Marketing concept
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The document discusses 5 marketing concepts: 1. The Exchange Concept views marketing as simply the exchange between buyer and seller, missing customer satisfaction. 2. The Production Concept prioritizes production over customer needs, assuming lower costs will attract customers. However, customers consider more than price. 3. The Product Concept focuses on product excellence through quality, design, and new products but neglects other marketing elements. 4. The Sales Concept relies on aggressive promotion like advertising, selling, and discounts to push products rather than attracting customers organically. 5. The Marketing Concept takes a holistic view seeing marketing as interacting business activities designed to understand and satisfy customer needs.
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Marketing management
This document provides an overview of key marketing concepts and frameworks. It discusses exchange as the core concept of marketing and outlines the conditions for exchange. It then summarizes different marketing orientations including the production, product, selling, marketing, and societal marketing concepts. The document also covers consumer behavior factors like culture, subculture, groups, and the consumer decision process. Finally, it defines the marketing mix and its key elements of product, price, place, and promotion.
Marketing concepts
The document provides an introduction to marketing concepts. It defines marketing and discusses key concepts including needs, wants and demands; products, services and experiences; customer value, satisfaction and quality; exchange, transactions and relationships; and markets. It then examines several marketing philosophies or concepts, including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The holistic marketing concept integrates elements of other concepts, with a focus on internal marketing, integrated marketing, relationship marketing, and social responsibility.
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1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets.
2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
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This document discusses different marketing concepts that guide organizational strategies. It outlines five concepts: the production concept, which focuses on efficiency and availability; the product concept, which emphasizes product quality and features; the selling concept, which relies on promotional activities to drive sales; the marketing concept, which determines customer needs and delivers satisfaction more effectively than competitors; and the societal marketing concept, which balances customer, societal and company interests to preserve welfare. The marketing concept is contrasted with the selling concept, with the former starting from customer needs and focusing on satisfaction versus the latter starting from factory outputs and focusing on sales volumes.
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The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
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This document provides an overview of key concepts in marketing, including:
1) Marketing involves understanding consumer needs and wants in order to facilitate the exchange of goods and services. It is both an art and a science.
2) The scope of marketing has expanded beyond physical goods to include services, ideas, organizations, and more.
3) Important philosophies in marketing history include the production, product, and marketing concepts. The production concept focuses on mass production while the product and marketing concepts emphasize understanding consumers.
Marketing concept
This document outlines 5 competing marketing concepts:
1) Production concept focuses on wide availability and low prices.
2) Product concept emphasizes high quality, performance and innovation with little customer input.
3) Selling concept believes consumers won't buy enough so aggressive promotion is needed.
4) Marketing concept targets customer needs to create more value than competitors.
5) Societal marketing concept satisfies customer needs while preserving society and the environment.
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This document provides an overview of key marketing concepts and frameworks. It discusses exchange as the core concept of marketing and outlines the conditions for exchange. It then summarizes different marketing orientations including the production, product, selling, marketing, and societal marketing concepts. The document also covers consumer behavior factors like culture, subculture, groups, and the consumer decision process. Finally, it defines the marketing mix and its key elements of product, price, place, and promotion.
Marketing concepts
The document provides an introduction to marketing concepts. It defines marketing and discusses key concepts including needs, wants and demands; products, services and experiences; customer value, satisfaction and quality; exchange, transactions and relationships; and markets. It then examines several marketing philosophies or concepts, including the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The holistic marketing concept integrates elements of other concepts, with a focus on internal marketing, integrated marketing, relationship marketing, and social responsibility.
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2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
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The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
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for more details, visit:
www.profmanishparihar.blogspot.com
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1) Marketing involves understanding consumer needs and wants in order to facilitate the exchange of goods and services. It is both an art and a science.
2) The scope of marketing has expanded beyond physical goods to include services, ideas, organizations, and more.
3) Important philosophies in marketing history include the production, product, and marketing concepts. The production concept focuses on mass production while the product and marketing concepts emphasize understanding consumers.
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This document outlines 5 competing marketing concepts:
1) Production concept focuses on wide availability and low prices.
2) Product concept emphasizes high quality, performance and innovation with little customer input.
3) Selling concept believes consumers won't buy enough so aggressive promotion is needed.
4) Marketing concept targets customer needs to create more value than competitors.
5) Societal marketing concept satisfies customer needs while preserving society and the environment.
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Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
Deep
This document summarizes different concepts of marketing: the exchange concept, production concept, product concept, sales concept, and marketing concept. It explains that the marketing concept views marketing as starting with determining consumer wants and satisfying those wants. The key features of the marketing concept are consumer orientation, integrated management with marketing at the center, achieving consumer satisfaction, and realizing all organizational goals including profits.
01 principles of marketing - introduction
Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to target markets to achieve organizational objectives. It involves identifying consumer needs and fulfilling them through coordinated marketing activities. Implementing the marketing concept requires being customer-oriented through long-term relationships and mass customization, coordinating all marketing activities, and achieving organizational performance and societal responsibility objectives.
AMM LECTURE NOTES.pdf
This document provides an overview of airline marketing management and key concepts related to marketing. It discusses five marketing philosophies: production concept, product concept, selling concept, marketing concept, and social marketing concept. It also defines key terms like marketing mix, the 4Ps and 7Ps frameworks, customer value and satisfaction, factors that influence consumer behavior, and provides an example of how a cereal company applied the marketing mix strategy.
Marketing subject for MBA marketing introduction
Marketing involves all activities related to creating, pricing, promoting, and distributing products and services. It is defined as managing the creation and delivery of standard utilities to customers. Marketing is important for companies, consumers, and society. For companies, it helps with income generation, planning, distribution, and adapting to changes. For consumers, it provides quality products, variety, knowledge, and satisfaction. For society, marketing provides employment, raises standards of living, and solves problems. The four elements of the marketing mix used to satisfy customers are product, price, place, and promotion.
1-Introduction-understunding_Mktg__Mktg_Mngnt.ppt
This document provides an overview of key concepts in marketing management. It discusses the evolution of marketing from a production orientation to a customer-focused marketing orientation. The four Ps of marketing (product, price, place, promotion) and their relative importance across different industries are examined. Other topics covered include definitions of marketing, the exchange process, marketing as an organizational function and philosophy, and key terms. The document also explores different business orientations like production, product, and selling orientations compared to a marketing orientation.
MARKETING NEW
The document defines key marketing terms and concepts. It discusses how marketing has evolved from a focus on selling to satisfying customer needs. Marketing is described as a process through which individuals and groups obtain what they need and want by creating and exchanging products of value. Different approaches to marketing like mass marketing, segment marketing, niche marketing and micro marketing are also summarized.
Chapter 1 introduction
The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
Marketing management part 1
This document provides an overview of key concepts in marketing management including:
1. It defines marketing as a social and managerial process to obtain needs and wants through creating, offering, and exchanging products of value.
2. It discusses the importance of understanding customer needs, wants, and demands rather than focusing on the physical products themselves.
3. It outlines the marketing process which involves concept development, analysis of market opportunities, market strategy design, market testing, and implementation.
4. It discusses different marketing philosophies like production, product, sales, and societal marketing concepts which influence how organizations approach marketing activities.
Report on marketing strategies of Amazon
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Effective marketing is important as it allows companies to put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
Introduction to Marketing Management (1).ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Marketing is important for all organizations because it allows them to effectively put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Effective marketing is important as it allows companies to put products in the hands of targeted customers. Marketing evolves from a production focus to being customer-centric, focusing on determining customer needs and matching a company's products and services to meet those needs. The key aspects of marketing include the marketing mix of product, price, place, and promotion.
Similar to Marketing concept (20)
Marketing concept
- 1. Marketing Concept The Exchange Concept The Production Concept The Product Concept The Sales Concept The marketing Concept
- 2. MARKETING Marketing is the function that adjusts an organisation’s offering to the changing needs of the market place. Marketing is the delivery of a standard of living to a society.
- 3. MARKETING Marketing is a total system of interacting business activities designed to plan, promote and distribute need satisfying products and services to existing and potential consumers. Marketing is the economic process by which goods and services are exchanged between the maker and the user, and their values determined in terms of money proces.
- 4. If Companies follow concepts, they suceed, professionaly win the Game otherwise decline and fall badly. Wins customer satisfaction. Exchange Concept : Exchange of product between the seller and the buyer is the central idea of marketing. Here marketing is meare exchange, essence of marketing is missing. Custmr satisfctn is missing here, wherehas mrktng is a broader concept.
- 5. Production Concept Production dominates the thinking process, they believe that marketing can be managed by managing production.
- 6. Production Concept Theconcept holds that consumer would, as a rule, support those products that are produced in great volume at low unit cost.
- 7. Production Concept Insuch organisations, all effort is focussed on production, they achieve cost reduction through maximisation of output, they assume that the lower cost will automatically bring all the customers to their doors., but this does not happen in many cases.
- 8. Production Concept Orgnstn does not get assumed consumers, consumers are motivated by a variety of considerations in their purchase, besides price. As a result the production concept fails to serve as the right marketing philosophy for an enterprise.
- 9. Product Concept Requires product excellence Improved products New products and ideally designed and enginereed products. Achieves results thru product attributes. High quality, Product excellence More time spend on R&d concentrate on new products.
- 10. Sales Concept Can’t be automaticaly picked by the consumer. Company has to agressively, promote and push the product. Heavy advertising High power personal selling Large scale sales promotion required. Heavy price discounts, strong promotions,