Marketing Plan
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The document summarizes a marketing plan for an online career counseling app called FAM. The app provides career guidance and helps users identify their field of interest through personalized assessments and discussions. The marketing plan outlines strategies to target undergraduate, graduate and postgraduate students and entrepreneurs. It proposes promoting the app through social media, college events, and collaborations with educational institutions. A freemium pricing model is suggested to generate revenue from premium features and conversions. The plan's goal is to establish FAM as a leading career counseling brand through connecting with customers and encouraging premium upgrades.
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Join an Affiliate Program: Affiliates begin by joining an affiliate program offered by a company or through an affiliate network. Popular affiliate networks include Amazon Associates, ShareASale, and ClickBank.
Choose a Product or Niche: Affiliates select products or services they want to promote. It's often beneficial to choose a niche or industry that aligns with their interests or expertise.
Get an Affiliate Link: Once accepted into an affiliate program, affiliates receive unique tracking links. These links help the advertiser track sales and leads generated through the affiliate's promotional efforts.
Promote the Products: Affiliates can promote products through various channels, such as websites, blogs, social media, email marketing, or YouTube. The key is to create valuable content that encourages people to click on the affiliate links.
Earn Commissions: When people click on the affiliate link and make a purchase or complete a desired action (like signing up for a trial), the affiliate earns a commission. Commissions can be a percentage of the sale or a fixed amount.
Tips for Beginners:
Choose a Niche You're Interested In: Select a niche or industry that you have knowledge or passion for, as it makes creating content more enjoyable and authentic.
Create Quality Content: Focus on producing high-quality content that provides value to your audience. This can be in the form of blog posts, videos, social media posts, or other engaging formats.
Disclose Your Affiliate Relationships: Be transparent with your audience by disclosing your affiliate relationships. This builds trust and helps maintain credibility.
Experiment and Learn: Affiliate marketing involves some trial and error. Experiment with different strategies, track your results, and learn from your experiences.
Stay Updated: The online landscape is dynamic. Stay informed about industry trends, changes in affiliate programs, and new marketing strategies to adapt and improve your approach.
Remember, success in affiliate marketing often takes time, persistence, and a willingness to learn and adapt to the evolving online landscapes..
Get the link to the best affiliate platform below
https://sites.google.com/view/paykickstart-official/home
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The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
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The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and social media. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include recurring revenues, customer acquisition costs, lifetime customer value, and social media and app engagement.
V2 groop presentation with audio
The document discusses developing a mobile app and website called "Groop" to provide personalized antenatal and postnatal expert advice and support. It would allow experts to engage clients anytime through the app, website forums, and communication tools. The business model involves experts subscribing and paying commissions or fees to access Groop's client network and knowledge database. Key metrics to measure success include subscriptions, customer acquisition costs and lifetime value, and social media and app engagement.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Marketing Plan
- 1. Marketing Plan Find a Mentor | Be a FAM Journey begins here
- 2. About FAM It is an online career counselling app. With the help of this app career oriented individuals can clear their doubts regarding their combination of field of interest. It consists of : Basic Version Premium Version
- 3. Ask any question related to careers and education Set your field of interest combination and join discussions. Follow tags and experts to personalize your experience. Search for questions, discussions, tags and people Be anonymous while attending counselling personally. Personalised personality test to have a proper overview FEATURES
- 6. NEED • In today’s world there are multiple career choices due to advancements in technology and needs. • Career counselling provides guidance to a person to have a clear glimpse on what to pursue and how much duration it takes to complete the course and fees. • It is a platform to • Choose right career option. • Clear confusion.
- 8. The app will target career oriented individuals. Following is the list of potential customers: Undergraduates. Graduates. Postgraduates. Entrepreneurs.
- 9. COMPETITORS
- 10. Wellness Hub: myPURSUIT Careers360 Exam Prep, Colleges Education & Career Portal Shiksha Ask & Answer - Q&A CAREERKHOJJ Find A Mentor
- 13. Company aims at providing career guidance to the individual crossing all geographic, lingual and regional barriers 24X7. .Establish itself as a leading brand. Connect to its customers. Expand its business via publicity, ad campaigns, sponsorships. Encourage customers to use premium feature.
- 15. Find a Mentor | Be a FAM Journey begins here Tagline Logo
- 17. TARGET CUSTOMERS
- 18. • In today’s world the individuals have multiple career choices and hence the scope of expanding business is unbeatable. • The company will target career oriented individuals. • This will include the age group of 18-30 years old. TARGET CUSTOMERS
- 19. COLLABORATION
- 20. COLLABORATION FAM may collaborate with coaching classes, schools, NGOs and colleges by allowing them to conduct seminars, programs etc. The institutes will be given revenue for each conversion.
- 21. PROMOTIONS
- 22. Since the target customers falls in the group of socially active individuals the company can go for zero budget promotion via social media such as Facebook, Instagram, Twitter and many more. It can sponsor various college festivals to increase its perception. Company can conduct ad campaigns as well. It can also contribute to the social upliftment of the society by providing funds for education, women empowerment etc. PROMOTIONS
- 24. POSITIONING • It will position itself as a brand which provides 24X7 personalized counselling session. • Customers can keep themselves anonymous. • Counsellor will generate a personalized personality test for an individual.
- 26. CONTEXT The app requires a group of well experienced counsellors with sufficient knowledge to guide the individuals. It also requires a platform to join discussions and store information. The counsellors thus involved should be well certified individuals. There is a need to realise the importance of counselling
- 29. The app will be available free of cost on Google Play but to avail certain premium features they have to pay certain amount. The premium version will cost $10 to the customers. The app will be charged for 5$ on App Store.
- 31. If a collaboration converts a specific number of individual to premium version users then a part of generated revenue will be provided to the associate. If a consumer is able to covert a specific number of individual to premium version users using a link then some premium features will be provided free to the customer for a specific period of time. If an iOS consumer uses a link shared by existing customer to sign up or install FAM then some premium features will be provided free to the customer for a specific period of time,
- 34. Schedule
- 35. Launch FAM Publicizing and Marketing FAM Make Collaborations Try to unlock more and more premium versions Connect to the customers and take feedbacks regularly
- 36. Summary About FAM Features of FAM Analysis Market Overview Company Overview Marketing Strategy Tactics App Distribution Implementation Schedule
- 37. 37 This presentation has been created by Ashwarya Jain of VNIT Nagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.