The document discusses the importance of a diversified approach to influencer marketing, emphasizing that not everyone is an influencer. It introduces an 'ABCD model' for effective messaging and suggests integrating the influencer strategy into overall campaigns for maximum reach and impact. The message focuses on collaboration and synchronized branding for enhanced exposure and effectiveness.

1. PRESENTED BY JESSIE PAUL
R+ICE for M+ICE

2. Everyone is useful.
Everyone is NOT an
Influencer

3. INFLUENCERS
CURATORS
ENDORSERS
ICE

4. ICE NEEDS A
DIFFERENT APPROACH
Diversified
Campaigns
Influence
r
33.3%
Curato
r
Endorse
r
33.3%

5. M+ICE
You've got their attention. But
what should they say?
What's the MESSAGE?

6. ABCDModel
DEFINEWHAT'S
SPECIAL
ADDED VALUE
BEHAVIORAL
CHANGE
COMPLEXITY DIFFUSION

7. Reach+ICE
Brands need to amplify the reach
Refresh - Recycle - Reuse the Message
Integrate the ICE strategy with the
overall campaign

8. ONE KEY THOUGHT
Message
Campaign Stages
Key Message and
Lots of Support
iCE Outreach
Brand Amplifies ICE
Content
Reach
All brand campaign
elements in synch
Valuable
brand
exposure

9. LET'S WORK TOGETHER.
Thank You!
Jessie Paul @jessie_pauljessie@paulwriter.com