MIT School of Distance Education (MITSDE) is one such institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management).

1. MIT School of Distance
Education
Measuring Customer Retention

2. Measuring Customer Retention
• Customer retention refers to a product’s ability to turn
new clients into repeat customers.
• It occurs when customers find your product valuable
enough to stick with it for a long time.
• With existing customers returning to your product,
sustainable growth and revenue aims are easier to
achieve.
• Measuring customer retention is vital for
understanding the effectiveness of your business
strategies and maintaining long-term success.

3. Why Customer Retention is essential?
• Stability: Retained customers provide a stable revenue base, reducing reliance on acquiring new customers.
• Profitability: Repeat customers tend to spend more over time, increasing overall profitability.
• Word-of-Mouth: Satisfied customers become brand advocates, attracting new customers through positive
word-of-mouth.
• Trust: Long-term relationships build trust, fostering loyalty even in the face of occasional issues.
• Feedback Loop: Retained customers offer valuable feedback for product/service improvement.
• Reduced Marketing Costs: Less marketing effort is needed to retain customers than acquiring new ones.
• Competitive Edge: High retention rates signal a robust and customer-centric brand.

4. 5 Metrics to measure Customer Retention
• Customer retention rate = (Buyers at the End of the Duration) - (New Customers Acquired) /
Customers at the Start of the Duration
• Repeat Purchase Ratio = Number of Returning Buyers/ Number of Total Buyers
• Monthly Revenue Growth Rate = (Rate at the end of the month - Rate at the start of the month) /
Rate at the start of the Month
• Product Return Rate = Number of Units Sold which later returned / Total Number of Units Sold
• Net Promoter Score = % Promoters - % Detractors

5. Marketers must regularly update their knowledge and skills. It helps them to efficiently and effortlessly
adapt to changes. Upskilling gives them a better opportunity to identify trends, network with people
and sharpen their skills.
MIT School of Distance Education (MITSDE) is one such institute that understands the current skills
gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma
in Marketing Management (PGDM Marketing Management).
Learning Marketing Management

6. Why MITSDE ?
• Develop analytical skills to forecast market movement, competitor strategies and growth rate
• Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and
perfect the marketing mix
• Evaluate and strategize according to the ethical and environmental scenario
• Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
• Learn the tools and techniques of Digital Marketing

7. • Advertising Manager
• Advertising Art Director
• Market Research Manager
• Marketing Manager
• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager
• Brand Manager
Potential Careers Opportunities
A full-fledged course in marketing shall prepare you to take up challenging roles namely:

8. MIT School of Distance Education is one of the largest distance learning center in India. We offer various
Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that
include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing,
Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and
provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible
learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our
students.
About US

9. o Regularly updated syllabus
o Industry-relevant course offerings
o Courses taught by Industry Experts
o Affordable courses
o No cost EMI options
o Self-paced learning
o Live webinars and doubt solving sessions
o Quick and highly-responsive student
support
o Dedicated student support team
Advantage of learning with MITSDE

10. Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career
Counseling.
Our Student Placement :

11. Placement Record at MITSDE

12. Contact Us
Address:
MIT Alandi Campus, Pune Moshi-Alandi Road,
Alandi-412105,Pune Maharashtra (India)
Phone: 9112-207-207 / 9028-258-800
Email ID: admissions@mitsde.com
Website: www.mitsde.com

13. Thank you