This document provides tips for increasing a law firm's online case load through content marketing. It recommends creating credible, well-structured content separated into relevant sections with outbound links to build authority. Links from high-quality content and local charitable efforts can boost a firm's online presence and local search rankings. The document stresses correctly listing all office locations and prioritizing the most important one to build reviews for.

1. 3 KEYS TO
UNLOCKING YOUR
ONLINE CASE LOAD
POTENTIAL

2. CONTENT

3. Unlocking Content
SUBSTANCE
• Demonstrates
Credibility
OUTBOUND
LINKS
• Purposeful Content
How Content Increases Your Case Load

4. Unlocking Content
How Content Increases Your Case Load
PANDA
• Relevant Resources
• Separate Areas
SILOED
SECTIONS
• Time On Site
• Deeper Clicks
• Authority Links

5. The Big Idea
How Content Increases Your Case Load
”Good content
(with outreach)
gets linked, and
links build domain
authority, which
allow you to rank.

6. LINKS

7. GREAT CONTENT
encourages high-value links.

14. What Earns Links
• Sponsorship
• Scholarships
• Local Charitable Giving
• Unique & Memorable
Resources

19. LOCAL

24. BOOST LOCAL PRESENCE
by encouraging reviews.

25. Lone-Star Law Firm, LLC
123 Main Street, Suite 315
Dallas, TX 75043
1-800-LAW-FIRM
Lone Star Law Firm
123 Main St
Dallas, Texas 75043
214-555-5555

26. Local +
Multiple Offices
 Correctly Cite All Locations
 Prioritize Locations
 Build 1st Priority Location
Reviews

28. Consultwebs.com/WebMarketingAssessment

29. QUESTIONS
marketing@consultwebs.com | (800) 872-6590