The document discusses strategies for link building, including auditing one's existing link profile, finding link opportunities, identifying competitors, engaging positively with other websites, and testing engagement. It provides tips on understanding one's link profile, finding unlinked mentions, related domains, what content is performing well, making outreach contacts, identifying influential profiles, and expanding contact lists. Various online tools are referenced that could help with these strategies. The overall message is about improving one's link building efforts as a marketer.