Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Digital marketing portfolio Pranav TanwarPranavTanwar3
Iam a Digital Marketer and I would like to share my Portfolio as my first presentation on Slideshare. Looking forward to put more valuable content soon.
I would hope people would learn few things from my Digital Marketing Portfolio and suggestion for improvements are always welcomed.
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Digital marketing portfolio Pranav TanwarPranavTanwar3
Iam a Digital Marketer and I would like to share my Portfolio as my first presentation on Slideshare. Looking forward to put more valuable content soon.
I would hope people would learn few things from my Digital Marketing Portfolio and suggestion for improvements are always welcomed.
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
In this presentation“Understanding Product-Led Marketing”, you will learn:
What’s product-led marketing and why it is important
The best steps to achieve product-led growth
Metrics that should be measured for product-led growth
How VBOUT and few companies have used PLG
+ Bonus (tools and resources that help)
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Free marketing plan sample of a non-profit African Refugee Development Center...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a non-profit organization; African Refugee Development Center (ARDC).
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
In this presentation“Understanding Product-Led Marketing”, you will learn:
What’s product-led marketing and why it is important
The best steps to achieve product-led growth
Metrics that should be measured for product-led growth
How VBOUT and few companies have used PLG
+ Bonus (tools and resources that help)
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Free marketing plan sample of a non-profit African Refugee Development Center...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a non-profit organization; African Refugee Development Center (ARDC).
This presentation outlines a final marketing report for Principles of Marketing at Pepperdine University, and reflects the findings of our strategic marketing plan for the Phillips Hue LED lightbulb. The Phillips Hue LED lightbulb gives the consumer the ability to connect their smartphone with any standard-socket indoor lighting system. Our report focused primarily on a marketing strategy targeted towards high end hotels. This report was very well received by our honorable marketing instructor, Professor Frank Sadighian. While the report content is the result of a collaborative effort with three of my classmates, I was responsible for the PowerPoint composition.
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
Free marketing plan sample of a small champagne manufacturer and exporter, Pa...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a new product development, small champagne manufacturer and exporter, Pascal Fricot.
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
Free marketing plan sample of Yves Rocher body care health products, environm...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a new body care product line at Yves Rocher - environmentally-friendly health products
During the DMA2013, conferences and exhibition in Chicago, I did this presentation about International development : Making Global Campaigns relevant for local customers
The course “Consultant Behaviour” was offered to Master’s students following the Master in Management from ESCP Business School as part of the specialization “Consulting dynamics and practices”. It aims at providing, through a transversal approach, a deep knowledge of the Consulting practice and the different aspects of the consulting work.
The introduction session focuses on the definition of the consultant profession. It gathers information on the different types of consulting, its actors, and some trending topics surrounding consulting.
The course “Consultant Behaviour” was offered to Master’s students following the Master in Management from ESCP Business School as part of the specialization “Consulting dynamics and practices”. It aims at providing, through a transversal approach, a deep knowledge of the Consulting practice and the different aspects of the consulting work.
The introduction session focuses on the definition of the consultant profession. It gathers information on the different types of consulting, its actors, and some trending topics surrounding consulting.
Similar to Free marketing plan sample of Philips, Hair Streamers, by www.marketingPlanNOW.com (20)
How to overcome mind limitations - part TWO. The procedures and methodologies that allow each and everyone to be much more productive as far as generating new ideas; ideation!
How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and the creative products - what can they be?
Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.
Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.
Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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Youtube – https://www.youtube.com/startuplviv
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Free marketing plan sample of Philips, Hair Streamers, by www.marketingPlanNOW.com
1.
2. NEW PRODUCT DEVELOPMENT STRATEGY:
Beauty Market – Hair Streamer for Professionals
Marketing Plan Sample 2010
3. Introduction
Ø Created in 1891 by the Philips brothers
In the Netherlands.
Ø Euro-next and NYSE
Generated 26 billion Euros of revenue in 2008.
Ø One of the most important electronics companies in the
world.
- Present in 60 countries
- 162,000 employees
3
4. 1.1 Company macro environment
Philips is strongly influenced by several environments:
economical, social and technological.
1.2 Market analysis
• Geographically: mainly North America and Europe
• Business Sectors: Healthcare, Consumer Lifestyle, Lighting
Sources: Support Manager Philips headquarters
4
5. 1.3 Competitive analysis
• Direct competitors: other companies that offer electronic
devices such as Samsung, LG, Sony.
• Indirect competitors: all companies that respond to similar
needs: Siemens, Braun, automotive industry, Nespresso…
• Future competitors: Babyliss, Calor, Chinese brands…
5
6. 1.4 Market Segmentation
• So extensive range of products almost everyone can be
Philips potential consumer
• Mostly people that care for reliable products
1.5 Existing Marketing Mix
• The two main elements are:
• Indirect distribution channels
• Brand
6
7. 1.6 SWOT Annexe 1
Strengths
• reliable brand name
• innovative products
Weakness
• Product responding to consumer needs
• very little interaction with consumers
Opportunities
• use of internet to provide more services
Threats
• fast changing environment
1.7 Positioning Annexe 2
7
8. 2.1 Marketing Strategy
• In 2010, we will focus on a product development strategy as
we will stay on the same market (beauty) and offer a new
product; hair steamers of high quality.
2.2 Desired Marketing Segmentation
Our targets :
- professional hairdressers
- people who buy powerful products
8
9. 2.3 Desired Marketing Mix
PRODUCT PLACE
Physical indirect distribution
channels
PRICE MarCom
2.4 Marketing Objectives as result of the SWOT
9
11. 2.6 Yearly sales forcasts
• Estimated revenue thanks to our products in 2010
Medium price x Number of products sold daily x Number of
open days in a week x Number of weeks per year
225.- x 4 x 6 x 52 = 280 800 €
11
12. 3.1 Main cooperative bodies
Collaboration with:
• Elite Model agency (accessories)
• Schwarzkopf professional (hair care and styling products)
• Huiles & Sens (aromatherapy, essential oils)
• 3.2 Marketing Current situation in the market
• We recommend Philips to continue :
Organizing the Simplicity Event to introduce their new
products and concepts.
Participating to international exhibitions as an example the
DesignBrussels.
12
13. 3.3 Developing new products and its pricing
• Hair steamer with integrated essential oil sprays
designed for professionals and accessible for a demanding
clientele.
• High-end price: 225 €
• Guaranty for 3 years and possible extension (50 € per year).
• After-sale service 24/7
• Innovating pricing system: free trial during 2 weeks and
payment after that if the client is satisfied with the trial.
13
14. 3.4 Marketing Activities
1) Product
Foresee various colors and modern design.
Create a detachable and adjustable base.
Innovate thanks to our partnerships : essential oil sprays.
Set-up an after-sale service 24/7
2) Distribution channels
Direct: Hairstylist salons
Indirect: “Boutique du coiffeur“ and wholesalers
3.5 Enhancing service marketing principles
Agents able to speak several languages, to negotiate and to
know very well the product following company training. 14
15. 3.6 GANTT scheme
What Who When Cost Comments
Mailing to Sales 6 – 10 January 1600 € in the main
10000 hair Manager and 2010 4x 10€x8hx5d cities in the
styling salons 4 assistants world
Participation to Sales and 6-8 November About 12000 € In Paris (9 am
the MCB Marketing 2010 (including fees, to 7 pm)
Mondial coiffure Manager stand, agents,
Beauté And agents transports,
equipments…)
telemarketing 10 Salesmen 3-17 February 10x10Ex8hx14d In the main
2000 calls = 11 200 € cities
15
16. 3.7 Marketing yearly budget
Resources Usages
Self 80% = 89 856 New product 40%= 44 928
development
1+1› 2 10% = 11 232 Indirect Marketing 25% = 28 080
Short term loans 10% =11 232 Events 20% = 22 464
Marketing research 5% = 5 616
Unexpected 10% = 11 232
expenses
Total ( 40% x 280 800) 112 320 Total 112 320
16
17. 4.1 Control Bodies
Control committee composed by:
- Marketing manager
- R&D manager
- Production manager
- Finance manager/ Accountant
4.2 Control tools
Based on “Management by objectives” we recommend to rely
on satisfaction surveys and statistical reports.
17
18. 4.3 Control by Milestones
For our Marketing plan important days are:
2010
January June December
Well-being fair Fashion
4-8 February week Paris
24-27 June Hair style week
16 – 21 November
M.C.B. Paris
6-8 November
4.4 Criteria of success
To have a good brand image on the beauty market.
To reach a high level of satisfaction from our clients and to
retain high loyalty levels.
18
20. • Annexe 2 Positioning
P : Philips ( 2009)
C : Calor
Ba : Babyliss
Br : Braun
20
BACK
21. • Annexe 3 PHILIPS SURVEY
(by Support Manager, Philips headquarters , Amsterdam, Netherlands)
1. What are the political (legal), economical, sociological and technological influences over
Philips company?
Economical: credit crunch – smaller turnover, smaller profits,
Sociological: increasing unemployment: smaller turnover, consumer expect product that make
their life easier,
Technological: fast technological changes force Philips to adapt quickly,
Political: Comply with specific rules and standards that are implemented in countries where
Philips is present.
2. Which are the main markets that Philips is part of?
Healthcare, Consumer Lifestyle, Lighting
3. Which are the direct and future competitors of the company?
Direct competitors: other companies that offer electronic devices as Samsung , LG, Sony.
Future competitors : mainly Chinese brands
4. Who are the people interested in Philips' products (potential customers)?
Philips offers such an extensive range of products that everyone can be Philips potential
consumer. However brand attracts mostly people that care for reliable products. 21
22. 5. What are the two most important elements within your Marketing Mix? Why?
All elements of marketing mix are important. Lack of attention to one of the 4P’s may cause
failure on the market. In my Business Unit Consumer Marketing Managers (CMM) develop a
product only after they have checked consumer needs. Moreover, CMM needs to remember
to create product within a given ‘price-cost range’ to meet consumer expectations. Price that
is visible on the market is negotiated between Marketing Manager and Customer Marketing
Manger in the relevant country. Promotion – packaging and visuals are developed by CMM
but localized locally (there is also possibility to develop some new marketing materials
locally). Price-related promotion is agreed between country and Marketing Managers. As you
see, none of 4P’s has a dominant position.
6. What are the main Strengths, Weaknesses, Opportunities and Threats of Philips?
Strengths – reliable brand name, innovative products, shifting from product to services (from
creating a product to fulfilling consumer needs), know-how.
Weaknesses - developing product that do not respond to consumer needs (sometimes there is
no need for the product created by Philips and such a need is also not created), lack or very
little communication with consumers. Sometimes consumers do not know that a line of
products exist. Finally, there are many procedures that are not flexible enough.
Opportunities - use of internet to provide more services.
Threats – fast changing environment (organization is too formal to respond to fast changing
markets).
22
23. 7. Can you please rate the position of Philips in connection with the following criteria:
Excellent Good Fair Bad Poor
International presence □ □ □ □ □
Market position (leader, challenger) □ □ □ □ □
Value for money: price □ □ □ □ □
Our Conclusions
This interview, that reflects the marketing strategy of this year, had an
impact on our marketing plan. Information about markets and
competitors helped us to focus on consumer lifestyle with the creation of
a hair streamer for professionals. Then, we considered some of Philips’
weaknesses and threats. We tried to alter those weaknesses into
strengths and opportunities for the coming year.
23