Marketing management is the process of creating and delivering value to customers. It involves understanding customer needs and wants, identifying target markets, developing products and services to meet customer needs, establishing pricing and distribution strategies, and promoting offerings to communicate value to customers. The key tasks of marketing management are developing marketing strategies, gaining customer insights, connecting with customers, building brands, shaping offerings, delivering value, communicating value, and creating long-term growth. Marketing aims to satisfy customer needs and wants through an exchange that benefits both the customer and the organization.

1. Marketing Management, 12/e A South Asian Perspective 1 Defining Marketing for the 21 st Century Kotler Koshy Keller Jha

3. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

4. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.