This document provides an overview of marketing for Cooperative Extension. It defines marketing as the process of planning, executing, and maintaining relationships to create exchanges that satisfy individual and organizational objectives. The "4 Ps" of marketing are introduced as program, price, place, and promotion. The document also describes environmental analysis and data collection conducted to determine program priorities and target audiences. It emphasizes understanding customers, competitors, the organization's strengths, and promoting cross-promotion between programs and counties. The key message is that marketing is everyone's responsibility to help customers find and take advantage of what Extension has to offer.