CI Research is an independent market research company in HCMC, Vietnam. CI Research has extensive experience in conducting quantitative & qualitative market research across Vietnam, Customer Research, Market Research, Potential, Customer Satisfaction, Brand Health Check, etc. In particular, we apply a variety of modern research methodologies using Digital tools to minimize time, reduce costs for clients. The advantage of CI Research is always provide the most reliable results, with timely, practical, and important recommendations, thanks to a team of experienced researchers in the field of micro-engineering. Besides, we always offer competitive price. Flexible payment term is also our advantage

1. INTRODUCTION

2. CONTENT
01 Company Profile
03
04
05
06
Research methodologies
Field team & collect data method
Process of project quality control
CI Research team
02 Company services

3. COMPANY PROFILE

4. CI Research is an independent market research company in HCMC,
Vietnam.
CI Research has extensive experience in conducting quantitative &
qualitative market research across Vietnam, Customer Research,
Market Research, Potential, Customer Satisfaction, Brand Health
Check, etc.
In particular, we apply a variety of modern research methodologies
using Digital tools to minimize time, reduce costs for clients.
The advantage of CI Research is always provide the most reliable
results, with timely, practical, and important recommendations, thanks
to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is
also our advantage
RESEARCH BACKGROUND & VISION
RESEARCH BACKGROUND & VISION

5. Standard Quality
All research information,
research purposes, Client names
will be kept confidential.
The research project will be
named independent medium to
ensure objectivity.
Each staff when joining, they
have to sign information security
commitment for each project.
.
4
We look forward to long term
cooperation & development
together so we are ready to
offer competitive pricing.
Flexible payment according
to each policy of clients.
We will assess the quality of
service after the project from
the respondents. If the c
respondents fails to meet the
quality standards will not
receive the project cost.
3
Reporting data and
product development
plans are important in the
survival of clients.
Therefore, we always
give priority to quality
control of raw data.
CI Research always
applies Hi-Tech for
quality management.
.
2
In order to understand
your desire, your company
needs to have strategies
to develop and understand
fast products.
Timely take action on the
volatile market.
So, we are always ready
to meet the fastest time
possible
1
Short
time
Quality
Control
Cost
Competitive
Keep
Confidential

6. Professionalism
• Ability to conduct a various research methods
and in many fields even in difficult fields with
professional requirements.
DIVERSITY RESEARCH METHODS
• Ability to interview, get in-depth information from a variety of
respondents: from consumers (individuals or businesses) to
influencers in a special industry, competitors, agents in the
distribution channel, experts and government officials.
DEEP INFORMATION
• Ability to conduct research in
intensive scope: urban and rural
areas of Vietnam
EXTENSIVE COVERAGE
• Researchers, who have been with international research
agencies for more than 15 years, been well trained in the
field of market research, marketing, with high practical
experience.
HIGH MARKET RESEARCH EXPERIENCE
• Completely independent. High
reliability research results
RELIABILITY RESEARCH RESULTS

7. B2C Research Industry
B2C
Food
&Beverages
Healthcare
Personal
Care
Service
(Banking,
Finance,
Education)
Transportati
on/Vehicles
Technology/
telecom/
electronic
Retail Agriculture

8. Target Group Has Been Implemented For Projects
Gr
ou
ps
Housewife
Pregnant
Mothers
with
children
Office
staff
Student /
pupils
Advanced
manageme
nt
Managers &
executives of
companies or
corporations
Doctor /
nurse /
patient
Agriculture
(Distributors,
Retailers,
consumers)
Construction
(Architects,
Contractors,
Consumers)
Other
products

9. B2B Research Industry
B2B
Industry
Healthcare
Construction
Service
(Banking,
Finance,
Education)
Transportation
/ Vehicles
Technology/
telecom
Real Estate Agriculture

10. Our Clients

11. CI RESEARCH
SERVICES

12. FULL SERVICE
1
FILEDWORK ONLY
MOBILE PANEL
B2B RESEARCH
4
INDUSTRIAL
REPORT
ADS AFFECT
MEASUREMENT
2
3
5
6
Our
Services

13. Full Service
RECEIVE
CLIENT’S
REQUESTS
/BRIEFS
DEFINE
OBJECTIVES &
PROBLEMS
DETERMINE
RESEARCH
DESIGN
COLLECT DATA/
CONDUCT
RESEARCH
QUALITY
CONTROL
CLEAN, CODE &
DATA PROCESS
ANALYZE &
REPORT
• Problem to solve
• Project objective
• Research
questions
1211 13 14 15 16 17
• Customers make
research needs
based on the
current status of
the business,
• Customers show
their
expectations
about the results
of the research
• Information
needed
• Research
methods
• Research tools
• Sampling
• Define target
audients ‘s criteria
• Design suitable
plans, cost &
timeline
• Check,
monitor
fieldwork
process
• Quality
assurance of
data collected
• Collect secondary
data
• Fieldwork /primary
data collection
• Use different
interview methods
& techniques to
approach
respondents: face
to face, telephone
or online/ email.
• Clean data before
reporting
• Data in the form
of content for
qualitative
analyzing
• Data in the form
of proportional
statistics for
quantitative
analyzing
• Honest analysis
of research
results based on
quantitative and
qualitative data
• Provide
conclusions and
practical
recommendations
to meet
customers'
objectives

14. Fieldwork Only
To meet request of all clients, CI Research always offers many research services, especially for Fieldwork Only
RECEIVE CLIENT’S
REQUESTS /BRIEFS
COLLECT DATA/ CONDUCT
RESEARCH
QUALITY CONTROL
CLEAN, CODE & DATA
PROCESS
11 12 13 14
• Customers make
research needs
based on the current
status of the
business,
• Customers show their
expectations about
the research result
• Check, monitor
fieldwork process
• Quality assurance of
data collected
• Collect secondary data
• Fieldwork /primary data
collection
• Use different interview
methods & techniques to
approach respondents:
face to face, telephone or
online/mail.
• Clean data before
reporting
• Data in the form of
content for qualitative
analyzing
• Data in the form of
proportional statistics
for quantitative
analyzing

15. Mobile Panel
Mobile Panel is the data collection among different selected target groups with basic demographic information.
These target groups are people who have been participating in various surveys or customer feedback
conferences via personal phone numbers. The researcher selects the appropriate respondents to include in
the panel. When having new project, all panelists are filtered based on its criteria to get target groups.
Conduct short or long surveys as
request
Saving cost
Short timeline
Nationwide coverage04
01
02
03
WHAT DOES MOBILE PANEL HELP?
> 4 Millions
Database of landline
telephones
200 Nationwide hospitals / clinics
11,343 Physicians in cites/ provinces
4,535
Pharmacies in cites/
provinces
LIST OF POTENTIAL TARGER GROUP IN PANELISTS

16. Market overview
Industry competitors
Distribution system
Consumer needs and behaviors of B2B
and B2C customers
B2B Research
When conducting a B2B survey, the researcher aims to conduct an overall review, to explore the potential
needs of a particular product or service market. Target respondents of the study are aimed at all those who are
able to influence the business of products and services of the business. These can be experts with in-depth
knowledge of the field (KOLs), or potential competitors or big players in the industry, or General Trade or
Modern Trade business distribution systems, and ultimately consumers, including business and end-users.
04
01
02
03
HELPS ENTERPRISES TO UNDERSTAND
Desk research
secondary reports, company
financial report, industry reports
In-depth interview
Experts (KOLs), competitors,
distributors, dealers, retailers,
B2B users.
Mystery shopper
Assessment of business
service quality
Research combining
Quantitatively and qualitatively,
B2B and B2C consumers
USED METHODOLOGIES

17. Industrial Report
We provide reports for different industrials .These data will help to better understand the industry, suppliers or
competitors, and also expand the list of potential customers / partners.
01 02 0403 05
Industry
report
List of companies
by industry/
turnover/ employee
size/ region.
Financial report /
Comprehensive
reports of specific
company.
Data on consumption,
production and
distribution of some
essential products.
Industry news
From associations

18. Ads Effect Measurement
We have the solution that can evaluate the effectiveness through artificial intelligence (AI) software. We will
help to reduce risks and costs but achieve the highest efficiency.
AI TECHNOLOGY FEATURES
Managing Traffic
Face recognition
Demographic Analysis
Emotion Analysis
APPLICATION FIELDS OF AI TECHNOLOGY
Retail Channel Building / elevator
Outdoor billboards Services and events

19. Ads Effect Measurement (Con’t)
CUSTOMER RESULTS WHEN USING AI TECHNOLOGY
 Managing the traffic of people around the ad replacement
 Measuring the level of attraction of advertisers through index of visits, watch stops, watch time, and
emotions when watching
 Measuring the different time frames that attract advertising to invest reasonably
 Eliminating the ineffective ads, selectively develop attractive ads
 Identifying customer portraits (gender, age, new/membered customers …) to advertise to the right
audience
 Analyzing customer shopping trends, compare the results of store in the chain at different time points
 Analyzing the numbers of vehicles approaching the billboards (motorbikes, buses, trucks,
pedestrian)
 Having the background data to evaluate selecting the appropriate ad position, and measuring/
setting KPI.
01
02
03
04
05
06
07
08

20. RESEARCH
METHODOLOGIES

21. Usage and Attitudes Studies (U & A)
Concept test
Ads Test (Before and after TVC)
Price Test (BPTO, PSM)
Product Test
In Home Use Test
Brand Health Check
Measurement studies (after the campaign)
Distribution check
Brand Satisfaction
Mystery Shopper
Quantitative Research

22. Quantitative Research Methods
01
PAPI
(Direct interviews
with paper & pen)
02
(Direct interview
with computer/
tablet / smartphone/
assistance)
CAPI03
(interview online by
link )
Online Survey

23. Market exploration
Lifestyle Research
Advertisement Test (story board or TVC)
Concept Test
Packaging Test
Product Test
Price Test
Accompany shopping
QUALITATIVE RESEARCH

24. Qualitative Research Methods
01
IN-DEPTH
INTERVIEW
(IDI)
02
FOCUS
GROUP
DISCUSSION
(FGD)
03
MYSTERY
SHOPPER

25. Collecting data in 4.0 industry
CI Research continues developing technology and creative tools, for example online
survey such as PAPI and CAPI. CAPI (Computer Assisted Personal Interviewing) is
personal interview with the computer/tablet/ smartphone assistance
SURVEY ON CAPI
Comparing with a traditional
method like PAPI, CAPI
method will minimize errors
during input process. At the
same time, the result will be
updated immediately and
interviewing time is also
shorter.
MINIMIZE ERRORS
CAPI method, which is widely used at
developed countries, is considered to be an
indispensable trend. Therefore, CI
Research has started to use CAPI method
by different software according to each type
of project since 2016 (SurveyGizmo,
SurveyToGo, Survey Monkey…).
However CI Research also can carry out
survey using traditional PAPI method
according to client’s requirement
DIVERSIFIED CAPI TYPES

26. Data management on Survey Togo
The Clients will be provided an account to access Survey Togo App during
FW implementation process to control project progress & quality.

27. FIELDWORK TEAM

28. Our achievement in 2019
Project type Sample size Number of locations City/ provinces
FGD 110 6 Key cities + provinces
IDI 180 4 Key cities
CLT 3,550 8 Key cities + provinces
F2F 11,500 30 Key cities & provinces
Mystery Shopper 250 5 Key cities & provinces
CATI 3,850 22 Key cities
100% F2F/ D2D interview projects tablet (TAPI) is used for data collection.

29. Our Field Force
• Field supervisors
City Fulltime
Semi-fulltime
(Regular PTE)
Total
Ho Chi Minh 6 5 11
Ha Noi 3 5 8
Can Tho 1 2 3
Da Nang 1 2 3
Hai Phong 2 2
Nha Trang 1 2 3
Vinh 2 2
Dak Lak 2 2
Total 12 22 34
 We have over 120 well-trained part-time interviewers

30. Field Force Presence
We have well-trained
fieldwork team, covering 8
major cities of Vietnam (Ha
Noi, Hai Phong, Nghe An,
Da Nang, Nha Trang, Dak
Lak, HCMC, Can Tho).
Ha Noi
Hai Phong
Da Nang
Nha Trang
HCM
Can Tho
Nghe An
Dak Lak

31. Fieldwork Quality Standard
DATA PROCESSING
PROJECT
MANAGEMENT TEAM
QC TEAM
All of QC staffs that join CI Research have to participate in the working process of
interviewers and QC team for each project.
QC staffs are assigned to each separated project.
All of CI Research interviewers have to be recruited strictly. They are trained professionally,
practice and are checked before starting to field the project. 100% interviewer team is
supervised by supervisors.
Unqualified interviewers are informed that they have to stop working at CI Research.
All staffs in management team have many years of experience in the current
market research field.
INTERVIEWERS’ TEAM
DATA PROCESSINGINFORMATION SECURITY
All of research data, research purpose and clients are completely confidential
within 1 year. Project name is neutral.
Interviewers and QC team have to sign a commitment in terms of securing
information for each project.

32. Our facilities – FGD room in HCM

33. Our facilities – FGD room in HANOI

34. KEY PERSONELS’
PROFILE

35. Mr. Huỳnh Công Trấn
Managing Director
Cong Tran graduated from Ho Chi Minh City University of Technology & Computer Networking
(National University).
In order to develop career & passion in market research, Cong Tran has 17 years of experience in
many companies such as Nielsen, Intage, Cimigo, Axis. He conducted many large-scale projects with
huge sample size in national area.
Cong Tran founded CI Research. Being a Managing Director, Cong Tran has successfully managed
several project types from Fieldwork only, Full service, B2B, B2C, AI technology. His clients are
Mobiphone, Sony, IMC, KPMG, Home Credit, VB Bank, PSI, VUS, JCEM, etc. As one of the leading
experts in market research in Vietnam, Cong Tran is able to meet quality and progress requirements
for CI Research’s clients.
His motto is Quality, Timeline and Cost when doing the projects for clients.

36. Ms. Nguyễn Nữ Tuyết Hồng
Consultant Partner & Research Director
 Hong holds a Bachelor’s degree in English from HCMC University and tertiary
qualifications in both marketing and marketing research.
 Hong has 24 years experienced in market research and has worked with various
international market research groups such as Nielsen, Research International, MBL/ NFO,
TNS, Cimigo and currently CI Research.
 Besides Hong was Head of Research Department for 2 years at Masan Consumer
Corporation, one of the biggest FMCG manufacturers in Vietnam, producing Instant Food,
Seasoning, Coffee, Beverage and Beer. In this position Hong supported MKT teams in
giving direction of doing consumers research for product innovation and brand
communication strategies.
 Hong has experienced in market research for a broad range of product categories and
industries from FMCG to non-FMCG such as Education, Finance and Banking, Real
Estate, Pharmaceutical products, Telecom, Automotive and Lubricant, Jewellery,
Hospitality, Agriculture and Social Research, etc.
 Hong has experienced in both quantitative and qualitative research and also has 6
years experience as qualitative team head for MBL and Cimigo.

37. Ms. Huỳnh T. D. Hoan
Client Service Manager
Hoan graduated from Vietnam National University, Ho Chi Minh city in 2013. As a student, she has
participated many research projects in social and cultural area organized by Government & Non
Governmental Organizations.
Hoan has more 15 years experienced in market research and currently CI Research.
Hoan was in charge of both quantitative and qualitative research. She successfully managed several
B2B projects for many clients as DuyTan Plastic, Redsun Group, Viet Tiep, Bulher, PSI, Vital
Strategy,
Besides that Hoan has experienced in market surveys on B2C research (U& A, Product Test, CLT,
FGDs) for product categories and industries from FMCG to non-FMCG such as Plastic, Cosmetic,
Finance and Banking, Real Estate, Telecom, Jewellery, Airlines, Agriculture and Social Research, etc.
Thanks to her contribution, several enterprises such as Mobiphone, Sony, PSI, Prozy, Saigon Food
Corporation, Mayora, Coopmart and etc. have understood the market, products, distributions and
key player better.

38. Ms. Nguyễn Công Như Thường
Business Development Manager
Thuong has 9 years experienced in market research Axis Research, Milestones and currently
CI Research.
Thuong has experienced in quantitative, qualitative research and retail audit.
Thuong has experienced in market research for a broad range of product categories and
industries from FMCG to non-FMCG such as Finance and Banking, Pharmaceutical products,
Telecom, Education, Automotive, Hospitality, etc. With her long industry experience, Thuong
was able to manage project in light industry specifically on chemistry, plastics, paint, &
lights; heavy industry such as steel & mineral; healthcare, animal health such as feed
mill & vaccine, agriculture involving CPP, fertilizer; and seaport specifically on logistics.
Besides Thuong has worked for Bayer Vietnam – Animal Division & Vinabenny (LPG terminal)
as Quality Assurance (QA) Supervisor (2006-2014). In this position Thuong has developed &
monitored SOP system in the manufacturing of feed and animal health products with GMP
standard for Bayer Vietnam. Thuong has also set-up and completed the documentation
system for LPG Terminal with capacity of 84,000 tons in Long An for each project stage
including feed, bidding, engineering, construction & as built
Thuong holds a Bachelor’s degree in Chemistry at University of Natural Sciences.

39. Ms. Huỳnh Khánh Vy
Operations Manager
Graduated in Software Engineering. But Vy tried in a completely different field. Joining the field
of market research from 2005, starting from interviewer status, then try his position as
Supervisor parttime for 6 months, with many efforts and the help and recognition of superiors,
Vy Promoted as a project manager, manager of Fieldwork staff.
With more than 13 years of experience in the field of market research, the company
specializes in the management of quantitative and qualitative fieldwork projects for consumer,
chemical, food, health, transportation and education sectors.
Some companies have worked: CCC, Cimigo, Intage Vietnam. Management of large and
small projects, especially project implementation and management of some Clients such as
Honda, Vinamilk, Masan, Kinh Do, Vina Acecook, ... ensure the timeline, quality according to
project requirements. Vy has accumulated a lot of experience in the industry to be able to
confidently implement the project effectively and always ensure the performance of the work.
In addition to managing the project, Vy also has experience in managing the collaborators in
project and planning the recruitment, back up to ensure personnel are always sufficient in the
implementation process.
Currently, as Operation Manager CI Research, in order to be more successful and develop, Vy
has always been enriching and gaining experience in project management as well as
managing the team more and more strongly. Part directly contributes to the success of the
project.

40. Mr. Trần Đình Nam
Fieldwork Manager
Graduated from University of Informatics Technology, but Nam tried again in a completely
different field. Entered the market research field in 2006, starting point as the interviewer. After
2 years, with many efforts he has been promoted as Fieldwork supervisor, then, Fieldwork
manager.
He has more than 14 years of experience in the field of market research, specializing in the
management of quantitative and qualitative fieldwork projects for consumer, chemical, food,
health and automotive sectors, education, etc. Some companies have worked: AC Nielsen,
TNS, FTA, Cimigo, Rubiktop.
Nam handled management of large and small projects, especially the deployment and
management of projects of some Clients such as Honda, Saigon Co.op, Masan, Castrol, MSD,
Sanofi, PepsiCo, ... ensure the timeline, project requirements. Nam has accumulated a lot of
experience in the industry to be able to confidently implement the project effectively and
always ensure the performance of the work.
In addition to managing the project, Nam also has experience managing the collaborators in
the project and planning the recruitment, ensuring adequate personnel in the implementation
process.
Currently, as FW Manager CI Research. In order to be more successful and develop
themselves, Nam always enriches and accumulates experience for project management as
well as management of the team is more advanced and stronger. Part directly contributes to
the success of the project.

41. Ms. Lê Nguyễn Uyên Thảo
QC Manager
She has more than 10 years of experience in market research, in which she specializes in
quality management of quantitative and qualitative projects in the fields of consumer,
healthcare, oil and gas and education.
Experience in the field of research, especially the implementation and management of project
quality of major Clients: Saigon Co.op, Masan, Castrol, MSD, Pepsico, Vinamilk, Unilever ...
Thao has achieved a certain success. Ensure the highest quality of all projects.
In addition to managing the team of QC Supervisors, ensuring the quality of the project,
participating in recruiting collaborators for the company, ensuring abundant and lively human
resources. All involved in the field of research from the interview position of many leading
research companies in Vietnam such as Ipsos, Truong Doan, Axis, Vinamr, Cimigo, TNS,
Consumerlink, 3C, N-Equals, Promind, Window since 2003, when he was a student.
With a desire to grow further, Thao has taken on a part-time supervisor position from 2009 to
2012 at many leading market research companies. From 2012 to 2015 assumed the role of
full-time supervisor at Ipsos. After giving birth, wanting to try her hand as a quality manager,
Uyen Thao continues to be a full-time QC Supervisor at Consumer for 1 year, HCM QC
Manager at Vinamr, and currently Thao is Head of QC department of HCM and HN at CI
Research.
Participating in market research, she always strives to further develop in the industry, with
many successful achievements, asserting herself in the field of choice.

42. Mr. Nguyễn Trường Thọ
DP Manager
To lead, challenge and be challenged in a data processing and analyst. Make data processing
plan to support client services department, improve operational performance and ensuring
zero-error in work. Develop products, markets and perform data management functions using
my technical skills..
Experience in the DP of market research, he has over 24 years: Kadence International,
Nielsen, ProMind, Vinamr, CLMR, Kadence VN
He is an expert in performing tasks: cover all aspects of Data Collection, Data Processing,
Data Analyst, Statistical Analysis and Tabulation. Proficient in advanced multivariate statistics,
including Cluster Analysis, Factor Analysis, Multiple Regression (OLS, PLS, WLS), Logistics
regression( logit models), Multinomial regression, Structural equation modeling (SEM), Multi-
dimensional scaling, Correspondence Analysis, Parametric, Non parametric estimates and
Correlations
Participating in market research, he always strives to further develop in the industry, with
many successful achievements

43. CI Research look forward to
working with you
Contact us here.
Address Loc Le Building, Floor 7th, A-Entrance
454 Nguyen Thi Minh Khai Street, Ward 5, District 3,
HCM City, Viet Nam
Tel: + 84904 333670
Email info@ciresearch.com.vn
Website: www.ciresearch.com.vn
Main email ct.huynh@ciresearch.com.vn

44. Thank you