New York City-based Bridge Global Strategies works with many overseas companies to fill their needs for public relations in the United States. Our staff consists of senior professionals with years of experience in helping foreign companies understand the differences between the marketing/communications environment in their own countries and the business environment in the U.S. We understand the differences between U.S. and overseas business cultures - even with English-speaking countries like Canada, Australia and the U.K. - and can therefore help our clients bridge the gap. This presentation describes Bridge Global Strategies' capabilities for filling the communications needs of overseas companies in the U.S. market.
Bridge Global Strategies is a boutique PR firm that specializes in helping startups and international companies. They provide senior-level PR expertise to build reputations and visibility. Their services include communications strategies, media relations, thought leadership development, and crisis management. They work with clients across various industries and have experience launching new companies and products.
Building Brands in Southeast Asia - PR Guide for StartupsLars Voedisch
This document discusses building brands in Southeast Asia and provides tips for PR strategies in the region. It notes that Southeast Asia is a fast growing economic region with a young, tech-savvy population. Effective PR strategies need to create short, catchy content on multiple platforms and treat customers as partners. The document emphasizes understanding business objectives, defining the target audience, and focusing on compelling stories that appeal to audiences' hearts in order to build trust and gain media coverage.
This document discusses how marketing can take a leadership role in innovation. It provides four recommendations: 1) Harness people's collaborative impulse through crowdsourcing and community commerce models. 2) Meet the expectations of the new generation by offering flexible working conditions and an emphasis on creativity. 3) Exploit new technologies like social media to engage customers, track sentiment, and drive innovation. 4) Loosen processes and embrace chaos by granting autonomy, tolerating failure, and thinking like designers rather than relying too heavily on traditional marketing science.
The document provides an overview and schedule for a class on developing a global mindset for entrepreneurs. It discusses key topics that will be covered in the class like entrepreneurship and economic development, social networks for entrepreneurs, and using social media for global outreach. It also provides details about assignments, exams, and group projects that students will need to complete as part of the class.
Bill Aulet's presentation at the VentureWell Open conference in Washington DC to entrepreneurship educators with material on his just being released Disciplined Entrepreneurship Workbook
It's time to conduct a PR agency search and you don't know where to begin. You're not alone - many people feel the way you do. This presentation is meant to help you organize your search and logically assess appropriate agencies that will meet your needs. You'll learn how to search for good candidates, narrow down the prospects, develop a Request for Proposal, assess agency responses and choose the best public relations firm to meet your needs. You'll also get tips on what to include in the contract.
This document discusses content marketing strategies and best practices. It recommends developing a comprehensive content plan that identifies the objectives, formats, distribution channels, and promotion strategies for all content created. The plan should consider who the target audiences are, when and where they will consume content, and how the content will be created, reused, and measured for success. Developing high-quality, shareable content that addresses audience needs at all stages of the buyer's journey can help drive leads through search and social media.
Bridge Global Strategies is a boutique PR firm that specializes in helping startups and international companies. They provide senior-level PR expertise to build reputations and visibility. Their services include communications strategies, media relations, thought leadership development, and crisis management. They work with clients across various industries and have experience launching new companies and products.
Building Brands in Southeast Asia - PR Guide for StartupsLars Voedisch
This document discusses building brands in Southeast Asia and provides tips for PR strategies in the region. It notes that Southeast Asia is a fast growing economic region with a young, tech-savvy population. Effective PR strategies need to create short, catchy content on multiple platforms and treat customers as partners. The document emphasizes understanding business objectives, defining the target audience, and focusing on compelling stories that appeal to audiences' hearts in order to build trust and gain media coverage.
This document discusses how marketing can take a leadership role in innovation. It provides four recommendations: 1) Harness people's collaborative impulse through crowdsourcing and community commerce models. 2) Meet the expectations of the new generation by offering flexible working conditions and an emphasis on creativity. 3) Exploit new technologies like social media to engage customers, track sentiment, and drive innovation. 4) Loosen processes and embrace chaos by granting autonomy, tolerating failure, and thinking like designers rather than relying too heavily on traditional marketing science.
The document provides an overview and schedule for a class on developing a global mindset for entrepreneurs. It discusses key topics that will be covered in the class like entrepreneurship and economic development, social networks for entrepreneurs, and using social media for global outreach. It also provides details about assignments, exams, and group projects that students will need to complete as part of the class.
Bill Aulet's presentation at the VentureWell Open conference in Washington DC to entrepreneurship educators with material on his just being released Disciplined Entrepreneurship Workbook
It's time to conduct a PR agency search and you don't know where to begin. You're not alone - many people feel the way you do. This presentation is meant to help you organize your search and logically assess appropriate agencies that will meet your needs. You'll learn how to search for good candidates, narrow down the prospects, develop a Request for Proposal, assess agency responses and choose the best public relations firm to meet your needs. You'll also get tips on what to include in the contract.
This document discusses content marketing strategies and best practices. It recommends developing a comprehensive content plan that identifies the objectives, formats, distribution channels, and promotion strategies for all content created. The plan should consider who the target audiences are, when and where they will consume content, and how the content will be created, reused, and measured for success. Developing high-quality, shareable content that addresses audience needs at all stages of the buyer's journey can help drive leads through search and social media.
Bridge Global Strategies is a boutique PR firm based in New York City that specializes in helping startups and foreign companies raise their visibility, awareness, and sales in the US through communications strategies and programs. The firm differentiates itself through its senior-level experience and hands-on approach, and can leverage its global network for clients through its membership in Public Relations Boutiques International. Bridge has experience across many industries and capabilities that include communications strategy, media relations, social media marketing, and crisis management.
Google has stated that Hummingbird applies to up to 90% of search queries, making its effects nearly universal. Are you feeding the Google Hummingbird? We have some optimization steps.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
This document discusses effective and ineffective infographics. It notes that infographics with images get nearly double the views of those without images and the brain can consume visual content much faster than text. Among the "sins" of bad infographics are including too much data, unnecessary 3D effects, graphs that don't make logical sense, and lack of simplicity. Good infographics use pictures, icons, clean designs with space, simple color schemes, and motifs related to the topic. They should also be accompanied by a relevant article rather than repeating the graphic's information.
The document provides information about a sales training program. The 3 main points are:
1. The sales training program covers various topics to help participants improve their sales skills including product knowledge, sales flow, market research, cold calling, sales meetings, the art of selling, follow up, proposal knowledge, and CRM training.
2. The sales flow section outlines the step-by-step process including analyses before sales, sales, and after sales. It discusses strategies for research, approaches, and dealing with rejection.
3. The document provides tips for lead generation including warm contact sources like alumni and networking events, as well as strategies for cold calling like having a clear purpose and being prepared with potential meeting dates
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)RockawayCapital
The document provides an overview of a PR workshop given by Spark, a PR agency. It discusses key PR concepts like understanding the audience, developing messages and positioning, and executing tactics like media relations and thought leadership. It also provides examples of case studies and outlines how the agency can help clients with initiatives like funding announcements. The workshop aims to educate clients on best practices in public relations and how the agency can support strategic communications goals.
To effectively build a brand, an organization must follow a strategic 7-step process:
1. Self-reflect to define goals and messages
2. Make continuous efforts like media coverage to increase visibility
3. Develop a comprehensive marketing strategy with differentiation and positioning
4. Build public relations through press releases, media lists, press kits and announcements
5. Create marketing collaterals like banners, newsletters and designs
6. Develop an effective pitch that couples brand initiatives with PR
7. Follow up communication and assess return on investment
The document provides an overview of public relations in the digital age and case studies to illustrate PR strategies. It discusses the speaker's background in journalism and PR. PR is defined as supporting business objectives by telling a company's story across channels and executing strategies like writing content, developing social media presence, and arranging speaking opportunities. Case studies demonstrate PR campaigns for a technology startup, including securing media coverage, optimizing websites and press releases, using social media and professional networks, and tracking results. The document concludes by offering suggestions for brainstorming an American Cancer Society PR project, such as engaging relevant groups and following ACS on social media.
The document discusses trends in marketing communications, including the need for integrated online and offline strategies. It provides an overview of changes in the marketing communications industry and media landscape, such as the rise of digital and mobile media and more advanced targeting capabilities. It also discusses key concepts like integrated marketing communications and the importance of a consistent brand message across different touchpoints.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
Carla Noble has over 30 years of experience in marketing, communications, and project management. She has held leadership roles developing marketing strategies and communications programs that increased revenue for companies in various industries. Her skills include strategic planning, website design, social media, email marketing, and public speaking. She is proficient in Microsoft Office, Adobe Creative Cloud, and social media platforms. She holds a Bachelor's degree in Education and has volunteered with organizations helping the community.
The future of marketing: Word of mouth, content marketing and social mediaDamien Cummings
The future of marketing: Word of mouth, content marketing and social media. This presentation discusses a 6-step framework for defining and "owning" conversations, looking at how to manage large volumes of content via the "3 E's" (Engrossing, Engaging and Everyday) and presents a new way of looking at distributing content via social platforms.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
MetLife Home Loans is seeking ambitious mortgage sales professionals to join their growing team. They offer competitive compensation and benefits. MetLife Home Loans is a top mortgage lender known for its strength, leadership, and commitment to customers. Now is the perfect time to join MetLife Home Loans and take advantage of their marketing support, tools, and national brand recognition to help further their vision of bringing financial freedom to all.
This document provides an overview of Creative Idea Fountain, a graphic design and marketing firm. It summarizes the company's mission, values, services, target clients, and pricing. Creative Idea Fountain offers a wide range of creative services including graphic design, branding, marketing campaigns, illustrations, and video production. Their ideal clients include advertising agencies, PR firms, and production companies. Pricing starts at $65 per hour and packages are tailored to clients' budgets. The document analyzes the growing advertising industry and Creative Idea Fountain's competitive advantages in providing customized creative solutions.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Professional service firms can attract new clients both traditionally and digitally. Traditionally, firms should focus on small seminars, speaking at industry events, and publishing articles. Digitally, firms should build profiles on LinkedIn and Facebook, create videos for YouTube, write blogs, and use email marketing to demonstrate their expertise. Both traditional and digital marketing require understanding prospects' needs and positioning the firm accordingly.
The document provides strategies for marketing internal communities to employees, including identifying superstar participants, defining target audiences, using incentives to drive participation, and holding regular online events to engage new members and share information. Case studies of Nestle, Cisco, Ace Hardware, and Wrigley demonstrate how establishing communities improved communication, increased productivity, and drove business results. The document advocates starting simply and analyzing effectiveness of different tactics to refine community marketing over time.
Bridge Global Strategies is a boutique PR firm based in New York City that specializes in helping startups and foreign companies raise their visibility, awareness, and sales in the US through communications strategies and programs. The firm differentiates itself through its senior-level experience and hands-on approach, and can leverage its global network for clients through its membership in Public Relations Boutiques International. Bridge has experience across many industries and capabilities that include communications strategy, media relations, social media marketing, and crisis management.
Google has stated that Hummingbird applies to up to 90% of search queries, making its effects nearly universal. Are you feeding the Google Hummingbird? We have some optimization steps.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
This document discusses effective and ineffective infographics. It notes that infographics with images get nearly double the views of those without images and the brain can consume visual content much faster than text. Among the "sins" of bad infographics are including too much data, unnecessary 3D effects, graphs that don't make logical sense, and lack of simplicity. Good infographics use pictures, icons, clean designs with space, simple color schemes, and motifs related to the topic. They should also be accompanied by a relevant article rather than repeating the graphic's information.
The document provides information about a sales training program. The 3 main points are:
1. The sales training program covers various topics to help participants improve their sales skills including product knowledge, sales flow, market research, cold calling, sales meetings, the art of selling, follow up, proposal knowledge, and CRM training.
2. The sales flow section outlines the step-by-step process including analyses before sales, sales, and after sales. It discusses strategies for research, approaches, and dealing with rejection.
3. The document provides tips for lead generation including warm contact sources like alumni and networking events, as well as strategies for cold calling like having a clear purpose and being prepared with potential meeting dates
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)RockawayCapital
The document provides an overview of a PR workshop given by Spark, a PR agency. It discusses key PR concepts like understanding the audience, developing messages and positioning, and executing tactics like media relations and thought leadership. It also provides examples of case studies and outlines how the agency can help clients with initiatives like funding announcements. The workshop aims to educate clients on best practices in public relations and how the agency can support strategic communications goals.
To effectively build a brand, an organization must follow a strategic 7-step process:
1. Self-reflect to define goals and messages
2. Make continuous efforts like media coverage to increase visibility
3. Develop a comprehensive marketing strategy with differentiation and positioning
4. Build public relations through press releases, media lists, press kits and announcements
5. Create marketing collaterals like banners, newsletters and designs
6. Develop an effective pitch that couples brand initiatives with PR
7. Follow up communication and assess return on investment
The document provides an overview of public relations in the digital age and case studies to illustrate PR strategies. It discusses the speaker's background in journalism and PR. PR is defined as supporting business objectives by telling a company's story across channels and executing strategies like writing content, developing social media presence, and arranging speaking opportunities. Case studies demonstrate PR campaigns for a technology startup, including securing media coverage, optimizing websites and press releases, using social media and professional networks, and tracking results. The document concludes by offering suggestions for brainstorming an American Cancer Society PR project, such as engaging relevant groups and following ACS on social media.
The document discusses trends in marketing communications, including the need for integrated online and offline strategies. It provides an overview of changes in the marketing communications industry and media landscape, such as the rise of digital and mobile media and more advanced targeting capabilities. It also discusses key concepts like integrated marketing communications and the importance of a consistent brand message across different touchpoints.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
Carla Noble has over 30 years of experience in marketing, communications, and project management. She has held leadership roles developing marketing strategies and communications programs that increased revenue for companies in various industries. Her skills include strategic planning, website design, social media, email marketing, and public speaking. She is proficient in Microsoft Office, Adobe Creative Cloud, and social media platforms. She holds a Bachelor's degree in Education and has volunteered with organizations helping the community.
The future of marketing: Word of mouth, content marketing and social mediaDamien Cummings
The future of marketing: Word of mouth, content marketing and social media. This presentation discusses a 6-step framework for defining and "owning" conversations, looking at how to manage large volumes of content via the "3 E's" (Engrossing, Engaging and Everyday) and presents a new way of looking at distributing content via social platforms.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
MetLife Home Loans is seeking ambitious mortgage sales professionals to join their growing team. They offer competitive compensation and benefits. MetLife Home Loans is a top mortgage lender known for its strength, leadership, and commitment to customers. Now is the perfect time to join MetLife Home Loans and take advantage of their marketing support, tools, and national brand recognition to help further their vision of bringing financial freedom to all.
This document provides an overview of Creative Idea Fountain, a graphic design and marketing firm. It summarizes the company's mission, values, services, target clients, and pricing. Creative Idea Fountain offers a wide range of creative services including graphic design, branding, marketing campaigns, illustrations, and video production. Their ideal clients include advertising agencies, PR firms, and production companies. Pricing starts at $65 per hour and packages are tailored to clients' budgets. The document analyzes the growing advertising industry and Creative Idea Fountain's competitive advantages in providing customized creative solutions.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Professional service firms can attract new clients both traditionally and digitally. Traditionally, firms should focus on small seminars, speaking at industry events, and publishing articles. Digitally, firms should build profiles on LinkedIn and Facebook, create videos for YouTube, write blogs, and use email marketing to demonstrate their expertise. Both traditional and digital marketing require understanding prospects' needs and positioning the firm accordingly.
The document provides strategies for marketing internal communities to employees, including identifying superstar participants, defining target audiences, using incentives to drive participation, and holding regular online events to engage new members and share information. Case studies of Nestle, Cisco, Ace Hardware, and Wrigley demonstrate how establishing communities improved communication, increased productivity, and drove business results. The document advocates starting simply and analyzing effectiveness of different tactics to refine community marketing over time.
Outwrite PR Mold Business Forum PresentationWill Catterall
Outwrite provides public relations services including content creation, digital strategies, and crisis management. They help enhance client reputations by distributing information through paid, earned, and owned media channels. Their strategies seek media coverage, build social media communities, and increase awareness of clients within their industries. Outwrite's experienced team works to position brands in a positive light and build trust with target audiences no matter the media channel.
BNamericas is a leading online source of business intelligence in Latin America. It produces reports, data, profiles, news, and analysis covering 12 industries in the region in English and Spanish. With over 15 years of experience and 180 employees throughout Latin America, BNamericas provides indispensable information and intelligence to companies through its comprehensive coverage, proprietary content, and network of journalists and analysts. Its principal users include directors, CEOs, and other C-level executives who rely on BNamericas for timely, reliable information to support business decisions.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
Similar to PR for Foreign Companies in the U.S. Market (20)
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
2. The Value of a Good Reputation
• A good reputation:
o It’s like money in the bank - it takes a long time to earn, but it can
disappear very quickly
o It sticks to a company or a product for a while after it is no longer
deserved (so does a bad reputation)
o It enhances profitability by attracting investors, employees and
customers
• Bridge Global Strategies’ prime focus is helping companies build and
maintain good reputations, both at the corporate and product levels
3. Who We Are
• A boutique PR firm with particular expertise working with
start-ups and companies from overseas, especially those
entering the U.S. market
• Based in New York City, but working with clients from all
over the U.S. and the world
• We help raise corporate and product visibility, awareness
& sales
• We develop PR strategies that are appropriate, realistic,
effective and affordable for a market newcomer
• We are entrepreneurs; a lot of our work is for other
entrepreneurs
4. Our Clients
• Our clients have included:
– Tech startups CoreMatrix, ecobee and Worktopia
– International biopharma association New York Pharma
Forum
– Healthcare organizations such as the LV Presad Eye
Institute
– Online retailers Mabel’s Labels and Admiral Road
– Luxury hotel chains Nikko Hotels International, Okura
Hotels & Resorts and urban resort Hotel Chinzanso Tokyo
– Bio-venture companies Transparent, Inc. and AnGes MG
– Secret Fire Games, creator of The Secret Fire
– Top Asian Business Schools (CEIBS, Indian School of
Business, Nanyang Univ. Business School, Hong Kong Secret Fire Games
Univ. of Science & Technology Business School)
– Professional service firms RMi (healthcare marketing) and
Verde Group (research & management consulting firm)
5. What We Do: Our Key Services
• Communications to launch or re-position companies,
their services and products
• Programs to build and manage corporate reputations
• Strategies and programs to build brand visibility and/or
increase sales of products/services
• A full arsenal of communications tools to carry out
these strategies and programs
– From media relations to events to marketing materials
6. What Differentiates Us
• Big agency know-how and experience; small agency
service, creativity and results
– Don’t have to sacrifice resources for quarterly results
– Employees and clients are our most important consideration,
not shareholders
7. What Differentiates Us
• Senior professionals actually work on your account –
not just show up for meetings
• Amazing client retention demonstrates the quality of
our service
22 years! 15 years 19 years
8. Small and Hands-on, But
With a North American & Global Network
• Best of large and small agencies: senior level service, with
a North American-wide and a global network (something
usually found only with big multinational agencies)
– Bridge was a founder of Public Relations Boutiques
International (PRBI); Lucy Siegel, CEO of Bridge, was
founding president
– This network provides Bridge with “arms and legs” on
the ground where we need them to help us help you,
from Minneapolis to Moscow, San Francisco to São Paulo
– For more information on PRBI, visit
www.prboutiques.com
9. Boston
New York (2 firms)
Roseland, N.J.
Philadelphia, Penn.
Washington, D.C.
Kansas City, Kan.
Pittsburgh Grabs, Switzerland
Chicago Brighton, England
Minneapolis Moira, Northern Ireland
Houston Munich, Germany
Phoenix (2 firms) Moscow, Russia
Aspen, Colo. Sao Paulo, Brazil
Los Angeles Buenos Aires, Argentina
San Francisco Dubai, U.A.E.
Portland, Ore. Johannesburg, South Africa
Seattle Kuala Lumpur, Malaysia
Toronto Seoul, Republic of Korea
Vancouver
10. Industry Experience
• Academic Institutions • Industrial/Manufacturing
• Appliances and Housewares • Non-Profit Organizations
• Broadcast Media • Office Equipment
• Consumer Electronics • Consumer Packaged Goods
• Financial Services • Consumer Services
• Food • Professional Services Firms
• Games • Scientific Instruments
• Governmental Organizations • Software
• Healthcare/medical • Telecommunications
• Information Services • Trade & Professional
• Insurance Associations
• Internet retailers • Travel and Hospitality
• Internet technology solutions • Travel technology
11. What We Do for Foreign Companies
• We have worked with clients from all over the world: China,
Japan, India, Russia, Canada, France, Germany, UK, South
Korea, and more
• Our staff is very savvy about cross-cultural communications.
We understand what our foreign clients don’t understand,
and we help them bridge that gap
• We believe in the benefits of cultural diversity in both
American society and the business world.
– but the key to success is understanding “la
différence!”
12. What We Do for Foreign Companies (cont’d)
• We help build your company’s reputation and visibility with
your key constituents in the United States
– We help develop communications strategies & the tactics to
implement them
– We help you shape the story you need to tell and then we help you
tell it
– We also focus on visibility with “gatekeepers” who can introduce you
to end customers
– We can arrange industry analyst meetings for your senior executives
with firms that follow and develop reports about companies in your
industry
– When you’re ready, we will introduce “big” business media (Wall
Street Journal, CNBC, Inc., etc.) to tell your business story
• We help position your company as a “challenger brand”
• We help you become – or get credit for being – a thought
leader
13. Challenger Brands
• They have something truly different to offer
• They aren’t using a template, they develop new ways of seeing,
thinking and living
• Their employees are excited about the future
• Their leaders are risk-takers, but realistic
• They have a great story to tell
• They may be small, but the big guys are watching them
14. Thought Leadership
• Entrepreneurs need a leadership “voice” to develop a
challenger brand
• Any company can have one, not just the industry leaders
• The CEO is important in moving towards thought
leadership, but can’t make the company a visionary one
alone; as the company grows, others in management must
support the effort
• Entrepreneurial companies need a strategy to move
towards this goal
16. ecobee: Green $$$ Made Easy?
• Canadian green tech company ecobee hired
Bridge in September, 2008 to help make its
corporate and product debut
• We worked with ecobee on a PR strategy for the
company and its ecobee Smart Thermostat.
We divided the PR campaign into phases:
– Announcement phase with pre-orders
– “Product available” announcement
– Trade shows to get to know trade media
– Consumer media/reviewers
– Business media and analysts last
• Set goals for measuring success
Helped launch ecobee’s third
• Produced press materials product, new Smart Si Thermostat in
• In consumer PR phase, arranged product 2012
reviews with traditional consumer media
• Launched second product in early 2010
• Launched third product in early 2012
17. ecobee: Early Media Results (First 6 Months)
• U.S. articles written on/in:
• 107 North American blogs
• 12 Overseas blogs
• 18 newspapers & magazines
• 3 TV shows
• Audience impressions: over 140,000,000
• U.S. coverage included:
• Engadget • Technorati
• Gizmodo • Ubergizmo CEO Stuart Lombard with ecobee’s original
• CNet • Josh Spear Smart Thermostat
• Treehugger • NBC TV Chicago
• Good Clean Tech • Business Week TV
(PC Magazine blog) • New York Post
• Crunchgear • London Times
• CPM = 28 cents
• At least 3 X this number of media impressions achieved after 18 months!
18. Top Asian B-Schools Earn A+ in the U.S.
• Goal: raise visibility for four of Asia’s (and the world’s) top business
schools (China Europe International Business School, Shanghai; HKUST
Business School, Hong Kong; Nanyang Business School, Singapore;
Indian School of Business, Hyderabad) to increase North American
applications
• Bridge developed the strategy, plans and positioning for a “Top Asian
B-School” PR campaign. We focused most of our media outreach
attention on top media outlets that wield a huge amount of influence
• We arranged media interviews for business media with deans, faculty,
students and alumni
• Results:
– Long and positive articles in Bloomberg BusinessWeek,
Wall Street Journal (twice) and Canada’s National Post
– Increased interest from potential North American
students
19. Launched New Mutual Fund at Start of
“The Great Recession”
• Startup investment firm Structured Investment Management’s
innovative mutual fund was approved by SEC just as Lehman Bros. fell
• With market in chaos, journalists ignored news of new mutual funds
• We paused PR to conserve budget, waiting for media to return to
routine coverage; but crisis worsened and spread worldwide
• Worked with company to start building thought leadership; used time
to achieve greater visibility for company and fund
• Arranged several opportunities for CEO to comment on the financial
crisis on Fox Business News and CNBC. He was able talk about the new
fund on air
• As the media slowly returned to covering routine news, we were able to
arrange interviews with trade media, BusinessWeek TV, Smart Money,
Kiplinger’s, Louis Rukeyser’s Mutual Fund Report and Money Magazine
20. Launch PR for Japanese CRO
• Created and implemented launch communications strategy for
Japanese clinical research organization SNBL in Baltimore:
– Developed corporate brochure in two languages
– Developed press kit materials
– Conducted successful media relations campaign
– Worked with local university (site of the CRO) to develop big opening event
• Baltimore mayor, Maryland governor and U.S. Congressman attended; TV crews,
local papers covered event
• Created effective visual strategy that put SNBL on TV and in all print coverage
– Followed up with post-launch communications
21. Admiral Road’s Cause Marketing Program
• Bridge helped Admiral Road, a Canadian manufacturer
of children’s fleece products, to enter the U.S. market
• We suggested a cause marketing program as a way to
inject news value into announcement of some new
products (personalized fleece blankets for babies and
kids decorated with monkeys, zebras and giraffes)
• Positioned the products as the “Baby Safari” line
• Arranged a cause marketing sponsorship for Admiral
Road with the African Wildlife Foundation (AWF)
• Announced the “Baby Safari” line to the media; stressed
donation of a percent of sales to AWF
• Admiral Road was included on the AWF web site as a
sponsor (a million unique visitors/month), with a link to
the AR site
• This strategy provided a news hook for media coverage
and attracted new animal-loving customers
• Cause marketing relationship lasted for over five years
22. Crisis Management Experience
Our staff has helped to save companies large and small from crises
ranging from boycotts to bankruptcies:
• Korean economic crisis
– Provided issues management and media relations counseling to bolster a top Korean
conglomerate’s financial viability and U.S. image during collapsed economy in Korea
• Consumer product contamination
– Counseled American company on overseas PR when regulatory officials in another
country found banned chemicals in one of the company’s cosmetic products
• False rumors
– Developed communications strategies to stop rumors of foreign company’s U.S. market
withdrawal and sale; media trained executives; conducted aggressive media outreach
• Greenmailing
– Counseled corporate management on media relations involving a greenmailer who tried
to use the media to manipulate the company’s board of directors; conducted aggressive
media outreach to discredit the greenmailer
• HIV-Contaminated Plasma
– When a drug company’s HIV-tainted blood products caused a massive crisis, we developed a
crisis management and communications strategy, provided counsel to the CEO, and set the
direction for media relations and internal communications.
23. Lucy Siegel
President & CEO
Lucy’s experience spans almost every area of PR: communications positioning, issues and
crises, corporate media relations, executive speeches, internal communications, merger
communications and a wide range of other matters related to corporate reputation. She
is also proficient as a marketing public relations counselor, helping clients position and
sell their products and services, both in consumer and B2B industries.
She started her career in journalism and then moved to PR at Equitable Life, where she
directed communications for the group health and pension asset management businesses
She then moved to Tokyo where she worked for Cosmo Public Relations, which appointed
her its first non-Japanese board member.
After returning to New York, she launched and headed a subsidiary for Cosmo before
opening her own firm, which she ran for seven years until it was acquired. It is now part
of Publicis in New York.
Prior to founding Bridge Global Strategies LLC, Lucy spent seven years at Publicis, where
she co-directed public relations in the agency’s New York headquarters, managing the PR
staff and overseeing all PR clients.
Lucy has served in many industry leadership roles, including as an officer of the Public
Relations Society of America’s New York Chapter, Women Executives in Communications
and the organization she helped found, PR Boutiques International. She is a graduate of
Connecticut College in New London, Ct., with a major in government.
24. Thank you for taking time to
learn about us!
Lucy Siegel
President & CEO
lsiegel@bridgeny.com
Bridge Global Strategies LLC
16 West 36th Street, 10th Fl.
New York, NY 10018
212-583-1043
www.bridgeny.com
Blog: http://bridgebuzz.bridgeny.com