Uploaded byMarket-Comms Co.,Ltd
ASEAN Marketing
The document outlines the ASEAN Economic Community (AEC) blueprint focusing on the free flow of goods, services, labor, and capital to enhance regional competitiveness. It presents a SWOT analysis of various ASEAN countries such as Vietnam, Malaysia, and Myanmar, highlighting their economic strengths, weaknesses, opportunities, and threats. Additionally, it provides key marketing strategies and steps for businesses looking to engage in the ASEAN market, emphasizing the importance of local partnerships and market research.
More Related Content
ASEAN Marketing
- 1. RKETING SEAN MA A C CO.,LT D ASIA PACIFI IB ITIONS V NU EXH
- 2.
- 3. TARGET AEC Blueprint forASEAN Unity
- 4. Single Market - Free flow of goods - Free flow of services - Free flow of investment - Free flow of skilled labor - Free flow of capital assets
- 5. Enhance Competitiveness - Policy on enhanced competitiveness - Consumer Protection - Basic structure - Tariff policies - E-ASEAN
- 6. Equal Economic Development - Support on the development of SMEs - Narrowing the gap of development IAI (Initiative for ASEAN Integration) - Public-Private enterprise
- 7. Global Economic Integration - Economic cooperation policy - Creation of production and distribution networks - Establish FTA with non-ASEAN countries
- 8.
- 9. Point to behighly considered
- 10. Point to behighly considered
- 11. Point to behighly considered
- 12. NALYSIS N SW OT A ASEA
- 13. ASEAN SWOT Analysis Know SWOT of countries that you are going to enter in order to create marketing strategy eg. Sell shoes (rubber slippers) Raw material > Malaysia / Thailand Labor > Myanmar / Cambodia / Lao Factory > Vietnam / Myanmar /Indonesia Management Team > Thailand / Singapore Logistics > Thailand / Myanmar (Dawei Seaport) / Singapore
- 14. WEAKNESS Poor infrastructure Corruption among government Economic, political, and social Inadequate education and training stability stable and one of fast- growing economies in Asia Under developed capital markets and nonbank financial services High export growth Large inflows of foreign capital High inflation rate pressure Dynamic domestic private sector Abundant and young of skilled and low-cost workforce Vietnam's proximity to China and SEA, and its good sea links VIETNAM STRENGTHS SWOT
- 15. THREATS More competition Inflation and deficit concerns Projects related to infrastructure Rapid economic growth may development attracted exporters result in unsustainable use of to Vietnam natural resources Vietnam is in a strong position to attract foreign business Increasingly attracting investment from key Asian economies Move forward with market reforms, including privatisation VIETNAM OPPORTUNITIES SWOT
- 19. WEAKNESS Corruption within UMNO and other parties in coalition is the problem Malaysia is a successful example of a democratic Islamic state Doing business in Malaysia will always mean dealing with the Malaysia is the world's largest politically well-connected producer of rubber, palm oil, pepper and tropical hardwoods Well-developed infrastructure Educated workforce English is widely spoken Targeted to be "Developed countries" in the year 2020 MALAYSIA STRENGTHS SWOT
- 20. THREATS Wages are higher in Malaysia The population is small created A number of service sectors is the shortage of labor being liberalizing and reducing Slowly loosing competitive edge The recent push to cooperate to lower cost producers more with Singapore Trade protectionism policy to economically discourage sales tax is relatively If Malaysia can also sign free- high. trade pacts with India and Muslim countries in the Middle East MALAYSIA OPPORTUNITIES SWOT
- 23. WEAKNESS Weak macroeconomic management Strong commitment to reform Limited fiscal resource mobilization Large youthful population, providing the low-cost labor force Underdeveloped financial sector Rich Supply of natural resources, Inadequate infrastructure land, water, gas and minerals Low education and health Abundant agricultural resources achievement to be exploited Limited economic diversification Tourism potential MYANMAR STRENGTHS SWOT
- 24. THREATS High competition with neighboring countries • Proactive development of Risks from economic reform and transport infrastructure network liberalization • Myanmar will host SEA Games in Risk from climate change Pollution 2013. Myanmar is opening up the from economic activities economy Tension from internal ethnic • Myanmar is co-investing with conflicts Thailand's private in construction of deep sea port called Dawei Deep Sea Port project • Myanmar is developing more than 10 large dams across the country MYANMAR OPPORTUNITIES SWOT
- 26. RKE TING KE YMA GIES STRATE
- 27. KEY MARKETING STRATEGIES 1.Know your products / Produce what you’re strong. 2. Seek for competitive price : Raw material or Labor Source of fund Professional team. 3. Get the competitive price to market outside and inside ASEAN countries 4. Combine strengths in ASEAN region for negotiation with non-ASEAN to compete in international market
- 28. 5 STEPS APPROACHIN MYANMAR 1. Quantify the business opportunity for products or services with the assistance of professional market research companies 2. Search for a local partner/agent/distributor 3. Determine the most efficient legal and fiscal structure with professional lawyers and auditors 4. Draft a three-year business/marketing plan 5. Assist with start up of commercial operations 6. Recruit local/expat staff to help with local admin (tax filing, work permits, profit repatriation…)
- 29. o su rvive ou re ady t ion? Are y Coop erat in this AEC RATION AEC COOPE
- 30. idere d as be cons ities. It c a n ppo rtun Th reat s or O PE RATION AEC COO
- 31. R WE CAN TOGETHE RATION AEC COOPE
- 32. CONTACT INFORMATION • For more information please kindly contact: • VNU Exhibitions Asia Pacific Co., Ltd. 195 Empire Tower, 23rd Floor, Room no. 2307, South Sathorn Road, Yannawa, Sathorn, Bkk. 10120 Thailand • Tel: +662 670-0900 • Fax: +662 670-0908 • Email: info@vnuexhibitionsap.com • URL:www.vnuexhibitionsap.com
Editor's Notes
- #2 Your introductory or title slide should convey the overall “feeling” and focus of your presentation. For instance, I typically present about small-business trends, new business ideas, growth opportunities or other positive trends. In this sample presentation, I’m talking about new business ideas, so I used a sun graphic in this slide template to convey a positive feeling. Personalize this slide template with your company’s logo. To add a logo to all slides, place it on the Slide Master. To access the Slide Master, on the Themes tab of the Ribbon, click Edit Master and then click Slide Master. Disclaimer: You understand that Microsoft does not endorse or control the content provided in the following presentation. Microsoft provides this content to you for informational purposes only; it is not intended to be relied upon as business or financial advice. Microsoft does not guarantee or otherwise warrant the accuracy or validity of this information and encourages you to consult with a business or financial professional as appropriate. RIEVA LESONSKY Founder and President, GrowBiz Media Rieva Lesonsky is founder and president of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. A nationally known speaker and authority on entrepreneurship, Lesonsky has been covering America’s entrepreneurs for nearly 30 years. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine.
- #4 I like to speak spontaneously, so I use PowerPoint as an outline to keep me on track. It’s best to keep your PowerPoint text brief, simply reinforcing key points you will talk about at more length. You can use this slide template to convey a series of steps or related points in a short format.
- #5 I like to use an off-balance layout to keep things from getting too symmetrical. Customize this slide template graphics of your choice, including photos, clip art, your logo or illustrations. Good photos really help cement an idea in the audience’s mind. This slide is animated to display an appropriate image as you introduce each business type.
- #6 I like to use an off-balance layout to keep things from getting too symmetrical. Customize this slide template graphics of your choice, including photos, clip art, your logo or illustrations. Good photos really help cement an idea in the audience’s mind. This slide is animated to display an appropriate image as you introduce each business type.
- #7 I like to use an off-balance layout to keep things from getting too symmetrical. Customize this slide template graphics of your choice, including photos, clip art, your logo or illustrations. Good photos really help cement an idea in the audience’s mind. This slide is animated to display an appropriate image as you introduce each business type.
- #8 I like to use an off-balance layout to keep things from getting too symmetrical. Customize this slide template graphics of your choice, including photos, clip art, your logo or illustrations. Good photos really help cement an idea in the audience’s mind. This slide is animated to display an appropriate image as you introduce each business type.
- #10 A plain old bulleted list can get boring, so use graphics to liven it up. An image that conveys what you’re saying in visual format (like this diagram) can reinforce your ideas in the audience’s mind.
- #11 A plain old bulleted list can get boring, so use graphics to liven it up. An image that conveys what you’re saying in visual format (like this diagram) can reinforce your ideas in the audience’s mind.
- #12 A plain old bulleted list can get boring, so use graphics to liven it up. An image that conveys what you’re saying in visual format (like this diagram) can reinforce your ideas in the audience’s mind.