This document discusses strategies for increasing conversion rates on content by giving readers what they want. It notes that the author achieved a conversion rate of 3.68% by using techniques like popups and content upgrades that provide exclusive resources. Various tips are provided such as testing fun calls-to-action, creating exclusive offers for popups and content upgrades, and envisioning how content upgrades could solve readers' problems. Examples are given of bloggers who increased their conversion rates from around 1% to over 10% by applying these strategies.