The document discusses key concepts in marketing management including definitions of marketing, the marketing process, and the role of marketing in business. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It also discusses the importance of understanding customer needs and creating value for targeted customers. Marketing management aims to establish long-term customer relationships and meet the objectives of both customers and businesses.
1. Presented by Sugiharto, SH. MM
PRINCIPLES of
MARKETING
Marketing management, discussing
principles of marketing, production
concept, product concept, selling concept
the marketing concept