According to a 2011 survey in India, 15% of Indians with graduate or post-graduate degrees were seeking jobs, with unemployment rates highest among those with technical diplomas or certificates. The document then outlines the features and benefits of an app called HireMe that allows users to record video interviews on their mobile devices that companies can then use for pre-screening candidates. It discusses the app's free and premium features, its target market of job seekers and employers, promotions to drive referrals, partnerships with colleges, and plans for distribution through app stores and with college assistance.

1. Give Interview| Get Hired

3. Ten million Indians with graduate, post-graduate and technical degrees were looking for
work, meaning that 15% of all Indians with the highest levels of education were seeking
job as of 2011. Of the 116 million Indians who were either seeking or available for
work, 32 million were illiterate and 84 literate. Among literates, unemployment rates
were higher among the better qualified, highest of all among the 7.2 million people with
a technical diploma or certificate other than a degree

10. OVERVIEW
The APP is basically a platform for
the companies to conduct interviews
for the initial screening rounds.
Companies can make their own
questionnaire to conduct interviews
and specifically choose people by
screening according to the interview
The Companies can also choose candidates
from their pre recorded interview based on
the questionnaire provided from our side.
The questions would include all the general
questions asked for any role and the
questions would be set by a professional HR
team

11. HireMe App is the perfect solution to the
problem concerned with Hiring. Users can
give their interview at their convenient time
and from anywhere through their Mobile
App. This would be extremely useful
especially in the pre-screening process for a
company saving travelling costs, energy
etc.

12. PRODUCT

13. PRODUCT
FREE
• Choose any
company and give
interview.
• Pre record general
interviews for
companies

14. PRODUCT
PREMIUM
All the basic facilities in
addition to:
• Get up in the
company’s list with
premium accounts
• Instantly Message
employer or Company
Dashboard
• Receive feedback on
the interview

17. POP POD
COMPETITION ANALYSIS

18. POP
POD
COMPETITION ANALYSIS
A Video Interview
Platform enabling
employers to take
interview online and
giving people seeking a
job an opportunity to
apply through an
interview for their
dream company

19. POP
POD
COMPETITION ANALYSIS
Completely free basic version
unlike any other provider.
However, special benefits to
premium users.
Convenient platform for
companies to make their own
portal and conduct a systematic
interview process.
On campus hiring process unlike
any other competitor

20. TARGET MARKET

21. TARGET MARKET

22. TARGET MARKET

23. Value Proposition

24. Give Interview at your
convenient place and
time. Conduct/ Give
interviews online saving
cost & energy

25. Avoid the mad rush of
jobs. Get hired the
smarter way

26. Stand out in a crowd by
giving a killer interview.
Practise mock
interviews and finally
nail the job interview

27. POSITIONING
The APP will be positioned as a tool for conducting interview,
providing jobs to a employee and for searching potential
candidate by a company. It can be positioned as a cheap
substitute for HR team in a company which gives access a
much greater database of employees.
It will also reach out to colleges from where many deserving
graduates fail to grab a job offer and make a unique platform
for connecting the specific college students directly to a
company.
Thus , it will be positioned as " Campus Placement Officer" as
well as the " HR team" for a company

28. PREMIUM
VERSION
@
PRICE
$9: Monthly Package
$59: Yearly Package
Save $49 by getting
a yearly package
Get up in the
recruiter’s list with
the premium
version and many
other benefits

29. Promotions
• Free coupons/paytm cash when other
members use one’s referral code and
record at least one video interview on the
App
Referral
• Get Special Discounts for a limited period
of time on upgrading to premium profile
Special
Discounts
• Making partnership between colleges and companies.
The candidate from a specific college will give
interview for a specific company( thus, saving the
travel cost, lodging cost of the HR team).
Collaboration
with Colleges

30. DISTRIBUTION
The APP will be available in all the devices through Google play in Android, App
store in iOS etc.
Further, for colleges assistance can be provided in downloading the app, registering
account to making the final interview for a specific company

31. Summary
Situation
Analysis
Product
Background
/Overview
Problem
Analysis
Competitor
Target
Market
Value
Proposition
Positioning DistributionPromotionsPrice

32. DISCLAIMER
Created By Ananta Chhajer, Jadavpur
University during a Marketing Internship under
Prof. Sameer Mathur, IIM Lucknow