Film distribution involves making a movie available for the public to watch through various channels like theaters, DVD, Blu-Ray or television. It is an important process that introduces audiences to films and tries to increase interest. Effective distribution requires getting the marketing right to target the appropriate audience and ensure the plot appeals to them, with the goal of having 30% or more of films turn a profit. UK distributors aim to reach the largest audience possible using advertisements and viral marketing techniques. Vertigo Films is a British distribution company founded in 2002 that released the science fiction film Monsters.