Any marketer who is focused on scaling a business has scrappiness built into their core. They hustle to make results happen. They are very clear goals, a great understanding of how to stack rank these goals using levers and an obsession with experimentation to continually improve upon their results.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
The year was 1741, a magazine in Philadelphia publishes one of the first known advertisements for a product, and it was for coffee.
Over the years businesses have continually looked for new ways to grow an audience for their product or service. Direct mail, online banner ads, excessive email, content marketing, the tactics have changed as technology has evolved.
In this presentation we’ll cover a product driven growth framework. We’ll go through 3 key areas and give examples of how some of the fastest growing companies in the world are leveraging them to scale up their businesses at record speeds.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Title Tag: Simple Instructions to Find the Best oneAnn Smarty
This one was supposed to go here: http://prosperityskitchen.com/
but I had to miss it and our most awesome community manager Deborah Anderson ran it instead of me: http://prosperityskitchen.com/deborah-anderson/
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”
The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.
The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been.
The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now.
Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword.
But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible.
All you have to do is ask yourself what kind of content would BEST fulfill users’ needs?
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Title Tag: Simple Instructions to Find the Best oneAnn Smarty
This one was supposed to go here: http://prosperityskitchen.com/
but I had to miss it and our most awesome community manager Deborah Anderson ran it instead of me: http://prosperityskitchen.com/deborah-anderson/
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird”
The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry.
The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been.
The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now.
Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword.
But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible.
All you have to do is ask yourself what kind of content would BEST fulfill users’ needs?
Infographics: SEO, Distribution, and AnalyticsCasey Armstrong
In this presentation for Column Five, I explained SEO, distribution, promotion, content marketing, and analytics, specifically for infographics, but this can be used for all content.
Creating quality content that people want to share is just as important as making it easy to share, following up with the right people to promote your content, building a readership, and much more.
Presentation by Hiten Shah at HustleCon 2014. The talk is three things that both non-technical and technical founders can work on constantly when they aren't working on "making" things.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and marketing for startups. Always fun connecting with students and being able to give back to my school.
We answered:
Is growth that important?
What is growth hacking?
How do I get started with marketing and growth hacking?
How do I prioritize everything?
What is product/market fit?
What is the customer lifecycle?
Why do growth hacks fall into either acquisition, activation, retention, revenue, or referral buckets?
What are growth hacking and marketing examples from work?
What are 100+ examples of growth hacks at each stage?
How can they implement some of these today? Including onstage breakdowns of USC companies, including EnvoyNow.co and Bezalel.co
I know I’ll forget some tools, people, and resources, but....
Tools I mentioned you should check out:
Google Analytics
Qualaroo
Survey.io
MailChimp
Zapier
IFTTT
LeadIn
KISSmetrics
CrazyEgg
SumoMe
Gumroad
BuiltWith
Kimono
PrimeLoop
PerfectAudience
Odesk
Connectifier
Rapportive
Buffer
People I mentioned who you should follow (in no particular order):
Patrick Vlaskovits
Neil Patel
Hiten Shah
Sean Ellis
Samuel Hulick
Morgan Brown
Taylor Miles
Paul Graham
Dave McClure
Geoff Ralston
Marc Andreesen
Bing Gordon
Gabriel Weinberg
Justin Mares
Brian Balfourr
Zack Onisko
Greg Isenberg
Maud Pasturaud
Annie Cushing
Thomas Knoll
Ivan Kirigin
Noah Kagan
Andy Johns
Elliot Shmukler
Iris Shoor
Brian Dean
Jimmy Daly
Ramit Sethi
Brendon Burchard
Jeff Walker
Robert Cialdini
Resources I mentioned:
(definitely forgetting many, but a good start....)
Startup = Growth: http://growth.so/pgGrowth
Startup Priorities: http://growth.so/StartupPriorities
Blake Masters’ Notes: http://growth.so/BlakeMasters
Andy Johns’ Answers on Quora: http://growth.so/AndyJohnsQuora
Find A Growth Hacker For Your Startup: http://growth.so/FindGrowthHacker
The Only Thing That Matters: http://growth.so/Productmarketfit
Developer Content Marketing & Growth Hacking: http://growth.so/HitenShah
Gaining Early Traction by Doing Things that Don't Scale: http://growth.so/Zack415
Cialdini's Six Principles of Influence: http://growth.so/Robert-Cialdini
Startup Metrics for Pirates: http://growth.so/Pirate-Metrics
Traction vs. Growth: http://growth.so/TractionGrowth
AirBNB Growth: http://growth.so/AirbnbGrowth
Getting Launch Press for Your Startup: http://growth.so/MturkHack
Mobile Popups: http://bit.ly/QualarooGH
TripAdvisor’s Unfair Email Marketing Advantage: http://growth.so/TripAdvisorEmails
How to Gather 100,000 Emails in One Week: http://growth.so/PrelaunchEmails
The Medium Is The Message: http://growth.so/MediumIsMessage
Daily Growth Strategies: morganbrown.co
User Onboarding: useronboard.com
Hitenism: hitenism.com
Backlinko: backlinko.com
GrowthHackers: growthhackers.com
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Presentation given at social media conference in Western New York. An introduction to B2B blogging. The deck talks about things to think about before setting up your B2B blog, like search keywords, audience, blog categories, and then walks through types of content, publishing frequency and high level measurement.
The presentation was given by Wendy K. Emerson, Social Media & Marketing Manager. Follow Wendy on Twitter (@SocialPMChick).
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
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27. Get Visitors
Contact
Customers
The Funnel will guide your decision on
what goal to obsess over
Retain
Users
Generating 200 weekly
visits
Visit to Contact Rate 50%
Contact to Customer Rate
50%
28. Get Visitors
Contact
Customers
The Funnel will guide your decision on
what goal to obsess over
Retain
Users
Generating 200 weekly
visits
Visit to Contact Rate 50%
Contact to Customer Rate
50%
Ours should be
visits …
30. Increase Visits
Narrow down goals until you can check
shit off
Increase User
Generated Content
Community with
monthly prizes for top
posters
Email partners on why
they should create
content for us
Create author pages
to profile contributors
40. What goal should we execute first?
Community with
monthly prizes for top
posters
Create author pages
to profile contributors
Email partners on why
they should create
content for us
41. Community with
monthly prizes for top
posters
Create author pages
to profile contributors
What goal should we execute first?
Email partners on why
they should create
content for us
Our
engineerin
g team is
slammed
42. Community with
monthly prizes for top
posters
Create author pages
to profile contributors
What goal should we execute first?
Email partners on why
they should create
content for us
We need
some dev
time and
design
resource
43. Community with
monthly prizes for top
posters
Email partners on why
they should create
content for us
Create author pages
to profile contributors
What goal should we execute first?
Our email list
is a huge
lever. Takes
very little
energy to do
this.
[Kieran] Hello my name is Kieran Flanagan and I am the international marketing director for HubSpot and I am going to talk about the scrappy guide to marketing and just what the hell it means to be a scrappy marketer.
[Kieran] This is probably a better description of me that someone wrote after a session I gave in London – that I am highly motivated marketing geek high on data crack. Being a geek in todays marketing world is definitely a plus in my eyes.
[Kieran] As a marketer what I am motivated by is having a visible impact on the growth of a business. And the reason I added this slide is because I feel most marketers who are motivated by growth are inherently scrappy in the way they approach marketing.
[Kieran] I am sure all of us have experienced a time when we’ve said this – “I am trying to get a shit load done with very little resources”
[Kieran] and if you haven’t
[Kieran] you really should try to experience that situation at least once in your lifetime
[Kieran] because those times when you don’t have the resources to immediately get what you want
[Kieran] help you to think more creatively about problems
[Kieran] help you to really focus on reaching your goal
[Kieran] and ultimately helps you to be scrappy and hustle to make things happen for yourself.
[Kieran] When I was 8 or 9 years old, I was really obsessed about getting a blue he man. At the time it was the most important goal I had.When I was growing up we didn’t have a lot of money, so it would take me quite a few weeks of pocket money to be able to afford one of these.
[Kieran ]They probably cost about 10 punts – that old school money we used to use. I started to figure out a plan to make my own money so I could afford one of these blue he-men.
[Kieran] I first needed to figure out what levers I had. I am going to talk more about levers later on. They are things you have at your disposal that require little energy but can produce big results. Think of them like assets you own that can help you to reach that goal. At 8 years old I didn’t really have many levers, but I came up with a game involving an empty 3-litre bottle of coke and toys I got free from collecting tokens from cereal boxes. The game wasn’t that complex. It involved charging kids from the neighbourhood a pound to drink as much water as they could from a 3-litre bottle. The winner of the game got a toy. This went surprisingly well.
[Kieran] It turns out kids in my neighbourhood were extremely competitive and quite a few of them started to get sick from drinking too much water.
[Kieran] I kept experimenting with the process using smaller bottles to decrease the number of people who got sick, as sick kids were not good for business.
[Kieran] and eventually I got my blue he-man
[Kieran] and a bunch of other he-man action figures
[Kieran] At this point you are probably thinking – what the hell am I talking about.
[Kieran] That’s one of my earliest memories of being scrappy. Really hustling to get something I want.Scrappiness is something I feel the best marketers have in common. Certainly marketers who are focused on growth. It’s something I care about a lot and is something I look for when hiring people on my team. It’s also the main thing I want to excel in as a marketer. You can call these people growth hackers, scrappy, or just really good at hustling to get results, but in my mind they all have 3 key skills. 1. They have really clear goals2. They know what levers they have 3. And they are always experimenting to get better results
[Kieran] All success really starts with having clear goals
[Kieran] Any marketer who is focused on growing a company is obsessed with a singular goal.
[Kieran] The reality is the most important singular goal we have is revenue. If your focus is on growth, then your number one priority should be to ultimately make the company more money.
[Kieran] But making money is not the right goal to obsess over for marketers who are trying to grow a company.
[Kieran] That goal is way too broad.
[Kieran] We need to focus on the right goals that will eventually create revenue for the business. This is a simpler version of Dave McClures A.A.R.R.R metrics (acquisition, activation, retention, referral, revenue). It breaks the funnel down to getting visitors, activating those visitors by whatever conversion you want to measure and of course retaining them.
[Kieran] HubSpots marketing team are really focused on acquiring customers and retention of those customers. A simplistic few of our funnel would show these as the key metrics Getting more visitors Increasing the size of our database, which is contactsCustomer acquisitionConversion rates we care about are the number visitors we convert into contacts, the number of contacts (or leads) that convert into customersObviously we also look at churn rate If you are focused on growing a company and you are trying to be scrappy, you can’t focus on all of these goals at once. You need to choose the right one.
[Kieran] Choosing the right goal is a really important part of being successful. For example, if I have a funnel where I am getting 200 visits a week, have a visit to contact rate of 50% and a contact to customer rate of 50%.
[Kieran] Then obviously my goal should be to generate more visits. There is no point focusing on improving those conversion rates when I am not generating many visits. My sole focus should be to increase the number of visits I am getting.
[Kieran] Only idiots make such broad goals. Increasing visits is never going to be something you are going to tick off. You will always want more.
[Kieran] You want to narrow those goals down until you get to a point that you can tick stuff off. For example, we want to increase visits. We figure out a way to do this would be to increase the amount of quality content we produce. We don’t have the resources to do this ourselves, but we have a whole partner network, partners for HubSpot are marketing agencies that we can try to leverage for this. We create a goal of increasing user-generated content and for that we are going to: Start up small community for everyone who contributes content so they can acquire points for the content they created and get monthly prizes.Email our partners on why they should create content for usCreate author pages to profile contributors, give them more visibility.
[Kieran] Once you’ve chosen a goal to focus on, you want to make sure you can measure the success of it.
[Kieran] If you don’t have metrics for your goals then you shouldn’t go ahead with them. Only take on goals that you can assign relevant metrics to. You need to know if what you’re doing is having an impact. Metrics will help you to constantly improve on the things you are doing.
[Kieran] We touched upon levers earlier on. They are things are your disposal that require little energy but can have a big impact on your results.
[Kieran] To give you some examples of levers
[Kieran] In HubSpots early days, around 2007, one of their biggest levers was the fact Dharmesh, HubSpot’s cofounder, was a pretty great coder and was always building things. Engineering was a lever they could tap into.
[Kieran] Similar to HubSpot, AirBnB had engineering talent as one of their levers. Something AirBnB did in their early days was allowing you to post your AirBnB listing directly onto Craigslist. This helped a lot with growing AirBnB’suserbase in the early days. That option has since been removed as they were using some pretty funky hacks to make that happen, Craigslist didn’t have an API, so whatever they were doing to make this happen got shut down.
One of the earliest recorded growth hacks was accomplished by Hotmail.com in the late 1990s. As a way to stimulate growth, the Hotmail team added the intriguing bit of text “PS I love you” at the bottom of every email they sent, with a link back to their homepage. In less than a year, this little piece of content was responsible (in part) for their massive growth of more than 12 million email accounts.
[Kieran] One of Paths, the mobile social network, best levers was the fact they could tap into their members address book. When you are focused on growth, you can be too aggressive with your levers. Path sent texts to everyone’s address book without their permission, which didn’t go down too well with their members.
[Kieran] You want to understand what your levers are. This is going to help you stack rank your goals and make better decisions on which ones to execute on first.
[Kieran] Let’s jump back to the example I gave earlier and go through the individual goals that are going to help us grow user generated content and in turn will help grow our visitors.
[Kieran] To execute on this goal we will need someone to look after the community and engineering power to help develop the functionality to allow us to track metrics around individual post performance so we can award prizes. This is doable, but our engineering team is currently slammed with new product releases
[Kieran] Creating author pages to profile contributors is again really doable, it just needs engineering help and those guys are slammed.
[Kieran] The last one is educating our partner network on why they should create content for us. We have a pretty big email list of both partners and potential partners, we have a lot of existing reach that we can highlight as an advantage of creating content for us, it’s going to get them visibility. We can make this feel exclusive and say we are only opening up 10 slots for now. Using that email database, our existing reach and a well-crafted pitch are pretty low calorie exercises, but can produce big results. That’s the kind of levers we are looking for.
So that’s the one we go for first and create a blog dedicated to partner content.
[Kieran] The last part we are going to cover is experiments.
[Kieran] In my mind, scrappy marketers are not ok with best practise.
[Kieran] I hate the use of the word “best practise”. To me best practise sucks, because it’s just doing things the same way as everyone else does. When you are just following best practise, you already know what the potential returns are. They are usually just the same as anyone else who is following best practise.
[Kieran] Experiments allow you to continually try new things and improve upon your current strategy.
[Kieran] I really love this quote from Thomas Edison. This is how you should approach experiments. He didn’t fail 1000 times, but discovered a 1000 ways not to make a lightbulb. Not all experiments will work. But they will lead to scaling your results beyond what you get from best practise.
[Kieran] I could spend all day going through different experiments to run.
[Kieran] For this presentation I am just going to run through a bunch of examples related to content, because content marketing is something I think about a lot. All of these are things you should experiment with in your content marketing efforts.
[Kieran] You want to understand what are going to be the best content formats for your business.
[Kieran] Neil Patel who is a pretty phenomenal marketer said inforgraphics played a big part in helping to grow KISSmetrics. They generated over 2.5 million visits from 47 infographics and created a huge number of backlinks, which obviously helped with their SEO results. There are obviously a lot of content formats to try. This is a pretty good graphic from eConsultancy called the periodic table of content marketing.
[Kieran] You want people to actually click on your content, so
[Kieran] You should experiment a lot with your headlines. A great example of this are Upworthy.
[Kieran] They write 25 headlines for every post. They pick the best two and using bit.ly links, they run a simple A/B test through Facebook by targeting different cities. The title that wins is then used in their main story.
[Kieran] They write 25 headlines for every post. They pick the best two and using bit.ly links, they run a simple A/B test through Facebook by targeting different cities. The title that wins is then used in their main story.
[Kieran] You want to know how you can get more people to click on your content.
[Kieran] We’ve experimented with different ways of getting people to share our content once we send it to them via email. We ran big call to actions to have them email it to a friend.
[Kieran] We’ve used dynamic content to change that call to action so it’s more relevant to the user we are asking. For example, if we know someone has over 5000 twitter followers, we dynamically chance that call to action to ask them to tweet it. We provide an easy lazy tweet for them to use.
[Kieran] We personalise our thank you pages to call out their name and again ask them to forward it to a friend.
[Kieran] There is a really cool service called “Click to tweet” that will help you to easily embed tweets into your blog posts to get more social sharing happening.
[Kieran] What if no one is reading your blog at the moment and it’s taking time to get traffic built up.
[Kieran] Experiment with putting your content in different places, not just on your blog. Story about BufferApp
[Kieran] What if you don’t know what to write about. You aren’t sure what’s going to work for your audience.
[Kieran] You can use a tool like socialcrawlytics to show you your competitor’s best shared content. You can export this to an excel file and sort it by the different social networks, so you can even identify what content works best on which network.
[Kieran] Just jumping back to levers, always keep a swipe file when you see a company using something simple. They will help inspire future ideas. For example, here is a really smart one from socialcrawlytics to help you get more credits.
[Kieran] The other thing about not knowing what to write is to experiment with being creative with your content. Eat24 are one of the best examples of this. They write some really great content that’s directly related to food. This is one of the best blog posts I read in the last year.
[Kieran] You should experiment with everything. A lot of people think quantity of content is the key to success
[Kieran] This analysis was run by a company called SERPIQ that showed the average length of a web page in the top 10 is 2000 words. You want to experiment on both quantity and quality.
The serpIQ analyzed the top 10 search results for over 20,000 keywords and noticed a pattern.The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.