For more information please kindly contact: VNU Exhibitions Asia Pacific Co., Ltd. 195 Empire Tower, 23rd Floor, Room no. 2307, South Sathorn Road, Yannawa, Sathorn, Bkk. 10120 Thailand Tel: +662 670-0900 Fax: +662 670-0908 Email: info@vnuexhibitionsap.com URL:www.vnuexhibitionsap.com Prepared by Market-Comms Co.,Ltd, Strategic Communication

1. RKETING
SEAN MA
A C CO.,LT
D
ASIA PACIFI
IB ITIONS
V NU EXH

2. Who is
ASEAN?

3. TARGET
AEC Blueprint
for ASEAN Unity

4. Single Market
- Free flow of goods
- Free flow of services
- Free flow of
investment
- Free flow of skilled
labor
- Free flow of capital
assets

5. Enhance
Competitiveness
- Policy on enhanced
competitiveness
- Consumer
Protection
- Basic structure
- Tariff policies
- E-ASEAN

6. Equal Economic
Development
- Support on the
development of
SMEs
- Narrowing the gap
of development IAI
(Initiative for ASEAN
Integration)
- Public-Private
enterprise

7. Global Economic
Integration
- Economic
cooperation policy
- Creation of
production and
distribution
networks
- Establish FTA with
non-ASEAN
countries

8. Recognize Ourseleves

9. Point to be highly considered

10. Point to be highly considered

11. Point to be highly considered

12. NALYSIS
N SW OT A
ASEA

13. ASEAN SWOT
Analysis
Know SWOT of countries that you are going to
enter in order to create marketing strategy eg.
Sell shoes (rubber slippers)
Raw material > Malaysia / Thailand
Labor > Myanmar / Cambodia / Lao
Factory > Vietnam / Myanmar /Indonesia
Management Team > Thailand / Singapore
Logistics > Thailand / Myanmar
(Dawei Seaport) / Singapore

14. WEAKNESS
Poor infrastructure
Corruption among government
Economic, political, and social
Inadequate education and training
stability stable and one of fast-
growing economies in Asia
Under developed capital markets
and nonbank financial services
High export growth Large inflows
of foreign capital
High inflation rate pressure
Dynamic domestic private sector
Abundant and young of skilled
and low-cost workforce
Vietnam's proximity to China and
SEA, and its good sea links
VIETNAM
STRENGTHS
SWOT

15. THREATS
More competition
Inflation and deficit concerns
Projects related to infrastructure
Rapid economic growth may
development attracted exporters
result in unsustainable use of
to Vietnam
natural resources
Vietnam is in a strong position to
attract foreign business
Increasingly attracting investment
from key Asian economies
Move forward with market
reforms, including privatisation
VIETNAM
OPPORTUNITIES
SWOT

19. WEAKNESS
Corruption within UMNO and
other parties in coalition is the
problem
Malaysia is a successful example
of a democratic Islamic state Doing business in Malaysia will
always mean dealing with the
Malaysia is the world's largest politically well-connected
producer of rubber, palm oil,
pepper and tropical hardwoods
Well-developed infrastructure
Educated workforce
English is widely spoken
Targeted to be "Developed
countries" in the year 2020
MALAYSIA
STRENGTHS
SWOT

20. THREATS
Wages are higher in Malaysia
The population is small created
A number of service sectors is the shortage of labor
being liberalizing and reducing
Slowly loosing competitive edge
The recent push to cooperate to lower cost producers
more with Singapore
Trade protectionism policy to
economically
discourage sales tax is relatively
If Malaysia can also sign free- high.
trade pacts with India and Muslim
countries in the Middle East
MALAYSIA
OPPORTUNITIES
SWOT

23. WEAKNESS
Weak macroeconomic
management
Strong commitment to reform Limited fiscal resource
mobilization
Large youthful population,
providing the low-cost labor force Underdeveloped financial sector
Rich Supply of natural resources, Inadequate infrastructure
land, water, gas and minerals
Low education and health
Abundant agricultural resources achievement
to be exploited
Limited economic diversification
Tourism potential
MYANMAR
STRENGTHS
SWOT

24. THREATS
High competition with
neighboring countries
• Proactive development of Risks from economic reform and
transport infrastructure network liberalization
• Myanmar will host SEA Games in Risk from climate change Pollution
2013. Myanmar is opening up the from economic activities
economy
Tension from internal ethnic
• Myanmar is co-investing with conflicts
Thailand's private in construction
of deep sea port called Dawei
Deep Sea Port project
• Myanmar is developing more than
10 large dams across the country
MYANMAR
OPPORTUNITIES
SWOT

26. RKE TING
KE Y MA GIES
STRATE

27. KEY MARKETING STRATEGIES
1. Know your products / Produce what you’re strong.
2. Seek for competitive price : Raw material or Labor
Source of fund Professional team.
3. Get the competitive price to market outside and
inside ASEAN countries
4. Combine strengths in ASEAN region for negotiation
with non-ASEAN to compete in international market

28. 5 STEPS APPROACH IN MYANMAR
1. Quantify the business opportunity for products or services with the
assistance of professional market research companies
2. Search for a local partner/agent/distributor
3. Determine the most efficient legal and fiscal structure with
professional lawyers and auditors
4. Draft a three-year business/marketing plan
5. Assist with start up of commercial operations
6. Recruit local/expat staff to help with local admin (tax filing, work
permits, profit repatriation…)

29. o su rvive
ou re ady t ion?
Are y Coop erat
in this AEC
RATION
AEC COOPE

30. idere d as
be cons ities.
It c a n ppo rtun
Th reat s or O
PE RATION
AEC COO

31. R WE CAN
TOGETHE
RATION
AEC COOPE

32. CONTACT
INFORMATION
• For more information please kindly contact:
• VNU Exhibitions Asia Pacific Co., Ltd.
195 Empire Tower, 23rd Floor, Room no. 2307,
South Sathorn Road, Yannawa, Sathorn, Bkk.
10120 Thailand
• Tel: +662 670-0900
• Fax: +662 670-0908
• Email: info@vnuexhibitionsap.com
• URL:www.vnuexhibitionsap.com