Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
With a background in branding, communication and product design, Flyte creates products that captivate the imagination, combining classic design with innovative technology.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
With a background in branding, communication and product design, Flyte creates products that captivate the imagination, combining classic design with innovative technology.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Great Crew — multidisciplinary digital design, branding & marketing communica...Marie Saxon
★ AWWARDS and CSS Design Awards nominees, for over 6 years we've been creating exceptional projects for our clients.
✔ 70+ clients and partners: small business and entrepreneurs, large corporations and government entities, projects with non-disclosure agreements.
✔ 10 countries: Switzerland, Portugal, Spain, Russia, Ukraine, Estonia, Italy, Hong Kong, Argentina and the USA.
✔ We launch in average 2 to 3 turnkey projects for each of our clients including long-term 360° marketing support.
★ In Great Crew we work with designs in a broad sense: we develop the user’s interaction with each element of a brand using psychological and marketing knowledge and techniques; we create solutions that will assist our clients in achieving their business objectives.
We apply a system approach to the business goals solutions and multidisciplinary expertise in
☛ behavioural psychology and neuromarketing ☚, architectural way of thinking and experience of implementation of technically complex solutions.
Would you like to understand your customers better than you currently do? Would you like to create mutual value that gives you a competitive edge? Habit5 can help. We're a new kind of market research and marketing consultancy business. Our aim is to assist our clients in achieving an Outstanding Understanding(TM) of their customers and their market. If you would like to know more do take a look at this introductory presentation, then why not get in touch with us. We'd love to hear from you. http://habit5.co.uk/contact/
BEFIGHTER Business Group offers comprehensive and bespoke sales, marketing and PR representation to Hotels and Hotel Chains, Tourism Boards, DMC operators to travel professionals in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia and Baltic countries.
Being a part of Befighter, that has been on a market for more than a fifteen years with a main focus on Executive Search for Financial Institutions, like banks, investment funds, investment companies, providing professional services to corporate clients with arranging their business travel, organizing events, incentive travel, meeting and conferences within Russia and abroad.
We offer ‘tailor made’ sales and marketing plan considering every need our partners have in order to achieve commercial goals.
Helping you to attain greater name presence and brand awareness, resulting in increased market share and revenues.
Our prime goal is to establish long-term business relationship with partners, assistance in achieving commercial goals, support through detailed sales and marketing and action plans.
We respect time and professionalism of our partners, their product uniqueness and market knowledge, we always remember about partner reputation they have gained on a market over the years.
Our aim is help clients to succeed and we believe impossible is nothing!
Osman Siddiqui helps companies and brands grow by creating marketing and design strategies. Osman is a high achieving, multi-cultural, motivated designer with eight years experience in global organisations/companies.
He has demonstrated the following in his career:
• Worked with international events through conceptual branding and impactful visuals to build a unique identity for each event. Designed an end to end experience for clients ranging from invitations, name badges, digital wallpaper, templates, brochures, event guides, exhibition stand concepts etc
• Working with international companies globally, I have designed digital and analogue artwork for PowerPoint and Word that brings complex data into simple and infographics bring complex information to life.
• Help our clients quickly digest, synthesise and draw insights from large amounts of information through the creation of: Illustrations, Infographics, Rich Pictures, analogue and digital ‘knowledge walls’
• Created engaging digital and print based templates to help our clients structure their solutions eg annual reports, marketing brochures, PowerPoint templates for presentations etc
• Work with multiple clients during events to help them capture their outputs through customer experience journeys visually via animation, video production and visually impactful brochures
• Collaborated with designers to produce creative, comprehensive layout and design for print and digital campaigns, and web interfaces, and designing digital banners for social media space
• Developed a knowledge and application of a brands visual identity through development of a brand new website which increased awareness of visual identity by 60% compared to 20% in 6 months.
• A flexible marketing and communications expert, with great enthusiasm and inspiration who works exceptionally well with others in the team to meet the client’s needs in order to produce the required output any time when needed.
Working in four different countries around the world he has shared, developed and collaborated with people from different backgrounds. He is passionate about branding, communication and design. This has helped him to be a driven and determined employee who strives to do the best to achieve client goals.
Osman Siddiqui
E-mail: osman.siddiqui@gmail.com
Telephone: +44 (0) 7540 262 682
Brand is the persona your business presents to the world. A Brand is composed of many diverse pieces that, together, capture the imaginations of your buyers. Some of the pieces are tangible, concrete things, but much of branding is elusive—ideas and impressions put to words and pictures.
If your company needs to submit a Branding Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Wa9Jbc
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Webnisation is a Web design and Software development company. We also have a team of expert digital marketers. We make websites, design logo and apply strategies to promote your business on the Internet.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
Clive Woodger's presentation at 16th APRCE (Asia - Pacific Retailers Convention & Exhibition, Istanbul, September 2013) on the importance of brand strategy for successful commercial design
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
2. Creatively distinctive and
commercially successful
branding and design
solutions
Intelligent
solutions
to complex
challenges
Achieving
competitive
advantage
through
transformation
Working in synergy
together, we optimize return
on investment & long-term
project value for our clients
Fresh
ideas and
innovative
new brand
experiences
3. International Team
Maximizing
Asset Value
Our team is led by a strong core of experts with an outstanding track
record in key critical knowledge areas. Working on a collaborative basis,
we assemble exactly the right people for each project, drawing on our local
teams & global network of specialised firms.
Our combined multidisciplinary resource
provides a wealth of international
expertise across different sectors &
markets.
Through a teamwork approach,
SCG International & IDNT create destination brands
and design concepts that add value for all stakeholders
by enhancing customer experience, building loyalty and
achieving competitive advantage.
Our work
Covering both mature & emerging markets we are particularly active in Russia,
CEE countries, Europe, Singapore and the Middle East.
< Mykola Chumak
CЕО & Founder. Responsible
for strategic direction &
project concepts.
Over 15 years of international
experience & study. Speaker
at international retail &
banking conferences. Author
of numerous publications.
Evgen Deyneko>
Leading retail expert at
IDNT company since it
was founded. He heads up
development of the detailed
design concepts for retail
stores and bank branches.
Ross Haxton >
As Managing Director, Ross
heads up the project teams at
SCG International. He has 20
years of professional design
experience and a 1st Class
Honours degree in Interior
Design.
< Clive Woodger
Clive is Chairman, founder
and owner of SCG
International. A qualified
architect and branding
specialist, he has extensive
international experience
across a wide range of
different markets.
4. s
Briefing
Business Concept Brief
Trading & Operational Criteria
Site Audit & Options Analysis
Budgets & Programming
Architectural Concepts
Masterplan concept
Building Design
Landscaping concepts
Schematic Design Development
Concept Refinement
Schematic Masterplan
Architectural Design Detailing
IExterior & Interior Treatments
Planning & Circulation Refinement
Brand Development
Brand Applications
Communications Development
Brand Guidelines
Research & Analysis
Desk Research
Commissioned Research
Benchmarking & Brainstorming
Analysis & Strategy Evaluation
Communication Concepts
Brand Naming/Identity
Graphics & Signage
Omnichannel Concepts
Marketing Concepts
3D Concept Design
Exterior Treatments
Interior Design & Merchandising
Environments & Theme Design
Planning, Circulation & Zoning
Implementation
Local Team Design Management
Contract Administration
Client Support
Site Visits & Assistance
Project Coordination & Excecution
Services Through creative originality, strategic thinking and
business acumen, we progress projects successfully
from initial idea to innovative branding and
design solutions.
Strategic Development
Our joint expertise helps clients to develop
the brief, define competitive strategy and
establish the strategic foundation for concept
creation.
Concept Creation
The process from insight to ideas is a
seamless one . The result is an original,
powerful solution that brings the brand
to life and creates synergy between all
design elements.
Design Development
Working closely with local teams &
our international network of supplier
partners, we facilitate cost effective
creative integrity throughout the
development & implementation process.
Concept Strategy
Vision, Values, Attributes
Personality, Messages, Theme
Target Market Appeal
Competitive Differentiation
Positioning Strategy
5. Credit Agricole Ukraine
• One of the largest foreign banks with 240 branches in Ukraine
• Comprehensive range of services
• Concept for Private Banking branches
• High quality environment for high net worth customers
Our Role: Branch concept and interior design, fixtures, lighting and
fittings
HSBC Worldwide
• Global workplace graphic design standards
• Rolled out to Head Offices, Data Centres, Call Centres
• Variety of graphic design components to achieve flexibility of application
• Unified look & feel to all HSBC workplaces worldwide
Our role: Strategic development, creative concepts, creation of
detailed content & specification for 3-section digital & print manual.
Financial
Services
We transform financial brands into valuable
assets that optimise competitive advantage.
Capturing the essence of what makes an
organisation unique, we communicate that
difference in an imaginative way across key
branch and communication touchpoints.
Our approach draws on indepth retail
knowledge, gained across a wide range of
different sectors.
al wifaq UAE, Abu Dhabi, Dubai
• New bank to attract a wider target audience
• Highly successful sub brand to Union National Bank
• Original strategy was simple services and products via 24 hour
everyday banking
• Now focused on the demand for Islamic finance products and services for
retail and corporate customers
Our Role: Brand identity, communications and original retail
banking concept
6. Renaissance Credit Ukraine
• 130 branches and 900 sales points
• Mainstream consumer banking
• New branch strategy & design concept
• Transformation of customer service processes
• Increased efficiency in traffic flow & staff resource
• Improvement in customer service
Our Role: Branch design for various formats, implementation
guidelines
Financial Services
Uralsib Financial Corporation Russia
• New branch concept with contemporary image
• Encourages interaction between customers & sales advisors
• Maximises space for sales communications
• Modular set of furniture, fixture & graphic components
• Cost effective branch refurbishment programme
• High impact visual upgrade across diverse portfolio of branches
and sales points
Our role: Branch concept development & implementation
UniCredit Bank Ukraine
• One of the largest universal foreign banks in Ukraine
• Over 430 branches
• Development of new branch format for entry into Ukrainian market
• Local market testing for replication and implementation in Eastern
European countries.
Our Role: Branch format development
RVC Russia
• Government fund of funds & development institute of the Russian Federation
• New brand reflects RVC’s role as a catalyst of the new economy & promoter
of industry growth
• Multi-directional symbol transforms the arrowhead elements of the old
chevron logo
• Communicates interaction, growth & progress
Our role: Strategic repositioning, naming development, new brand
identity & application, sub branding development.
First Ukrainian International Bank (PUMB) Ukraine
• One of the top 5 privately owned universal banks in Ukraine
• Over 200 branches, 800 of sales points, 1.5 million retail customers
• Development of friendly, comfortable environment & image to strengthen
& grow market share
• Launch of sub-brand for affluent customers
Our Role: Environmental & graphic concept design & development.
Sub brand development.
Globex Russia
• One of the largest banking and financial institutions in Russia.
• State-controlled VEB corporation,is majority owner
• Evolution of previous brand elements to create a more contemporary &
dynamic image
• ‘Bank of solutions’ brand platform
Our Role: Strategic development & positioning, new brand identity,
branch design, signage & marketing collateral.
Credit Dnepr Ukraine
• Large regional Ukrainian bank, 58 departments, 250,000 retail customers
New service concept designed to attract affluent target audience
High quality environment with emphasis on quality service
The concept brings together a combination of ideas - modern banking,
art direction and lifestyle
Our Role: Branch concept development & implementation
Previous Logo
Previous Logo
7. Financial Services
Imperia Russia
• Invitation-only, private banking arm of Russian Standard Bank
• Elite banking and lifestyle services
• Kit of parts signage and façade concept
Our Role: Modular signage concepts, detailed specifications
showing identity application to different types of façades,
detailed manual
Ocean Bank Russia
• On-line only retail bank
• The first-to-market of its type in Russia
• Brand concept reflects the digital context
• Appeals to contemporary customer values & aspirations
• Young, digitally aware target audience
Our Role: Naming, positioning, new brand concept &
communication, identity, & website design.
Moskommerzt Bank Russia
• Subsidiary of Kazkommertsbank
• Repositioned from a lending organisation to a self-sufficient bank
• Programme of qualitative & quantitative research/analysis
• Strategy based on openness & transparency
• New identity in line with KazKom brand
Our Role: Qualitative & quantitative research/analysis, repositioning,
new brand identity, branch design, signage & marketing collateral.
Raiffeisen Bank Aval Ukraine
• First rebranding in the banking system in Ukraine in 2006, domestiс bank
to an international brand
• Over 3 million customers & 1,300 branches
• One of the largest foreign banks in Ukraine
Our role: Development of standards for internal and external brand
signature. Implementation and supervision of new branch format.
UFD Private Banking Russia
• Large regional Russian bank
• One of the regional leaders in Private Banking
• New customer focused Private banking concept
• The specialized branch design was adjusted according to the specific
regional requirements
• The project resulted in a customer increase of 40%.
Our Role: Creation of speciaized Private Banking format.
Oschad Bank Ukraine
• State’s largest savings bank in Ukraine
• Over 5,000 branches
• Rebranding in accordance with new strategy
• Development of new format included separation of 24/7 zones &
implementation of standards for disabled people
Our Role: Rebranding & New format branch design,
implementation guidelines
After
Before
Rosbank Russia
• Updated identity, communications & branch design
• Reflects a more contemporary & customer orientated culture
• Achieves greater customer & staff interaction with accessible advice
& consultation
• Wide range of marketing materials
Our Role: Our role: Identity update, brand communications, branch
concept design, brand application guidelines
Previous Logo
8. Kyivstar Ukraine
• No 1 mobile operator in Ukraine
• 25 million subscribers
• More than 400 points of sales in Ukraine
• The development of design standards for a new generation point of sales.
• The opening of the flagship store in Kyiv, May 2015
Our Role: Brand name, identity & communications, signage, centre
design (interior/exterior including landscaping).
Azbuka Vkusa Russia
• Leading Russian premium food retailer
• Name means the ‘ABC of Taste’
• Long term involvement on wide range of projects from brand creation & retail
concept creation.
• Development projects connected to brand growth and com petitive strategies
Our role: Brand identity, store design, merchandising, packaging,
brand guidelines, design consultancy on various specific projects
Retail
Through understanding target market needs
and aspirations, we create retail concepts that
engage with customers, differentiate from the
competition &achieve commercial success.
Our work brings brands to life in a way that
impacts positively on retail performance and
profitability.
Allo Ukraine
• Luxury shopping centre in heart of Moscow
• GLA 22,300 sqm; 5 levels
• Redevelopment of landmark historic building increased GLA by 20%
• Upmarket retail &leisure mix
Our Role: Brand identity & communications, internal & external
signage, interior design.
9. Retail
Yuterra Russia
• The largest homewares retail chain in Russia
• Contemporary brand and store concept
• Distinctive departmental zones with inspirational merchandising
• Easy to shop retail environment
• New interactive social media platform subranded ‘Colors”
Our Role: Brand identity evolution, store design planing & zoning,
identity, communications and original retail banking concept
Sova Ukraine
• Jewelry producer retail chain
• Features jewelry from leading Ukrainian designers
• Transformation of sales model to ‘fashion jewelry accessories’
• Unique boutique design
• Development of commercial equipment
• Merchandising of designers’ collections
Our Role: New format store design & merchandising
Húsasmidjan Iceland
• The largest builder’s merchants and DIY chain in Iceland.
• Authoritative DIY offer with added focus on lifestyle home decor
& housewares departments
• Cost effective and flexible design approach
• Enabled fast-track conversion of 3,000 m2 existing retail unit
Our role: Brand identity, store design including zoning,
merchandising & signage
Fokstrot Ukraine
• The largest consumer electronics retailer in Ukraine
• Over 230 stores
• 500 to 1,500 sq.m sized formats.
Our Role: Store design, retail merchandising, category management,
graphic design & signage, new services introduction
Promenu Ukraine
• Market leader in kitchen appliances and tableware
• Exclusive retailer of European brands in the mainstream market segment
• New format store to create a more appealing image and significantly improved
product merchandising achieved sales growth of over 30%
Our Role: New format store design
Fashion Galaxy Russia
• New footwear concept
• Brand appeal and luxury feeling of an upmarket boutique
• Accessibility, density and promotional excitement of a high street store
• Multibrand product choice
• Targeted at keen fashion followers
Our Role: Strategic positioning, new brand identity, environmental &
graphic design, merchandising concepts, packaging, specification of
fixtures & fittings.
M Video Russia
• The largest Russian consumer electronic retail chain by revenue
• Over 330 stores in 144 Russian cities
• Wide range of projects covering different aspects of M.video brand, retail
environment, external & internal communication
Our Role: Brand audit, research analysis, sub branding, internal
brand culture, advertising concepts, new store concepts, detailed
brand manual
Shokoladnitsa Russia
• One of the largest and oldest chains of coffee shops in Russia
• New distinctive branded look and feel
• Creation of a ‘graphic world’ based around consumer lifestyle,
• environmental design is friendly, relaxed and inviting
Our Role: Strategic development & positioning, brand identity,
environmental & graphic design, specification of fixtures & fittings.
10. MOYO Ukraine
• The most successful small electricals chain in Ukraine
• Over 50 specialty stores with a sales focus on laptops, mobile gadgets
and accessories
• Has achieved market leadership in its segment in 1.5 years, 40% market share
of Apple & Sony VAIO sales & the highest level of sales per square. m. in the
industry sector
Our Role: Brand identity evolution, store design planing & zoning,
identity, communications and original retail banking concept
Concept Club Russia & CIS Countries
• Young accessibly priced fashion chain with over 200 stores
• Brand & stores redesign to create a more cutting edge fashion image
• Vibrant merchandising stories and quirky touches
• Dynamic photography with a sense of fun
• Soft lighting with industrial style pendants highlighting display stands
• Inexpensive roll out has accelerated expansion to new markets
Our Role: Brand & store redesign, merchandising & graphics
FLO Turkey
• The largest shoe chain in Turkey with 194 stores (100,000 m2 of sales space
located throughout the country
• All stores operate on a self-service basis and products are very
competitively priced
• New retail concept reinforces mass market positioning
Improves browsing and shopping experience for all customer groups
Our Role: New store concept, planning, zoning, departmental de-
sign, graphics & merchandising
X5 Retail Group Russia
• X5 Retail Group is the second largest retailer in Russia with 2,545 stores
• We worked on all 3 of their food store formats:
• Perekrestok - brand development and store design
• Karousel Hypermarket - brand refinement & departmental design
• Pyaterochka - brand development, instore communications & format
refinement
Our Role: Brand development, store design & specification manuals
Ukrtelecom Ukraine
• National state telecom operator, over 1,300 sales points
• Creation of new sales logistics, positioning and communication
• Design engineering and retail formats in a new corporate style
• Dedicated areas of interactive customer communication
• Service testing and providing services training for clients.
Our Role: Strategy, new brand & product strategy, new retail &
design format, testing & service training
FON Russia
• Betting shops in 500 towns throughout Russia
• New brandmark is authoritative, strong and forward looking
• Fast Track betting shops – contemporary & functional environments
• Lounge betting shops - more premium environments
• VIP rooms - private, more exclusive areas
Our Role: New brandmark, design & specification for 3
retail formats
Project 900 Ukraine
• 900 sq.m premium showroom for home electrical appliances & European
branded furniture - unique product combination
• Enables displays for various home zones
• Also provides venue for events, an ‘active kitchen’ and office in one location.
Our Role: Showroom design incorporating the required standards
for all the different European brands
Volkswagen UK
• New generation of easy access showrooms
• More open and informal VW brand experience
• Central hub area integrates car merchandising with POS
• Friendly informative self-service and sales assisted customer interaction
• Flexible, modular concept facilitates different levels of investment
Our Role: Showroom design, planning, zoning, graphic
communication & service points
Retail
11. Shopping
Centres
We create destinations - whether new visions
for the future or existing operations requiring
transformation. By developing strong branding
& competitive differentiation, we create
commercial environments that inspire people
and add value to assets.
Smolenskiy Moscow, Russia
• Luxury shopping centre in heart of Moscow
• GLA 22,300 sqm;
• 5 levels
• Redevelopment of landmark historic building increased GLA by 20%
• Upmarket retail and leisure mix
Our Role: Brand identity & communications, internal & external
signage, interior design.
Esentai Mall Almaty, Kazakhstan
• Part of Esentai Park mixed-use development including
luxury residential, commercial towers & 5 star hotel
• GBA 52,000 sqm
• GLA 45,000 sqm
Our Role: Branding and communications design,
wayfinding navigation & ambient graphics, website design
Boulevard Jeddah, Saudi Arabia
• Luxury open air mall targeted at wealthy elite
• GLA 10,000 sqm, top international fashion brand tenants
• Canopies, extensive landscaping, rooftop terraces & restaurants
Our Role: Identity, wayfinding & tenant signage, key design features.
Social media launch campaign.
12. Kaleidoscope Moscow, Russia
• Award winning new build, multi level shopping centre
• Part of a 120,000sqm mixed use centre with 9,000 sq m offices
• GLA 41,000 sqm; underground parking for 932 slots
• Colourful concept with an atmosphere of enjoyment inspired by name
• Incorporates latest media technology,
• Mass market retail and leisure mix
Our Role: Brand name, identity & communications, signage,
centre design (interior/exterior including landscaping).
OZ Krasnodar, Russia
• Destination development on 45 hectares
• 3 storey destination development on 45 hectares
• GBA 227,000m2, GLA 164,000m2
• Dynamic brand and architectural concept
• 7 anchor stores, 1 hypermarket, 21 MSUs, 201 retail units
• Multiplex cinema, 24 food outlets, kids centre, games zone
Our Role: Name & brand identity. Integration of brand into exterior
architecture
Royal Park Novosibirsk, Russia
• GBA 70,000 sqm, GLA 35,000 sqm
• 4 levels, 112 tenants
• Underground parking for 800 slots
• ‘Best Large Shopping Centre’ Award
Our Role: Branding & communications, exterior, interior
& signage design.
Riviera Moscow, Russia
• Multi level shopping & entertainment centre
• Next to the Moskva River
• 258,000m2 GBA, 101,200m2 GLA
• 300 shops, cafes & restaurants over 3 floors
• Underground parking for 3,000 cars
Our Role: Naming, brand strategy, brand identity and total branding
approach, ambient graphic, wayfinding and signage, directional
design ideas.
Festival Moscow, Russia
• GBA 62,000 sqm, GLA 31,000 sqm, 109 Retailers, 3 levels
• Average daily shoppers visits 40,000, investment - USD 80 mln
• Brand inspired by ideas of celebration
• ‘Best Large Shopping Centre’ at Moscow Real Estate Awards
Our Role: Brand name, positioning strategy, identity,
communications, signage, centre design (interior/exterior),
website, marketing. New food court.
Petrovsky Passage Moscow, Russia
• Centre of one of the most expensive retail areas in Europe
• World’s most exclusive brands in fashion, beauty and food
• Elegant heritage building designed by famous engineer shukov
Our Role: New identity reflects unique structural & omanental
charachter of the building and communicates premium luxury in
a sophisticated, contemporary way.
MetQuarter Liverpool, UK
• GLA 12,635 sqm on a 2 acre centrally located site with historic facade
• Opened in 2006 as a luxury mall, now competing against Liverpool ONE
(largest open air shopping centre in the UK and 10th largest overall)
• Upmarket retail and leisure mix featuring premium and well known brands
Our Role: Working with the owners, we are revitalising the centre
to create a distinctive positioning, attract new tenants and
re-establish it as the city’s premium retail destination.
Emerald City Tomsk, Siberia, Russia
• GBA 42,300 sqm, GLA 30,700 sqm
• 3 storey shopping & leisure centre
• Parking for 750 slots
• Brand draws on story, ‘Wizard of the Emerald
City’ by Tomsk-based author
Our Role: Branding, exterior/interior design, signage,,
communications.
Shopping Centres
13. Mixed Use, Urban
Development,
Recreation &
Hotels
We create architecture & branded
environments with a unique sense of unity
& place. Our creative concepts are based on
sound commercial strategies that act as the
driving force & guiding principle for all the
parties involved.
Movie Time Mumbai, India
• GLA 5,380sqm
• 4th floor buillding on 1,940sqm of land
• Retail food court, cafes, restaurants with multi plex cinema on 3rd floor,
4th floor roof garden
• Striking architectural frontage maximises impact at street level
Our Role: Conceptual development - identity, architectural, ex-
terior & interior planning & design.
Movietime presentation by SCG London
Orbion Skolkovo, Moscow, Russia
• Multi level transport hub and pedestrian bridge building
• GLA 41,000 sqm
• ‘Bridge ‘ has shops and services
• Acts as connecting link between offices & shopping centre
• Collaboration with international architect
• A key part of new ‘Inovation City’
Our role: Brand identity and interiors concepts, signage, interior
& exterior lighting concepts.
Make the most of your shopping
and business day
Make the most of
your business
Make the most of
your shopping
Galactica Park Moscow, Russia
• Entertainment led mixed use development
• Theme park; sports & entertainment arena; shopping centre; 3 star
and 4 star hotels (1,100 rooms capacity); congress centre
• 22 ha of land, target opening date 2018
• 1st indoor Universal Studios theme park in the world
• 20,000 seat arena in partnership with AEG
Our Role:Strategic long-term partner to client. Brand strategy
and architectural brief working with international architects.
Creation of name, branding, environmental design &
communication.
Meshcherskiy Park - Recreational Park
Odinozovo, Russia
• Part of the Moscow green belt, located in the Skolkova district
• Managed open and partially forested parkland
• Popular recreational area providing leisure, cultural and sports facilities
• Network of hiking trails and bicycle lanes
• Tree and leaf motif brand concept
Our Role: Branding, wayfinding, signage, marketing
collateral
Galleria Skolkovo, Russia
• 200 metre long atrium building
• Multi functional facility in planned high tech business ‘city’
• Connects with office buildings, event centre and Technopark
• Public space (seating and circulation areas) + cafeterias, restaurants &
shops
Our Role: All aspects of interior design (planning, seating, lighting,
landscaping, ceiling, floor and wall finishes etc), graphics &
wayfinding.
Buna Damascus, Syria
• 4 floor complex with atrium and galleries
• Includes showrooms, offices, meeting rooms, shops, cafes
• Building designed to be an iconic landmark
* Draws on Middle Eastern influences and Western technological advances
• Allows for flexible uses
Our Role: Total conceptual development - brand strategy,
identity, communications, architectural, exterior & interior design.
Hotel National Moscow, Russia
• Situated in a prime location overlooking Red Square
• Restaurant concept enhances the customer experience
• Brings heritage personality into a modern addition to original Art Deco
building
• Achieves a less formal lounge area with upgraded bar
• Restaurant brand developed into a strong visual signature with a premium
heritage feel inspired by the hotel’s architecture.
Our role: Brand & interior design concepts including layout options,
lighting plans, elevations, sections & specifications
14. Offices, Business
Centers &
Workplace
We create contemporary office buildings &
workplace environments that are flexible,
efficient & a delight to experience. Working
closely with clients, we help to build &
communicate a vibrant internal brand culture.
Put your business
on the map
www
.oasis-center.ru
Put your business
on the map
www.oasis-center.ru
www.oasis-center.ru
Put your business
on the map
SCG Case studies - Integral Business Centre
Integral Business Centre Building Facade by Day
INTEGRAL BUSINESS CENTRE - HAMMER & SICKLE DEVELOPMENT PRESENTATION 3 . AUGUST 2009 . PAGE 23
Group M Moscow, Russia
• Group M (owned by WPP) is the largest media investment company in
the world
• We transformed the workplace environments for the parent company
& 4 of their media agencies in a way that reflected the personality &
ethos of each brand:
• Group M - Sense of harmony
• Maxus - Energy & connectivity
• Mediacom - Accent on collaboration
• MEC - Bold innovation
• Mindshare - Imagination & technology
Our Role: Interior and graphics design. We also specified
furniture, fittings, furnishings, lighting & planting to complete
the overall upgrade of each workplace.
Maxus
Oasis Business Centre Moscow, Russia
• GLA 58,577sqm | 29,000sqm of offices
• 1,450 sqm of service space for cafes, restaurant, canteen, shops, beauty
salon and bank
• Parking on 3 levels for 400 cars
Our Role: Encompassed all aspects of branding the complex
including exterior and interior signage, wayfinding and ambient
graphics. We were responsible for design of all public areas
including reception, lift, lobbies, corridors, cafeteria and circulation
areas such as lifts and staircases and car park areas.
Majors Skolkovo, Russia
• Premium office development in planned high tech business ‘city’
• Part of mixed use development planned across 400 hectares
Our Role: Identity, external & internal signage, wayfinding, interior
feature graphics, external and internal building features,
All aspects of interior design and architectural development.
Algorithm Moscow, Russia
• GBA 41,494 msq, GLA 23,100 msq, overlooks Vorontsovskiy Park
• 19 floors + 2 levels of underground parking (10,386m2) for 302 cars.
• Brief was to create environment for technology companies looking for an
• HQ building - brand combines technology with nature
Our Role: Identity, interiors, external & internal signage, wayfinding,
interior feature graphics, external building features, landscaping.
Integral Moscow, Russia
• GBA – 70,000 sqm, 21,700 sqm above ground parking
• Workplace & facilities 32,300 sqm, state services 8,600 sqm
• Flexible service package to suit different business requirements,
• Contemporary design based on theme of connectivity
Our Role: Identity, interiors, external & internal signage, wayfinding,
interior feature graphics, external building features, landscaping.
MEC
Mediacom
Mindshare
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Car Park Branding
& Wayfinding
Systems
We also specialise in creating wayfinding
systems for retail & commercial use.
This includes design & development of
information signage & graphic applications
for carparks as part of the overall customer
journey.
Novion Business Centre Moscow, Russia
• Mixed use development indluding premium office building and a hotel
• Workplace & facilities
Our Role: Identity, external & internal signage, wayfinding,
interior feature graphics, external and internal building features.
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Majors Skolkovo, Russia
• Premium office development in planned high tech business ‘city’
• Part of mixed use development planned across 400 hectares
Our Role: Identity, external & internal signage, wayfinding, interior
feature graphics, external and internal building features,
All aspects of interior design and architectural development.