View the PPT slides from our webinar about the how recruiting technology has now adopted traditionally consumer-facing features in order to improve the candidate and recruiter experience. View the webinar recording using this link: https://www.brighttalk.com/webcast/12037/144431

2. This deck was originally presented during Findly’s live
webinar, “Thumbs Up, Thumbs Down: The Consumerization of
Recruiting Technology.”
To view the full webinar replay, please visit:
https://www.brighttalk.com/webcast/12037/144431

3. ABOUT FINDLY
On-Demand Talent
The name Findly originated from the merging of the words "find" and "friendly” –
a nod to our products and our company being effective in helping employers find
the right talent while also providing fun and delightful experiences for employers
and job seekers alike.
The Findly Talent Acquisition Suite is an innovative and flexible talent acquisition
solution designed to help companies attract, engage and hire the best talent for
lower cost. Our integrated platform combines CRM recruiting capabilities with
simplified analytics and integration across ATS and HRIS systems. Cloud-based
and mobile-optimized, the Findly Talent Acquisition Suite streamlines your talent
acquisition process, making it more efficient and cost effective.
Learn more at www.findly.com

4. ABOUT TODAY’S SPEAKER
Vikram Subramaniam
EVP and General Manager, Findly
• More than 20 years in product management, customer
experience and marketing roles
• Has held leadership positions at a number of major
consumer technology companies, including eBay, Netflix
and Yahoo!
• Holds a BA from Grinnell College and MS from Indiana
University Bloomington, both in Computer Science
@ Findly.com
Facebook.com/getFindly
@getFindly

5. 5(c) Findly Talent, LLC - All rights reserved
RECRUITING ADOPTS POPULAR CONSUMER APP FEATURES
Innovations from consumer applications have influenced
recruitment technology and improved the recruiting experience
Job seekers are
consumers too – they
use consumer apps
(and often more
frequently than
business apps) and
are familiar with those
experiences

6. #1
The Consumerization of Recruiting Technology:
Intuitive Interfaces and Digital Experiences

7. 7(c) Findly Talent, LLC - All rights reserved
Existing metaphors make it clear what users should do
#1:
INTUITIVE INTERFACES AND DIGITAL EXPERIENCES
Bookmarking
a book
Bookmarking
a site online
Bookmarking a job
on a job board
(via mobile)
 

8. 8(c) Findly Talent, LLC - All rights reserved
#1:
INTUITIVE INTERFACES AND DIGITAL EXPERIENCES
“Consumer-esque” job seeker applications
By adopting popular design interfaces, you’ll have more engagement and interest
Good.co
Snack-sized tests to
prove skills, traits and
get matched with jobs
Glassbreakers
Matches you to peer
mentors “Tinder-style”

9. 9(c) Findly Talent, LLC - All rights reserved
#1:
INTUITIVE INTERFACES AND DIGITAL EXPERIENCES
Extend consumer-esque design to recruiter experiences
Using intuitive design
on recruiting tools can
facilitate easy decision
making

10. #2
The Consumerization of Recruiting Technology:
Recommendations

11. 11
#2:
RECOMMENDATIONS
In a world of near endless options, recommendations guide us towards the
things that best match what we are looking for
(c) Findly Talent, LLC - All rights reserved

12. 12(c) Findly Talent, LLC - All rights reserved
#2:
RECOMMENDATIONS
29% increase (2012 YOY) in large part due to
implementing recommendations
Recommendations are a huge revenue driver
in ecommerce
Source: Forbes, 2012

13. 13(c) Findly Talent, LLC - All rights reserved
#2:
RECOMMENDATIONS
A CRM system with an
effective job matching
engine increases the
likelihood that the
candidate will apply for
roles that are a good
match– which benefits
the candidate as well as
the recruiting team

14. #3
The Consumerization of Recruiting Technology:
Drip Irrigation / Lazy Registration

15. #3:
DRIP IRRIGATION / LAZY REGISTRATION
15
Companies don’t ask for all your information upfront– it’s a huge commitment
on the part of the consumer without knowing what the payoff is
Instead, they ask in small chunks with smaller information-payoff cycles
(c) Findly Talent, LLC - All rights reserved

16. 16(c) Findly Talent, LLC - All rights reserved
#3:
DRIP IRRIGATION / LAZY REGISTRATION
Lyft, SideCar and other app-based
business operate on this model
You can sign up and see available cars
with minimal information. You have to
add credit card information only when
you take a ride
The value is evident to you before you
make any huge investment in time
and effort

17. 17
#3:
DRIP IRRIGATION / LAZY REGISTRATION
In recruiting, collect
essential candidate
information, such as
an email address, as a
first step. This
prevents candidate
drop-off and helps you
begin building a
relationship with the
interested job seeker.
(c) Findly Talent, LLC - All rights reserved

18. #4
The Consumerization of Recruiting Technology:
Research and Reviews

19. 19(c) Findly Talent, LLC - All rights reserved
#4:
RESEARCH AND REVIEWS
Consumers rely on research, including user generated content (UGC)
on review sites, to aid in purchase decisions

20. 20
#4:
RESEARCH AND REVIEWS
88%
81%
0% 20% 40% 60% 80% 100%
Trust online reviews as much as
personal recommendations
Conduct research before making a
big purchase
Percentage of shoppers who:
Source: RetailingToday, 7/12/13; SearchEngineland 7/7/14
(c) Findly Talent, LLC - All rights reserved
Doing research and reading peer reviews are integral parts
of the consumer purchase process

21. 21
#4:
RESEARCH AND REVIEWS
(c) Findly Talent, LLC - All rights reserved
Job seekers have a lot of resources when researching companies and jobs
Career site
employer video

22. #5
The Consumerization of Recruiting Technology:
Mobile-enabled, 24/7 Access

23. Other - 2%
Print - 4%
Radio -
11%
TV - 37%
Online -
24%
Mobile -
23%
0%
20%
40%
60%
80%
100%
120%
Share of time spent per day by Media (2014)
STEP #5:
MOBILE-ENABLED, 24/7 ACCESS
23
47.1% Digital
More than 50% of our day is spend online, including social media content
According to research
firm IDC: 2015 is the
year that mobile web
usage will surpass
PC internet usage
(c) Findly Talent, LLC - All rights reserved
Source: eMarketer, 2014

24. 24
STEP #5:
MOBILE-ENABLED, 24/7 ACCESS
(c) Findly Talent, LLC - All rights reserved
Source: Glassdoor, 2014; Careerbuilder, 2014
9 in 10 job seekers say
they will use their mobile
device during the job
search process in the
next 12 months
When job seekers can’t
apply via a mobile device,
65% say they rarely
return to a desktop
to finish

25. Recap

26. 1. Intuitive interfaces and digital experiences. Job seekers are consumers too and are familiar
with the features and functionality of consumer applications. Adopt the interfaces and design
metaphors to make recruiting applications easy-to-use for greater success.
1. Recommendations. Consumers have come to expect recommendations in many ecommerce
experiences– they help guide the buyer to things they are more likely to purchase and enjoy
consuming. Match jobs to job seeker preferences to encourage application and improve quality
of candidate.
2. Drip irrigation/lazy registration. Minimize barriers during the login or transaction process.
Collect only the most necessary of information and then progressively prompt the job seeker to
provide more and build a comprehensive profile.
4. Research and reviews. As they would for a major purchase, job seekers heavily research jobs
before applying and/or when making a career decision. Monitor and manage your employer
brand in the various channels job seekers can access.
5. Mobile-enabled, 24/7 access. Consumers increasingly use mobile for all their digital needs,
including shopping, media, and banking. The expectations for ease of use and accessibility
extends to mobile job applications too.
THUMBS UP, THUMBS DOWN:
THE CONSUMERIZATION OF RECRUITING TECHNOLOGY
26(c) Findly Talent, LLC - All rights reserved

27. Q&A

28. Findly.com
facebook.com/getFindly
Thank You!
@ @getFindly
sales@findly.com