This document discusses internet marketing. It defines internet marketing as promoting and selling goods and services through interactive virtual spaces. The objectives of internet marketing are actual sales, promotion/advertising, customer service, and market research. Some advantages are empowering customers, eliminating geographic barriers, and being cost effective and convenient. Challenges include issues of integrity, lack of face-to-face contact, security/privacy concerns, and lack of trust. Common channels for internet marketing discussed are email marketing, blogging, pay-per-click advertising, social media marketing, and digital marketing.

1. SOBHASARIYA GROUP OF
INSTITUTIONS
INTERNET MARKETING
PRESENTED TO – ADITY BORUAH
PRESENTED BY – PRIYA KAMDAR

2. CONTENTS
• Internet
Marketing
• Objectives
• Advantages
• Challenges
• Channels

3. INTERNET MARKETING
 Internet marketing, which is also known as online
marketing, involves use of interactive virtual spaces
for the sake of promoting & selling goods & services.
 It is simply defined as “the application of the internet
&related digital technologies to achieve marketing
objectives”.
 Marketing is meeting the needs & wants of a
customer.

4. OBJECTIVES
 Actual sales of products.
 Promotion / Advertising.
 Customer service.
 Market research.

5. ADVANTAGES
 Empowering effect.
 Elimination of geographic
barriers.
 24 hours / 7 days availability.
 Cost effective.
 Convenience.

6. CHALLENGES
• Problem of integrity -
It is a central theme of the
profession, one of the major problem with
marketing campaigns is that they employ several
offline &online promotions channels such as press,
brochures, TV, email,etc.
• Lack of face - to - face contact -
There is no
personal interact & that is why some customers
consider electronic modes of providing customer
service impersonal & enjoy the experience of
shopping in a bricks & physical store.

7. CHALLENGES
• Security & Privacy -
Their more crucial personal data
such as usernames & passwords are not immune
from hackers. Another related problem is spas and
pop-up adds which considered by majority of online
customer an instance of intrusion of privacy.
• Lack of Trust -
Online trust includes consumer
perception of how the site would deliver on
expectations, how believable the site’s information is
& how much confidence the site commands.

8. CHANNELS
Email-marketing –
In its broadest sense,
every email sent to a potential or current
customer could be considered email
marketing. It usually involves using email to
send ads, request business or solicit sales or
donations & it is meant to built loyalty, trust
& brand name.

9. BLOGGING
A blog is a discussion or
informational site
published on the world
wide web consisting of
discrete entries typically
displayed in reverse
chronological order.

10. Pay Per Click
Marketing
It is a model of internet
marketing in which
advertisers pay a free
each time one of their
ads is clicked.
Essentially it’s a way of
buying visits to your
sites rather then
attempting to earn
those visits organically.
Search engine
advertising is one of the
most popular forms of
PPC.

11. SOCIAL
MEDIA
MARKETING
It is the process of
gaining website
traffic or
attention through
social media sites.
It attracts
attention &
encourages
readers to share it
with their social
networks.

12. DIGITAL MARKETING
• It is an umbrella term
for the marketing of
products or services
using digital
technologies, mainly on
internet but also
including mobile
phones, display
advertising & any other
digital medium.