MIT School of Distance Education (MITSDE) is one such institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management).

1. MIT School of Distance
Education
Marketing Analytics Metrics

2. What is Marketing Analytics?
• Marketing analytics is the process of understanding
business-related data to gain meaningful insights.
• Data analytics means collecting, organizing and measuring
the usefulness of the data. Marketers use this information
to decide the effectiveness of their marketing campaigns.
• Modern marketers must incorporate data analytics into
their core marketing strategies.
• This will allow them to understand their customer, assess
their shortcomings and create plans to overcome them
effectively.

3. 5 critical metrics for Marketers
• Conversion rate – It is the ratio of website traffic and actual customers.
• Customer Acquisition Cost (CAC) – It is the average cost of acquiring a customer. This metric calculates the
effectiveness of the marketing efforts.
• Return on Investment (ROI) – A positive ROI implies that the marketing strategies are working well, whereas a
negative ROI indicates issues or shortcomings.
• Customer Lifetime Value (CLV) – It is the total revenue a customer generates for your company over their
lifetime as a customer.
• Customer Satisfaction (CSAT) – The CSAT score is the level of customer satisfaction with the product or service.

4. Marketers must regularly update their knowledge and skills. It helps them to efficiently and effortlessly
adapt to changes. Upskilling gives them a better opportunity to identify trends, network with people
and sharpen their skills.
MIT School of Distance Education (MITSDE) is one such institute that understands the current skills
gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma
in Marketing Management (PGDM Marketing Management).
Learning Marketing Management

5. Why MITSDE ?
• Develop analytical skills to forecast market movement, competitor strategies and growth rate
• Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and
perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental scenario
• Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
• Learn the tools and techniques of Digital Marketing

6. • Advertising Manager
• Advertising Art Director
• Market Research Manager
• Marketing Manager
• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager
• Brand Manager
Potential Careers Opportunities
A full-fledged course in marketing shall prepare you to take up challenging roles namely:

7. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US

8. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE

9. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :

10. Placement Record at MITSDE

11. Contact Us
Address:
MIT Alandi Campus, Pune Moshi-Alandi Road,
Alandi-412105,Pune Maharashtra (India)
Phone: 9112-207-207 / 9028-258-800
Email ID: admissions@mitsde.com
Website: www.mitsde.com

12. Thank you