This document appears to be the first presentation in a series on creativity and marketing. It introduces the topic and includes various images and examples to test the viewer's concept of what is and isn't considered creative. The presentation explores creativity in different fields like art, architecture, product design, and marketing communications. It poses questions about whether specific professions require creativity. The presentation structure is outlined, showing this was the introductory section and will be followed by additional presentations on creativity vocabulary and theory, the human brain, and overcoming limitations of the mind.

1. Creativity
& Mkng
Welcome to Creativity Test
Presentation 1 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
1 www.marketingPlanNOW.com Creativity & Marketing

2. Creativity
& Mkng
What do the letters in black represent?
A strong correlation between (the words):
Creativity & Marketing
2 www.marketingPlanNOW.com Creativity & Marketing

3. Presentation Structure
◄
1. Welcome to Creativity test
2. Creativity - Vocab & theory
3. Human Brain, introduction
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
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4. 1. The welcome to Creativity test
True False Questions
a) Children are more creative!
b) Some adults are more
creative than other adults!
c) Although it’s rare, one can
switch on his/ her creativity!
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5. 1. The welcome to Creativity test
Answers
a) False!
b) False!
c) False!
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6. Is this
Creative?
Obviously
because it
is art!
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7. 1. The welcome to Creativity test
Is this art?
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8. 1. The welcome to Creativity test
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9. 1. The welcome to Creativity test
Is this
“Cre8ivity”?
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10. 1. The welcome to Creativity test
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11. 1. The welcome to Creativity test
Is this
“ C r e8
ive”?
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12. 1. The welcome to Creativity test
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13. “Cre8ivity”?
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14. 1. The welcome to Creativity test
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15. 1. The welcome to Creativity test
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16. 1. The welcome to Creativity test
Samba
School
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17. 1. The welcome to Creativity test
are (all) artists
?
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18. by
Sn
oh
Cre8ivity?
ett
a
Alexandria
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19. Prague
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20. Cre8ive?
Songjiang Hotel, China, 400 rooms
20
www.atkinsdesign.com
www.marketingPlanNOW.com Creativity & Marketing

21. Rotating Skyscraper
Dubai
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22. 1. The welcome to Creativity test
are architects
?
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24. 1. The welcome to Creativity test
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25. 1. The welcome to Creativity test
are chefs
?
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26. 1. The welcome to Creativity test
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27. 1. The welcome to Creativity test
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28. 1. The welcome to Creativity test
are hairdressers
?
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29. Marketing
communication often
A
starts with attracting
I
Attention, the
attention of the
targeted audiences! D
This can be done
mainly by cre8ing A
unexpected solutions!
Attention
S
Interest
Desire 1925
Action
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Satisfaction

30. 1. The welcome to Creativity test
Is this
“Cre8ivity”?
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31. “Cre8ivity?”
If you really want to touch
someone, send them a letter.
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32. 1. The welcome to Creativity test
Wordless…
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33. 1. The welcome to Creativity test
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34. The welcome to
Creativity test
Which brand is
responsible 4
such a cre8ive
solution?
2 B continued…
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35. The welcome to
Creativity test
Cre8ive?
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36. The welcome to
Creativity test
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37. The more you drink, the slower you react. Please drive responsibly. GUINNESS
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38. 1. The welcome to Creativity test
Is this “Cre8ivity”?
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39. Cre8ive?
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40. Cre8ive?
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41. The Fitness First
The Ladies Club
Amsterdam
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42. Cre8ivity?
Paris
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43. 1. The welcome to Creativity test
are MarCom people
?
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44. 1. The welcome to Creativity test
Is this
you can see this Cre8i
image in motion
Creativity8-annex
a ppt file vity?
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45. 1. The welcome to Creativity test
you can see this
image in motion
Creativity8-annex
a ppt file
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46. 1. The welcome to Creativity test
Is this
“Cr8v?
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47. 1. The welcome to Creativity test
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49. 1. The welcome to Creativity test
are product designers
?
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50. 1. The welcome to Creativity test
are YOU
?
How many forms can you create out of many ?
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51. 1. The welcome to Creativity test
are YOU
?
How many forms can you create out of many bills?
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52. 1. The welcome to Creativity test
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53. 1. The welcome to Creativity test
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54. Welcome to
Creativity!
BAGvetising
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55. Welcome to
Creativity!
BAGvetising
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56. 1. The welcome to Creativity test
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57. 1. The welcome to Creativity test
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58. 1. The welcome to Creativity test
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60. 1. The welcome to Creativity test
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61. 1. The welcome to Creativity test
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63. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory
3. Human Brain, introduction
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
63 www.marketingPlanNOW.com Creativity & Marketing

64. End of chapter
Creativity
& Mkng
Welcome to Creativity Test
Presentation 1 out of 7 is over!
Last slide
Danny Abramovich
Marketing Plan Specialist
64 www.marketingPlanNOW.com Creativity & Marketing

65. 2
Chapter
Marketing & Cre8iVT