Marketing vs Selling By Aneek Gupta

1. Marketing vs Selling
Marketing
Considerations
Approach
Process
Focus
Horizon
Scope
By Aneek Gupta
Selling
Determine Future Needs And
Makes Customer Demand
Has A Strategy In Place To Meet
Match The Products The
Those Needs For The Long Term
Company Currently Offers.
Relationship.
One To Many
Usually One To One
Fulfil Customer's Wants And
Fulfil
Sales
Needs Thru Products And/Or
Objectives
Services The Company Can Offer.
Longer Term
Volume
Short Term
Once A Product Has Been
Identifying Customer Needs
Created For A Customer
(Research), Creating Products To
Need,
Persuade
The
Meet Those Needs, Promotions
Customer To Purchase The
To Advertise Said Products.
Product To Fulfil Her Needs
Strategy
Push
Concept
Marketing Is A Wider Concept
Sales Is
Concept
Priority
Marketing Shows How To Reach
Selling Is The Ultimate
To The Customers And Build
Result Of Marketing.
Long Lasting Relationship
Identity
Thanks
Pull
Sales Is The Strategy Of
Meeting Needs In An
Opportunistic, Individual
Method, Driven By Human
Interaction. There's No
Premise Of Brand Identity,
Longevity Or Continuity. It's
Simply The Ability To Meet
A Need At The Right Time.
Marketing
Targets
The
Construction Of A Brand Identity
So That It Becomes Easily
Associated
With
Need
Fulfilment.
A
Narrower