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Suit Up! Business 
Plan Presentation 
ADLINA ASMARANI M. IQBAL S 
ANDHIKA AGUNG NOVITA NASHRIA 
ANNISA HAURA SRI RAHAYU 
FICKAR MANDELA
Process of presentation 
About 
Company 
Process of 
Presentation 
SWOT 
Analysis 
Targeted 
Market 
Marketing 
Strategy 
Finance 
Product
About Company 
Name : Suit Up! 
Location : 
Jln Waruga Jaya No. 20/22 Kecamatan 
Parongpong Kabupaten Bandung Barat 
Product : T-Shirt 
Product Design : Variety of creative and exclusive design 
Price (IDR) : 80.000 - 90.000
About Company 
 Vision: 
 Be a local T-shirt provider with great quality and high precision of design 
printed 
 Mission: 
 Using high quality of T-shirt material and ink 
 Always do proofing and quality control on product 
 Target: 
 People who live in Bandung, High school student, Tourist 
 Objective: 
 Provide T-Shirt with creative design in order to be more interesting 
 Achieve a maximum of company profit
Suit Up! Company Hierarchy 
Top Manager 
Division 
Additional 
Finance Marketing 
Reseller 
Operations 
Manufacturer
SWOT ANALYSIS 
Primary factors 
Strengths 
• Have an affordable price. 
• High quality of shirt material 
• Creative design 
• Quality of printing that’s not 
easily broken or faded 
Opportunities 
• Still relatively new and has a fairly 
broad opportunities. 
• Segments that are easy to reach 
because it covers all ages, specified 
for high school, college students, 
and adults. 
• Produce innovative products 
enhanced with a touch of cultural 
assimilation. 
Weaknesses 
• Lack of venture capital. 
• Difficulty of getting the 
market. 
• Many competitors sell similar 
products. 
Threats 
• Must always be creative 
• Competition with producer of 
T-shirts that are well known 
• Supervision of the existing 
resellers. 
S W 
O T
Marketing Area 
 The main marketing is on area around the city of Bandung. Covering Jalan 
Dago, Gasibu, and Riau. in the other hand leading campuses in Bandung 
became a target of our marketing such as ITB, POLBAN, Maranatha, and 
Parahyangan, etc. That places are being targeted to be our marketing area 
because our main target is students and travelers from out of town who’s 
visiting Bandung
Marketing Strategy 
preferably advertising the products and 
establish a corporate image on social 
media
Competitors 
No. Point Suit Up! Linoleum 
1 T-shirt Type Provide t-shirt with casual design but 
elegant looking 
Provide t-shirt with music 
theme, especially band t-shirt 
(Indonesian and 
International band) 
2 Price (IDR) 90.000 75.000 – 250.000 
3 Promotion Using electronic media, especially via 
the internet such as Blog, Instagram, 
BBM, Line, Facebook, Twitter and 
Pinterest. 
Using electronic media, 
especially via the internet 
such as Blog, Facebook 
and Twitter. 
.
Product 
 Product Characteristic 
 M, L, XL Size 
 Variety of color depend on needs 
 Shirt material using qualified of 30s cotton combed 
 Interesting design, one of them put elegant theme on it 
 Using high quality Plastysol Ink and Direct To Garment printing system 
 Main usability of products 
 To fulfill the fashion needs of population on Bandung 
 Can be used in a variety of conditions that informal
Design
Schedule 
Production 
Mechanism 
November Desember January 
1 2 3 4 1 2 3 4 1 2 3 4 
Buy goods stock 
Advertising Product 
Production 
Selling 
Evaluation
Finance (IDR) 
1. Material 2.160.000 
2. Additional 297.000 
3. Equipment 193.000 
4. Transportation 30.000 
5. Marketing 50.000 
Total cost 1 period ( 1 month ) 2.730.000,00 
Profit and Loss 
Details 1st Month 
Income 3.240.000 
Total production cost ( 2.650.000) 
Gross profit 590.000 
Totalcost ( 80.000) 
Profit 510.000
Thank You 
for your precious attention 
- SuitUp!

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Suit up business plan presentation

  • 1. Suit Up! Business Plan Presentation ADLINA ASMARANI M. IQBAL S ANDHIKA AGUNG NOVITA NASHRIA ANNISA HAURA SRI RAHAYU FICKAR MANDELA
  • 2. Process of presentation About Company Process of Presentation SWOT Analysis Targeted Market Marketing Strategy Finance Product
  • 3. About Company Name : Suit Up! Location : Jln Waruga Jaya No. 20/22 Kecamatan Parongpong Kabupaten Bandung Barat Product : T-Shirt Product Design : Variety of creative and exclusive design Price (IDR) : 80.000 - 90.000
  • 4. About Company  Vision:  Be a local T-shirt provider with great quality and high precision of design printed  Mission:  Using high quality of T-shirt material and ink  Always do proofing and quality control on product  Target:  People who live in Bandung, High school student, Tourist  Objective:  Provide T-Shirt with creative design in order to be more interesting  Achieve a maximum of company profit
  • 5. Suit Up! Company Hierarchy Top Manager Division Additional Finance Marketing Reseller Operations Manufacturer
  • 6. SWOT ANALYSIS Primary factors Strengths • Have an affordable price. • High quality of shirt material • Creative design • Quality of printing that’s not easily broken or faded Opportunities • Still relatively new and has a fairly broad opportunities. • Segments that are easy to reach because it covers all ages, specified for high school, college students, and adults. • Produce innovative products enhanced with a touch of cultural assimilation. Weaknesses • Lack of venture capital. • Difficulty of getting the market. • Many competitors sell similar products. Threats • Must always be creative • Competition with producer of T-shirts that are well known • Supervision of the existing resellers. S W O T
  • 7. Marketing Area  The main marketing is on area around the city of Bandung. Covering Jalan Dago, Gasibu, and Riau. in the other hand leading campuses in Bandung became a target of our marketing such as ITB, POLBAN, Maranatha, and Parahyangan, etc. That places are being targeted to be our marketing area because our main target is students and travelers from out of town who’s visiting Bandung
  • 8. Marketing Strategy preferably advertising the products and establish a corporate image on social media
  • 9. Competitors No. Point Suit Up! Linoleum 1 T-shirt Type Provide t-shirt with casual design but elegant looking Provide t-shirt with music theme, especially band t-shirt (Indonesian and International band) 2 Price (IDR) 90.000 75.000 – 250.000 3 Promotion Using electronic media, especially via the internet such as Blog, Instagram, BBM, Line, Facebook, Twitter and Pinterest. Using electronic media, especially via the internet such as Blog, Facebook and Twitter. .
  • 10. Product  Product Characteristic  M, L, XL Size  Variety of color depend on needs  Shirt material using qualified of 30s cotton combed  Interesting design, one of them put elegant theme on it  Using high quality Plastysol Ink and Direct To Garment printing system  Main usability of products  To fulfill the fashion needs of population on Bandung  Can be used in a variety of conditions that informal
  • 12. Schedule Production Mechanism November Desember January 1 2 3 4 1 2 3 4 1 2 3 4 Buy goods stock Advertising Product Production Selling Evaluation
  • 13. Finance (IDR) 1. Material 2.160.000 2. Additional 297.000 3. Equipment 193.000 4. Transportation 30.000 5. Marketing 50.000 Total cost 1 period ( 1 month ) 2.730.000,00 Profit and Loss Details 1st Month Income 3.240.000 Total production cost ( 2.650.000) Gross profit 590.000 Totalcost ( 80.000) Profit 510.000
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  • 15. Thank You for your precious attention - SuitUp!