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A
Summer
Internship
Project
Report
Presentation
On
Market
Survey of
Pillow Block
Bearings for
ABC
Bearings Ltd.
in Nagpur
Region
1
Market Survey of Pillow Block Bearings
for ABC Bearings Ltd. in Nagpur
Region
A
Summer Internship
Project Report
Presentation
On
Submitted
By
Mangesh Ashok Tryambake
Roll no. TM1413243
PGDM (Marketing)
Balaji Institute of Telecom and Management,
Pune.
2
About the Company
• ABC Bearings was founded as The “Antifriction
Bearings Corporation Limited” in 1961 with a
technical collaboration with Steyr Diamler Puch
AG, Austria to manufacture thrust bearings .
• Today, ABC Bearings manufactures a huge range
of bearings and industrial products across its
numerous factories around India.
• The Managing Director of the company is Mr. P.
M. Patel an ambitious leader.
3
• The head office of the company is in Bharuch, Gujarat
• Where three production plants are located
• Company has its other manufacturing facilities at
Dehradun and Chennai
• Company has its Regional sales office all over India
• ABC Bearings Ltd. serves OEM customer directly with
their Regional offices in India. ABC have Distributors &
Retailer Network to service after market in all 29 states
& 625 districts in India
• Annual turnover of the company is 1400 cr.
4
5
• Produces Taper Roller Bearings, Cylindrical Roller Bearings and Slewing
Bearings
• Public Limited company and Listed on Mumbai Stock Exchange
• Conforming to the stringent global quality standards
• Leading OEM (Original Equipment Manufacturers) supplier to the
automotive industry in the country and overseas
• Technical assistance agreement with NSK
• ABC’s Joint Venture company NSK – ABC Bearings Limited at Chennai ,
Manufactures customized Ball Bearings
• ISO/TS 16949 : 2002 and ISO 14001 : 2004 Certifications from TUV-SUD
• Awards received from TKM ( Toyota India)
• A) Best Quality Supplier B) Quality C) Cost Performance
• SAP ERP system installed connecting all offices and Go-downs of the
company
• Best Cost Reduction Achievement award from TKAP
• Self Certification Status from all OEM (Original Equipment Manufacturers)
• Long Association Award from Tata Motors
Company Profile
Products
6
Automotive segment
7
Industrial segment
8
Automotive Customers
9
Industrial Customers
• ELECON
• Power Build Ltd.
• BHEL
• beml
• Garden Reach Ship Building Engineers
• Jyoti Ltd.
• Leitwind
• Indian Defence (DRDO)
10
Objective
Primary Objective
 To collect the Details related to Pillow block type bearings like :
• Selling price in the market
• Preferred brand in the market
• Available competitors
• Target audience
• Fast moving sizes in the Industrial segment
• Distributors discount
• Reason to buy particular product by the Industrial customer
Secondary Objective
 Analysis of ABC Bearings Ltd. and its available competitors of Pillow
block Bearings in Nagpur Region market
11
Research Methodology
• My research was to explore new data about pillow
block bearings ,hence it was an exploratory research
• Sampling was Non-probability type convenience
sampling
• Sample size :
• As in Nagpur there were not more than 20 dealers
exists my sample was of 17 pillow block bearings
dealers
• This sample was supplemented by the industrial
sample of 13 industries
12
• To explore the data FGDs and personal
interviews with some dealers and purchase
managers of various manufacturing
companies was conducted
• Through which structured Questionnaires
were designed
• Questionnaire for dealers & distributors.docx
• survey questionnaire for companies.docx
13
Product
14
Pillow block Bearings
Sources of Data
• Primary data was obtained from the
research samples
• About 17 dealers and 13 industries was
visited
• Secondary data was collected from web
and personal references
15
Analysis and Findings
Selling Price of the Pillow Block Bearings of
various competitors :
PRICE COMPARISION.xlsx
16
Comparison of prices of Various
sizes of Pillow Block Bearings
17
Preferred brand of pillow
block bearings
18
19
main projectanalysis of data collected.xlsx
Available Competitors
20
Target Audience
• Conveyor Manufacturer
• Mining Industry
• Food Industry
• Automobile manufacturing
Industry
• Electrical Motor
Manufacturing
• Steel Industry
• Pharmaceutical Industry
• Metal Casting Industry
• Fabrication Industry
• Textile Industry
• Power Industry
• Cement Industry
• Beverage Industry
• And different kind of
manufacturing and
processing industries…..
21
Fast Moving Sizes
22
F:MANGESH TRYAMBAKE TM1413243main
projectanalysis of data collected.xlsx
•Fast moving sizes of various competitors
Distributors Discount :
• Every bearing company sets its target for the
financial year and then,
• According to that the discount for performing or
non-performing dealer is decided
23
Reasons to buy Particular Brand
24
SWOT Analysis of ABC Bearings
Ltd. and its Competitors
25SWOT Analysis of ABC Bearings Ltd.
SWOT Analysis of SKF Bearings
26
SWOT Analysis of FAG Bearings
27
SWOT Analysis of Chinese
Brands of Pillow block Bearings
28
Conclusion & Recommendations
• The research has been completed successfully and it can be
concluded that in pillow block bearings market of Nagpur region
brands like SKF and FAG has very strong hold and preference
• It would be difficult for ABC Bearings Ltd. to enter into the market
as there is an existence of low cost Chinese bearings brands which
are preferred by the small scale industries like rice mills or different
grain mills which has very less turnover.
• Still ABC Bearings Ltd. can try to make its existence in pillow block
bearings market with a differentiation and strategy like customer
relationship management, technical service assistance i.e. with the
help of service marketing concepts
• Use of NSK Technical Assistance
• Production of indigenous pillow block bearings which will help in
keeping the prices low as compared to competitor’s pillow block
bearings
29
Scope for Further Research
• This research was conducted only in Nagpur region which is
a very limited area and this research may not reflect the
national scenario hence this research has to be conducted
on PAN India level.
• This research was conducted only in marketing point of
view and does not Financial or HR point of view as to build
steps for ABC Bearings ltd only Market study is not
sufficient.
• Same sort of research has to be conducted with proper
trained/skilled researcher or a professional researching
agency can be hired as this study was on students academic
basis.
30
Limitations
• Some Dealers or Distributors outside Nagpur also
serves in Nagpur from Mumbai, Aurangabad, Delhi,
Kolkata etc.
• As from Financial Budget 2015 Finance Minister has
increased the service tax rates from 12.36% to 14%
with effective from 1 June 2015 ,as a result of this
the prices of the bearings taken in this report will
also change just after the study.
• Discount varies with Sales and sales varies with the
variation in crude oil prices in International oil
market hence it’s not possible to determine the exact
discount of the distributors.
31
Continued…
• As most of the Industries have shut down
their plants from Nagpur the data collected
may vary for any other region
• The same results cannot be said applicable to
rest of Maharashtra or PAN India.
• Cracking Bearings codes of brands like SKF
was difficult
• The price-lists collected may get revised in
future
32
Key Learning
• As per our study in academics there is
existence of Distributor only between
Producer and end consumer in Industrial
Distribution Channel but it was found that
dealer also exists
33
Bibliography
• Books
• Mukund K. Nimbarte, Fundamental of
mechanical maintenance, Mrs. M. S. Nimbarte,
Skill Today Publications,Sangvi,Pune,June 1997.
• Deepak Chawla and Neena Sondhi, Research
Methodology Concepts and cases, Vikas
Publishing House, New Delhi, 4th Edition,2014.
34
• Web Resources
• http://www.abcbearings.com/index.html, 10 May 2015,
9 am.
• http://www.researchmoz.us/indian-bearings-market-
an-analysis-report.html,15 June 2015, 2 pm
• http://www.referenceforbusiness.com/management/M
ar-No/Marketing-Research.html, 20 June 2015, 1 pm
• http://www.skf.com/in/products/bearings-units-
housings/index.html, 10 June 2015, 11 am
• http://www.schaeffler.co.in/content.schaeffler.co.in/en/
aftermarket/industrialaftermarket/industrial_aftermark
et.jsp, 12 June 2015,2 pm
• http://www.timken.com/EN-
US/products/bearings/productlist/HousedUnits/Pages/
UC- SeriesBallBearingHousedUnits.aspx, 10 June 2015,
10.30 am
35
• http://www.swotanalysis24.com/swot-
c/22386-swot-analysis-china-bearing-
singapore-ltd.html, 25 June 2015, 3 pm
• http://www.justdial.com/Nagpur/Bearing-
Dealers, 20 May 2015, 10 am.
36
• Reports
Indian Bearings Market: An Analysis, Koncept
Analytics, India, 24 March 2014
• Bearing Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast 2014
– 2020, Transparency Market Research,14
October 2014
• file:///M:/ABC%20BEARINGS%20DATA/my%20
report/ab_skf_skf_b_financial_and_strategic_
swot.pdf
• www.scribd.com/doc/17738942/FAG-Final-
Report#scribd
37
38

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presentation on ABC bearings

  • 1. A Summer Internship Project Report Presentation On Market Survey of Pillow Block Bearings for ABC Bearings Ltd. in Nagpur Region 1 Market Survey of Pillow Block Bearings for ABC Bearings Ltd. in Nagpur Region A Summer Internship Project Report Presentation On
  • 2. Submitted By Mangesh Ashok Tryambake Roll no. TM1413243 PGDM (Marketing) Balaji Institute of Telecom and Management, Pune. 2
  • 3. About the Company • ABC Bearings was founded as The “Antifriction Bearings Corporation Limited” in 1961 with a technical collaboration with Steyr Diamler Puch AG, Austria to manufacture thrust bearings . • Today, ABC Bearings manufactures a huge range of bearings and industrial products across its numerous factories around India. • The Managing Director of the company is Mr. P. M. Patel an ambitious leader. 3
  • 4. • The head office of the company is in Bharuch, Gujarat • Where three production plants are located • Company has its other manufacturing facilities at Dehradun and Chennai • Company has its Regional sales office all over India • ABC Bearings Ltd. serves OEM customer directly with their Regional offices in India. ABC have Distributors & Retailer Network to service after market in all 29 states & 625 districts in India • Annual turnover of the company is 1400 cr. 4
  • 5. 5 • Produces Taper Roller Bearings, Cylindrical Roller Bearings and Slewing Bearings • Public Limited company and Listed on Mumbai Stock Exchange • Conforming to the stringent global quality standards • Leading OEM (Original Equipment Manufacturers) supplier to the automotive industry in the country and overseas • Technical assistance agreement with NSK • ABC’s Joint Venture company NSK – ABC Bearings Limited at Chennai , Manufactures customized Ball Bearings • ISO/TS 16949 : 2002 and ISO 14001 : 2004 Certifications from TUV-SUD • Awards received from TKM ( Toyota India) • A) Best Quality Supplier B) Quality C) Cost Performance • SAP ERP system installed connecting all offices and Go-downs of the company • Best Cost Reduction Achievement award from TKAP • Self Certification Status from all OEM (Original Equipment Manufacturers) • Long Association Award from Tata Motors Company Profile
  • 10. Industrial Customers • ELECON • Power Build Ltd. • BHEL • beml • Garden Reach Ship Building Engineers • Jyoti Ltd. • Leitwind • Indian Defence (DRDO) 10
  • 11. Objective Primary Objective  To collect the Details related to Pillow block type bearings like : • Selling price in the market • Preferred brand in the market • Available competitors • Target audience • Fast moving sizes in the Industrial segment • Distributors discount • Reason to buy particular product by the Industrial customer Secondary Objective  Analysis of ABC Bearings Ltd. and its available competitors of Pillow block Bearings in Nagpur Region market 11
  • 12. Research Methodology • My research was to explore new data about pillow block bearings ,hence it was an exploratory research • Sampling was Non-probability type convenience sampling • Sample size : • As in Nagpur there were not more than 20 dealers exists my sample was of 17 pillow block bearings dealers • This sample was supplemented by the industrial sample of 13 industries 12
  • 13. • To explore the data FGDs and personal interviews with some dealers and purchase managers of various manufacturing companies was conducted • Through which structured Questionnaires were designed • Questionnaire for dealers & distributors.docx • survey questionnaire for companies.docx 13
  • 15. Sources of Data • Primary data was obtained from the research samples • About 17 dealers and 13 industries was visited • Secondary data was collected from web and personal references 15
  • 16. Analysis and Findings Selling Price of the Pillow Block Bearings of various competitors : PRICE COMPARISION.xlsx 16
  • 17. Comparison of prices of Various sizes of Pillow Block Bearings 17
  • 18. Preferred brand of pillow block bearings 18
  • 19. 19 main projectanalysis of data collected.xlsx
  • 21. Target Audience • Conveyor Manufacturer • Mining Industry • Food Industry • Automobile manufacturing Industry • Electrical Motor Manufacturing • Steel Industry • Pharmaceutical Industry • Metal Casting Industry • Fabrication Industry • Textile Industry • Power Industry • Cement Industry • Beverage Industry • And different kind of manufacturing and processing industries….. 21
  • 22. Fast Moving Sizes 22 F:MANGESH TRYAMBAKE TM1413243main projectanalysis of data collected.xlsx •Fast moving sizes of various competitors
  • 23. Distributors Discount : • Every bearing company sets its target for the financial year and then, • According to that the discount for performing or non-performing dealer is decided 23
  • 24. Reasons to buy Particular Brand 24
  • 25. SWOT Analysis of ABC Bearings Ltd. and its Competitors 25SWOT Analysis of ABC Bearings Ltd.
  • 26. SWOT Analysis of SKF Bearings 26
  • 27. SWOT Analysis of FAG Bearings 27
  • 28. SWOT Analysis of Chinese Brands of Pillow block Bearings 28
  • 29. Conclusion & Recommendations • The research has been completed successfully and it can be concluded that in pillow block bearings market of Nagpur region brands like SKF and FAG has very strong hold and preference • It would be difficult for ABC Bearings Ltd. to enter into the market as there is an existence of low cost Chinese bearings brands which are preferred by the small scale industries like rice mills or different grain mills which has very less turnover. • Still ABC Bearings Ltd. can try to make its existence in pillow block bearings market with a differentiation and strategy like customer relationship management, technical service assistance i.e. with the help of service marketing concepts • Use of NSK Technical Assistance • Production of indigenous pillow block bearings which will help in keeping the prices low as compared to competitor’s pillow block bearings 29
  • 30. Scope for Further Research • This research was conducted only in Nagpur region which is a very limited area and this research may not reflect the national scenario hence this research has to be conducted on PAN India level. • This research was conducted only in marketing point of view and does not Financial or HR point of view as to build steps for ABC Bearings ltd only Market study is not sufficient. • Same sort of research has to be conducted with proper trained/skilled researcher or a professional researching agency can be hired as this study was on students academic basis. 30
  • 31. Limitations • Some Dealers or Distributors outside Nagpur also serves in Nagpur from Mumbai, Aurangabad, Delhi, Kolkata etc. • As from Financial Budget 2015 Finance Minister has increased the service tax rates from 12.36% to 14% with effective from 1 June 2015 ,as a result of this the prices of the bearings taken in this report will also change just after the study. • Discount varies with Sales and sales varies with the variation in crude oil prices in International oil market hence it’s not possible to determine the exact discount of the distributors. 31
  • 32. Continued… • As most of the Industries have shut down their plants from Nagpur the data collected may vary for any other region • The same results cannot be said applicable to rest of Maharashtra or PAN India. • Cracking Bearings codes of brands like SKF was difficult • The price-lists collected may get revised in future 32
  • 33. Key Learning • As per our study in academics there is existence of Distributor only between Producer and end consumer in Industrial Distribution Channel but it was found that dealer also exists 33
  • 34. Bibliography • Books • Mukund K. Nimbarte, Fundamental of mechanical maintenance, Mrs. M. S. Nimbarte, Skill Today Publications,Sangvi,Pune,June 1997. • Deepak Chawla and Neena Sondhi, Research Methodology Concepts and cases, Vikas Publishing House, New Delhi, 4th Edition,2014. 34
  • 35. • Web Resources • http://www.abcbearings.com/index.html, 10 May 2015, 9 am. • http://www.researchmoz.us/indian-bearings-market- an-analysis-report.html,15 June 2015, 2 pm • http://www.referenceforbusiness.com/management/M ar-No/Marketing-Research.html, 20 June 2015, 1 pm • http://www.skf.com/in/products/bearings-units- housings/index.html, 10 June 2015, 11 am • http://www.schaeffler.co.in/content.schaeffler.co.in/en/ aftermarket/industrialaftermarket/industrial_aftermark et.jsp, 12 June 2015,2 pm • http://www.timken.com/EN- US/products/bearings/productlist/HousedUnits/Pages/ UC- SeriesBallBearingHousedUnits.aspx, 10 June 2015, 10.30 am 35
  • 36. • http://www.swotanalysis24.com/swot- c/22386-swot-analysis-china-bearing- singapore-ltd.html, 25 June 2015, 3 pm • http://www.justdial.com/Nagpur/Bearing- Dealers, 20 May 2015, 10 am. 36
  • 37. • Reports Indian Bearings Market: An Analysis, Koncept Analytics, India, 24 March 2014 • Bearing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020, Transparency Market Research,14 October 2014 • file:///M:/ABC%20BEARINGS%20DATA/my%20 report/ab_skf_skf_b_financial_and_strategic_ swot.pdf • www.scribd.com/doc/17738942/FAG-Final- Report#scribd 37
  • 38. 38