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The ROI of Emotion in Your Marketing

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Let’s be clear, when John Lewis release their Christmas advertising which gives us a warm and fuzzy feeling inside, and when WestJet Airlines buys all of their passengers a Christmas presents and capture the sheer delight and surprise on their faces, it’s for one reason and one reason only; To make a return on their investment.

Marketing departments are in the business of manipulating human emotion for the benefit of their strategic objectives.

We now produce more content every 48 hours than was ever produced from the dawn of mankind up until 2003. Our marketplace is becoming ever more congested with fresh content competing for the attention of our audience and it’s becoming exponentially harder to break through and communicate effectively.

Creating an emotional connection that really resonates with your audience enough to be acted upon, shared and talked about it is the most powerful ingredient we have in our marketing mix.

'Getting Goose Bumps' will provide you with an insight into what it takes to ensure your content has the greatest chance of being found, appreciated and shared by a relevant audience that matters to you and your business.

This presentation will help you put the emotion and the art of storytelling into your content marketing to create more authentic and engaging connections which have a chance of converting in to sales and lasting business relationships.

Published in: Marketing

The ROI of Emotion in Your Marketing

  1. Carl W. Buehner @bryan_phc #AskPh
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  10. Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination @bryan_phc #AskPh
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  12. Behaviour Influence Persuade
  13. 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure @bryan_phc #AskPh
  14. 4. Thought Leader 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure @bryan_phc #AskPh
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  16. 4. Thought Leader 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure @bryan_phc #AskPh
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