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2. Traditional Marketing
• It includes Television, radio, print, Telemarketing and outdoor advertising.
• There is very little interaction between the medium used and the customers.
• Print or radio advertisements can be very costly. Printing materials can be
expensive and you need to hire people to distribute these.
• Results on this marketing strategy cannot easily be measured.
• There is no way to interact with the audience.

3. Digital Marketing
• While Using Digital Marketing that the results are much easier
to measure and another is that a digital campaign can reach an
infinite audience.
• Digital marketing is also a very interactive means of reaching an
audience since it makes use of social outlets
• Your audience can choose how they want to receive your
content.
• cost-efficient
• Data and Result recordable
• Brand Development

4. • Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium.
• All Marketing efforts that use in electronic device.
SEO, SMO, Content Marketing, SEM, display advertising, e–books, and
optical disks and games are becoming more common in our advancing
technology.

5. • Reduced marketing cost
• Target reached
• No barriers of distance
• Relationships
• Data Gathering
• Measurable form of marketing and many more

6. • Mobile Marketing to Drive In-Store Sales- Marketers is investing more in
mobile marketing to help drive in-store sales. Marketers are shifting their
mobile [efforts?] away from ecommerce to digital marketing. This is a
result of the increased opportunities of having mobile marketing impact
all digital and in-store channels.
• Creating Brand Awareness- another trend is growing brand awareness in
2018. Although sales revenue and new customer growth remain
important, there is a growing trend among retailers that say brand
awareness is their focus to evaluate success of marketing centered on
deals and offers. One in five retailer marketers reported this would be the
most critical measure of success in 2018.

7. • Start Your Own Career
• Get Paid More than Your Peers
• Become an In-Demand Professional
• Mobile Marketing
• End of traditional Marketing and Many more…

8. • Inbound Marketing
• Inbound marketing refers to marketing strategies that focus on
pulling audiences in instead of going out to get prospects’
attention.
• Inbound marketing pulls visitors in, increase brand exposure, and
creates brand authority through the creation of valuable content.
• Inbound Marketing contains Content marketing, social media
marketing and SEO
• Inbound marketing creates awareness, attracts and helps new
customer with channels like blogs, social media

9. • It is an typically is accomplished by traditional ways.
• In outbound marketing using TV, Radio, Banners, billboards and
newspaper.
• This is an expensive marketing model
• Outbound marketing is a marketing model that requires a lot of marketing
messages to be pushed out through various channels in the hope that the
right message makes it to the right person.

10. Print Media
• A newspaper or magazine article may sit on a table or in a rack at a home or
business, allowing for repeated exposures moving forward.
• Print media cost is very high side.
• Timing and flexibility
• Data Tracking
• More Physical
Digital Media
• It can be less expensive than print media, depending on the details of each
campaign. Digital campaigns can also usually be produced, launched, and updated
faster than print.
• In this method using social media like messaging, commenting, tweeting, wall
posting, and other methods to answer questions and offer incentives.
• Cost effective
• Every data can be recorded.
• Interactive and easily reached globally.
• More Flexible and less time taken

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