept
The document provides an overview of basic marketing concepts. It defines marketing as a social process of obtaining needs and wants through creating and exchanging products and value [Philip Kotler]. The three main elements of marketing are marketers, what is being marketed, and the target market. Marketing aims to establish long-term, profitable customer relationships by attracting, developing, and retaining customers. The marketing concept holds that organizations should determine customer needs and wants and satisfy them more effectively than competitors.
Marketing concept
Marketing involves managing profitable customer relationships by attracting new and retaining current customers. It is defined as a social and managerial process where people satisfy their needs and wants through creating, offering, and exchanging products of value. Marketing has evolved from a production concept focused on factory and existing products to a marketing concept focused on customer needs, integrated marketing, and profits through customer satisfaction rather than sales volume alone. The core concepts of marketing center around products, markets, needs/wants/demands, value/cost/satisfaction, exchanges, and relationships. The societal marketing concept holds that a company's task is to determine target markets' needs and interests and satisfy them more effectively than competitors in a way that enhances consumer and soci
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
This document discusses various marketing concepts, including traditional and modern concepts. The traditional concepts focused on product and selling, with the goal of profit maximization. The modern marketing concept, which is considered the dominant philosophy today, focuses on understanding customer needs and wants in order to satisfy customers. It has dual goals of customer satisfaction and profitability. Key features include identifying customer needs, producing goods to meet those needs, minimizing costs, focusing all activities on satisfying customers, and taking an integrated approach to coordinating marketing functions.
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The Marketing concepts
The document discusses the marketing concept orientation. It explains that the marketing concept focuses on determining customer needs through market research and then delivering products and services to satisfy those needs. In contrast to other concepts like production and selling, the marketing concept prioritizes understanding customer wants above all else. The document uses Tata Nano as a case study of successfully applying the marketing concept. It describes how Tata conducted research to design an affordable, safe car that met the needs of Indian families before launching Nano.
Concept of marketing
This document discusses key marketing concepts including the production concept, selling concept, and marketing concept. It also outlines the product hierarchy from basic needs to specific items, new product development process, diffusion process of new products, and product life cycle from introduction to decline. The document was submitted by 5 students and provides an overview of fundamental marketing topics.
Marketing concepts
1. The document discusses various marketing concepts including the production concept, product concept, selling concept, and marketing concept.
2. It provides examples of companies that exemplify each concept, such as McDonalds following the production concept through operational efficiency, and Apple focusing on innovative products under the product concept.
3. The marketing concept aims to satisfy customer needs better than competitors, and the document cites Amul as successfully applying this approach through new product varieties.
Marketing concept
This document outlines 5 competing marketing concepts:
1) Production concept focuses on wide availability and low prices.
2) Product concept emphasizes high quality, performance and innovation with little customer input.
3) Selling concept believes consumers won't buy enough so aggressive promotion is needed.
4) Marketing concept targets customer needs to create more value than competitors.
5) Societal marketing concept satisfies customer needs while preserving society and the environment.
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Marketing management 01
Marketing management involves choosing target markets and maintaining profitable customer relationships. It is defined as the art and science of creating, delivering, and communicating superior customer value. The key aspects of marketing management are understanding customer needs and wants, developing appropriate products and services to meet those needs, determining pricing, and promoting and distributing offerings to maximize value for both customers and the organization. Marketing orientations have evolved from a production focus to a customer-centric approach centered on delivering value.
Selling concept ppd
The document discusses the characteristics of a selling concept, which focuses on selling products to meet the seller's needs rather than the customer's needs. It educates and attracts customers. Examples of selling-oriented companies provided include insurance, online shopping, and door-to-door selling. Amway is discussed as a direct selling company that has expanded to over 100 countries and employs over 3 million people across five product categories. Advantages include increased sales volume and market opportunities, while disadvantages are the time needed to train employees and the reliance on sellers for sales volume.
Core Marketing Concepts
This document discusses core marketing concepts as defined by Philip Kotler. It outlines three key concepts:
1. Needs - basic human physiological requirements that create tension and drive consumption; needs predate wants.
2. Wants - the options or products that can satisfy a given need; wants are influenced by marketers and there are many wants for each need.
3. Demand - wants backed by the ability and willingness to purchase; marketers aim to influence demand through product attractiveness, affordability, and availability.
Modern marketing
The document summarizes the development of the modern marketing concept from the 1940s onwards. It describes how early marketers focused on product orientation or selling orientation after World War 2, but in the 1950s the marketing concept emerged, focusing on determining customer needs and wants. Major marketing writers like Kotler and Levitt promoted this concept. More recently, the focus has shifted to customer value, satisfaction, and retention through a relationship approach. The document was created by Dr. Brian Monger of the Marketing Association of Australia and New Zealand.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
Mordern marketing concept
The document presents on modern marketing context compared to traditional marketing. Traditional marketing focused on profit through sales volume using selling and promotions to sell products to customers. Modern marketing focuses on satisfying customer needs through an effective marketing mix to achieve profit through customer satisfaction. It discusses the 4 P's of the modern marketing mix - product, price, promotions, and place. The conclusion states that modern marketing is about satisfying customers and providing excellent service to build a strong brand image rather than just selling products.
Basic concepts-of-marketing
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
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Marketing Concepts
This document provides an overview of basic marketing concepts. It defines marketing as a social process of satisfying human needs and wants through exchange and defines the core concepts of needs, wants, products, value, exchange, markets, and marketers. It also discusses the evolution of marketing management from a production to marketing orientation and different company orientation concepts including production, product, selling, marketing, and societal marketing concepts. Finally, it outlines the goals and principles of an effective marketing system.
Core concept of Marketing
The document discusses the core concepts of marketing including need, demand, products, services, value, and markets. It then examines five philosophies of marketing management: the production concept which focuses on efficiency and low costs; the product concept which emphasizes product quality; the marketing concept which analyzes customer needs; the selling concept which holds that businesses need to promote their products; and the societal concept which considers social impacts.
Marketing philosophy
Marketing philosophy considers production, sales, customer satisfaction, and the organization's goals. It focuses on understanding customer needs and wants to guide business decisions. The five major concepts of marketing philosophy are the production concept, which focuses on efficiency; the product concept, which focuses on quality and innovation; the selling concept, which emphasizes promotional efforts; the marketing concept, which is determining and satisfying customer needs better than competitors; and the societal marketing concept, which maintains customer and societal well-being.
Difference between selling concept and marketing concept
Presentation of Marketing
Differences Between
Selling Concept and Marketing Concept
Selling Concept
If customers are left to themselves, they will not make the effort to buy a company’s product.
Mere sales oriented regardless of consumer want, need and value,
Primary agenda is to earn profit through larger sales volume.
Factory or Product is the initiative point of Selling Concept.
Selling of product through persuasion or different means of selling though the product have detrimental effect,
It focuses on short term as intensive focus on pushing product to the market and clearing the market as soon as possible.
Marketing Concept
Marketing concept is the management process of identifying the need of target customer , and delivering product,
Customer oriented and fosters on customer value,
Primary agenda is to earn profit through Customer Satisfaction
The loyalty of consumer is the ultimate source of profit (focus on creating hard-core loyal customer such as Apple Inc.)
Identification of need of Target market is the initial phase,
Creates wants satisfying goods and services which the consumers will want to buy.
What is offered for sale is determined not by the seller but by the buyers.
Product is the resultant of market research
Differences Between
Selling Concept
Process of selling starts with the creation of product, and pushing it to market through aggressive selling.
Marketing Concept
Process of marketing starts with the identification of customer need, creation of product based on market research, and delivering product in such as way that satisfies consumer need
...............
Introduction to marketing and marketing concepts
1) Marketing involves the exchange of goods between buyers and sellers to mutual benefit. It is a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products of value.
2) Selling focuses on pushing existing products to customers through promotional efforts, while marketing takes a customer-oriented approach by understanding customer needs and pulling customers towards products designed to satisfy them.
3) The marketing concept proposes satisfying customer needs through coordinated efforts across an organization to create, deliver, and communicate superior value.
Introduction to marketing and marketing concept
The document provides an overview of basic marketing concepts. It defines marketing as a social process of obtaining needs and wants through creating and exchanging products and value [Philip Kotler]. The three main elements of marketing are marketers, what is being marketed, and the target market. Marketing aims to establish long-term, profitable customer relationships by attracting, developing, and retaining customers. The marketing concept holds that organizations should determine customer needs and wants and satisfy them more effectively than competitors.
Marketing concept
Marketing involves managing profitable customer relationships by attracting new and retaining current customers. It is defined as a social and managerial process where people satisfy their needs and wants through creating, offering, and exchanging products of value. Marketing has evolved from a production concept focused on factory and existing products to a marketing concept focused on customer needs, integrated marketing, and profits through customer satisfaction rather than sales volume alone. The core concepts of marketing center around products, markets, needs/wants/demands, value/cost/satisfaction, exchanges, and relationships. The societal marketing concept holds that a company's task is to determine target markets' needs and interests and satisfy them more effectively than competitors in a way that enhances consumer and soci
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...
This document discusses various marketing concepts, including traditional and modern concepts. The traditional concepts focused on product and selling, with the goal of profit maximization. The modern marketing concept, which is considered the dominant philosophy today, focuses on understanding customer needs and wants in order to satisfy customers. It has dual goals of customer satisfaction and profitability. Key features include identifying customer needs, producing goods to meet those needs, minimizing costs, focusing all activities on satisfying customers, and taking an integrated approach to coordinating marketing functions.
Evolution of marketing and Customer Orientation
The History of Customer Orientation and Marketing tools used over the years and the challenges for the future marketeers!
The Marketing concepts
The document discusses the marketing concept orientation. It explains that the marketing concept focuses on determining customer needs through market research and then delivering products and services to satisfy those needs. In contrast to other concepts like production and selling, the marketing concept prioritizes understanding customer wants above all else. The document uses Tata Nano as a case study of successfully applying the marketing concept. It describes how Tata conducted research to design an affordable, safe car that met the needs of Indian families before launching Nano.
Concept of marketing
This document discusses key marketing concepts including the production concept, selling concept, and marketing concept. It also outlines the product hierarchy from basic needs to specific items, new product development process, diffusion process of new products, and product life cycle from introduction to decline. The document was submitted by 5 students and provides an overview of fundamental marketing topics.
Marketing concepts
1. The document discusses various marketing concepts including the production concept, product concept, selling concept, and marketing concept.
2. It provides examples of companies that exemplify each concept, such as McDonalds following the production concept through operational efficiency, and Apple focusing on innovative products under the product concept.
3. The marketing concept aims to satisfy customer needs better than competitors, and the document cites Amul as successfully applying this approach through new product varieties.
Marketing concept
This document outlines 5 competing marketing concepts:
1) Production concept focuses on wide availability and low prices.
2) Product concept emphasizes high quality, performance and innovation with little customer input.
3) Selling concept believes consumers won't buy enough so aggressive promotion is needed.
4) Marketing concept targets customer needs to create more value than competitors.
5) Societal marketing concept satisfies customer needs while preserving society and the environment.
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Marketing management 01
Marketing management involves choosing target markets and maintaining profitable customer relationships. It is defined as the art and science of creating, delivering, and communicating superior customer value. The key aspects of marketing management are understanding customer needs and wants, developing appropriate products and services to meet those needs, determining pricing, and promoting and distributing offerings to maximize value for both customers and the organization. Marketing orientations have evolved from a production focus to a customer-centric approach centered on delivering value.
Selling concept ppd
The document discusses the characteristics of a selling concept, which focuses on selling products to meet the seller's needs rather than the customer's needs. It educates and attracts customers. Examples of selling-oriented companies provided include insurance, online shopping, and door-to-door selling. Amway is discussed as a direct selling company that has expanded to over 100 countries and employs over 3 million people across five product categories. Advantages include increased sales volume and market opportunities, while disadvantages are the time needed to train employees and the reliance on sellers for sales volume.
Core Marketing Concepts
This document discusses core marketing concepts as defined by Philip Kotler. It outlines three key concepts:
1. Needs - basic human physiological requirements that create tension and drive consumption; needs predate wants.
2. Wants - the options or products that can satisfy a given need; wants are influenced by marketers and there are many wants for each need.
3. Demand - wants backed by the ability and willingness to purchase; marketers aim to influence demand through product attractiveness, affordability, and availability.
Modern marketing
The document summarizes the development of the modern marketing concept from the 1940s onwards. It describes how early marketers focused on product orientation or selling orientation after World War 2, but in the 1950s the marketing concept emerged, focusing on determining customer needs and wants. Major marketing writers like Kotler and Levitt promoted this concept. More recently, the focus has shifted to customer value, satisfaction, and retention through a relationship approach. The document was created by Dr. Brian Monger of the Marketing Association of Australia and New Zealand.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
Mordern marketing concept
The document presents on modern marketing context compared to traditional marketing. Traditional marketing focused on profit through sales volume using selling and promotions to sell products to customers. Modern marketing focuses on satisfying customer needs through an effective marketing mix to achieve profit through customer satisfaction. It discusses the 4 P's of the modern marketing mix - product, price, promotions, and place. The conclusion states that modern marketing is about satisfying customers and providing excellent service to build a strong brand image rather than just selling products.
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This document discusses the 7 P's of marketing, which are elements of a marketing strategy mix. It describes each of the 7 P's: Product, Price, Place, Promotion, People, Positioning, and Packaging. For example, it explains that Price not only determines profit but also affects perceived value for customers. And People refers to understanding customers through accurate profiling. The conclusion states that while the 4 P's were originally developed for consumer goods, the 7 P's framework now also applies to services, as most products have service elements.
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Jamol Augustine Ferdinand provides his personal details and education history in his curriculum vitae. He attended Petersville Primary School from 1997-2005, St. Vincent Grammar School from 2005-2011, and St. Vincent Community College from 2011-2013. He obtained CXCs in several subjects and CAPE qualifications in Law, History, and Caribbean Studies. He held various responsibilities in school such as being a monitor and prefect. His career objective is to work in an office setting to gain experience to become a public servant.
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1. The document defines marketing and outlines the key elements of the marketing process model, including understanding customer needs and designing a customer-driven marketing strategy.
2. It discusses how marketers must understand customer needs, wants, and demands to identify the right target market and offer superior value. The marketing orientations like production, product, and selling concepts are also examined.
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
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◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
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Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
BEST DIGITAL MARKETING AGENCY IN BANGALORE
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
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Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
The Future of B2B Audience Targeting with LinkedIn
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
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Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
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Marketing concepts
- 3. Production Concept Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept. “ “
- 4. Product Concept Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company. “ “
- 5. Selling Concept Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being. “ “
- 6. Marketing Concept Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing. “ “
- 7. Social Marketing Concept Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being. “ “