The Ansoff Matrix is a strategic marketing tool that helps businesses identify growth strategies through a 2x2 matrix analyzing market penetration, market development, product development, and diversification. The MIT School of Distance Education offers a PGDM Executive Strategic Marketing Management program to prepare students for careers in various marketing roles. The institution emphasizes flexible learning, industry-relevant courses, and 100% placement support for its students.

1. MIT School of Distance
Education
Ansoff Matrix for
Strategic Planning

2. What is Ansoff Matrix?
• The Ansoff Matrix is a strategic marketing tool that helps
businesses and organizations identify growth strategies by
analyzing their existing products and markets.
• It consists of a 2x2 matrix that examines four growth
strategies: market penetration, market development, product
development and diversification.
• By analyzing these options, companies can make informed
decisions on how to expand and achieve sustainable growth.
• It also helps evaluate each growth strategy's potential risks
and rewards, assisting in strategic planning and decision-
making processes.

3. ‘Ansoff Matrix’ for strategic planning
The Matrix corresponds to a specific growth strategy in each box–
• Market Penetration – growing sales of existing products in an
existing market
• Market Development – trading existing products into new markets
• Product Development – launching new products in the current
market
• Diversification – entering a new market with altogether new
products

4. To align your marketing strategies with your organizational goal, join Post Graduate Executive
Program in Strategic Marketing.
MIT School of Distance Education offers PGDM Executive Strategic Marketing Management that
prepares you to stand the test of time through expert guidance and an updated curriculum.
With MITSDE’s PGDM Executive Strategic Marketing Management, learn to see the big picture and
align the marketing strategies to organizational goals for long-term sustainability and success.
Learning Strategic Marketing Management

5. Why MITSDE ?
• Understand the basics of marketing
• Learn to perform marketing analytics to forecast demand, revenues and profits
• Learn the global practices of product development and marketing communication strategies
• Learn to identify market potential and communicate value to customers
• Learn to make decisions that help to expand globally and create a global brand

6. • Advertising Manager
• Market Research Manager
• Marketing Manager
• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager
• Brand Manager
Potential Careers Opportunities
A full-fledged course in marketing shall prepare you to take up challenging roles namely:

7. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US

8. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE

9. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :

10. Placement Record at MITSDE

11. Contact Us
Address:
MIT Alandi Campus, Pune Moshi-Alandi Road,
Alandi-412105,Pune Maharashtra (India)
Phone: 9112-207-207 / 9028-258-800
Email ID: admissions@mitsde.com
Website: www.mitsde.com

12. Thank you