1. Renaissance Shanghai, Pudong,
China
2nd & 3rd November 2011
conferences
Strategic Retail Management: People and Stores
Formulating a winning strategy for store expansion and strengthening your team
leadership to maintain success in the world's fastest-growing retail market
Retailing opportunities are wide open in China. However, building and managing a
network of stores in this market is never an easy task. This requires an integration of
pragmatic tools, robust processes and most importantly - talent.
Distinguished Speaker Panel:
Ella Chan Head, Group Strategy
City Super Group, Hong Kong
James Grigsby Senior Vice President
getchee Consulting Services
Forrest Yoo Development Director
Tesco, Korea & China
Kafir Chen Sales & Customer Operations Director
Nike China
Brendon Lu Business Development Director
Crocs
Xingwei Chen President
Babela's Kitchen
Chris Hung Retail Operations Director
Combi, China
(A famous Japanese baby stroller & articles company)
Jessie Lin Sales & Merchandising Director
L.L Bean
Pablo Castagnola Commercial Director
Dia Supermarkets, China
Han Zhang VP of Retail Division
Zhongyan Group
Mirko Wormuth CEO
TWICE Fashion Accessories
Suresh Dalai Merchandise Planning & Operations Director
Ermenegildo Zegna China
Kenny Chan Managing Director
I.T China
(Major brands include: i.t, double-park, ete!, French Connection, izzue, b+ab,
CHOCOOLATE, etc)
Executive Director
Galeries Lafayette China
Dominick Morizio Jr. COO
Dash Brands
(Major brands include: Subway, Gloria Jean’s Coffee, Boost Juice, Domino's Pizza)
“You have to be fast on your feet and adaptive
or else a strategy is useless.”
Distinguished Chairperson:
Boris Chan Retail Development Director
YUCCA Handbags, Hong Kong
Featuring International Speaker Panel:
David Sancho Senior Vice President International Expansion
Mango, Spain
Marcello Pace Group Managing Director of Emerging Market
East
Bata, Singapore
Attend this informative event and gain
practical insights into:
•Selecting ideal locations that match your brand image and
target audience for your new stores
•Establishing a long lasting relationship with the landlords to
create a win-win business
•Enhancing retail supply chain to support fast business
expansion in China
•Streamlining your SOPs to increase operational efficiency
•Sustaining your business growth with dynamic management
strategies
•Successfully retaining talent through investing in people
training and development
•Discovering practical approaches to enhance your retail
environment to attract customers
•Improving your store merchandising to gain competitiveness
in the marketplace
•Enhancing your service delivery to boost higher sales figure
Charles de Gaulle
2. conferences
Our Business Partners
Media Partners
Silver Sponsor
About the Media Partners
Fashion Trend Digest (FTD) is a leading fashion information and
consulting agency in China. FTD report global fashion news for Chinese and
promote fashion brands in China market. www.fashiontrenddigest.com
Mall China is a non-profit organization with the objectives to develop
professionalism in the China shopping center industry through website,
magazine, research, training, professional accreditation programs. To date,
650 corporate members and about 2500 individual members from 70 cities
from China and overseas, Mall China has been the biggest and most
representative organization in China shopping center and retail property
industry.
During the last four yeas, Mall China has successfully carried out
international conferences with professional shopping center associations,
with participants across more than 10 nations. In 2006, Mall China became
permanent member of CASC and was elected to be the chairman of CASC
2007.
Since its foundation in 2006, The Fashion Shop Magazine is the NO.1
monthly publication in China’s fashion retail business. On the basis of
350,000 qualified audiences in the fashion industry, we have become one of
the most important and influential media brand among thousands of
Chinese various brand companies, retailers and related suppliers.
As a portal of Retail & Commercial Property Development,
WWW.TOPRETAILING.COM is on the way to become a Vertical Portal in
China Catering to 100 Million Population and a Value Added Service
Provider for both international and Chinese retailer & supplier.
Our Mission:
To be the most influential vertical portal for retail and commercial property
development in China
To be the most influential value-added service provider for retailer and
supplier
Published monthly since 1990, China Economic Review (also known as
CER) is the premier English-language China business magazine, offering
unparalleled insight on China business news and information.
About the Silver Sponsor
getchee is a leading provider of geo-demographic data, consulting
services, and network planning software in Asia. We help retailers and
brand owners gain strategic insights into India, China, and the Asia-Pacific
region by evaluating and prioritising markets, identifying retail hotspots,
and providing site specific analyses through our web-based software,
getchee Enterprise.
3. Day 1
Wednesday 2nd November 2011
0830 Registration and Morning Coffee
0900 Opening & Welcome Remarks from the Chairperson
Boris Chan Retail Development Director
YUCCA Handbags, Hong Kong
0915 Session One – International Case Study
Riding the wave of retailing booms with an optimistic yet
realistic retail management strategy
• Defining your target customers, understanding their preferences and geographic
differences
• Conducting a thorough SWOT analysis to gain a clearer picture of the market and
setting up the goals in terms of brand awareness, market share and sales volume
• Designing store layouts, creating customised fixture units, designing Point of Sale
(POS) signage in a unified manner that delivers your brand image effectively
• Creating merchandising standards, providing retail training materials and building
a line that fills out and optimises an entire store network
Marcello Pace Group Managing Director of Emerging Market East
Bata, Singapore
(Presentation in English)
1000 Session Two – Case Study
Raising talent management to a strategic level to overcome
talent crisis and drive persistent performance for the long-term
• Translating business strategy into talent recruitment and retention programme to
ensure unison in achieving business objectives
• Embedding vigorous staffing and career planning into people development
programme
• Structuring evaluations and incentives metrics that will encourage performance
enhancement
• Capitalising on measurable activities to sustain talent and business growth
Ella Chan Head, Group Strategy
City Super Group, Hong Kong
(Presentation in English)
1045 Morning Refreshments
1115 Session Three – Case Study
Effectively planning retail networks in China: A look at best
practices
• Implementing strategically aligned site selection SOPs to develop leading retail
network strategies
• Highlighting both current good practices and areas which fall short of best
practices through a series of case studies
• Outlook on an ideal set of best-in-class SOPs: Analysing and selecting best door
locations and ongoing network retail management in rapidly developing markets
James Grigsby Senior Vice President
getchee Consulting Services
(Presentation in English)
1200 Session Four – Case Study
Enhancing retail visibility within your organisation to ensure
operational efficiency
• Creating a culture and mindset to facilitate retail visibility programme
• Probing your current retail data collecting and analysing capabilities
• Capturing and interpreting the real value of retail data for the development of an
actionable strategy
• Standardising enterprise protocols in disseminating retail data to the right roles at
the right frequencies
Kafir Chen Sales & Customer Operations Director
Nike China
(Presentation in English)
1245 Networking Luncheon
1400 Session Five – Case Study
Strengthening the collaboration with marketing, merchandising
and other internal departments to ensure a successful expansion
plan: A case study of expansion to 2nd and 3rd tier cities from
TWICE Fashion Accessories
• Examining your expansion strategy against your goals, capabilities, and resources
and how these areas translate in the marketplace
• Assessing the regulatory and social environments and their implications on the
entry strategy
• Increasing accuracy of product demand and trend forecasting in different markets
• Balancing national brand continuity with branding opportunities or limitations
unique to the local markets
Mirko Wormuth CEO
TWICE Fashion Accessories
(Presentation in English)
1445 Session Six – Case Study
Integrating supreme services into your brand to deliver a
memorable shopping experience
• Setting up standard procedures and guiding principles and ensuring the
implementation in stores
• Improving functional elements such as layout, comfort and privacy and also
aesthetic elements such as the architecture, colour, materials and style of the store
• Increasing personal interaction through quality service delivery: Service personnel
being courteous, helpful, inspiring confidence and trust in customers
• Enhancing trust and reliability through a combination of keeping promises,
performing services right, prompt handling of returns and exchanges as well as
complaints
Forrest Yoo Development Director
Tesco, Korea & China
(Presentation in English)
1530 Afternoon Refreshments
1600 Session Seven – Case Study
Personalising customer loyalty scheme to keep customers coming
back to you
• Better understanding of your customer base, their behaviours and usage
• Segmenting your customers and offering them different but relevant rewards and
experiences
• Integrating business strategy and marketing activity to enhance brand profile,
improve customer retention and achieve significant sales increase
• Simplifying implementation flow to ensure your customer loyalty programme
works well
Jessie Lin Sales & Merchandising Director
L.L Bean
(Presentation in English)
1645 Session Eight – Panel Discussion
Retail talent strategy: Talent acquisition and engagement in
today’s arena
• Charting a retail talent management road map and determining the impact retail
talent has on corporate objectives, what skills and capabilities create customer
value, and which specific activities will deliver desired talent management
outcomes
• Articulating, activating and sustaining: Assigning accountability across executives,
division leaders and HR
• Supporting your talent strategy through executive sponsorship, incentives, tools
and technology, transparent communication, and performance metrics
• Talent war: How to survive the intensifying talent war in Tier 2 and 3 cities?
Moderator:
William Wang VP of Operation
Babela's Kitchen
Panellist:
Brendon Lu Business Development Director
Crocs
1730 End of Day One
Why you cannot miss this event
With double-digit growth and huge untapped potential, retail industry in China is attracting
interests from all over the world. Manufacturers and retailers, both local and international,
have been wasting no time in snapping up sites in towns and cities across China for store
expansions. Yet behind this rosy backdrop lies a tough reality as competition becomes even
more aggressive and costs run ever higher. To drive at a high speed along the slippery road
is not an easy task.
This Strategic Retail Management: People and Stores conference will present to the
manufacturers and retailers Class-A best practices and innovative solutions to the main
challenges professionals are facing in China for their expansion goals, which centred on
retail talent management and store development. This conference provides great
opportunity for professionals in retail industry to explore and discuss issues such as store
operations excellence, customer loyalty programme, and retail supply chain optimisation. It
is a retail experience that you cannot miss!
Business Opportunities
A limited amount of sponsorship opportunities are available for this conference. These
include, but are not limited to opportunity to present case studies, exhibit, host networking
functions, and benefit from the extensive branding and marketing exposure generated
throughout the lifecycle of the event.
For further information please contact Duncan Ellis on + 61 2 9238 7200 or email
duncane@marcusevansau.com
