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Integrated Branding & Design Solutions
Banks • Retail • Real Estate • Workplace
Strategy • Branding • Retail Design • Architecture • Service Concepts
Project Implementation • Graphic Design • Visual Identity
Merchandising • Digital Concepts • Design Realization • Environmental Design
Creatively distinctive and
commercially successful
branding and design
solutions
Intelligent
solutions
to complex
challenges
Achieving
competitive
advantage
through
transformation
Working in synergy
together, we optimize return
on investment & long-term
project value for our clients
Fresh
ideas and
innovative
new brand
experiences
International Team
Maximizing
Asset Value
Our team is led by a strong core of experts with an outstanding track
record in key critical knowledge areas. Working on a collaborative basis,
we assemble exactly the right people for each project, drawing on our local
teams & global network of specialised firms.
Our combined multidisciplinary resource
provides a wealth of international
expertise across different sectors &
markets.
Through a teamwork approach,
SCG International & IDNT create destination brands
and design concepts that add value for all stakeholders
by enhancing customer experience, building loyalty and
achieving competitive advantage.
Our work
Covering both mature & emerging markets we are particularly active in Russia,
CEE countries, Europe, Singapore and the Middle East.
< Mykola Chumak
CЕО & Founder. Responsible
for strategic direction &
project concepts.
Over 15 years of international
experience & study. Speaker
at international retail &
banking conferences. Author
of numerous publications.
Evgen Deyneko>
Leading retail expert at
IDNT company since it
was founded. He heads up
development of the detailed
design concepts for retail
stores and bank branches.
Ross Haxton >
As Managing Director, Ross
heads up the project teams at
SCG International. He has 20
years of professional design
experience and a 1st Class
Honours degree in Interior
Design.
< Clive Woodger
Clive is Chairman, founder
and owner of SCG
International. A qualified
architect and branding
specialist, he has extensive
international experience
across a wide range of
different markets.
s
Briefing
Business Concept Brief
Trading & Operational Criteria
Site Audit & Options Analysis
Budgets & Programming
Architectural Concepts
Masterplan concept
Building Design
Landscaping concepts
Schematic Design Development
Concept Refinement
Schematic Masterplan
Architectural Design Detailing
IExterior & Interior Treatments
Planning & Circulation Refinement
Brand Development
Brand Applications
Communications Development
Brand Guidelines
Research & Analysis
Desk Research
Commissioned Research
Benchmarking & Brainstorming
Analysis & Strategy Evaluation
Communication Concepts
Brand Naming/Identity
Graphics & Signage
Omnichannel Concepts
Marketing Concepts
3D Concept Design
Exterior Treatments
Interior Design & Merchandising
Environments & Theme Design
Planning, Circulation & Zoning
Implementation
Local Team Design Management
Contract Administration
Client Support
Site Visits & Assistance
Project Coordination & Excecution
Services Through creative originality, strategic thinking and
business acumen, we progress projects successfully
from initial idea to innovative branding and
design solutions.
Strategic Development
Our joint expertise helps clients to develop
the brief, define competitive strategy and
establish the strategic foundation for concept
creation.
Concept Creation
The process from insight to ideas is a
seamless one . The result is an original,
powerful solution that brings the brand
to life and creates synergy between all
design elements.
Design Development
Working closely with local teams &
our international network of supplier
partners, we facilitate cost effective
creative integrity throughout the
development & implementation process.
Concept Strategy
Vision, Values, Attributes
Personality, Messages, Theme
Target Market Appeal
Competitive Differentiation
Positioning Strategy
Credit Agricole Ukraine
•	One of the largest foreign banks with 240 branches in Ukraine
•	Comprehensive range of services
•	Concept for Private Banking branches
•	High quality environment for high net worth customers
Our Role: Branch concept and interior design, fixtures, lighting and
fittings
HSBC Worldwide
•	Global workplace graphic design standards
•	Rolled out to Head Offices, Data Centres, Call Centres
•	Variety of graphic design components to achieve flexibility of application
•	Unified look & feel to all HSBC workplaces worldwide
Our role: Strategic development, creative concepts, creation of
detailed content & specification for 3-section digital & print manual.
Financial
Services
We transform financial brands into valuable
assets that optimise competitive advantage.
Capturing the essence of what makes an
organisation unique, we communicate that
difference in an imaginative way across key
branch and communication touchpoints.
Our approach draws on indepth retail
knowledge, gained across a wide range of
different sectors.
al wifaq UAE, Abu Dhabi, Dubai
•	New bank to attract a wider target audience
•	Highly successful sub brand to Union National Bank
•	Original strategy was simple services and products via 24 hour 	
	 everyday banking
• Now focused on the demand for Islamic finance products and services for
	 retail and corporate customers
Our Role: Brand identity, communications and original retail
banking concept
Renaissance Credit Ukraine
• 130 branches and 900 sales points
•	Mainstream consumer banking
•	New branch strategy & design concept
•	Transformation of customer service processes
• Increased efficiency in traffic flow & staff resource
• Improvement in customer service
Our Role: Branch design for various formats, implementation
guidelines
Financial Services
Uralsib Financial Corporation Russia
•	New branch concept with contemporary image
•	Encourages interaction between customers & sales advisors
• Maximises space for sales communications
• Modular set of furniture, fixture & graphic components
• Cost effective branch refurbishment programme
• High impact visual upgrade across diverse portfolio of branches 	
	 and sales points
Our role: Branch concept development & implementation
UniCredit Bank Ukraine
•	One of the largest universal foreign banks in Ukraine 	
•	Over 430 branches
•	Development of new branch format for entry into Ukrainian market
• Local market testing for replication and implementation in Eastern 	
	 European countries.
Our Role: Branch format development
RVC Russia
• Government fund of funds & development institute of the Russian Federation
• New brand reflects RVC’s role as a catalyst of the new economy & promoter	
	 of industry growth
• Multi-directional symbol transforms the arrowhead elements of the old
	 chevron logo
• Communicates interaction, growth & progress
Our role: Strategic repositioning, naming development, new brand
identity & application, sub branding development.
First Ukrainian International Bank (PUMB) Ukraine
• One of the top 5 privately owned universal banks in Ukraine
•	Over 200 branches, 800 of sales points, 1.5 million retail customers
•	Development of friendly, comfortable environment & image to strengthen	
	 & grow market share
•	Launch of sub-brand for affluent customers
Our Role: Environmental & graphic concept design & development.
Sub brand development.
Globex Russia
• One of the largest banking and financial institutions in Russia.
• State-controlled VEB corporation,is majority owner
• Evolution of previous brand elements to create a more contemporary &	
	 dynamic image
• ‘Bank of solutions’ brand platform	
	
Our Role: Strategic development & positioning, new brand identity,
branch design, signage & marketing collateral.
Credit Dnepr Ukraine
• Large regional Ukrainian bank, 58 departments, 250,000 retail customers
New service concept designed to attract affluent target audience
High quality environment with emphasis on quality service
The concept brings together a combination of ideas - modern banking, 	
art direction and lifestyle
Our Role: Branch concept development & implementation
Previous Logo
Previous Logo
Financial Services
Imperia Russia
• Invitation-only, private banking arm of Russian Standard Bank
• Elite banking and lifestyle services
• Kit of parts signage and façade concept
Our Role: Modular signage concepts, detailed specifications
showing identity application to different types of façades,
detailed manual
Ocean Bank Russia
• On-line only retail bank
• The first-to-market of its type in Russia
• Brand concept reflects the digital context
• Appeals to contemporary customer values & aspirations
• Young, digitally aware target audience
Our Role: Naming, positioning, new brand concept &
communication, identity, & website design.
Moskommerzt Bank Russia
• Subsidiary of Kazkommertsbank
• Repositioned from a lending organisation to a self-sufficient bank
• Programme of qualitative & quantitative research/analysis
• Strategy based on openness & transparency
• New identity in line with KazKom brand
Our Role: Qualitative & quantitative research/analysis, repositioning,
new brand identity, branch design, signage & marketing collateral.
Raiffeisen Bank Aval Ukraine
•	First rebranding in the banking system in Ukraine in 2006, domestiс bank 	
	 to an international brand
•	Over 3 million customers & 1,300 branches
•	One of the largest foreign banks in Ukraine
Our role: Development of standards for internal and external brand
signature. Implementation and supervision of new branch format.
UFD Private Banking Russia
•	Large regional Russian bank	
•	One of the regional leaders in Private Banking
•	New customer focused Private banking concept
•	The specialized branch design was adjusted according to the specific 	
	 regional requirements
•	The project resulted in a customer increase of 40%.	
Our Role: Creation of speciaized Private Banking format.
Oschad Bank Ukraine	
• State’s largest savings bank in Ukraine
•	Over 5,000 branches
•	Rebranding in accordance with new strategy
•	Development of new format included separation of 24/7 zones &
implementation of standards for disabled people
Our Role: Rebranding & New format branch design,
implementation guidelines
After
Before
Rosbank Russia
•	Updated identity, communications & branch design
•	Reflects a more contemporary & customer orientated culture
•	Achieves greater customer & staff interaction with accessible advice 	
	 & consultation
• Wide range of marketing materials
Our Role: Our role: Identity update, brand communications, branch
concept design, brand application guidelines
Previous Logo
Kyivstar Ukraine
• No 1 mobile operator in Ukraine
•	25 million subscribers
•	More than 400 points of sales in Ukraine
•	The development of design standards for a new generation point of sales.
•	The opening of the flagship store in Kyiv, May 2015
Our Role: Brand name, identity & communications, signage, centre
design (interior/exterior including landscaping).
Azbuka Vkusa Russia
• Leading Russian premium food retailer	
• Name means the ‘ABC of Taste’
• Long term involvement on wide range of projects from brand creation & retail 	
	 concept creation.	
•	Development projects connected  to brand growth and com petitive strategies
Our role: Brand identity, store design, merchandising, packaging,
brand guidelines, design consultancy on various specific projects
Retail
Through understanding target market needs
and aspirations, we create retail concepts that
engage with customers, differentiate from the
competition &achieve commercial success.
Our work brings brands to life in a way that
impacts positively on retail performance and
profitability.
Allo Ukraine
• Luxury shopping centre in heart of Moscow
• GLA 22,300 sqm; 5 levels
• Redevelopment of landmark historic building increased GLA by 20%
• Upmarket retail &leisure mix	
Our Role: Brand identity & communications, internal & external
signage, interior design.
Retail
Yuterra Russia
• The largest homewares retail chain in Russia
• Contemporary brand and store concept
• Distinctive departmental zones with inspirational merchandising
• Easy to shop retail environment
• New interactive social media platform subranded ‘Colors”
Our Role: Brand identity evolution, store design planing & zoning,
identity, communications and original retail banking concept
Sova Ukraine
• Jewelry producer retail chain
•	Features jewelry from leading Ukrainian designers
•  Transformation of sales model to ‘fashion jewelry accessories’
•  Unique boutique design
•  Development of commercial equipment
• Merchandising of designers’ collections
	
Our Role: New format store design & merchandising
Húsasmidjan Iceland
	
• The largest builder’s merchants and DIY chain in Iceland.
• Authoritative DIY offer with added focus on lifestyle home decor 	
	 & housewares departments
• Cost effective and flexible design approach
• Enabled fast-track conversion of 3,000 m2 existing retail unit
Our role: Brand identity, store design including zoning,
merchandising & signage
Fokstrot Ukraine
	
•  The largest consumer electronics retailer in Ukraine
•	Over 230 stores
•	500 to 1,500 sq.m sized formats.
Our Role: Store design, retail merchandising, category management,
graphic design & signage, new services introduction
Promenu Ukraine
•  Market leader in kitchen appliances and tableware
•	Exclusive retailer of European brands in the mainstream market segment
•	New format store  to create a more appealing image and significantly improved
product merchandising achieved sales growth of over 30%
	
Our Role: New format store design
Fashion Galaxy Russia
• New footwear concept
• Brand appeal and luxury feeling of an upmarket boutique
• Accessibility, density and promotional excitement of a high street store
• Multibrand product choice
• Targeted at keen fashion followers
Our Role: Strategic positioning, new brand identity, environmental &
graphic design, merchandising concepts, packaging, specification of
fixtures & fittings.
M Video Russia
	
• The largest Russian consumer electronic retail chain by revenue
• Over 330 stores in 144 Russian cities
• Wide range of projects covering different aspects of M.video brand, retail 	
	 environment, external & internal communication
Our Role: Brand audit, research analysis, sub branding, internal
brand culture, advertising concepts, new store concepts, detailed
brand manual
Shokoladnitsa Russia
• One of the largest and oldest chains of coffee shops in Russia
• New distinctive branded look and feel
• Creation of a ‘graphic world’ based around consumer lifestyle,
• environmental design is friendly, relaxed and inviting
Our Role: Strategic development & positioning, brand identity,
environmental & graphic design, specification of fixtures & fittings.
MOYO Ukraine
• 	The most  successful small electricals chain in Ukraine
•	Over 50 specialty stores with a sales focus on laptops, mobile gadgets 	
	 and accessories
•	Has achieved market leadership in its segment in 1.5 years, 40% market share 	
	 of Apple & Sony VAIO sales & the highest level of sales per square. m. in the 	
	 industry sector
	
Our Role: Brand identity evolution, store design planing & zoning,
identity, communications and original retail banking concept
Concept Club Russia & CIS Countries
• Young accessibly priced fashion chain with over 200 stores
• Brand & stores redesign to create a more cutting edge fashion image
•  Vibrant merchandising stories and quirky touches
• Dynamic photography with a sense of fun
• Soft lighting with industrial style pendants highlighting display stands
• Inexpensive roll out has accelerated expansion to new markets
	
Our Role: Brand & store redesign, merchandising & graphics
FLO Turkey
• The largest shoe chain in Turkey with 194 stores (100,000 m2 of sales space	
	 located throughout the country
• All stores operate on a self-service basis and products are very
	 competitively priced
• New retail concept reinforces mass market positioning
	 Improves browsing and shopping experience for all customer groups
	
Our Role: New store concept, planning, zoning, departmental de-
sign, graphics & merchandising
X5 Retail Group Russia
• X5 Retail Group is the second largest retailer in Russia with 2,545 stores
• We worked on all 3 of their food store formats:	
• Perekrestok - brand development and store design
• Karousel Hypermarket - brand refinement & departmental design
• Pyaterochka - brand development, instore communications & format 	
	 refinement
	
Our Role: Brand development, store design & specification manuals
Ukrtelecom Ukraine
• National state telecom operator, over 1,300 sales points
•	Creation of new sales logistics, positioning and communication
•	Design engineering and retail formats in a new corporate style
•	Dedicated areas of interactive customer communication
•	Service testing and providing services training for clients.
	
Our Role: Strategy, new brand & product strategy, new retail &
design format, testing & service training
FON Russia
• Betting shops in 500 towns throughout Russia
•	New brandmark is authoritative, strong and forward looking
•	Fast Track betting shops – contemporary & functional environments
•	Lounge betting shops - more premium environments
•	VIP rooms - private, more exclusive areas
	
Our Role: New brandmark, design & specification for 3
retail formats
Project 900 Ukraine
•  900 sq.m premium showroom for home electrical appliances & European 	
	 branded furniture - unique product combination
•	Enables displays for various home zones
•	Also provides venue for events, an ‘active kitchen’ and office in one location.
	
Our Role: Showroom design incorporating the required standards
for all the different European brands
Volkswagen UK
• New generation of easy access showrooms
• More open and informal VW brand experience
• Central hub area integrates car merchandising with POS
• Friendly informative self-service and sales assisted customer interaction
• Flexible, modular concept facilitates different levels of investment
	
Our Role: Showroom design, planning, zoning, graphic
communication & service points
Retail
Shopping
Centres
We create destinations - whether new visions
for the future or existing operations requiring
transformation. By developing strong branding
& competitive differentiation, we create
commercial environments that inspire people
and add value to assets.
Smolenskiy Moscow, Russia
• Luxury shopping centre in heart of Moscow
• GLA 22,300 sqm; 	
•	5 levels
• Redevelopment of landmark historic building increased GLA by 20%
• Upmarket retail and leisure mix
	
Our Role: Brand identity & communications, internal & external
signage, interior design.
Esentai Mall Almaty, Kazakhstan
• Part of Esentai Park mixed-use development including
luxury residential, commercial towers & 5 star hotel
• GBA 52,000 sqm
• GLA 45,000 sqm
	
Our Role: Branding and communications design,
wayfinding navigation & ambient graphics, website design
Boulevard Jeddah, Saudi Arabia
• Luxury open air mall targeted at wealthy elite
• GLA 10,000 sqm, top international fashion brand tenants
• Canopies, extensive landscaping, rooftop terraces & restaurants
	
Our Role: Identity, wayfinding & tenant signage, key design features.
Social media launch campaign.
Kaleidoscope Moscow, Russia
• Award winning new build, multi level shopping centre
• Part of a 120,000sqm mixed use centre with 9,000 sq m offices
• GLA 41,000 sqm; underground parking for 932 slots
• Colourful concept with an atmosphere of enjoyment inspired by name
• Incorporates latest media technology,
• Mass market retail and leisure mix
	
Our Role: Brand name, identity & communications, signage,
centre design (interior/exterior including landscaping).
OZ Krasnodar, Russia
• Destination development on 45 hectares
• 3 storey destination development on 45 hectares
• GBA 227,000m2, GLA 164,000m2
• Dynamic brand and architectural concept
• 7 anchor stores, 1 hypermarket, 21 MSUs, 201 retail units
• Multiplex cinema, 24 food outlets, kids centre, games zone
	
Our Role: Name & brand identity. Integration of brand into exterior
architecture
Royal Park Novosibirsk, Russia
• GBA 70,000 sqm, GLA 35,000 sqm
• 4 levels, 112 tenants
• Underground parking for 800 slots
• ‘Best Large Shopping Centre’ Award
	
Our Role: Branding & communications, exterior, interior
& signage design.
Riviera Moscow, Russia
• Multi level shopping & entertainment centre
• Next to the Moskva River
• 258,000m2 GBA, 101,200m2 GLA
• 300 shops, cafes & restaurants over 3 floors
• Underground parking for 3,000 cars
	
Our Role: Naming, brand strategy, brand identity and total branding
approach, ambient graphic, wayfinding and signage, directional
design ideas.
Festival Moscow, Russia
• GBA 62,000 sqm, GLA 31,000 sqm, 109 Retailers, 3 levels
• Average daily shoppers visits 40,000, investment - USD 80 mln
• Brand inspired by ideas of celebration
•	‘Best Large Shopping Centre’ at Moscow Real Estate Awards
	
Our Role: Brand name, positioning strategy, identity,
communications, signage, centre design (interior/exterior),
website, marketing. New food court.
Petrovsky Passage Moscow, Russia
• Centre of one of the most expensive retail areas in Europe
•	World’s most exclusive brands in fashion, beauty and food	
•	Elegant heritage building designed by famous engineer shukov
	
Our Role: New identity reflects unique structural & omanental
charachter of the building and communicates premium luxury in
a sophisticated, contemporary way.
MetQuarter Liverpool, UK
• GLA 12,635 sqm on a 2 acre centrally located site with historic facade
• Opened in 2006 as a luxury mall, now competing against Liverpool ONE
	 (largest open air shopping centre in the UK and 10th largest overall)
• Upmarket retail and leisure mix featuring premium and well known brands
	
Our Role: Working with the owners, we are revitalising the centre
to create a distinctive positioning, attract new tenants and
re-establish it as the city’s premium retail destination.
Emerald City Tomsk, Siberia, Russia
• GBA 42,300 sqm, GLA 30,700 sqm
• 3 storey shopping & leisure centre
• Parking for 750 slots
• Brand draws on story, ‘Wizard of the Emerald
	 City’ by Tomsk-based author
	
Our Role: Branding, exterior/interior design, signage,,
communications.
Shopping Centres
Mixed Use, Urban
Development,
Recreation &
Hotels
We create architecture & branded
environments with a unique sense of unity
& place. Our creative concepts are based on
sound commercial strategies that act as the
driving force & guiding principle for all the
parties involved.
Movie Time Mumbai, India
• GLA 5,380sqm
• 4th floor buillding on 1,940sqm of land
• Retail food court, cafes, restaurants with multi plex cinema on 3rd floor, 	 	
	 4th floor roof garden
• Striking architectural frontage maximises impact at street level
	
Our Role: Conceptual development - identity, architectural, ex-
terior & interior planning & design.
Movietime presentation by SCG London
Orbion Skolkovo, Moscow, Russia
• Multi level transport hub and pedestrian bridge building
• GLA 41,000 sqm
• ‘Bridge ‘ has shops and services
• Acts as connecting link between offices & shopping centre
• Collaboration with international architect
• A key part of new ‘Inovation City’
	
Our role: Brand identity and interiors concepts, signage, interior
& exterior lighting concepts.
Make the most of your shopping
and business day
Make the most of
your business
Make the most of
your shopping
Galactica Park Moscow, Russia
• Entertainment led mixed use development
• Theme park; sports & entertainment arena; shopping centre; 3 star
	 and 4 star hotels (1,100 rooms capacity); congress centre
• 22 ha of land, target opening date 2018
• 1st indoor Universal Studios theme park in the world
• 20,000 seat arena in partnership with AEG
	
Our Role:Strategic long-term partner to client. Brand strategy
and architectural brief working with international architects.
Creation of name, branding, environmental design &
communication.
Meshcherskiy Park - Recreational Park
Odinozovo, Russia
• Part of the Moscow green belt, located in the Skolkova district
• Managed open and partially forested parkland
• Popular recreational area providing leisure, cultural and sports facilities
• Network of hiking trails and bicycle lanes
• Tree and leaf motif brand concept 	
	
Our Role: Branding, wayfinding, signage, marketing
collateral
Galleria Skolkovo, Russia
• 200 metre long atrium building
• Multi functional facility in planned high tech business ‘city’
• Connects with office buildings, event centre and Technopark
• Public space (seating and circulation areas) + cafeterias, restaurants & 	 	
	 shops
	
Our Role: All aspects of interior design (planning, seating, lighting,
landscaping, ceiling, floor and wall finishes etc), graphics &
wayfinding.
Buna Damascus, Syria
• 4 floor complex with atrium and galleries
• Includes showrooms, offices, meeting rooms, shops, cafes
• Building designed to be an iconic landmark
*	Draws on Middle Eastern influences and Western technological advances
• Allows for flexible uses
	
Our Role: Total conceptual development - brand strategy,
identity, communications, architectural, exterior & interior design.
Hotel National Moscow, Russia
• Situated in a prime location overlooking Red Square
• Restaurant concept enhances the customer experience
• Brings heritage personality into a modern addition to original Art Deco 	 	
	 building
• Achieves a less formal lounge area with upgraded bar
• Restaurant brand developed into a strong visual signature with a premium
heritage feel inspired by the hotel’s architecture.
	
Our role: Brand & interior design concepts including layout options,
lighting plans, elevations, sections & specifications
Offices, Business
Centers &
Workplace
We create contemporary office buildings &
workplace environments that are flexible,
efficient & a delight to experience. Working
closely with clients, we help to build &
communicate a vibrant internal brand culture.
Put your business
on the map
www
.oasis-center.ru
Put your business
on the map
www.oasis-center.ru
www.oasis-center.ru
Put your business
on the map
SCG Case studies - Integral Business Centre
Integral Business Centre Building Facade by Day
INTEGRAL BUSINESS CENTRE - HAMMER & SICKLE DEVELOPMENT PRESENTATION 3 . AUGUST 2009 . PAGE 23
Group M Moscow, Russia	
• Group M (owned by WPP) is the largest media investment company in 	
	 the world
• We transformed the workplace environments for the parent company 	
	 & 4 of their media agencies in a way that reflected the personality & 	
	 ethos of each brand:
• Group M - Sense of harmony
• Maxus - Energy & connectivity
• Mediacom - Accent on collaboration
• MEC - Bold innovation
• Mindshare - Imagination & technology
	
Our Role: Interior and graphics design. We also specified
furniture, fittings, furnishings, lighting & planting to complete
the overall upgrade of each workplace.
Maxus
Oasis Business Centre Moscow, Russia
• GLA 58,577sqm | 29,000sqm of offices
• 1,450 sqm of service space for cafes, restaurant, canteen, shops, beauty 	 	
   salon and bank
• Parking on 3 levels for 400 cars
	
Our Role: Encompassed all aspects of branding the complex
including exterior and interior signage, wayfinding and ambient
graphics. We were responsible for design of all public areas
including reception, lift, lobbies, corridors, cafeteria and circulation
areas such as lifts and staircases and car park areas.
Majors Skolkovo, Russia
• Premium office development in planned high tech business ‘city’
• Part of mixed use development planned across 400 hectares
Our Role: Identity, external & internal signage, wayfinding, interior
feature graphics, external and internal building features,
All aspects of interior design and architectural development.
Algorithm Moscow, Russia
• GBA 41,494 msq, GLA 23,100 msq, overlooks Vorontsovskiy Park
• 19 floors + 2 levels of underground parking (10,386m2) for 302 cars.
• Brief was to create environment for technology companies looking for an
• HQ building  - brand combines technology with nature
	
Our Role: Identity, interiors, external & internal signage, wayfinding,
interior feature graphics, external building features, landscaping.
Integral Moscow, Russia
•	GBA – 70,000 sqm, 21,700 sqm above ground parking
• Workplace & facilities 32,300 sqm, state services 8,600 sqm
• Flexible service package to suit different business requirements,
• Contemporary design based on theme of connectivity
	
Our Role: Identity, interiors, external & internal signage, wayfinding,
interior feature graphics, external building features, landscaping.
MEC
Mediacom
Mindshare
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Car Park Branding
& Wayfinding
Systems
We also specialise in creating wayfinding
systems for retail & commercial use.
This includes design & development of
information signage & graphic applications
for carparks as part of the overall customer
journey.
Novion Business Centre Moscow, Russia
• Mixed use development indluding premium office building and a hotel
• Workplace & facilities
Our Role: Identity, external & internal signage, wayfinding,
interior feature graphics, external and internal building features.
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Majors Skolkovo, Russia
• Premium office development in planned high tech business ‘city’
• Part of mixed use development planned across 400 hectares
	
Our Role: Identity, external & internal signage, wayfinding, interior
feature graphics, external and internal building features,
All aspects of interior design and architectural development.
8 Plato Place, 72-74 St. Dionis Road, London, SW6 4TU
t: +44 (0)75 960 99993 e: anna.poberezhna@scg.international www.scg.international
Kozhumiatska St, 20a, 01025, Kiev, Ukraine
t: +380 (67) 5029152 e: mykola@idnt.com.ua www.idnt.ua

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SCG International & IDNT

  • 1. Integrated Branding & Design Solutions Banks • Retail • Real Estate • Workplace Strategy • Branding • Retail Design • Architecture • Service Concepts Project Implementation • Graphic Design • Visual Identity Merchandising • Digital Concepts • Design Realization • Environmental Design
  • 2. Creatively distinctive and commercially successful branding and design solutions Intelligent solutions to complex challenges Achieving competitive advantage through transformation Working in synergy together, we optimize return on investment & long-term project value for our clients Fresh ideas and innovative new brand experiences
  • 3. International Team Maximizing Asset Value Our team is led by a strong core of experts with an outstanding track record in key critical knowledge areas. Working on a collaborative basis, we assemble exactly the right people for each project, drawing on our local teams & global network of specialised firms. Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets. Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage. Our work Covering both mature & emerging markets we are particularly active in Russia, CEE countries, Europe, Singapore and the Middle East. < Mykola Chumak CЕО & Founder. Responsible for strategic direction & project concepts. Over 15 years of international experience & study. Speaker at international retail & banking conferences. Author of numerous publications. Evgen Deyneko> Leading retail expert at IDNT company since it was founded. He heads up development of the detailed design concepts for retail stores and bank branches. Ross Haxton > As Managing Director, Ross heads up the project teams at SCG International. He has 20 years of professional design experience and a 1st Class Honours degree in Interior Design. < Clive Woodger Clive is Chairman, founder and owner of SCG International. A qualified architect and branding specialist, he has extensive international experience across a wide range of different markets.
  • 4. s Briefing Business Concept Brief Trading & Operational Criteria Site Audit & Options Analysis Budgets & Programming Architectural Concepts Masterplan concept Building Design Landscaping concepts Schematic Design Development Concept Refinement Schematic Masterplan Architectural Design Detailing IExterior & Interior Treatments Planning & Circulation Refinement Brand Development Brand Applications Communications Development Brand Guidelines Research & Analysis Desk Research Commissioned Research Benchmarking & Brainstorming Analysis & Strategy Evaluation Communication Concepts Brand Naming/Identity Graphics & Signage Omnichannel Concepts Marketing Concepts 3D Concept Design Exterior Treatments Interior Design & Merchandising Environments & Theme Design Planning, Circulation & Zoning Implementation Local Team Design Management Contract Administration Client Support Site Visits & Assistance Project Coordination & Excecution Services Through creative originality, strategic thinking and business acumen, we progress projects successfully from initial idea to innovative branding and design solutions. Strategic Development Our joint expertise helps clients to develop the brief, define competitive strategy and establish the strategic foundation for concept creation. Concept Creation The process from insight to ideas is a seamless one . The result is an original, powerful solution that brings the brand to life and creates synergy between all design elements. Design Development Working closely with local teams & our international network of supplier partners, we facilitate cost effective creative integrity throughout the development & implementation process. Concept Strategy Vision, Values, Attributes Personality, Messages, Theme Target Market Appeal Competitive Differentiation Positioning Strategy
  • 5. Credit Agricole Ukraine • One of the largest foreign banks with 240 branches in Ukraine • Comprehensive range of services • Concept for Private Banking branches • High quality environment for high net worth customers Our Role: Branch concept and interior design, fixtures, lighting and fittings HSBC Worldwide • Global workplace graphic design standards • Rolled out to Head Offices, Data Centres, Call Centres • Variety of graphic design components to achieve flexibility of application • Unified look & feel to all HSBC workplaces worldwide Our role: Strategic development, creative concepts, creation of detailed content & specification for 3-section digital & print manual. Financial Services We transform financial brands into valuable assets that optimise competitive advantage. Capturing the essence of what makes an organisation unique, we communicate that difference in an imaginative way across key branch and communication touchpoints. Our approach draws on indepth retail knowledge, gained across a wide range of different sectors. al wifaq UAE, Abu Dhabi, Dubai • New bank to attract a wider target audience • Highly successful sub brand to Union National Bank • Original strategy was simple services and products via 24 hour everyday banking • Now focused on the demand for Islamic finance products and services for retail and corporate customers Our Role: Brand identity, communications and original retail banking concept
  • 6. Renaissance Credit Ukraine • 130 branches and 900 sales points • Mainstream consumer banking • New branch strategy & design concept • Transformation of customer service processes • Increased efficiency in traffic flow & staff resource • Improvement in customer service Our Role: Branch design for various formats, implementation guidelines Financial Services Uralsib Financial Corporation Russia • New branch concept with contemporary image • Encourages interaction between customers & sales advisors • Maximises space for sales communications • Modular set of furniture, fixture & graphic components • Cost effective branch refurbishment programme • High impact visual upgrade across diverse portfolio of branches and sales points Our role: Branch concept development & implementation UniCredit Bank Ukraine • One of the largest universal foreign banks in Ukraine • Over 430 branches • Development of new branch format for entry into Ukrainian market • Local market testing for replication and implementation in Eastern European countries. Our Role: Branch format development RVC Russia • Government fund of funds & development institute of the Russian Federation • New brand reflects RVC’s role as a catalyst of the new economy & promoter of industry growth • Multi-directional symbol transforms the arrowhead elements of the old chevron logo • Communicates interaction, growth & progress Our role: Strategic repositioning, naming development, new brand identity & application, sub branding development. First Ukrainian International Bank (PUMB) Ukraine • One of the top 5 privately owned universal banks in Ukraine • Over 200 branches, 800 of sales points, 1.5 million retail customers • Development of friendly, comfortable environment & image to strengthen & grow market share • Launch of sub-brand for affluent customers Our Role: Environmental & graphic concept design & development. Sub brand development. Globex Russia • One of the largest banking and financial institutions in Russia. • State-controlled VEB corporation,is majority owner • Evolution of previous brand elements to create a more contemporary & dynamic image • ‘Bank of solutions’ brand platform Our Role: Strategic development & positioning, new brand identity, branch design, signage & marketing collateral. Credit Dnepr Ukraine • Large regional Ukrainian bank, 58 departments, 250,000 retail customers New service concept designed to attract affluent target audience High quality environment with emphasis on quality service The concept brings together a combination of ideas - modern banking, art direction and lifestyle Our Role: Branch concept development & implementation Previous Logo Previous Logo
  • 7. Financial Services Imperia Russia • Invitation-only, private banking arm of Russian Standard Bank • Elite banking and lifestyle services • Kit of parts signage and façade concept Our Role: Modular signage concepts, detailed specifications showing identity application to different types of façades, detailed manual Ocean Bank Russia • On-line only retail bank • The first-to-market of its type in Russia • Brand concept reflects the digital context • Appeals to contemporary customer values & aspirations • Young, digitally aware target audience Our Role: Naming, positioning, new brand concept & communication, identity, & website design. Moskommerzt Bank Russia • Subsidiary of Kazkommertsbank • Repositioned from a lending organisation to a self-sufficient bank • Programme of qualitative & quantitative research/analysis • Strategy based on openness & transparency • New identity in line with KazKom brand Our Role: Qualitative & quantitative research/analysis, repositioning, new brand identity, branch design, signage & marketing collateral. Raiffeisen Bank Aval Ukraine • First rebranding in the banking system in Ukraine in 2006, domestiс bank to an international brand • Over 3 million customers & 1,300 branches • One of the largest foreign banks in Ukraine Our role: Development of standards for internal and external brand signature. Implementation and supervision of new branch format. UFD Private Banking Russia • Large regional Russian bank • One of the regional leaders in Private Banking • New customer focused Private banking concept • The specialized branch design was adjusted according to the specific regional requirements • The project resulted in a customer increase of 40%. Our Role: Creation of speciaized Private Banking format. Oschad Bank Ukraine • State’s largest savings bank in Ukraine • Over 5,000 branches • Rebranding in accordance with new strategy • Development of new format included separation of 24/7 zones & implementation of standards for disabled people Our Role: Rebranding & New format branch design, implementation guidelines After Before Rosbank Russia • Updated identity, communications & branch design • Reflects a more contemporary & customer orientated culture • Achieves greater customer & staff interaction with accessible advice & consultation • Wide range of marketing materials Our Role: Our role: Identity update, brand communications, branch concept design, brand application guidelines Previous Logo
  • 8. Kyivstar Ukraine • No 1 mobile operator in Ukraine • 25 million subscribers • More than 400 points of sales in Ukraine • The development of design standards for a new generation point of sales. • The opening of the flagship store in Kyiv, May 2015 Our Role: Brand name, identity & communications, signage, centre design (interior/exterior including landscaping). Azbuka Vkusa Russia • Leading Russian premium food retailer • Name means the ‘ABC of Taste’ • Long term involvement on wide range of projects from brand creation & retail concept creation. • Development projects connected to brand growth and com petitive strategies Our role: Brand identity, store design, merchandising, packaging, brand guidelines, design consultancy on various specific projects Retail Through understanding target market needs and aspirations, we create retail concepts that engage with customers, differentiate from the competition &achieve commercial success. Our work brings brands to life in a way that impacts positively on retail performance and profitability. Allo Ukraine • Luxury shopping centre in heart of Moscow • GLA 22,300 sqm; 5 levels • Redevelopment of landmark historic building increased GLA by 20% • Upmarket retail &leisure mix Our Role: Brand identity & communications, internal & external signage, interior design.
  • 9. Retail Yuterra Russia • The largest homewares retail chain in Russia • Contemporary brand and store concept • Distinctive departmental zones with inspirational merchandising • Easy to shop retail environment • New interactive social media platform subranded ‘Colors” Our Role: Brand identity evolution, store design planing & zoning, identity, communications and original retail banking concept Sova Ukraine • Jewelry producer retail chain • Features jewelry from leading Ukrainian designers • Transformation of sales model to ‘fashion jewelry accessories’ • Unique boutique design • Development of commercial equipment • Merchandising of designers’ collections Our Role: New format store design & merchandising Húsasmidjan Iceland • The largest builder’s merchants and DIY chain in Iceland. • Authoritative DIY offer with added focus on lifestyle home decor & housewares departments • Cost effective and flexible design approach • Enabled fast-track conversion of 3,000 m2 existing retail unit Our role: Brand identity, store design including zoning, merchandising & signage Fokstrot Ukraine • The largest consumer electronics retailer in Ukraine • Over 230 stores • 500 to 1,500 sq.m sized formats. Our Role: Store design, retail merchandising, category management, graphic design & signage, new services introduction Promenu Ukraine • Market leader in kitchen appliances and tableware • Exclusive retailer of European brands in the mainstream market segment • New format store to create a more appealing image and significantly improved product merchandising achieved sales growth of over 30% Our Role: New format store design Fashion Galaxy Russia • New footwear concept • Brand appeal and luxury feeling of an upmarket boutique • Accessibility, density and promotional excitement of a high street store • Multibrand product choice • Targeted at keen fashion followers Our Role: Strategic positioning, new brand identity, environmental & graphic design, merchandising concepts, packaging, specification of fixtures & fittings. M Video Russia • The largest Russian consumer electronic retail chain by revenue • Over 330 stores in 144 Russian cities • Wide range of projects covering different aspects of M.video brand, retail environment, external & internal communication Our Role: Brand audit, research analysis, sub branding, internal brand culture, advertising concepts, new store concepts, detailed brand manual Shokoladnitsa Russia • One of the largest and oldest chains of coffee shops in Russia • New distinctive branded look and feel • Creation of a ‘graphic world’ based around consumer lifestyle, • environmental design is friendly, relaxed and inviting Our Role: Strategic development & positioning, brand identity, environmental & graphic design, specification of fixtures & fittings.
  • 10. MOYO Ukraine • The most successful small electricals chain in Ukraine • Over 50 specialty stores with a sales focus on laptops, mobile gadgets and accessories • Has achieved market leadership in its segment in 1.5 years, 40% market share of Apple & Sony VAIO sales & the highest level of sales per square. m. in the industry sector Our Role: Brand identity evolution, store design planing & zoning, identity, communications and original retail banking concept Concept Club Russia & CIS Countries • Young accessibly priced fashion chain with over 200 stores • Brand & stores redesign to create a more cutting edge fashion image • Vibrant merchandising stories and quirky touches • Dynamic photography with a sense of fun • Soft lighting with industrial style pendants highlighting display stands • Inexpensive roll out has accelerated expansion to new markets Our Role: Brand & store redesign, merchandising & graphics FLO Turkey • The largest shoe chain in Turkey with 194 stores (100,000 m2 of sales space located throughout the country • All stores operate on a self-service basis and products are very competitively priced • New retail concept reinforces mass market positioning Improves browsing and shopping experience for all customer groups Our Role: New store concept, planning, zoning, departmental de- sign, graphics & merchandising X5 Retail Group Russia • X5 Retail Group is the second largest retailer in Russia with 2,545 stores • We worked on all 3 of their food store formats: • Perekrestok - brand development and store design • Karousel Hypermarket - brand refinement & departmental design • Pyaterochka - brand development, instore communications & format refinement Our Role: Brand development, store design & specification manuals Ukrtelecom Ukraine • National state telecom operator, over 1,300 sales points • Creation of new sales logistics, positioning and communication • Design engineering and retail formats in a new corporate style • Dedicated areas of interactive customer communication • Service testing and providing services training for clients. Our Role: Strategy, new brand & product strategy, new retail & design format, testing & service training FON Russia • Betting shops in 500 towns throughout Russia • New brandmark is authoritative, strong and forward looking • Fast Track betting shops – contemporary & functional environments • Lounge betting shops - more premium environments • VIP rooms - private, more exclusive areas Our Role: New brandmark, design & specification for 3 retail formats Project 900 Ukraine • 900 sq.m premium showroom for home electrical appliances & European branded furniture - unique product combination • Enables displays for various home zones • Also provides venue for events, an ‘active kitchen’ and office in one location. Our Role: Showroom design incorporating the required standards for all the different European brands Volkswagen UK • New generation of easy access showrooms • More open and informal VW brand experience • Central hub area integrates car merchandising with POS • Friendly informative self-service and sales assisted customer interaction • Flexible, modular concept facilitates different levels of investment Our Role: Showroom design, planning, zoning, graphic communication & service points Retail
  • 11. Shopping Centres We create destinations - whether new visions for the future or existing operations requiring transformation. By developing strong branding & competitive differentiation, we create commercial environments that inspire people and add value to assets. Smolenskiy Moscow, Russia • Luxury shopping centre in heart of Moscow • GLA 22,300 sqm; • 5 levels • Redevelopment of landmark historic building increased GLA by 20% • Upmarket retail and leisure mix Our Role: Brand identity & communications, internal & external signage, interior design. Esentai Mall Almaty, Kazakhstan • Part of Esentai Park mixed-use development including luxury residential, commercial towers & 5 star hotel • GBA 52,000 sqm • GLA 45,000 sqm Our Role: Branding and communications design, wayfinding navigation & ambient graphics, website design Boulevard Jeddah, Saudi Arabia • Luxury open air mall targeted at wealthy elite • GLA 10,000 sqm, top international fashion brand tenants • Canopies, extensive landscaping, rooftop terraces & restaurants Our Role: Identity, wayfinding & tenant signage, key design features. Social media launch campaign.
  • 12. Kaleidoscope Moscow, Russia • Award winning new build, multi level shopping centre • Part of a 120,000sqm mixed use centre with 9,000 sq m offices • GLA 41,000 sqm; underground parking for 932 slots • Colourful concept with an atmosphere of enjoyment inspired by name • Incorporates latest media technology, • Mass market retail and leisure mix Our Role: Brand name, identity & communications, signage, centre design (interior/exterior including landscaping). OZ Krasnodar, Russia • Destination development on 45 hectares • 3 storey destination development on 45 hectares • GBA 227,000m2, GLA 164,000m2 • Dynamic brand and architectural concept • 7 anchor stores, 1 hypermarket, 21 MSUs, 201 retail units • Multiplex cinema, 24 food outlets, kids centre, games zone Our Role: Name & brand identity. Integration of brand into exterior architecture Royal Park Novosibirsk, Russia • GBA 70,000 sqm, GLA 35,000 sqm • 4 levels, 112 tenants • Underground parking for 800 slots • ‘Best Large Shopping Centre’ Award Our Role: Branding & communications, exterior, interior & signage design. Riviera Moscow, Russia • Multi level shopping & entertainment centre • Next to the Moskva River • 258,000m2 GBA, 101,200m2 GLA • 300 shops, cafes & restaurants over 3 floors • Underground parking for 3,000 cars Our Role: Naming, brand strategy, brand identity and total branding approach, ambient graphic, wayfinding and signage, directional design ideas. Festival Moscow, Russia • GBA 62,000 sqm, GLA 31,000 sqm, 109 Retailers, 3 levels • Average daily shoppers visits 40,000, investment - USD 80 mln • Brand inspired by ideas of celebration • ‘Best Large Shopping Centre’ at Moscow Real Estate Awards Our Role: Brand name, positioning strategy, identity, communications, signage, centre design (interior/exterior), website, marketing. New food court. Petrovsky Passage Moscow, Russia • Centre of one of the most expensive retail areas in Europe • World’s most exclusive brands in fashion, beauty and food • Elegant heritage building designed by famous engineer shukov Our Role: New identity reflects unique structural & omanental charachter of the building and communicates premium luxury in a sophisticated, contemporary way. MetQuarter Liverpool, UK • GLA 12,635 sqm on a 2 acre centrally located site with historic facade • Opened in 2006 as a luxury mall, now competing against Liverpool ONE (largest open air shopping centre in the UK and 10th largest overall) • Upmarket retail and leisure mix featuring premium and well known brands Our Role: Working with the owners, we are revitalising the centre to create a distinctive positioning, attract new tenants and re-establish it as the city’s premium retail destination. Emerald City Tomsk, Siberia, Russia • GBA 42,300 sqm, GLA 30,700 sqm • 3 storey shopping & leisure centre • Parking for 750 slots • Brand draws on story, ‘Wizard of the Emerald City’ by Tomsk-based author Our Role: Branding, exterior/interior design, signage,, communications. Shopping Centres
  • 13. Mixed Use, Urban Development, Recreation & Hotels We create architecture & branded environments with a unique sense of unity & place. Our creative concepts are based on sound commercial strategies that act as the driving force & guiding principle for all the parties involved. Movie Time Mumbai, India • GLA 5,380sqm • 4th floor buillding on 1,940sqm of land • Retail food court, cafes, restaurants with multi plex cinema on 3rd floor, 4th floor roof garden • Striking architectural frontage maximises impact at street level Our Role: Conceptual development - identity, architectural, ex- terior & interior planning & design. Movietime presentation by SCG London Orbion Skolkovo, Moscow, Russia • Multi level transport hub and pedestrian bridge building • GLA 41,000 sqm • ‘Bridge ‘ has shops and services • Acts as connecting link between offices & shopping centre • Collaboration with international architect • A key part of new ‘Inovation City’ Our role: Brand identity and interiors concepts, signage, interior & exterior lighting concepts. Make the most of your shopping and business day Make the most of your business Make the most of your shopping Galactica Park Moscow, Russia • Entertainment led mixed use development • Theme park; sports & entertainment arena; shopping centre; 3 star and 4 star hotels (1,100 rooms capacity); congress centre • 22 ha of land, target opening date 2018 • 1st indoor Universal Studios theme park in the world • 20,000 seat arena in partnership with AEG Our Role:Strategic long-term partner to client. Brand strategy and architectural brief working with international architects. Creation of name, branding, environmental design & communication. Meshcherskiy Park - Recreational Park Odinozovo, Russia • Part of the Moscow green belt, located in the Skolkova district • Managed open and partially forested parkland • Popular recreational area providing leisure, cultural and sports facilities • Network of hiking trails and bicycle lanes • Tree and leaf motif brand concept Our Role: Branding, wayfinding, signage, marketing collateral Galleria Skolkovo, Russia • 200 metre long atrium building • Multi functional facility in planned high tech business ‘city’ • Connects with office buildings, event centre and Technopark • Public space (seating and circulation areas) + cafeterias, restaurants & shops Our Role: All aspects of interior design (planning, seating, lighting, landscaping, ceiling, floor and wall finishes etc), graphics & wayfinding. Buna Damascus, Syria • 4 floor complex with atrium and galleries • Includes showrooms, offices, meeting rooms, shops, cafes • Building designed to be an iconic landmark * Draws on Middle Eastern influences and Western technological advances • Allows for flexible uses Our Role: Total conceptual development - brand strategy, identity, communications, architectural, exterior & interior design. Hotel National Moscow, Russia • Situated in a prime location overlooking Red Square • Restaurant concept enhances the customer experience • Brings heritage personality into a modern addition to original Art Deco building • Achieves a less formal lounge area with upgraded bar • Restaurant brand developed into a strong visual signature with a premium heritage feel inspired by the hotel’s architecture. Our role: Brand & interior design concepts including layout options, lighting plans, elevations, sections & specifications
  • 14. Offices, Business Centers & Workplace We create contemporary office buildings & workplace environments that are flexible, efficient & a delight to experience. Working closely with clients, we help to build & communicate a vibrant internal brand culture. Put your business on the map www .oasis-center.ru Put your business on the map www.oasis-center.ru www.oasis-center.ru Put your business on the map SCG Case studies - Integral Business Centre Integral Business Centre Building Facade by Day INTEGRAL BUSINESS CENTRE - HAMMER & SICKLE DEVELOPMENT PRESENTATION 3 . AUGUST 2009 . PAGE 23 Group M Moscow, Russia • Group M (owned by WPP) is the largest media investment company in the world • We transformed the workplace environments for the parent company & 4 of their media agencies in a way that reflected the personality & ethos of each brand: • Group M - Sense of harmony • Maxus - Energy & connectivity • Mediacom - Accent on collaboration • MEC - Bold innovation • Mindshare - Imagination & technology Our Role: Interior and graphics design. We also specified furniture, fittings, furnishings, lighting & planting to complete the overall upgrade of each workplace. Maxus Oasis Business Centre Moscow, Russia • GLA 58,577sqm | 29,000sqm of offices • 1,450 sqm of service space for cafes, restaurant, canteen, shops, beauty salon and bank • Parking on 3 levels for 400 cars Our Role: Encompassed all aspects of branding the complex including exterior and interior signage, wayfinding and ambient graphics. We were responsible for design of all public areas including reception, lift, lobbies, corridors, cafeteria and circulation areas such as lifts and staircases and car park areas. Majors Skolkovo, Russia • Premium office development in planned high tech business ‘city’ • Part of mixed use development planned across 400 hectares Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features, All aspects of interior design and architectural development. Algorithm Moscow, Russia • GBA 41,494 msq, GLA 23,100 msq, overlooks Vorontsovskiy Park • 19 floors + 2 levels of underground parking (10,386m2) for 302 cars. • Brief was to create environment for technology companies looking for an • HQ building - brand combines technology with nature Our Role: Identity, interiors, external & internal signage, wayfinding, interior feature graphics, external building features, landscaping. Integral Moscow, Russia • GBA – 70,000 sqm, 21,700 sqm above ground parking • Workplace & facilities 32,300 sqm, state services 8,600 sqm • Flexible service package to suit different business requirements, • Contemporary design based on theme of connectivity Our Role: Identity, interiors, external & internal signage, wayfinding, interior feature graphics, external building features, landscaping. MEC Mediacom Mindshare
  • 15. 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot 3 2 1 0 Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Office Space 2 Toilets Office Space 1 Toilets Office Space 1 Toilets Office Space 1 Toilets Car Park New Lot Office Space 1 Toilets Car Park New Lot Car Park Branding & Wayfinding Systems We also specialise in creating wayfinding systems for retail & commercial use. This includes design & development of information signage & graphic applications for carparks as part of the overall customer journey. Novion Business Centre Moscow, Russia • Mixed use development indluding premium office building and a hotel • Workplace & facilities Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features. Добро пожаловать в Добро пожаловать в ДОБРО ПОЖАЛОВАТЬ A 1 B 2 CISCO IBN B ORACLE EXIT A ДОБРО ПОЖАЛОВАТЬ В ДОБРО ПОЖАЛОВАТЬ CISCO IBN B ORACLE EXIT ДОБРО ПОЖАЛОВАТЬ В B 2 A 1 Majors Skolkovo, Russia • Premium office development in planned high tech business ‘city’ • Part of mixed use development planned across 400 hectares Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features, All aspects of interior design and architectural development.
  • 16. 8 Plato Place, 72-74 St. Dionis Road, London, SW6 4TU t: +44 (0)75 960 99993 e: anna.poberezhna@scg.international www.scg.international Kozhumiatska St, 20a, 01025, Kiev, Ukraine t: +380 (67) 5029152 e: mykola@idnt.com.ua www.idnt.ua