Jindal Stainless Ltd is one of the largest stainless steel producers in India with an annual capacity of over 720,000 tons per year. A market study of JSL was conducted through a questionnaire distributed to 20 of its customers. The results showed that most customers purchase between 250-1000 tons of stainless steel per month from JSL, primarily in the form of plates and coils. While prices were seen as higher than competitors, quality and delivery times were rated as satisfactory. Some key suggestions for JSL included reducing production costs and improving transportation infrastructure to overcome delivery issues. Overall demand for stainless steel is expected to grow in India as usage increases across various industries.
This document provides an overview of the Indian steel industry. It states that India is the 4th largest producer of crude steel globally, producing around 89 million tonnes in 2011-2012. It also discusses the major players in the industry, reasons for the industry's growth including abundant resources and a strong global presence. The document analyzes the industry using PEST and Porter's Five Forces frameworks and outlines challenges, opportunities and future prospects for further development of the Indian steel sector.
Summer project report by sweta jaiswal biitmSweta Jaiswal
The document is a summer project report submitted by Sweta Jaiswal for her MBA course at the Biju Patnaik Institute of IT & Management. The report focuses on analyzing the fabricators loyalty program of Tata Steel in India. It includes sections on the history and profile of Tata Steel, an overview of the objectives and methodology of the analysis of the fabricators loyalty program, as well as preliminary findings and recommendations.
I have done my industrial summer training from Bhilai steel plant which is a unit of SAIL. this is powerpoint presentation of my summer training. it includes all basic knowledge about the plant, process of manufacturing of steel and the factories inside it. you can get to learn new things from this presentation. Thank You !!
This document provides an overview of Jindal Steels Pvt. Ltd., an Indian steel and energy company. It discusses the company's locations, sectors, product mix, quality policy, organizational structure, corporate social responsibility initiatives, waste management practices, and emphasis on safety. Key points include that Jindal Steels has operations in India, Oman, Bolivia, Mauritius, and the United States; produces a variety of steel and cement products; and focuses on sustainable development, social initiatives, and maintaining a safe work environment.
The document provides an overview of JSW Group and JSW Steel. It discusses that JSW Group is an $11 billion conglomerate operating in sectors like steel, energy, cement and infrastructure. JSW Steel is the flagship company and India's leading steel producer with a capacity of 14.3 MTPA across multiple plant locations. It has grown from a single steel mill in 1982 to a large integrated steel producer today. The document also summarizes JSW Steel's key financials, products, subsidiaries and expansion plans to achieve a production capacity of 40 MTPA in the next decade.
The document summarizes the Indian steel industry. It discusses that India is the 3rd largest producer of raw steel globally. It outlines the history and establishment of major steel plants in India such as Tata Steel and Steel Authority of India Limited (SAIL). Current major steel producers in India like Tata Steel, Essar Steel, and JSW Steel are also summarized. The role of the steel industry in the Indian economy and employment opportunities are highlighted. Issues faced by the industry such as capital, technology, productivity, and shortage of raw materials are briefly mentioned.
SAIL is India's largest steel producer, operating integrated steel plants and alloy steel plants across India. The document discusses SAIL's sources of strength like its captive iron ore operations and skilled workforce, as well as areas for improvement like reducing reliance on imported coking coal and completing expansion plans. The study analyzes SAIL's working capital, treasury management, and benefits provided to employees.
JSW Group is one of the fastest growing business conglomerates with a strong presence in the core economic sector. This enterprise has grown from a steel rolling mill in 1982 to a multi business conglomerate.
http://www.unitedworld.edu.in/
This document provides an overview of the Indian steel industry. It states that India is the 4th largest producer of crude steel globally, producing around 89 million tonnes in 2011-2012. It also discusses the major players in the industry, reasons for the industry's growth including abundant resources and a strong global presence. The document analyzes the industry using PEST and Porter's Five Forces frameworks and outlines challenges, opportunities and future prospects for further development of the Indian steel sector.
Summer project report by sweta jaiswal biitmSweta Jaiswal
The document is a summer project report submitted by Sweta Jaiswal for her MBA course at the Biju Patnaik Institute of IT & Management. The report focuses on analyzing the fabricators loyalty program of Tata Steel in India. It includes sections on the history and profile of Tata Steel, an overview of the objectives and methodology of the analysis of the fabricators loyalty program, as well as preliminary findings and recommendations.
I have done my industrial summer training from Bhilai steel plant which is a unit of SAIL. this is powerpoint presentation of my summer training. it includes all basic knowledge about the plant, process of manufacturing of steel and the factories inside it. you can get to learn new things from this presentation. Thank You !!
This document provides an overview of Jindal Steels Pvt. Ltd., an Indian steel and energy company. It discusses the company's locations, sectors, product mix, quality policy, organizational structure, corporate social responsibility initiatives, waste management practices, and emphasis on safety. Key points include that Jindal Steels has operations in India, Oman, Bolivia, Mauritius, and the United States; produces a variety of steel and cement products; and focuses on sustainable development, social initiatives, and maintaining a safe work environment.
The document provides an overview of JSW Group and JSW Steel. It discusses that JSW Group is an $11 billion conglomerate operating in sectors like steel, energy, cement and infrastructure. JSW Steel is the flagship company and India's leading steel producer with a capacity of 14.3 MTPA across multiple plant locations. It has grown from a single steel mill in 1982 to a large integrated steel producer today. The document also summarizes JSW Steel's key financials, products, subsidiaries and expansion plans to achieve a production capacity of 40 MTPA in the next decade.
The document summarizes the Indian steel industry. It discusses that India is the 3rd largest producer of raw steel globally. It outlines the history and establishment of major steel plants in India such as Tata Steel and Steel Authority of India Limited (SAIL). Current major steel producers in India like Tata Steel, Essar Steel, and JSW Steel are also summarized. The role of the steel industry in the Indian economy and employment opportunities are highlighted. Issues faced by the industry such as capital, technology, productivity, and shortage of raw materials are briefly mentioned.
SAIL is India's largest steel producer, operating integrated steel plants and alloy steel plants across India. The document discusses SAIL's sources of strength like its captive iron ore operations and skilled workforce, as well as areas for improvement like reducing reliance on imported coking coal and completing expansion plans. The study analyzes SAIL's working capital, treasury management, and benefits provided to employees.
JSW Group is one of the fastest growing business conglomerates with a strong presence in the core economic sector. This enterprise has grown from a steel rolling mill in 1982 to a multi business conglomerate.
http://www.unitedworld.edu.in/
The document provides information about JSW Steel Ltd., one of the largest steel companies in India. It details the company's founding in 1982, current capacity of 14.3 MTPA and goal of reaching 34 MTPA by 2020. It also summarizes the company's product portfolio, vision, mission and core values. The document then describes the company's policies related to recruitment, training, and other human resource processes.
This document provides information about an internship report completed by Sunil Kr Ahirwar at Northern Coalfields Limited (NCL) as part of his Bachelor of Business Administration degree. It includes an executive summary of NCL, the objectives and importance of the study, research methodology used including secondary data collection, and outlines of the report contents. The report examines NCL's marketing activities including annual maintenance, customer satisfaction feedback, sales processes, and NCL's contribution to parent company Coal India Limited.
Steel Authority of India Limited (SAIL) is a state-owned steel making company headquartered in Delhi, India. It was founded in 1954 and traces its origins to Hindustan Steel Ltd. SAIL operates steel plants located in several Indian states. Its mission is to be a respected world class corporation through concern for people, consistent profitability, and commitment to excellence. SAIL's vision is to be the leader in Indian steel in quality, productivity, and customer satisfaction. The company produces various steel products including plates, rods, rails and pipes. It has plans to significantly increase production capacity of hot metal, crude steel, and saleable steel by 2022.
1. The document discusses capacity planning for the steel industry in India. It analyzes historical production trends, current strengths and weaknesses, opportunities and threats.
2. A SWOT analysis is presented for the steel industry. Key players like SAIL, Tata Steel, and JSW Steel are discussed. Current demand and supply projections indicate a potential excess supply situation by 2012.
3. Strategies for capacity planning are outlined, including expanding existing sites, developing new sites, acquiring other companies, and utilizing subcontracting. The objectives of the Indian steel industry are defined as achieving global competitiveness and a production target of 110 MTPA by 2019-20.
TMT Steel Bar (Saria/Rod) Manufacturing Industry. Production of TMT Rebars (Reinforced Bars), TMT Rods. TMT Steel
TMT bars or Thermo-Mechanically Treated bars are high-strength reinforcement bars having a tough outer core and a soft inner core. Thermo-Mechanically Treated bars or TMT bars are widely used for different construction projects. Made from high strength steel, TMT bars possess several qualities that make them the most preferred material for various construction projects.
With a unique metallurgical process that combines work hardening along with heat-treatment to create robust and high strength bars from low-carbon steel, TMT bars have a great demand.
See more
https://goo.gl/DEzMSW
https://goo.gl/CK36eB
https://goo.gl/z7pquN
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#TMT_Bars_Manufacturing_Process, TMT Bar Manufacturing, TMT Bar Manufacturing Business in India, #What_is_the_Manufacturing_Process_of_TMT_Steel_bars? #TMT_Bars_Manufacturing_Plant, TMT Bars Manufacturing Process Pdf, TMT Bar Manufacturing Process PPT, TMT Bars Manufacturing Plant Cost, TMT Bar Manufacturing Process Flow Chart, TMT Bar Production in India, TMT Bars Manufacture, TMT Bars, #Thermo_Mechanically_Treated_(TMT)_Bars, TMT Steel Rods, Steel Bars, Steel TMT, TMT Saria Manufacture, TMT Steel Bar Manufacture, Thermo Mechanically Treated Bars, TMT Saria, Steel Bar Manufacture, #TMT_Saria_&_Steel_Bar_Manufacture, Production of TMT Rebars, TMT Rebar Production, Steel Bar Production, TMT Steel Bars Manufacturing Industry, TMT Bars Manufacture in India, #How_to_Start_TMT_Bar_Manufacturing_Business, Setting up TMT Bars Manufacturing Unit, Project Report for Setting Up TMT Bars Manufacturing Unit, Production Unit of TMT Bars, Manufacturing of TMT Bars, #Project_Report_on_TMT_Bars_Pdf, TMT Bars Manufacturing Plant Cost In India, TMT Bars (Sariya) Manufacturing Plant, Building Material, Project Report on TMT Bar Manufacturing Industry, Detailed Project Report on TMT Bar Production, #Project_Report_on_TMT_Bar_Production, Pre-Investment Feasibility Study on TMT Bars (Sariya) Manufacturing, Techno-Economic feasibility study on TMT Steel Bars Manufacturing Industry, Feasibility report on TMT Steel Bars Manufacturing Industry, #Free_Project_Profile_on_TMT_Bar_Production, Project profile on TMT Steel Bars Manufacturing Industry, Download free project profile on TMT Bars (Sariya) Manufacturing, TMT Steel Bars Manufacturing Process, TMT Bar Production, #TMT_Bar_Industry, TMT Bars Rolling Mill
The document appears to be a student's organizational study report submitted for their Master's degree. It includes an introduction and declaration section, table of contents, and initial sections on the steel industry profile and JSPL Raipur's organizational structure and functional areas like human resources, marketing, materials management, IT, and vigilance.
The document discusses the steel industry in India. It provides an introduction to the steel industry, noting that India is the 8th largest producer of crude steel globally. It then discusses the market scenario for steel in India, highlighting increasing consumption. The document also discusses the global steel scenario, major players in the Indian steel industry like SAIL and Tata Steel, pricing strategies, and opportunities for growth in the industry.
The Indian steel industry has experienced steady growth since the country's independence. It is now one of the top ten steel producers globally, though its share of global production remains low at around 3%. The industry has largely been dominated by a few major public and private sector companies. While domestic demand for steel has grown significantly, fueled by India's growing economy, domestic production has still not been sufficient to meet this demand. Moving forward, continued investment in infrastructure and developing new technologies are seen as important to further advancing the Indian steel industry.
This document provides an overview of the lead acid battery manufacturing process. It discusses the key steps which include alloy production, grid casting, paste mixing and pasting, plate curing, and assembly. The alloy production process involves preparing mother alloy and KL-alloy from reclaimed lead using furnaces. Grids are then cast from the KL-alloy in grid casting shops using manual and automatic machines. The grids are quality checked for defects before moving to pasting where lead oxide paste is applied and cured. Finally, the plates undergo formation and are assembled into batteries.
A STUDY OF JSW – AN INDIAN STEEL MANUFACTURING COMPANYKushal Shah
the world. The purpose of the study is to evaluate the actual condition and trend of the steel industry in India With Reference to Jsw Steel Company Growth. The steady growth of production and consumption indicates that India has set a higher growth path by the end of the decade. JSW Steel increased the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, Jsw Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes.
Raghunath V completed an industrial training at Salem Steel Plant from December 4-15, 2017. The report summarizes the processes and facilities within the plant's Hot Rolling Mill and Cold Rolling Mill. It describes the key units of each mill, including walking beam furnaces, roughing mills, annealing lines, and various rolling, cooling, and cutting equipment. The goal of the training was for Raghunath to understand the steel production processes firsthand at one of Steel Authority of India's special steels units known for stainless steel sheets and coils.
The document provides a vocational training report submitted by Gunjesh Kumar detailing his training at Bokaro Steel Limited from June 16th to July 12th 2014. It includes:
- An introduction to Steel Authority of India Ltd (SAIL) and Bokaro Steel Plant.
- Summaries of Gunjesh's training and exposure to various processes at Bokaro Steel Plant including the sinter plant, blast furnace, steel melting shops, continuous casting, slab mill, and hot strip mill.
- Acknowledgements from Gunjesh thanking those who supported and guided him during his training.
Tata Steel's core purpose is to improve the quality of life of communities through long-term stakeholder value creation. It facilitates sustainable development and inclusive growth through its Corporate Social Responsibility department and organizations like the Tata Steel Rural Development Society. CSR initiatives span areas like health, education, livelihoods, water, and energy. Significant achievements in 2013-14 included reducing infant mortality by 26.5% through the MANSI maternal health project and providing scholarships to 3,000 students from disadvantaged communities. Upcoming projects include improving education in 1,000 Odisha schools and establishing new skill development centers and hospitals.
This document provides an overview of Autokast Limited, an iron casting company located in Cherthala, Kerala, India. It discusses the company's production processes which include molding, melting, pouring, fettling, and inspection. Autokast produces grey iron and spheroidal graphite iron castings up to 8.5 metric tons for applications in automotive, pumps, valves, and machinery. The training report aims to study Autokast's operations and understand how its various departments work together to manufacture cast iron components.
Coal India Limited is an Indian state-owned coal mining company headquartered in Kolkata, West Bengal, India. It was formed in 1975 by nationalizing coal mines. Coal India operates through 8 subsidiaries and mines coal in 8 states. It has a total of 471 mines of which 164 are open cast and 275 are underground. Coal India aims to produce and market coal efficiently while protecting the environment. It has over 90% market share in the Indian coal industry. In 2013-14, Coal India achieved a post-tax profit of Rs. 15,111.67 crores. It is involved in various CSR activities related to education, healthcare, infrastructure and disaster relief.
RR Kabel project report including company profile, pestle analysis, swot analysis, competitors and survey based on awareness and feedback of customers through questionnaire.
The report provides details of Avinash Juriani's 2 month industrial training at the Machinery Division of Jindal Steel & Power Limited in Raipur, India. It acknowledges those who supported and guided the training, and includes sections on the vision, policies, facilities and manufacturing processes at JSPL's Machinery Division, which produces critical equipment for industries such as steel, power, cement and petrochemicals. The training covered areas such as fabrication, machining, casting, assembly and quality assurance.
Coal India Limited is India's largest coal mining company. It has over 4 lakh employees and operates through 8 subsidiaries. Coal India provides extensive training through its 26 technical and management training institutes. The largest is the Indian Institute of Coal Management, which conducts residential programs. Coal India also has 102 vocational training centers that provide work-related training. Management training is provided through each subsidiary's management training center. Technical training includes basic, refresher, and specialized courses depending on technology changes. Trainees must serve 50 months after 1-year programs or forfeit their security deposit.
Steel Authority of India Limited (SAIL) is India's largest steel producer, manufacturing various steel products at five integrated plants and three special steel plants located near raw material sources. SAIL has a competitive advantage due to captive availability of iron ore, limestone, and dolomite. SAIL's major competitors include Tata Steel and JSW Steel. It exports to countries like Japan, France, and the United States. Currently, SAIL is focusing on modernizing plants, expanding capacity, and improving energy efficiency to strengthen its position in the market.
JSW is proposing a new distribution model called JSW Shoppe to better achieve its marketing objectives. The model would create exclusive retail outlets across India displaying all JSW products. This would help build the JSW brand and distribution network while directly engaging with end customers. However, there are challenges in implementing the new model, including getting acceptance from dealers and ensuring a steady supply of customized products. Over the next 12 months, JSW will focus on establishing local teams, conducting market analysis, developing localized business plans, and readying products to support the distribution strategy through its new JSW Shoppe dealership model.
The document provides information about JSW Steel Ltd., one of the largest steel companies in India. It details the company's founding in 1982, current capacity of 14.3 MTPA and goal of reaching 34 MTPA by 2020. It also summarizes the company's product portfolio, vision, mission and core values. The document then describes the company's policies related to recruitment, training, and other human resource processes.
This document provides information about an internship report completed by Sunil Kr Ahirwar at Northern Coalfields Limited (NCL) as part of his Bachelor of Business Administration degree. It includes an executive summary of NCL, the objectives and importance of the study, research methodology used including secondary data collection, and outlines of the report contents. The report examines NCL's marketing activities including annual maintenance, customer satisfaction feedback, sales processes, and NCL's contribution to parent company Coal India Limited.
Steel Authority of India Limited (SAIL) is a state-owned steel making company headquartered in Delhi, India. It was founded in 1954 and traces its origins to Hindustan Steel Ltd. SAIL operates steel plants located in several Indian states. Its mission is to be a respected world class corporation through concern for people, consistent profitability, and commitment to excellence. SAIL's vision is to be the leader in Indian steel in quality, productivity, and customer satisfaction. The company produces various steel products including plates, rods, rails and pipes. It has plans to significantly increase production capacity of hot metal, crude steel, and saleable steel by 2022.
1. The document discusses capacity planning for the steel industry in India. It analyzes historical production trends, current strengths and weaknesses, opportunities and threats.
2. A SWOT analysis is presented for the steel industry. Key players like SAIL, Tata Steel, and JSW Steel are discussed. Current demand and supply projections indicate a potential excess supply situation by 2012.
3. Strategies for capacity planning are outlined, including expanding existing sites, developing new sites, acquiring other companies, and utilizing subcontracting. The objectives of the Indian steel industry are defined as achieving global competitiveness and a production target of 110 MTPA by 2019-20.
TMT Steel Bar (Saria/Rod) Manufacturing Industry. Production of TMT Rebars (Reinforced Bars), TMT Rods. TMT Steel
TMT bars or Thermo-Mechanically Treated bars are high-strength reinforcement bars having a tough outer core and a soft inner core. Thermo-Mechanically Treated bars or TMT bars are widely used for different construction projects. Made from high strength steel, TMT bars possess several qualities that make them the most preferred material for various construction projects.
With a unique metallurgical process that combines work hardening along with heat-treatment to create robust and high strength bars from low-carbon steel, TMT bars have a great demand.
See more
https://goo.gl/DEzMSW
https://goo.gl/CK36eB
https://goo.gl/z7pquN
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#TMT_Bars_Manufacturing_Process, TMT Bar Manufacturing, TMT Bar Manufacturing Business in India, #What_is_the_Manufacturing_Process_of_TMT_Steel_bars? #TMT_Bars_Manufacturing_Plant, TMT Bars Manufacturing Process Pdf, TMT Bar Manufacturing Process PPT, TMT Bars Manufacturing Plant Cost, TMT Bar Manufacturing Process Flow Chart, TMT Bar Production in India, TMT Bars Manufacture, TMT Bars, #Thermo_Mechanically_Treated_(TMT)_Bars, TMT Steel Rods, Steel Bars, Steel TMT, TMT Saria Manufacture, TMT Steel Bar Manufacture, Thermo Mechanically Treated Bars, TMT Saria, Steel Bar Manufacture, #TMT_Saria_&_Steel_Bar_Manufacture, Production of TMT Rebars, TMT Rebar Production, Steel Bar Production, TMT Steel Bars Manufacturing Industry, TMT Bars Manufacture in India, #How_to_Start_TMT_Bar_Manufacturing_Business, Setting up TMT Bars Manufacturing Unit, Project Report for Setting Up TMT Bars Manufacturing Unit, Production Unit of TMT Bars, Manufacturing of TMT Bars, #Project_Report_on_TMT_Bars_Pdf, TMT Bars Manufacturing Plant Cost In India, TMT Bars (Sariya) Manufacturing Plant, Building Material, Project Report on TMT Bar Manufacturing Industry, Detailed Project Report on TMT Bar Production, #Project_Report_on_TMT_Bar_Production, Pre-Investment Feasibility Study on TMT Bars (Sariya) Manufacturing, Techno-Economic feasibility study on TMT Steel Bars Manufacturing Industry, Feasibility report on TMT Steel Bars Manufacturing Industry, #Free_Project_Profile_on_TMT_Bar_Production, Project profile on TMT Steel Bars Manufacturing Industry, Download free project profile on TMT Bars (Sariya) Manufacturing, TMT Steel Bars Manufacturing Process, TMT Bar Production, #TMT_Bar_Industry, TMT Bars Rolling Mill
The document appears to be a student's organizational study report submitted for their Master's degree. It includes an introduction and declaration section, table of contents, and initial sections on the steel industry profile and JSPL Raipur's organizational structure and functional areas like human resources, marketing, materials management, IT, and vigilance.
The document discusses the steel industry in India. It provides an introduction to the steel industry, noting that India is the 8th largest producer of crude steel globally. It then discusses the market scenario for steel in India, highlighting increasing consumption. The document also discusses the global steel scenario, major players in the Indian steel industry like SAIL and Tata Steel, pricing strategies, and opportunities for growth in the industry.
The Indian steel industry has experienced steady growth since the country's independence. It is now one of the top ten steel producers globally, though its share of global production remains low at around 3%. The industry has largely been dominated by a few major public and private sector companies. While domestic demand for steel has grown significantly, fueled by India's growing economy, domestic production has still not been sufficient to meet this demand. Moving forward, continued investment in infrastructure and developing new technologies are seen as important to further advancing the Indian steel industry.
This document provides an overview of the lead acid battery manufacturing process. It discusses the key steps which include alloy production, grid casting, paste mixing and pasting, plate curing, and assembly. The alloy production process involves preparing mother alloy and KL-alloy from reclaimed lead using furnaces. Grids are then cast from the KL-alloy in grid casting shops using manual and automatic machines. The grids are quality checked for defects before moving to pasting where lead oxide paste is applied and cured. Finally, the plates undergo formation and are assembled into batteries.
A STUDY OF JSW – AN INDIAN STEEL MANUFACTURING COMPANYKushal Shah
the world. The purpose of the study is to evaluate the actual condition and trend of the steel industry in India With Reference to Jsw Steel Company Growth. The steady growth of production and consumption indicates that India has set a higher growth path by the end of the decade. JSW Steel increased the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, Jsw Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes.
Raghunath V completed an industrial training at Salem Steel Plant from December 4-15, 2017. The report summarizes the processes and facilities within the plant's Hot Rolling Mill and Cold Rolling Mill. It describes the key units of each mill, including walking beam furnaces, roughing mills, annealing lines, and various rolling, cooling, and cutting equipment. The goal of the training was for Raghunath to understand the steel production processes firsthand at one of Steel Authority of India's special steels units known for stainless steel sheets and coils.
The document provides a vocational training report submitted by Gunjesh Kumar detailing his training at Bokaro Steel Limited from June 16th to July 12th 2014. It includes:
- An introduction to Steel Authority of India Ltd (SAIL) and Bokaro Steel Plant.
- Summaries of Gunjesh's training and exposure to various processes at Bokaro Steel Plant including the sinter plant, blast furnace, steel melting shops, continuous casting, slab mill, and hot strip mill.
- Acknowledgements from Gunjesh thanking those who supported and guided him during his training.
Tata Steel's core purpose is to improve the quality of life of communities through long-term stakeholder value creation. It facilitates sustainable development and inclusive growth through its Corporate Social Responsibility department and organizations like the Tata Steel Rural Development Society. CSR initiatives span areas like health, education, livelihoods, water, and energy. Significant achievements in 2013-14 included reducing infant mortality by 26.5% through the MANSI maternal health project and providing scholarships to 3,000 students from disadvantaged communities. Upcoming projects include improving education in 1,000 Odisha schools and establishing new skill development centers and hospitals.
This document provides an overview of Autokast Limited, an iron casting company located in Cherthala, Kerala, India. It discusses the company's production processes which include molding, melting, pouring, fettling, and inspection. Autokast produces grey iron and spheroidal graphite iron castings up to 8.5 metric tons for applications in automotive, pumps, valves, and machinery. The training report aims to study Autokast's operations and understand how its various departments work together to manufacture cast iron components.
Coal India Limited is an Indian state-owned coal mining company headquartered in Kolkata, West Bengal, India. It was formed in 1975 by nationalizing coal mines. Coal India operates through 8 subsidiaries and mines coal in 8 states. It has a total of 471 mines of which 164 are open cast and 275 are underground. Coal India aims to produce and market coal efficiently while protecting the environment. It has over 90% market share in the Indian coal industry. In 2013-14, Coal India achieved a post-tax profit of Rs. 15,111.67 crores. It is involved in various CSR activities related to education, healthcare, infrastructure and disaster relief.
RR Kabel project report including company profile, pestle analysis, swot analysis, competitors and survey based on awareness and feedback of customers through questionnaire.
The report provides details of Avinash Juriani's 2 month industrial training at the Machinery Division of Jindal Steel & Power Limited in Raipur, India. It acknowledges those who supported and guided the training, and includes sections on the vision, policies, facilities and manufacturing processes at JSPL's Machinery Division, which produces critical equipment for industries such as steel, power, cement and petrochemicals. The training covered areas such as fabrication, machining, casting, assembly and quality assurance.
Coal India Limited is India's largest coal mining company. It has over 4 lakh employees and operates through 8 subsidiaries. Coal India provides extensive training through its 26 technical and management training institutes. The largest is the Indian Institute of Coal Management, which conducts residential programs. Coal India also has 102 vocational training centers that provide work-related training. Management training is provided through each subsidiary's management training center. Technical training includes basic, refresher, and specialized courses depending on technology changes. Trainees must serve 50 months after 1-year programs or forfeit their security deposit.
Steel Authority of India Limited (SAIL) is India's largest steel producer, manufacturing various steel products at five integrated plants and three special steel plants located near raw material sources. SAIL has a competitive advantage due to captive availability of iron ore, limestone, and dolomite. SAIL's major competitors include Tata Steel and JSW Steel. It exports to countries like Japan, France, and the United States. Currently, SAIL is focusing on modernizing plants, expanding capacity, and improving energy efficiency to strengthen its position in the market.
JSW is proposing a new distribution model called JSW Shoppe to better achieve its marketing objectives. The model would create exclusive retail outlets across India displaying all JSW products. This would help build the JSW brand and distribution network while directly engaging with end customers. However, there are challenges in implementing the new model, including getting acceptance from dealers and ensuring a steady supply of customized products. Over the next 12 months, JSW will focus on establishing local teams, conducting market analysis, developing localized business plans, and readying products to support the distribution strategy through its new JSW Shoppe dealership model.
Crescent Steel and Allied Products Ltd faces challenges from increased Chinese competition due to CPEC, smaller plant sizes lacking economies of scale, and liquidity issues at PSMCL. It competes against Data Steel and Agha Steels. As an industrial product, it relies on B2B marketing like personal selling and CSR. Recommendations include targeting new sectors like water and construction, improving client engagement with online tracking, strengthening internal branding, and reducing manual work by digitizing processes.
This document discusses the pricing and sales strategies of secondary products at Steel Authority of India Limited (SAIL) Bokaro plant. It provides background on SAIL and the Bokaro plant. The marketing department sells secondary products like benzene, toluene, and ammonium sulfate through various channels including e-auctions. Pricing factors like auction prices, quantity, and approval from managing director are considered. The document recommends increasing production of secondary products in high demand, lowering prices to compete, and producing more of the most popular products.
Industry analysis is used to understand the competitive dynamics of an industry. It examines factors like demand, competition, and future prospects considering technology. Conducting industry analysis allows businesses to retain customers, attract new ones, ensure sustainability, align strategy, attract and retain talent, and create a holistic view of the business environment. Common tools for industry analysis include Porter's 5 Forces, PEST analysis, and SWOT analysis, which examine political, economic, social, and technological factors both internally and externally.
organisation study of J.K cement ltd Nimbahera Rajasthan Ratish Nair
Power point presentation of organisation study of J.K. cement ltd about the company company profile departmental analysis for my third semester project
This document provides an overview of Suzuki, including its history since 1909, current product portfolio, and situational analysis of the electric vehicle market in Thailand. Suzuki aims to expand into electric vehicles to respond to rising fuel costs and environmental regulations. The target market segments are industries, hotels, and institutions, which could each purchase multiple units. The marketing mix for the electric vehicles includes different vehicle sizes, competitive pricing, direct sales and service channels, and promotions through advertising and personal selling.
This document provides an overview of Suzuki, a Japanese company founded in 1909. It discusses Suzuki's profile, situational analysis, markets, and marketing mix. Key points include that Suzuki is a major manufacturer of motorcycles, automobiles, outboard motors, and more. It serves over 190 countries and has numerous subsidiaries. The document analyzes the electric vehicle industry competition and opportunities. It then discusses segmenting the market and targeting industries, hotels, and institutions in Thailand. Finally, it proposes aspects of Suzuki's marketing mix to launch an electric vehicle with solar charging capabilities.
Case Study TATA Steelium – A Success Story in B2B Branding (Vikalpa)Tushar G
Case Study TATA Steelium – A Success Story in B2B Branding, Kaushik Bhattacharya and Biplab Datta.
Kaushik Bhattacharya is a Ph.D candidate at the Vinod Gupta
School of Management, Indian Institute of Technology,
Kharagpur. He has over 15 years of experience in marketing
and sale of Indian steel industry.
The document is a market survey report on pillow block bearings for ABC Bearings Ltd. in the Nagpur region. It includes:
- An overview of ABC Bearings Ltd and its products and customers.
- The objectives of surveying dealers and industries in Nagpur to collect price data, preferred brands, competitors and fast moving sizes.
- Findings of the survey including price comparisons and preferred brands being SKF and FAG.
- A SWOT analysis of ABC Bearings and its main competitors SKF, FAG and Chinese brands.
- Recommendations that ABC Bearings can enter the market through differentiation strategies like relationships and service while producing indigenous pillow block bearings.
TATA STEEL is the largest private sector steel marketer in India with a crude steel production capacity of 6.8 million tonnes per annum. It aims to enhance its domestic steel capacity to 30 million tonnes by 2015. In 2003, TATA STEEL launched TATA Steelium, India's first branded cold rolled steel, to address customers' problems with quality, access to manufacturers, and product identity. TATA STEEL conducted extensive research and partnered with distributors to ensure success of the new brand.
Steel Authority of India Limited (SAIL) is India's largest steel producer. It operates integrated steel plants and mines. SAIL produces basic and specialty steels for construction, engineering, power and defense industries. The government of India owns 80% of SAIL. SAIL has expanded production through modernizing plants, improving quality control, reducing emissions and producing new high strength steel products. SAIL also engages in corporate social responsibility initiatives focused on health, education, livelihoods and infrastructure development near its plant locations.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
This marketing plan outlines Black Cherry's launch of the BC2012 solar charging mobile phone. The plan includes an executive summary, situation analysis, market analysis, SWOT analysis, objectives, game plan, action plan, budget, and control measures. The key points are: Black Cherry is launching its first product, the BC2012 mobile phone, which can be charged by solar power; the target markets are middle income groups and rural sectors; and the marketing strategy involves distribution partnerships, advertising, sales promotions, and dealer/consumer promotion programs through 2022 with a total marketing budget of Rs. 1.1 crore.
The document provides information about Jindal Pipes Limited (JPL), including a brief history of the company since 1970, its present business operations as one of the largest manufacturers of ERW black and galvanized steel pipes in India, and its financial position. It also discusses JPL's plant location, major customers, and the purpose of the report, which is to analyze JPL's market expansion activities in Punjab through identifying potential dealers and assessing the current market.
This document discusses Royal Enfield's marketing strategies and customer satisfaction. It introduces concepts like marketing, customer satisfaction, market segmentation, and evaluating customer satisfaction measurements. It then provides context on the evolution of the two-wheeler industry in India. The document outlines Royal Enfield's research methodology and includes a SWOT analysis. The SWOT highlights Royal Enfield's strengths in certain engine size segments but also weaknesses in pricing, advertising, and innovation as well as threats from foreign competitors and industry trends.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
The document discusses a case study observation of the mobile phone industry and applies Porter's five forces model to Samsung's position in that industry. It finds that the threat of new entrants is low due to financial and expertise barriers. Buyer bargaining power is moderate due to standardization and quality. The threat of substitutes is moderate as well due to competitor brands. Supplier bargaining power is low as Samsung sets the rules and is a major customer. The five forces model analysis concludes that these factors determine Samsung's competitive strength in the mobile phone industry.
This document provides an overview of a marketing strategy project for an engineering manufacturing company. It includes an industry profile on the engineering manufacturing sector globally and in India. It also provides details on the company profile, departments, SWOT analysis, relationship marketing goals and objectives of the study. The objectives are to understand the company's organizational structure, marketing strategy, departmental functions and perform a SWOT analysis. Data sources include interviews, documentation and observations. The benefits are gaining knowledge on marketing strategies and suggestions for improvement, while limitations include reliance on secondary data.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
3. JSL Group Overview
• Founded by Shri O.P Jindal in 1970, Jindal Stainless is one
of the largest stainless steel conglomerates in India and
ranks amongst the top 10 stainless steel conglomerates in
the world. It’s not only the magnitude of their operations
that determines their credibility and name, but they remain
inspired by their vision for innovation and enriching lives.
Jindal Stainless Group has an annual crude steel capacity of
1.8 MTPA and the group has an annual turnover of Rs
14,500 cr.
• JSL growth has been backed by the excellence of their
people, value driven business operations, customer
centricity, adoption of one of the best safety practices in the
stainless steel industry and a commitment for social
responsibility.
4.
5. JINDAL STAINLESS (HISAR)
LIMITED
• The Hisar plant was established in 1975 when Shri O.P
Jindal, envisioned a self reliant India for meeting its
stainless steel demand. Stainless steel then was no less than
a luxury metal and India was completely dependent on
imports to fulfill its demand, which imports attracted duties
of up to 300%. It was Shri O.P Jindal’s vision and his
pioneering spirit that led to the establishment of the Hisar
plant, India’s first stainless steel manufacturing unit. Today,
it is a fully integrated Stainless Steel plant with a capacity
of 800,000 TPA. It is also the world’s largest producer of
Stainless Steel strips for razor blades and India’s largest
producer of coin blanks, serving the needs of Indian and
International mints.
6. APPLICATIONS
• HOME: Kitchen sinks, pans, ovens & furniture.
• TOWN: Bus shutters, telephone booths, lifts, building
facades, escalators, subway trains and station
infrastructure.
• INDUSTRY: Equipment for the manufacture of food
products and pharmaceuticals, plant for the
treatment of portable and waste water,
Components of aero engines, fuel & chemical
tankers, beverages, packaging machines,
chemical tanks, boilers, railway industries,
blades etc.
7.
8.
9.
10. Market Study Of Stainless Steel
Plate
• Market study is any organized effort to gather information
about target markets or customers. It is a very important component
of business strategy. The term is
commonly interchanged with marketing research; however, expert
practitioners may wish to draw a distinction, in
that marketing research is concerned specifically about marketing
processes, while market research is concerned specifically with
markets.
• Market study is one of the key factors used in maintaining
competitiveness over competitors. Market study provides important
information to identify and analyze the market need, market size and
competition. Market study techniques encompass both qualitative
techniques such as focus groups, in-depth interviews, as well as
quantitative techniques such as customer surveys, and analysis of
secondary data.
11.
12.
13. OBJECTIVES OF THE STUDY
• To study the marketing stratergy of JSL
• To study the marketing channel of JSL
• SWOT analysis of company
• To gather the data and check out the customers
buying behaviour towards JSL products
through questionnaire
14. REASEARCH METHODOLOGY
• Research methodology is way to
systematically solution of the research
problem. It include:
Title of the study:
Market Study of Stainless Steel Plate
Type of Research:
Exploratory Research
Time of Research:
Research time is 45 days in JSL Hisar
15. SAMPLE DESIGN
SAMPLE SIZE
• The sample size has been 20 customers of JSL. Conclusions
had been arrived at using the response of the questionnaire.
SAMPLING METHOD
• Judgment samples are taken through Non-probabilistic
sampling method
SAMPLE AREA
• Area Sampling and the area of sampling is Hisar.
DATA COLLECTION METHOD
• Primary Data via Structured Questionnaire.
• Secondary Data via Company Books, Magazine etc.
16. LIMITATION OF THE STUDY
• Time constraint is one of the limitation.
• Study is limited to only 20 customers of JSL
• The accuracy of the analysis and conclusion
drawn entirely depends upon the reliability of
the information provided by the employees.
• The time duration for the project is limited to
eight weeks so it was difficult to analyse the
trainings needs at micro level.
19. THERE ARE TWO MAJOR
COMPONENTS TO THEIR
MARKETING STRATEGY:
How their enterprise will address the competitive
market place.
How they will implement and support your day to
day operations.
20. Strategy followed by JSL
• COST LEADERSHIP is a concept developed by
Michael Porter, utilized in business strategy. It
describes a way to establish the competitive
advantage. Cost leadership, in basic words, means the
lowest cost of operation in the industry.
• A FOCUS STRATEGY in which a company
concentrates its resources on entering or expanding in a
narrow market or industry segment. A focus strategy is
usually employed where the company knows its
segment and has products to competitively satisfy its
needs.
21. PRICING STRATEGY
The pricing strategy adopted by JSL is the
Market Penetration Strategy. This
strategy is based on the assumption that demands
for the product is highly elastic. By setting
relatively low price JSL has managed to obtain
large market share. The advantage of this kind of
pricing is that it discourages competition since
there is less opportunity to reap unusual benefits
on investment.
22. PROMOTION STRATERGY
• Product Family advertising
If your offering is part of a group or family of
offerings that can be of benefit to the customer as
a set, then the product family ad can be of benefit.
• Corporate advertising
When you have a variety of offerings and your
audience is fairly broad, it is often beneficial to
promote your enterprise identity rather than a
specific offering.
23. Cont…
• Product Benefits advertising
When you want to promote your offering without
comparison to competitors, the product benefits ad is
the correct approach. This is especially beneficial when
you have introduced a new approach to solving a user
need and comparison to the old approaches is
inappropriate.
• Product Comparison advertising
In a market where your offering is one of several
providing similar capabilities, if your offering stacks up
well when comparing features then a product
comparison ad can be beneficial.
26. THERE ARE FOUR TYPES OF
DISTRIBUTION CHANNELS
– Direct Sale
– Through JSL Depot
– Through Dealer network(agents, traders)
– Through Service centers of the company.
27. Cont…
• Direct Sale:
This Jindal Group has developed into a multi-
faceted organization mainly deals in direct
marketing and branch network. Company
dispatches their products directly from plant to
customer. Direct marketing helps companies to
focus their marketing efforts. To avoid
intermediary conflicts and reach out to the
customer, companies use the direct marketing
route.
28. f
• JSL Depot:
A Company opens their depot in the major
cities like Mumbai & Chennai, where there are
more customers. Main purpose of opening the
depots is to take order from the small
customers of that region & to cater them on
JIT concept basis.
29. • Through Dealer Network
Individual or firm that buys goods from a producer or
distributor for wholesale and/or retail reselling.
Unlike a distributor, a dealer is a principal and not an
agent.
30. • Through Service Center
Their service centers specialize in the
processing of steel for the purpose of
fabricating, plating, or molding much needed
parts such as steel bars, balls, tubing, gates,
walkways, beams, coils, sheets, and strips.
31.
32.
33.
34. A
STRENGTHS
• Jindal Stainless Ltd. has come very far from a single a single factory establishment
at Hisar, started in 1970. today become a multi location company having plants at
abroad also. It is also the largest integrated manufacturer of stainless steel in India.
It is single handedly meeting over a one-third of total demand for stainless steel in
the nation with production capacity of more than 720,000 TPA.
• JSL introduced GPS system in their transportation trucks to track them.
• By riding the experience curve, the 32 years old group has been able to lower its
project costs through in house design and fabrication.
• Knowing the current shortage of power economy coupled with the fact that steel is
a power intensive sector, Jindal stainless Ltd. Increased their captive power in Hisar
to ensure self-sufficiency and also ensure production through low cost captive
power.
• Having service centers in place at three major locations like Gurgaon , Mumbai &
Chennai gives JSL an extra edge to cater prime customer segment on JIT concept.
35. k
Weaknesses
• Transportation cost incurred on raw materials
& finished goods export being plant located
away from major ports of the country.
• Delivery problem of goods is one of the major
weaknesses.
• Relatively high production costs in comparison
to international standards.
36. l
Opportunities
• Center of World Trade is shifting to Asia.
• Export market can be tapped in an extensive way.
• Per capita consumption of stainless steel in India
is less. There is much scope for increase in
consumption.
• Emerging demands in ABC & ART segments.
• Can improve upon quality.
37. k
Threats
• Increase in domestic competition of stainless
steel.
• Increase in volatility of prices of major raw
material like scrap, Nickel and other ferroalloys.
• Small production units penetrating into existing
SS market of Jindal Stainless.
• Growth of imported stainless Steel market in
India.
38. To gather the data and check out
the customer buying behaviour
towards JSL products through
questionnaire
39. Q.1 What is your total Consumption of
Stainless Steel per month?(in ton)
30%
40%
20%
10%
<250 250-500
500-1000 >1000
• From this pie chart it is
clear that around 40%
consumption lie between
250-500 ton which is
moderate, 30% below 250
ton, 20% between 500-
1000 ton and not more
than 10% consume above
1000 ton so overall steel
consumption is moderate
we can say.
40. Q.2 Forms of Stainless Steel consumed by you ?
10%
30%
40%
20%
H.R.S.S Plates
H.R.S.S Coils
C.R.S.S coils and sheets
Any other
• Here we can see that
nearly half of the
customer buy C.R.S.S
coils and sheets and
after them customers go
for H.R.S.S Coils and
rest types of steel are
less consumed.
41. Q.3 From where do you purchase Stainless Steel
products ?
85%
15%
India Oversea • In this it is very clear that
buyers go for domestic steel
industries which is also
good for country’s economy
and they also get rid of high
abroad transportation cost.
Only 15% buy the steel
from abroad. I also found
out mostly buyers buy steel
from JSL and SALEM and
those who buy from
overseas go for Chinese
Steel Industries.
42. Q.4 How much Quantity of Stainless Steel
purchased by you from JSL per month ?(in ton)
11%
11%
56%
22%
<250 250-500
500-1000 >1000
• In this we can see that more
than 50% of buyers
purchase steel from JSL
between the range of 500 to
1000 ton which shows that
how JSL sales increasing
day by day. Then there we
have 22% buyers who cross
the bar of 1000 ton and the
rest of buyers equally
purchase in range of 1 to
500 ton. So this pie chart
shows that buyers get steel
from JSL in huge quantity.
43. Q.5 How much Quantity of Stainless Steel you
purchase from other than JSL ?(in ton)
9%
18%
64%
9%
<250 250-500
500-1000 >1000
• This pie chart show that
buyers also buy steel
from other than JSL too
and 64% of them buy in
the range of 500 to 1000
ton steel from other
industries and rest look
in chart.
44. Q.6 Reasons for not buying 100% of your
requirement from JSL ?
60%
15%
5%
20%
Price Factor
Quality Factor
Not covered in the exiting
product range of JSL
Delivery Schedule
• It shows around 60%
buyers told the price factor.
JSL charges more for steel
as compare to other
industries. Then 20% buyers
mentioned the delivery
schedule problem as a
reason. Then 15% doesn’t
like the quality of the JSL
steel so they don’t buy from
them and the rest 5%
mentioned that their need
doesn’t existing product of
range of JSL.
45. Q.7 Your feedback about Prices of JSL product.
30%
40%
20%
10%
Competitive
Higher than other
Moderate
Lower than other
• Here around 40%
mentioned the price is
higher than other, 30%
mentioned the
competitive price, 20%
mentioned that prices
are moderate and the
rest said that prices are
not high.
46. Q.8 Your feedback about Quality of JSL product.
45%
35%
15%
5%
Satisfactory Excellent
Good Moderate
• Here about quality of
JSL product 45% said
the quality is
satisfactory and 35%
said excellent and rest
of those opinion lies in
good and moderate. So
overall quality factor
was better from their
opinion.
47. Q.9 Your feedback about Delivery of JSL product.
50%
10%
35%
5%
On time
Delayed Delieveries
Satisfactory
Bafore Schedule
• In this we can see around
half of the buyer
mentioned the delivery
was on time and 35%
depict that delivery was
satisfactory and around
10% complaint about
delayed delivery and the
rest mentioned that
delivery comes before
time which is they likes.
48. Q.10 Your feedback about “After sale Services”
of JSL ?
20%
55%
10%
15%
Satisfactory Good
Fair Excellent
• In this chart we can see
that 55% buyers said
after sale service is
good. Only 15%
mentioned as excellent
and rest of buyers
opinion lies in
satisfactory and fair
option.
49. Q.11 Your feedback about brand image of JSL in
the market ?
50%
25%
10%
15%
Satisfactory Good
Fair Excellent
• In the last they were asked
about brand image of JSL
in which half of them
mentioned satisfactory,
1/4th of them mentioned
as good, 15% of them
were really happy with
the brand image of JSL
and mentioned as
excellent and rest of them
said it’s just fair.
50.
51.
52. SUGGESTIONS
• JSL should minimize their relatively high production cost so that
they can provide SS to their customer at reasonable price.
• JSL can overcome to delivery problems by improving their
transportation structure.
• Can reduce transportation cost by locating their plants to nearby
ports where they incur raw materials.
• Can improve upon quality.
• Create a system to evaluate the development of training.
• Innovative training techniques should be adopted to improve the
effectiveness of training programs and to keep the interests of the
participants intact. If possible multiple training techniques should be
used.
• The trainee should be provided with personal assistance when he
encounters any obstacle in the learning process.
53. CONCLUSION
• Stainless Steel production in India is rapidly growing every year.
Today 75% of the end use market of stainless steel is still in Kitchen
segment. Now 95% of our gas stove market uses only stainless steel,
which until the late 80’s was using painted carbon steel bodies and
later nickel-chromium plated ones. India has emerged as the largest
producer of 200 series low nickel stainless steel in the world.
Railways will completely switch over to manufacture of passenger
coaches requiring 15 MT stainless steel per coach . In addition, the
Delhi Metro Rail is also using stainless steel coaches. The
government of India is using Ferretic cold rolled stainless steel strips
for making coins. There is an increase in awareness on the use of
stainless steel in the new emerging sectors like ABC ( Arch.
Building and Construction) and ART( Automobiles, Railways &
transportation)segment. SS demand will increase in such emerging
sectors in future.