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Chapter 7 The Theory of the Firm
Profits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Profit ,[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profits Economic (opportunity) Costs T O T A L R E V E N U E Profits to an Economist Profits to an Accountant Economic Profit Implicit costs (including a normal profit) Explicit Costs Accounting costs (explicit costs only) Accounting Profit
Total Revenue ,[object Object],[object Object]
Total Costs ,[object Object],[object Object],[object Object],[object Object]
Fixed vs. Variable Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short Run vs. Long Run ,[object Object],[object Object],[object Object],[object Object]
Returns to Scale ,[object Object],[object Object],[object Object]
Returns to Scale Constant Returns  To Scale Diseconomies Of Scale Economies Of Scale
Marginal Revenue and Marginal Cost ,[object Object],[object Object],[object Object],[object Object]
Example
Try this problem… ,[object Object],[object Object],[object Object],[object Object],[object Object],1850 100 1512 90 1264 80 1064 70 870 60 725 50 580 40 450 30 315 20 175 10 0 0 VC Quantity
Making Production Choices ,[object Object],[object Object],[object Object],[object Object]
Labour vs. Capital Intensive Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Maximizing Profit Through Cost Analysis

  • 1. Chapter 7 The Theory of the Firm
  • 2.
  • 3.
  • 4.
  • 5. Profits Economic (opportunity) Costs T O T A L R E V E N U E Profits to an Economist Profits to an Accountant Economic Profit Implicit costs (including a normal profit) Explicit Costs Accounting costs (explicit costs only) Accounting Profit
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Returns to Scale Constant Returns To Scale Diseconomies Of Scale Economies Of Scale
  • 12.
  • 14.
  • 15.
  • 16.