Market-Comms is a strategic communication consultancy that has provided services in Thailand since 2002. It offers a range of services including master plans, brand communication, brand events, and communication training. It has expertise across various industries and has worked with clients in agriculture, energy, government, healthcare, and more. Some of its clients include Allergan, Rattanakosin Exhibition Hall, Royal Flora Ratchaphuek, Chulalongkorn University, and Tongkah Harbour. It provides concise summaries of its work for clients, highlighting key tactics, results, and strategic approaches for each project.

1. CORPORATE CREDENTIAL

2. Since 2002, Market-Comms,
Strategic Communication Consultancy,
has thrived towards a strategic marketing communications agency for
delivering the best support to all kind of businesses in Thailand.

3. OUR SERVICES
• Master Plan : Short (1-3 yrs) and Long Term (3-5 yrs)
Corporate Communication Plan
• Brand Communication : Integrated Communication for
Project and Brand
• Brand Events and Execution : Product Launch, Grand
Opening Ceremony, Press Conference, Press Briefing,
Exclusive Interview, Press Tour, and etc.
• Communication Training : Public and In-House Training

4. INDUSTRY EXPERT

5. INDUSTRY EXPERT
• Agriculture
• Consumer Products &
Services
• Mining and Energy
• Government Campaign
• Healthcare
• Hospitality
• Trade and Exhibition Shows

6. SOME OF CLIENTS

7. AGRICULTURE

8. COMSUMER PRODUCTS & SERVICES

9. MINING & ENERGY

10. GOVERNMENT CAMPAIGN

11. HEALTHCARE

12. HOSPITALITY

13. TRADE & EXHIBITION SHOWS

14. THE SHOWCASE

15. ALLERGAN
Allergan is a global pharmaceutical leader focused on developing, manufacturing and
commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine
products for patients around the world. One of the portfolio of leading brands and best-in-class
products is medical aesthetics, as known as BOTOX.
Market-Comms provided strategic communication continuously during 2005-2010 to delivering
BRAND AWARENESS AND KNOWLEDGE for BOTOX
MASTER PLAN
BRAND COMMUNICATION

16. ALLERGAN
• Tactics
• Press releases
• Media briefings
• Health and Beauty party
• Health and Beauty fair
• Results
• Sale volume up to 160%
• >50 Clinics and hospital request
for BOTOX brand as new
customers
• Patients ask for BOTOX
• What We Do
• Strategic communication plan
and execution for 5 years
consecutive.
• Key Strategies
• Re-image of BOTOX
• Create brand experience
• Create loyalty stakeholders’
program

19. RATTANAKOSIN EXHIBITION HALL
owned by CROWN PROPERTY BUREAU
Rattnakosin exhibition hall represents a momentous milestone in which a wide range of invaluable,
historical accounts on Rattanakosin era are properly compiled and maintained in such a never-before-seen
fashion whilst availing itself of modern, realistic state-of-the-art multimedia technologies that have proven
of great service to its museum but for the first time in Kingdom of Thailand.
Market-Comms provided strategic communication continuously during 2009-2014 to delivering BRAND
AWARENESS AND KNOWLEDGE FOR LOCAL AND INTERNATIONAL VISITORS.
MASTER PLAN
BRAND COMMUNICATION

20. RATTANAKOSIN EXHIBITION HALL
• Tactics
• Press releases
• Media briefings
• Press tours
• Press conference
• Partners’ meeting and
conference
• Results
• Fully booked
• PR Value >35Million Baht a year
• What We Do
• Strategic communication plan
and execution for 5 years
consecutive.
• Key Strategies
• New destination as the pride of
Thailand's artistic and cultural
legacies of the Rattanakosin Era
• Amusement museum and
learning centre
• Create brand experience
• Create the business partners’
program

23. ROYAL FLORA RATCHAPHUEK
hosted by MINISTRY OF AGRICULTURE COOPERATIVES
The International Horticultural Exposition or known as the Royal Flora Ratchaphruek Fair is aimed
to mark and celebrate the three auspicious occasions - HM King Bhumibol Adulyadej’s 84th
birthday anniversary in 2011, Queen Sirikit’s 80th birthday anniversary and Crown Prince Maha
Vajiralongkorn’s 60 birthday anniversary in 2012.
Market-Comms provided strategic communication campaign to delivering BRAND AWARENESS
AND KNOWLEDGE FOR LOCAL AND INTERNATIONAL VISITORS.
MASTER PLAN
BRAND COMMUNICATION

24. ROYAL FLORA RATCHAPHUEK
• Tactics
• Press releases
• Media briefings
• Press tours
• Press conference
• Media Roadshow
• Results
• Visitors >2Million tickets
• PR Value >50Million Baht a
year
• What We Do
• Strategic communication
campaign for local and
international visitors.
• Key Strategies
• Highlight of the event
• New world class attraction
• Create brand experience
• Create the business partners’
program

27. CHULALONGKORN UNIVERSITY
Chulalongkorn University, the oldest and most prestigious university in Thailand,
has maintained the reputation for academic excellence and has been the pillar of
the kingdom ever since 1917.
Market-Comms provided strategic communication to delivering BRAND
KNOWLEDGE AND STRENGTHEN THE BRAND REPUTATION for 3 years, 2013-2015.
BRAND
REFRESHMENT

28. CHULALONGKORN UNIVERSITY
• Tactics
• Press releases
• Group interviews
• Press tours
• Press conference
• Results
• PR Value >35Million Baht a
year
• Potential viewers >100Million
• What We Do
• Strategic communication plan
and execution for 3 years
consecutive.
• Key Strategies
• Refreshing the brand
• Raising the executives’ profiles
• Promote the new researches
• Issue management
• Launch the CSR campaigns

31. TONGKAH HARBOUR PLC
Tongkah is a leading organisation in mineral resources and real estate
industry.
Market-Comms provided strategic communication to MANAGING THE
BRAND REHABILITATION for 3 years, 2015-2017
ISSUE AND CRISIS
COMMUNICATION

32. TONGKAH HARBOUR PLC
• What We Do
• Strategic communication plan
and execution for 3 years
consecutive.
• Key Strategies
• Refreshing the brand
• Raising the executives’ profiles
• Financial communication
• Issue and Crisis management
• Launch the CSR campaigns
• Tactics
• Press releases
• Group interviews
• Press conference
• Media Roadshow
• Results
• Completed the capital increase
and restore the brand
credibility
• PR Value >25Million Baht a year

35. BETAGRO
BETAGRO is a leading group of companies in the integrated agricultural and food
industry. Its core businesses include agriculture, food processing, livestock
development, complemented by a host of diverse initiatives.
Market-Comms provided strategic communication to delivering BRAND
AWARENESS AND SPORT MARKETING for 2 years, 2016-2017
SPORT MARKETING

36. BETAGRO
• What We Do
• Strategic brand event and
execution for 2 years
consecutive.
• Key Strategies
• Promote the world class brand
ambassador
• Raising the brand purpose
• Launch the CSR campaigns
• Tactics
• Press releases
• Press conference
• Media roadshow
• Results
• PR Value >20Million Baht a
year
• Potential viewers >100Million

39. HORECA SQUARE
HORECA Square B2B Shopping Center, the First HORECA business landmark
in Thailand and the largest in ASEAN, is a comprehensive service center for SMEs and
startup entrepreneurs in hotels, restaurants, cafes, bakeries and catering businesses.
Market-Comms provided strategic communication to delivering BRAND AWARENESS for 2
years, 2016-2017
MASTER PLAN
BRAND COMMUNICATION

40. HORECA SQUARE
• What We Do
• Strategic communication and
execution for 2 years
consecutive.
• Key Strategies
• Promote as the First HORECA
business landmark
in Thailand and the largest in
ASEAN
• Raising the executives’ profile
• B2B communication
• Tactics
• Press releases
• Press conferences
• Brand events
• Results
• PR Value >25Million Baht a
year
• Potential viewers >100Million

43. FESPA ASIA / ASIA PRINT EXPO
FESPA ASIA is ASEAN's largest speciality print exhibition for screen, digital
and textile print solutions.
Market-Comms provided strategic communication during 2016-2020 to
delivering BRAND AWARENESS AND REBRANDING EVENT
MASTER PLAN
BRAND COMMUNICATION

44. FESPA ASIA / ASIA PRINT EXPO
• What We Do
• Strategic communication and
execution for 3 years
consecutive.
• Key Strategies
• Promote as the largest
platform for printing and
textile industry in Thailand and
ASEAN
• Raising the exhibitors’ profile
• B2B communication
• Tactics
• Press releases
• Exclusive Interviews
• Press conferences
• Results
• PR Value >30Million Baht a
year
• Potential viewers >150Million

47. SYNGENTA
Syngenta is a leading science-based agtech company. We help millions of farmers
around the world to grow safe and nutritious food, while taking care of the planet.
Market-Comms provided strategic communication during 2018-2021 to delivering
BRAND AWARENESS AND CSR CAMPAIGN
MASTER PLAN
BRAND COMMUNICATION

48. SYNGENTA
• What We Do
• Strategic communication and
execution for 4 years
consecutive.
• Key Strategies
• Promote the good growth plan
policy
• Raising the executive’ s profile
• Promote the SYNGENTA
farmers’ project
• Tactics
• Press releases
• Exclusive interviews
• Group interviews
• Press conferences
• Press tour
• Results
• PR Value >100Million Baht a
year
• Potential viewers >150Million

50. Print Media : Power Network Col. Inch : 60
Circulation : 30,000 Date : 16 Oct 2018 Section : CSR
Ad Rate (THB) : 900 Ad Value : 54,000 PR Value (THB) : 162,000

51. MEDIA RELATIONS

52. MARKETING
SECTION

53. BUSINESS &
INDUSTRY
SECTION

54. EDUCATION
SECTION

55. TRAVEL
SECTION

56. LIFESTYLE
SECTION

57. AGRICULTURE
SECTION

58. COMMUNICATION TRAINING
A>PR™ Seminar and Training, a division of Market-Comms Co.,Ltd, has specialized
in Seminar and Training services since 2004. A>PR™ strongly concentrates on
contents of The Communication Arts and Marketing Management.

60. • A>PR™ is the seminar and training consultant who run the
seminar and training on foundation of clients’ requirement
and reflect the contemporary issues, on-going concerns, of
the industry, market sector, concerned. From this A>PR™
experiences, seminar and training agenda is formulated and
provided uniquely and exclusively that meets your
satisfaction and organization goal.
• A>PR™ provides the most valuable in-house and public
training for the private and public sector.

61. A>PR™ Clients
Retail Business
• MBK
• Central
• Robinson
• The Mall Group
• Seacon Square
• Etc.
Healthcare Business
• Bangkok Hospital
• Nontavej Hospital
• Smitivej Hospital
• BNH Hospital
• Siriraj Hospital
• Churarat Hospital
• Etc.
Financial Busines
• Kasikorn bank
• Bank of Thailand
• Oamsin Bank
• KrungthaiBank
• Bangkok Bank
• Thai Military Bank
• Etc.
Education Business
• Bangkok University
• Sripathum University
• Rangsit University
• Ramkamhang University
• Burapa University
• Etc.
Public Company
• Easy Buy
• Bangchak Petroleum
• Banpu
• EGCO
• TOT
• CAT Telecom
• Etc.
Government Sector
• SME institution
• National Housing Authority
• The Crown Property Bureau
• The Institute of Public Relations
• Etc.

62. A>PR™ Clients
Company Limited
• True Vision
• Kawasaki Motors
• Mitsubishi Motors
• Toyota Motors
• American Standard
• Finansa Insurance
• Bangkok Insurance
• Epson
• Canon
• Red Bull
• Internet Thailand
• Aberdeen
• Etc.
Hotel Business
• Novotel
• Kosa Holding
• Patong Bay Garden
• Cape Panwa
• Kata Thani
• DMA Hotel
• Etc.
Medical Business
• Sanofi
• Phizer
• Roche
• Wyeth
• Abbot
• Biopharm
• Etc.

63. Thank you
CONTACT :
Sarawut Burapapat
Senior Vice President : Communication Consultant
MOB : +668571 0071
EMAIL : sarawut@market-comms.co.th
Website : www.market-comms.co.th
Down town Office :
17th Floor, 55 Wave Place Building Wireless Road
Lumpini Pathumwan Bangkok 10330
Tel: +662 106 7796 Fax: +662 575 2418
Head Office :
12/123 Visionville 5 Soi Samakki 34 Samakki Road
Tha-Sai Muang Nonthaburi 11000 Thailand
Tel: +662 575 2415-7 Fax: +662 575 2418
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