Data Wonderment helps small and mid-sized businesses make better decisions using data and analytics. They assess a business's current data and identify any gaps. Then, they show opportunities for improvement and how to meet goals using data. Their services include consulting on data collection, analysis and presentations, and helping businesses find new customers and understand existing ones. They are made up of a data scientist and research guru who have experience in media, analytics and turning data into actionable insights.
Digital Foresight, a ready-to-implement solution that
helps inform you about a high-value customer’s likelihood to
defect and enable you to take the next best action to keep
existing customers
Here is a very basic Inside Sales Playbook I wrote a couple of years ago for a client which uses the C.H.A.M.P. sales qualification framework instead of the outdated B.A.N.T framework.
Social Media (Influence) Marketing by Martin WalshMartin Walsh
This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
Strategic Communications Planning for NPOsArts4good
Nonprofits acquire and expend resources constantly in order to make a difference in their communities. Developing a compelling communications presence allows agencies to attract greater interest for lasting social change. This workshop explores components of a strong communications presence including branded elements, a functional website and engaging social platforms.
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
The summer 2012 issue of Sikich's Leading Edge Magazine focuses on making better business decisions--specifically, through business functions, operations and financials.
For Monitoring and Evaluatin (M&E), scientii research, academic research, and socialeconomic research. Tabison comprise of qualifid team with wide analytial experience in wide range of research areas. We have unbeatable skills in quantiatie,
qualitatie, and mixed-mode research designs. At Tabison we believe every business/industry has data which when collected, stored, cleaned, organized, consolidated, analyzed and interpreted by a trained mind yields valuable insights into the
business which helps in making strategic business planning decisions & operations
effiency improvements
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
We've added infographics and presentation examples to our arsenal! Still included are campaign analysis dashboards, media audits, membership analysis, and mapping with data.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Digital Foresight, a ready-to-implement solution that
helps inform you about a high-value customer’s likelihood to
defect and enable you to take the next best action to keep
existing customers
Here is a very basic Inside Sales Playbook I wrote a couple of years ago for a client which uses the C.H.A.M.P. sales qualification framework instead of the outdated B.A.N.T framework.
Social Media (Influence) Marketing by Martin WalshMartin Walsh
This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
Strategic Communications Planning for NPOsArts4good
Nonprofits acquire and expend resources constantly in order to make a difference in their communities. Developing a compelling communications presence allows agencies to attract greater interest for lasting social change. This workshop explores components of a strong communications presence including branded elements, a functional website and engaging social platforms.
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
The summer 2012 issue of Sikich's Leading Edge Magazine focuses on making better business decisions--specifically, through business functions, operations and financials.
For Monitoring and Evaluatin (M&E), scientii research, academic research, and socialeconomic research. Tabison comprise of qualifid team with wide analytial experience in wide range of research areas. We have unbeatable skills in quantiatie,
qualitatie, and mixed-mode research designs. At Tabison we believe every business/industry has data which when collected, stored, cleaned, organized, consolidated, analyzed and interpreted by a trained mind yields valuable insights into the
business which helps in making strategic business planning decisions & operations
effiency improvements
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
We've added infographics and presentation examples to our arsenal! Still included are campaign analysis dashboards, media audits, membership analysis, and mapping with data.
The creative process for programmatic: A guide for marketersIAB Europe
Brands can find more success with programmatic if they build their creative strategy using the data from their programmatic campaigns. This guide helps marketers and agencies understand how to connect the dots between data and creative, and equips them with a 5-phase framework to make this a reality in their next campaign.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
suppose you are the research director for your states tourism bure.pdfanandha79
Suppose you are the manager of the AB Bank that has the following fixed rate and rate sensitive
assets and liabilities.
Assets
Liabilities
Rate-sensitive
$40 million
$30 million
Fixed-rate
$35 million
$45million
Conduct a gap analysis for the bank and show what will happen to the bank
Assets
Liabilities
Rate-sensitive
$40 million
$30 million
Fixed-rate
$35 million
$45million
Solution
The Bank\'s gap is $10 million ( $40 Rate Sensitive Assets - $30 Rate Sensitive Liabilities).
Decrease in interest rates by 5% will reduce profits by $500000 ( 5% of the gap). . To avoid the
loss variability, this bank could have tried to decrease the amount of interest rate sensitive
liabilities it holds, increase the rate sensitive assets it holds, or engage inan interest rate swap
with another company..
Expect the best
We are experts in search and social engagement.
Let us ensure your efforts are getting the best possible results. We can look at the bigger picture and create a social and search strategy that seamlessly integrates with your broader marketing strategies in a way that is cohesive and effective.
We understand that maximising return is a key interest for you. That’s why we use insightful data and analysis to optimise engagement. We will always measure our results and provide you with detailed information on your campaigns and social activities.
Call our Digital Marketing Manager, Chantal Young Dresner today.
Tel: 01273 487 800
Email: chantal@sansfrontiere.co.uk
Runner-up at the B2B Marketing Awards 2013 for best use of customer insight.
A case study that shows what happens when you take the time to focus on data management, audience segmentation and core messages. Driving an instant change in email click through rates (from an average of 1.6% to 4.4%) - and more importantly contributing to increased lead numbers.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Similar to Data Wonderment Capabilities January 2018 (20)
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
2. About Data Wonderment
Data Wonderment helps small- to mid-size businesses make better decisions and be more successful by
navigating the Big Data landscape.
The result of a media nerd and research guru who share a passion for all things data, Data Wonderment makes
data and analysis approachable (especially for those who “don’t do numbers”).
First, we take a moment to understand your business goals and objectives and assess what data you already
have – information about your customers, sales, website, marketing, time management, and so on. If we
identify any gaps, we help you obtain the missing pieces. Finally, we show you what you’re doing right and
identify opportunities for improvement to ultimately help you meet your goals and objectives.
How We Can Help:
Small & Medium Size Companies
Consulting on current data collection, proper data storage and
recommendations for taking your data to the next level.
Market Research, Media Planning & Buying
With more than three decades of experience in these fields, our
team takes a data driven approach to information collection and
reaching your audience at the right place and time.
Analysis & Presentations
Did you run a marketing campaign and aren't sure how to merge
all of the channels and see if it was truly successful? We can help
with that. We'll walk you through it so you present it like you
made it.
Peace of Mind & Rockstar Status
• On average, we complete projects 30% faster than the client...
which is equivalent to saving money!
• We provide you with quality work so that all you have to do is
send it on to your client/superiors.
• Let us help either with set up and/or post-analysis of your
campaign and you’ll gain peace of mind that everything is
being tracked and measured properly. Gain visual insights not
only for marketing, but operations as well.
Grow Your Business
• We can help you find new customers and/or more customers.
• We can help you understand your current customers.
• We can help you prove to potential customers how good you
are from measuring results you’ve had for past customers.
3. Meet the Data Wonderment Partners
Jennifer Stolzenbach
Data Scientist by Day
During the past decade, Jennifer has cultivated a
unique set of skills that position her to translate
data into business insight in an understandable,
approachable, and scientific way. As a data
scientist, she incorporates all the skills in her
toolbox of programming, project management,
market research, and strategic business analysis to
turn data into information. In the analytics industry,
it is rare to find these talents contained in one
person, which makes her a unicorn.
Research Guru by Night
She’s conducted primary and secondary research
for hospitality, entertainment, automobile, travel,
and membership organizations including survey
research and market analysis of population and
demographics. Known for asking business leaders
what problems and challenges keep them up at
night, and she finds ways to help them understand
their data and guides them to making the strategic
business decisions that help them regain clarity.
Patti Brownsord
Visualizations & Analytics Storyteller
Patti is honing her skills as a Data Artist and
eventual Data Scientist. She has been telling
stories with data her entire career, first with
advertising campaign reports to, most recently,
Quarterly Business Reviews for recruitment
advertisers on their overall hire data. Making
the data come alive in the simplest images and
having her client wide-eyed with wonder at the
insights gleaned, is her favorite business
pastime.
And a Really Big Media Nerd
Patti spent more than a decade honing her
Media Negotiation skills, both as a Media
Planner and as a Digital Billboard Manager (the
sales side of media). She's practical, analytical,
and is passionate about numbers, from the
initial proper set up of a campaign to the final
analysis and building Lessons Learned for next
time. Some would say that because Patti
understands Media and Analysis, she's a unicorn.
4. Advertising Campaign Dashboard Set Up Procedures
All paid digital advertising (and trackable added
value components) are measured against the
following parameters:
Did it reach the audience it was contracted to?
How did the recipients of the advertising behave? Did
they click? Did they visit the website later?
Are there differences between the audiences who clicked
versus those who visited the site later?
What actions did they take when they were on the
website? Did they sign up for an enewsletter? Did they
download something?
Did they share the information they received via our
advertising? How many people did they influence?
Weekly, monthly, quarterly, and end of campaign
reviews are available. Live dashboards can be made
available (additional set up costs required).
8. Quadrant Analysis to Identify Leaders vs Laggards
• Top Left Quadrant – Star Performers
• High amount of hires and low
CPH
• Indeed for Technology and Legal
were highest ranked
• Bottom Left Quadrant – Steady
Performers
• Low amounts of hires, but also
low CPH
• Careerbuilder and Glassdoor for
Legal were ranked the highest
(highest hires and low CPH),
Indeed for Customer Service
came in next
• Bottom Right Quadrant – Low
Performers
• Low amount of hires and a really
high CPH
• Google for Customer Service and
Building Ops ranked the lowest
(but it did really well for Legal
and Technology)
Hires from Media Plans
9. Start To End Duration Analysis To Diagnose Differences in Segments
11. Repeat Customers vs. New Customers
Repeat
Customers
account for 2.4%
of monthly
transactions
Client/Member Base Analysis to See Differences in Activity Level
12. Combining First & Third Party Data Sets For More Robust Analysis
Hiring Women in Tech
13. Composition Analysis to Understand How Components Relate
Program Sales Method
• Program sales are primarily
advance sales and group sales.
• How are advance sales handled?
• Online sales are low.
• Free events have no online ticket.
• Recommendation: Add online
sales of general admission
tickets (KPI).
14. Location Analysis to Understand/Identify Markets
Client base is
focused in
downtown
with some
pockets in
Sanford,
Waterford
Lakes,
Lockhart, and
West Maitland
Client Location Map
18. Basic Website Analysis For Trend Spotting
Example Website Analytics
Website Visits
Total Webpages Viewed Across
All Visits
Monthly Average Webpage
Views/Visit
Monthly Average Website Visit
Duration
Desktop vs. Mobile vs. Tablet
Performance
19. Media Department Capabilities
Data Wonderment’s Media Division consist of
media professionals who have collectively more
than three decades of media planning and buying
experience, plus access to many resources and
partners who enable them with research and
targeting capabilities.
Most of this time was spent on media placements for
Hospitality & Tourism, including Convention & Visitor
Bureaus, theme parks and hotels. Additional
experience includes Retail, Telecommunications,
Restaurants, Recruitment and Financial.
They pride themselves on their ability to find and
usefully utilize media research and allowing that to
guide their media strategy. It has also helped them
develop with relevant and focused Big Ideas.
20. Case Study: Expertise with Negotiating 360⁰ Programs with Media Vendors
Client: St. Augustine, Ponte Vedra & the Beaches Visitors and Convention Bureau
Background: After having helped win the client for the ad agency, the leads for each department when on a Fam Trip in order to learn all about the destination in order
to create the best advertising campaign.
Once we got back, we were so excited to share what we experienced that we caught ourselves in the communal spaces of the office re-telling all of the stories we
heard while we were there.
This inspired the creative team to come up with The Red Couch Chronicles campaign. It always focused on a big red couch with different people on it telling the stories
they heard. For the commercials, the stories were all cut up into funny segments with the difference people telling pieces of different stories.
Media Strategy:
After the initial discovery stage of understanding the consumer profiles of St. Augustine, we identified that we wanted to specifically reach people in Jacksonville,
Orlando, and Tampa who had the proclivity to attend festivals. We deduced that if they were attending festivals in their hometown, they were more likely to visit a
destination that was highly walkable and had different inside and outside activities for them to enjoy.
We narrowed it down further to identify the two segments of consumers who would enjoy festivals and St. Augustine – Double-Income-No-Kids and Multi-generational
families. We then identified the particular festivals where we could focus on each target and other festivals where we could maximize exposure with both.
We brainstormed with all of the Radio Clusters (Clear Channel, Cox and CBS) during the RFP process to have them come up with comprehensive packages that would
include radio, online, and access to these festivals with assistance at each of them. Cox Radio came up with the best solution. In all three markets they were strong
partners with the cities and held summer festivals in each location. Cox Radio Orlando also had various festivals per radio station. At each of the festivals, we had the
Red Couch and two actors in period clothing (sometimes they were Conquistadors, other times it was Henry Flagler and his wife Mary) for people to take pictures with.
We also partnered with Radio Disney Orlando to execute a similar strategy and participate in their festivals.
Results
This was before the increase advertising usage on Facebook for companies and so we printed out the images instead of housing them in a Gallery for people to find
and tag themselves. We reached tens of thousands of festival goers who were receptive to our message. The VCB continued the campaign into the Fall and Spring of
the following year.
21. Case Study: Building 360 Degree Profiles
A Convention & Visitors Bureau (CVB) in the Florida Panhandle received an influx of government cash after the oil spill and hurricanes. The cash was for
advertising that the beaches were still beautiful and open for business. The CVB had already saturated the markets of Atlanta, Birmingham, and Nashville
with their regular advertising budget, so we advised them to use the new dollars to reach into new markets.
But which ones? And who exactly should we target? The CVB had a general idea of the demographics based on observations from watching visitors,
where the visitor guides were requested from, and from hotels confirming where their guests were from, but they didn’t have anything definitive
We processed the addresses of people requesting visitor guides through Nielsen PRIZM (now, Claritas PRIZM NE) segment technology that identifies what
lifestyle and lifestage groups of people are in based on their address. They can get as granular as identifying the segment of the individual person, to
identifying the highest likelihood of segment a zip code + 4 belongs to.
With this information, we identified that most of the people interested in and who visit the destination belonged to the Middle America Group, and were
primarily the segments of Shotguns & Pickup Trucks, Blue Highways, and Red, White, & Blues.
These segments were mapped to the middle of the US (heuristically knowing that people west of the Rockies didn’t come to the Panhandle nor did
people east of the Blue Ridge Parkway). The highest concentrations of these three segment types lived in Indianapolis, Cincinnati, and St. Louis.
Now that we knew who to target and where, we figured out how. Using other third-party research partners we performed media consumption analysis in
order to determine the proper media mixes to those markets. Then we did deeper dives to research which media outlets (i.e. which social media, cable
stations, websites and magazines) were the most consumed. We also used the cable, websites and magazine data to identify potential partners for
collaborative opportunities outside of the usual media buy (for PR, sponsorships, promotions, etc.). The creative team also used the demographics and
psychographic research to help drive the marketing message.
The overall marketing campaign was a success. With the concerted effort of advertising, public relations, and promotions in those new markets, we were
able to gain market share from the other destinations who were vying for those people. It was a banner year for the CVB and they continued to advertise
in those markets, and have considered them primary feeder markets ever since.
Based on the current data collected from the website, we’ll be able to dig in for more information on zip-level targeting against those Profiles and how
they are already using the website and what categories interest them most. We can use this information to build probabilistic advertising campaigns with
behavioral targeting and lookalike modeling.
22. SWOT Scrum Methodology
Utilizing the SWOT tactic for understanding
the current marketing landscape:
In order to support the strategy of Collective
Impact, we will hold various “SWOT Scrums” with
key stakeholders in order to make sure that all
parties have contributed to the overview.
We use the word “Scrum” tactically to represent
the methodology by which we have short burst
meetings with the stakeholders, combine all ideas,
revisit to gain final buy-in and make adjustments.
Long gone are the days of having a 3 hours’ session
where everyone talks over everyone as someone
tries to write down every word! We meet with
each group on their own so they can make sure
they feel they have contributed their fair share.
23. Library of Product Overviews/Competitive Analysis for Data Tools/Software
Example: