This presentation summarizes the key concepts of marketing. It defines marketing as choosing target markets and creating superior customer value. The presentation outlines the basic components of marketing, including the marketing mix of product, price, place, and promotion. It distinguishes between the roles of sales and marketing. Marketing is about creating customer demand, while sales focuses on fulfilling that demand. Finally, the presentation reviews the marketing process and emphasizes that the purpose of business is to create and retain customers.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
A brand is simply a person’s emotional connection to a product, service, or company. We will discuss how to forge this relationship through design and personal experience with your brand. The session will include a general overview of the principles of marketing and branding, and delve deeper into topics such as brand strategy, research and positioning, design elements and naming, as well as brand extensions. Logos and naming are the two most basic elements of any brand, and we will discuss them at length.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
This seminar was produced to our run within our Enterprise for staff workshop series. It spawns out of our Entrepreneurial Module we run for our UG Students
This presentation will give you the basics of marketing and that will enhance your skills in marketing with STP and Basics of Marketing Research and 4Ps .
I’m on a mission to help entrepreneurs, business owners, companies, and marketers to help a holistic marketing system which is profitable on the long-term.
Very often when consulting with SMBs and entrepreneurs or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;)
The first in a series of presentations designed to help entrepreneurs, managers and anyone interested in marketing learn the marketing tools necessary to be successful.
Escalate Solutions - Definitive Definition of Entrepreneurial MarketingEscalate Solutions
Entrepreneurial marketing techniques aren't just for start-ups any more. Learn the distinguishing traits of true entrepreneurs, and how to leverage them to grow your organization in 2017.
A brand is simply a person’s emotional connection to a product, service, or company. We will discuss how to forge this relationship through design and personal experience with your brand. The session will include a general overview of the principles of marketing and branding, and delve deeper into topics such as brand strategy, research and positioning, design elements and naming, as well as brand extensions. Logos and naming are the two most basic elements of any brand, and we will discuss them at length.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
This seminar was produced to our run within our Enterprise for staff workshop series. It spawns out of our Entrepreneurial Module we run for our UG Students
This presentation will give you the basics of marketing and that will enhance your skills in marketing with STP and Basics of Marketing Research and 4Ps .
I’m on a mission to help entrepreneurs, business owners, companies, and marketers to help a holistic marketing system which is profitable on the long-term.
Very often when consulting with SMBs and entrepreneurs or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;)
The first in a series of presentations designed to help entrepreneurs, managers and anyone interested in marketing learn the marketing tools necessary to be successful.
This presentation basically tells how the firm makes decisions in a competitive market. To make concepts here more understable, I have prepared graphs and mathematical equations.
This is about the Business firms which are the entities that employ factors of production (resources) and produces goods and services to be sold to the consumers, other firms of government.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
3. Marketing
management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering, and
communicating superior customer value.
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5.
Marketing is the sum of all activities that take you to a
sales outlet. After that sales takes over.
Marketing is all about creating a pull, sales is all about
push.
Marketing is all about managing the four P’s –
product
price
place
promotion
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8. Difference Between - Sales & Marketing ?
Sales
trying to get the customer to want what the
company produces
Marketing
trying to get the company produce what
the customer wants
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9.
Based on :
Needs, Wants, Desires / demand
Products, Utility, Value & Satisfaction
Exchange, Transactions & Relationships
Markets, Marketing & Marketers.
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11.
Need – food ( is a must )
Want – Pizza, Burger, French fry's ( translation of a need
as per our experience )
Demand – Burger ( translation of a want as per our
willingness and ability to buy )
Desire – Have a Burger in a five star hotel
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12.
A written document that acts as a guidebook of
marketing activities for the marketing manager
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13. CONTENTS of MARKETING PLAN
Business Mission Statement
Objectives
Situation Analysis (SWOT)
Marketing Strategy
Target Market Strategy
Marketing Mix
Positioning
Product
Promotion
Price
Place – Distribution
People
Process
Implementation, Evaluation and Control
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15. 1.
“The purpose of a company is ‘to create a customer…The only
profit center is the customer.’”
2.
“A business has two—and only two—basic functions: marketing
and innovation. Marketing and innovation produce results: all the
rest are costs.”
3.
“The aim of marketing is to make selling unnecessary.”
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16. New Economy
Old Economy
• Organize by product units
• Focus on profitable transactions
• Look primarily at financial
scorecard
• Focus on shareholders
• Marketing does the marketing
• Build brands through advertising
• Focus on customer acquisition
• No customer satisfaction
measurement
• Over-promise, under-deliver
• Organize by customer segments
• Focus on customer lifetime value
• Look also at marketing scorecard
•
•
•
•
•
Focus on stakeholders
Everyone does the marketing
Build brands through performance
Focus on customer retention
Measure customer satisfaction and
retention rate
• Under-promise, over-deliver
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