This document provides guidance on how to market events through a 5-step process: 1) Analyze past marketing data and tactics, 2) Research best practices, 3) Evaluate and select tactics, 4) Implement a new marketing strategy, and 5) Repeat the analysis process. The first step involves analyzing metrics from past events to determine what drove success. Common drivers were referrals, returning participants, and social media. The second step reviews various marketing tactics and trends, such as email marketing, direct mail, and social media advertising. Tactics are then evaluated in step three using criteria like registrations, cost, and ease. A sample scorecard ranks tactics. Step four involves communicating a new one-page marketing plan. The process