The document summarizes the findings of the 10th wave of the Televidente 2.0 report on video consumption trends among Spanish internet users. Key findings include:
1) Non-linear video consumption on platforms like YouTube, OTT services and TV channel apps is increasing, while consumption of linear TV on DTT is decreasing.
2) IPTV is losing relevance for linear channel consumption and subscriber motivation, while on-demand content on IPTV and OTT platforms is gaining popularity.
3) Around half of Spanish internet users now pay for an IPTV or OTT video service, and many have subscriptions to both.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
Presentación del CEO de Optiva Media, Valia Merino, en el Desayuno Europeo sobre el nuevo cliente digital organizado por Madrid Network el pasado 11 de diciembre en la sede de la Comisión Europea en Madrid. La presentación enfoca la reflexión en el nuevo rol del televidente digital móvil y cómo la industria se está adaptando al mismo.
Ericsson ConsumerLab, annual TV & Media report 2015 - PresentationEricsson
http://www.ericsson.com/consumberlab
This report looks at the rapidly changing consumer habits and expectations such as the increase of on demand video viewing as well as growing importance of anywhere access.
The TV landscape is changing. New TV and media services are enabling consumers to decide what they want to watch and combine their own pick-and-mix solutions. This disruption puts the empowered user at the center. To remain relevant, service providers need to remain on their toes.
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
TV advertising's killer charts: what every marketer should know (10 slide tas...Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
For more visit www.thinkbox.tv
TV advertising's killer charts: what every marketer should know Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
It's packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most notably Millennials, consumers have quickly adapted to this new environment and are drastically changing their viewing patterns at an accelerating rate. In this report, we asked more than 1,000 Americans about their TV viewing behaviors to provide context for the shifts in their consumption habits and better understand viewing audiences.
Thinkbox launched the third instalment in its award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
TV advertising's killer charts: what every marketer should know (10 slide tas...Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
For more visit www.thinkbox.tv
TV advertising's killer charts: what every marketer should know Thinkbox TV
This deck brings together the killer evidence which explains how and why TV is the most effective form of advertising - and is in fact becoming more effective.
It's packed full of useful and inspiring stuff from advertising response and talkability to the power of emotion and fame.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Ericsson ConsumerLab, annual TV & Media reportEricsson
This report looks at changing consumer behaviors and values such as the increase of streaming video as well as growing willingness to pay for anywhere access.
The TV landscape is changing. New aggregators are enabling consumers to decide what they want to watch and pick-and-mix their own services.
This disruption puts the user at the center. It will be up to brands and service providers to build compelling consumer experiences.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Key Trends in the European Audiovisual MarketChristian Grece
Key Trends presentation on the EU audiovisual market. Pay TV, commercial TV, public TV and Home Entertainment and their evolution the past 5 years. SVOD and TVOD and the impact of digital business models on the traditional EU TV market.
TV Everywhere This is the fun part, where I get to predic.docxmarilucorr
TV Everywhere
This is the fun part, where I get to predict the future based on what’s going on today, what I’ve learned
during years of working in the industry, and my thoughts on what it is that consumers want and don’t
want. It’s not an exact science by any means and every day something new happens to move my view of
the future in one direction or another. But I think the basics still hold. The first thing I see becoming a
reality is TV Everywhere (TVE), which is basically what you have now if you have Netflix: you can watch
your pay TV service on any device at any time. If you’ve paused a show on your iPad and want to resume
it on the TV, you can do that seamlessly. The technology is there to make this happen, save one crucial
part: the ability to measure ratings on various devices, which would allow the networks to keep the
same ad revenue. It’s something the industry has been waiting on for a while now, ever since it was first
announced that Nielsen was trying to make it happen back in February 2013. And while there have been
hints and updates that progress was being made— including an October 2014 announcement that
Nielsen was working with Adobe to make online ratings happen, nothing final has been released as of
March 2015. That’s why so many MVPDs are holding back on their current TVE offerings. A study
conducted by Digitalsmiths in early 2014 revealed that more than half of their respondents were
unaware that their provider even had a TVE app, although Comcast recently reported that 30% of their
customers are regular users of their Xfinity TV Go TVE app, which has 11 million downloads. There are
two possible options for TV Everywhere: a system where the MVPDs proprietary TV Everywhere apps
prevail, or one where the networks proprietary OTT apps do. I’m betting on the former, and here’s why.
A Built-In Audience of Millions.
Any new OTT service, whether it’s a skinny bundle like Sling TV or a network app like HBO Now, must
first build an audience from scratch. The MVPD’s however, already have a huge built-in audience for
their apps: the millions of people who are already paying for their service. All the MVPDs have to do is
convince them to download a free TVE app and start using it. There’s nothing to give up, nothing to
replace, and (most notably) nothing to pay for. That’s an incredibly strong selling point.
All Those Ad Dollars.
Thanks to this built-in potential audience of millions, selling ads on the operator TVE apps will be much
easier when compared to other OTT TV apps. As the networks start to see the ad revenue flow in, they’ll
become less resistant to the idea of striking deals to put their shows on the operator apps. They may
even go crazy and allow viewers to have access to their home DVR or VOD systems through these apps.
Stranger things have happened.
Ease Of Use.
Because operator TVE apps are integrated into the user’s existing pay-TV system, they (theo ...
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
I have examined and compared international and Hungarian non-linear content providers. I have selected six international, and twenty services from fifteen different Hungarian companies. I came to the following conclusions:
In the international and Hungarian market the leader in the subscription based business model is clearly the Netflix. However, the Apple and Google's service is the leader in the transactional business model, and their huge advantage is that they are present natively on their own operating system devices. The service can be accessed directly from hundreds of millions of mobile and tablet devices.
We cannot deduct such a conclusion from the Hungarian market, since in most cases it is necessary to have cell phone or TV subscription to access the video library, and most of the operators treat the extra content as additional service. In my opinion, the major providers are UPC, Telekom and Telenor. All three companies actively advertise their service and have thousands of hours of video content available in their video service, and are using all business models mixed.
Further time is needed to increase the awareness and usage of these services. Also in the other parts of the world it is just getting started to discover the potential in the mobile devices and unique content. The coverage and speed of Internet networks is dynamically growing, but the cost of mobile data is still expensive.
La trattazione del dott. Lezzi si focalizza sul contributo, dato dalla società Accenture a Telecom Italia, nell’implementazione di strategie e azioni operative per competere negli scenari futuri delle telecomunicazioni (in particolare della TV Digitale e della IP Television).
Similar to Televidente 2.0 x trends on Video Consumption (20)
La circularidad y la desmaterialización tienen profundas implicaciones económicas, sociales y técnicas. Solo a través de la comprensión de estos desafíos seremos capaces de trazar estrategias adecuadas para su despliegue, considerando sus impactos de forma integral.
Desde hace más de una década, venimos analizando el consumo audiovisual en España
identificando de manera evolutiva los principales cambios experimentados por
dispositivos, plataformas y consumidor.
En la edición previa, pre-pandémica, se evidenciaba como:
• La Smart TV crecía como referencia en el hogar a la hora de ver contenidos, y la
conectividad del televisor, una realidad en expansión.
• El pago por ver contenidos ganaba peso.
Para entender el camino que estamos andando hay saber
de donde venimos. El Observatorio de Sostenibilidad que
arrancamos en 2019 desde The Cocktail, nos da una
valiosa visión de los cambios en la percepción,
comportamiento y vivencias hacia la sostenibilidad.
¿Qué cambios se han dado en estos tres años tan
marcados por la experiencia pandémica? ¿Hay una
disposición real al cambio y a asumir un coste extra?
Éste informe trata, de manera sintética, de dar contexto a
los cambios en la percepción y comportamiento ante este
fenómeno, y entender como se declina en 4 sectores
principales: energético, financiero, e-commerce y
movilidad.
Este estudio nos permite identificar los aspectos más relevantes en la transformación del mercado bancario tras el periodo de pandemia y revisar su impacto en el modelo de relación que tienen los clientes con su o sus bancos.
The Cocktail Analysis presenta el estudio “Retos de la
banca”, ahora en su tercera edición podemos observar de manera evolutiva el
comportamiento y desarrollo de esta importante industria en los últimos años a través de
la “visión-cliente”.
El objetivo general de este estudio es identificar los aspectos más relevantes en la
transformación del mercado bancario tras el periodo de pandemia y revisar su impacto y
relación que tienen los clientes con su o sus bancos.
Tras dos años de pandemia, el estudio muestra una perspectiva de los efectos que se han
dado en la gestión financiera de los particulares en su interacción con la oferta de
productos y servicios de los principales jugadores, así como con los nuevos players: las
Fintechs y los Neobancos.
Desde Google y The Cocktail Analysis venimos tratando de entender el impacto del COVID en las actitudes y comportamientos del consumidor de manera recurrente desde los primeros momentos de la pandemia, bajo el supuesto de que en este contexto donde la vida es cambiante, los hábitos y emociones de la población también lo son, y por tanto, su relación con las marcas y el consumo, también.
Cuando parece finalizar la crisis sanitaria creemos necesario estudiar al consumidor con una doble mirada: su vivencia en este momento y el impacto a medio plazo que ha tenido en su comportamiento de consumo la experiencia pandémica.
IJ&TCA presentación de los perfiles actitudinales de los trabajadores en espa...The Cocktail Analysis
Desde principios de este 2021 venimos colaborando The Cocktail Analysis e InfoJobs en un proyecto donde buscamos capturar una imagen profunda de la situación laboral actual, bajo la mirada de población activa y empresas. En la última ola del proyecto quisimos focalizarnos en los ocupados desde una perspectiva actitudinal, de donde hemos extraído 4 perfiles cuyo comportamiento iremos siguiendo en los próximos meses.
La crisis del Covid 19 y la situación de confinamiento, han marcado un antes y un después para los consumidores...
Inestabilidad emocional, compra física vs compra online y Cambios en el entorno online...
La crisis del Covid 19 y la situación de confinamiento, han marcado un antes y un después para los consumidores...
Inestabilidad emocional, compra física vs compra online y Cambios en el entorno online...
Desde Google y The Cocktail Analysis venimos tratando de
entender el impacto del COVID en las actitudes y
comportamientos del consumidor de manera recurrente
desde los primeros momentos de la pandemia, bajo el
supuesto de que en este contexto donde la vida es
cambiante, los hábitos y emociones de la población
también lo son, y por tanto, su relación con las marcas y el
consumo, también.
La ambición de este momento trabaja con dos horizontes:
entender al consumidor a corto, en función de la remisión de
la pandemia, pero también a medio, entendiendo qué
cambios estructurales ha generado
Un año de pandemia en el mercado de la vivienda: impacto y evolución.
El último año, marcado por la pandemia, ha supuesto cambiar hábitos, costumbres e, incluso, planes de futuro de muchas personas. El mercado de la vivienda, como prácticamente cualquier ámbito, también se ha visto afectado por esta situación.
¿Cómo complementa Twitter la experiencia televisiva?
Aquí te traemos los principales insights para entender el complemento entre Twitter y la televisión y cómo las marcas
pueden amplificar sus mensajes en la plataforma vinculándose al mejor contenido deportivo de los más de 200 partners premium de contenido.
Desde Google y The Cocktail Analysis venimos tratando de
entender el impacto del COVID en las actitudes y
comportamientos del consumidor de manera recurrente
desde los primeros momentos de la pandemia, bajo el
supuesto de que en este contexto donde la vida es
cambiante, los hábitos y emociones de la población
también lo son, y por tanto, su relación con las marcas y el
consumo, también
Este breve documento analiza la penetración entre la población española de Facebook, Instagram, Twitter, TikTok, Twitch, Pinterest, LinkedIn, Whatsapp y Telegram.
Trends Review, a document which tries to synthesise and abstract all that we have learnt in our consumer projects to identify trends with continuity over time.
Our consumer projects to identify trends with continuity over time. For obvious reasons, none has been as complex as this one.
Within a context of generalised change, in the case of this document there are some elements of continuity in the philosophy with which we approach it.
Trends Review, un documento que trata de sintetizar y abstraer todo lo aprendido en
nuestros proyectos con consumidor para identificar tendencias con continuidad a lo largo del tiempo. Por motivos obvios,
ninguno ha resultado tan complejo como este.
Dentro de un contexto de cambio generalizada, en el caso de este documento sí hay algunos elementos de continuidad en
la filosofía con la que lo abordamos
Desde The Cocktail Analysis venimos tratando de entender el
impacto del COVID en las actitudes y comportamientos del
consumidor de manera recurrente desde los primeros
momentos de la pandemia, bajo el supuesto de que en este
contexto donde la vida es cambiante, los hábitos y
emociones de la población también lo son. El consumidor
se encuentra en pleno momento de reconfiguración de
hábitos, complejización de las microdecisiones, cambios en
los criterios de valoración de las marcas… pero además,
cambiando su mood emocional en cuestión de días y su
cotidianeidad en intervalos semanales
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Televidente 2.0 x trends on Video Consumption
1. 1Televidente 2.0 X Oleada
Televidente 2.0
2016-17
(10th wave)
May 2017
Video consumption
trends among Spanish
Internet Users
Public report
2. 2Televidente 2.0 X Oleada
The Televidente 2.0 report has presented over the last 10 years the evolution of video consumption in Spain supported by
the technology development, especially in three areas:
The expansion of broadband
connection and the online
access on content has changed
the relationship with linear TV,
allowing the setting of a
customized consumption from
the user perspective.
The emergence of new devices,
especially the smartphone, has
engendered a multi-screen,
decentralized and omnipresent
consumption.
The radical change on TV
offering has expanded the
offering on new platforms
(Youtube, OTTs, channels’ TV
websites) that paves way to a
greater diversity of contents and
proposals.
Analysing the impact of technology on video consumption in Spain
Televidente 2.0
This has set up a new model of video consumption where Content, Occasion, Platform and Device are arranged
according the user preference.
Which changes are happening now?
4. 4Televidente 2.0 X Oleada
Analysing the development of
video consumption on the main
platforms: DTT, IPTV and OTT,
as well as their users
Three key objectives of this wave
Exploring the remembering
about advertising formats in a
transversal way on devices and
platforms
Exploring how the technological
equipment at user’s home has
been changing, and also the
current moment of the new
screens: Smart TV and
Smartphone
5. 5Televidente 2.0 X Oleada
Qualitative Research
7 Focus groups in Madrid
Methodology
1 FG Smartphone advanced
users
Youth 20-30 years old
Use Smartphone to watch video content
in an intensive way, both inside and
outside of their homes
2 FGs OTT Clients
Youth 20-30 years old
Adults 35-50 years old
1 FG Channel TV apps users
Youth 20-30 years old
1 FG IPTV other platforms
clients
Adults 35-50 years old
VOD and App services users
1 FG SMART TV users
Adults 35-50 years old
Watch at least 4 hours of content
1 FG Movistar+ clients
Adults 35-50 years old
Subscribed to series, Movies. VOD
and app users.
Quantitative Research
Online Survey
Online survey (CAWI)
Spanish General population (internet users) 18-55 years old
1.410 interviews
30 minutes.
Methodology
Sample
Length
January 2017
Location Spain.
Target
Sampling Error With 95% confidence level, the sampling error is 2,6% for n=1410
Fieldwork
7. 7Televidente 2.0 X Oleada
The evolution of preferences towards non-linear offering
It becomes to be perceived a loss of
consumption of services based on non-
linear, especially DTT, that just
overcomes half of total consumption
carried out by online audience.
Besides the impact on consumption
offering, it is important to start
considering this impact on
advertising, either for advertisers
and the players themselves.
In this fragmented scenario, it is important serves the audience of new platforms and devices to
know who consumes and how is the consumption of the higher value content, in order to keep
or increase the effectiveness of advertising.
Measuring this on these platforms will be a factor of value for the advertisers.
On IPTV, the linear channels are
losing relevance on consumption
and motivation for subscribing.
8. 8Televidente 2.0 X Oleada
The preference of the users begins to change for non-linear platforms.
Although DTT keeps a clear leadership when it is measured the hours of consumption, it has a third of declared occasions
of consumption, and the linear TV keeps 50% of it.
The non-linear consumption offerings (catch-up, VOD, apps, webs..) are capturing
the audience’s interest
23%
30%
10%
18%
9%
10%
Standard open TV
(DTT) by community antenna
TV services on Internet
(Netflix, HBO, …)
Streaming/Downloads/P2P/KODI
DTT multi-devices apps
(RTVE, Atresplayer, Mitele, …)
IPTV multi-devices apps
(Movistar +, YOMVI, Vodafone/Ono TV, Orange/Jazztel, …)
IPTV (Movistar +, Vodafone TV,
Jazztel, …) Decoder
On which platforms video content is consumed?
IPTV
33%
Online content
47%
9. 9Televidente 2.0 X Oleada9
News, Spanish series and contests have DTT as reference platform. IPTV stands out on the most relevant content as
movies, series and sports. OTTs have greater presence at the moment of watching movies and foreign series.
64% 24% 10% 9% 10% 6% 37% 9% 20%
47% 24% 11% 9% 9% 5% 40% 9% 23%
82% 18% 1% 1% 4% 1% 8% 5% 2%
74% 21% 7% 5% 7% 2% 23% 17% 10%
63% 27% 7% 6% 9% 3% 20% 10% 13%
68% 23% 7% 4% 6% 4% 22% 8% 11%
46% 20% 5% 1% 6% 4% 44% 11% 9%
54% 31% 8% 2% 20% 5% 23% 5% 5%
55% 31% 8% 3% 19% 3% 24% 5% 5%
67% 29% 6% 3% 7% 3% 10% 6% 3%
60% 20% 9% 5% 10% 5% 37% 15% 19%
71% 24% 8% 8% 9% 5% 15% 11% 11%
83% 17% 3% 2% 4% 2% 5% 10% 4%
50% 18% 7% 3% 13% 4% 28% 5% 6%
DTT
Consumed content by
platform DTT and/or
Pay TV
Decoder
DTT and/or
Multi-device
APP
On-demand
content
decoder
Recording
and 7 days
On-demand
content
Multi-device
APP
Base: (1410) (593) (432)
News
Spanish series
Children’s TV show
Cooking/ DIY-gardening, decoration, pets,
motor, auctions
Humor
Movies
Foreign series
Documentaries
Music
Soccer: Champions league
Soccer: La Liga/Copa del rey
Mini-serie/ tv movie
Contests and new talents’ shows
Fórmula 1
(593) (593) (432)
OTTs
Downloads/
Streaming DTT APPs
(938) (1410) (994)
Traditional Pay TV (IPTV) Multi-devices APPS
10. 10Televidente 2.0 X Oleada10
All TV shows or contests are consumed to a greater extent on DTT (except Late Show that are most watched on pay TV).
Tennis, NBA and golf are watched on IPTV.
61% 30% 8% 4% 8% 2% 14% 7% 4%
54% 22% 5% 2% 12% 3% 27% 6% 6%
80% 24% 3% 3% 4% 3% 7% 7% 3%
78% 17% 6% 3% 7% 2% 13% 9% 4%
54% 22% 6% 3% 13% 5% 28% 7% 7%
52% 21% 7% 5% 6% 3% 34% 5% 20%
77% 17% 3% 4% 7% 4% 7% 4% 4%
69% 33% 5% 2% 13% 2% 14% 7% 6%
68% 22% 4% 1% 10% 4% 11% 7% 5%
83% 19% 6% 2% 2% 3% 6% 7% 2%
23% 13% 8% 6% 9% 3% 53% 11% 11%
21% 33% 8% 5% 22% 6% 31% 2% 4%
65% 12% 13% 8% 7% 4% 9% 11% 3%
9% 34% 11% 0% 5% 12% 18% 4% 16%
Late Show: night TV shows
Other sports (that are not: soccer /Fórmula 1/
NBA/ Motorcycling/ Tennis/ Golf)
Motorcycling / Moto gp
Cartoons for adults
NBA
Adults
Gossip TV shows
Magazines (TV shows with variety of contents:
interviews, talk shows, contests…)
Reality show
Discussions
Talk Show / Programs of testimonies,
interviews, discussions
Tennis
Bullfighting / Bullfighting themes
Golf
(432) (432) (938) (1410) (994)
Traditional Pay TV (IPTV) Multi-devices APPS
Consumed content by
platform
Base: (1410) (593) (593) (593)
DTT
DTT and/or
Pay TV
Decoder
DTT and/or
Multi-device
APP
On-demand
content
decoder
Recording
and 7 days
On-demand
content
Multi-device
APP
OTTsDownloads/
Streaming
DTT APPs
12. 12Televidente 2.0 X Oleada
The set of Pay TV services
(IPTVs and OTTs) are
experiencing a moment of
coexistence and
complementarity for the
users.
Their combined effect presents
a growth dynamic on value for
users rather than
cannibalization.
As we shall see, the current
perception is that they are different
spaces at this moment, keeping own
values of interest. They are
addressing different audiences.
The overall result of this growth shows that the most part of Spanish
internet users is paying for one or another service.
The panorama of Pay TV services
13. 13Televidente 2.0 X Oleada
Half of web users are subscribers to some IPTV or OTT service. There is a relevant number of
users who have both services IPTV Pay TV and OTTs.
Have tradicional pay TV
(IPTV) at home
42%
Pay for some OTT
service*
25%Pay TV at
home (IPTV)
+ OTT*
16%
Sample: Total (1410)
Coexistence of payment services at home
Subscribers to some IPTV or OTT service
51%
Only traditional pay TV
(IPTV)
26%
Only Pay OTT
9%
*Pay for some OTT service -> Pay OTT that is out of the IPTV package.
*Pay TV at home + OTT -> Have IPTV and have subscribed some OTT service apart.
14. 14Televidente 2.0 X Oleada
The relationship with IPTV has changed in a substantial way: the elements in which traditionally the users have
established ties have changed.
The moment of IPTV
Contents and services are
getting close to the user
consumption ideal
● It is recognized that the content offering is currently much more diversified, relevant and complete compared to
some years ago.
● It stands out especially the multi-device and multi-platform access, that allows a consumption more adapted to
moments and interests of users, get them away from linear offering.
● Anyway, the offering sometimes is overwhelming: it is not easy to consume all the relevant and available content.
● Thanks to the “quadruple play”, those who have recently subscribed to pay TV feel the access has become simpler,
less demanding and y less exclusive.
● However, this also determines a lower motivation to subscribing: it is already included with telephonic services.
● It is setting the TV offering when new motivations are discovered and activated.
The “Quadruple Play”
democratizes and revises
the concept of the old pay
TV
“Nowadays everybody has pay TV” “They
gave me” “I went because the illegal
websites have closed”
I”It is a way to watch a more
adapted TV”
15. 15Televidente 2.0 X Oleada
There are two main ways to subscribe pay TV at home:
15
● It is the main way and linked to an attractive price on
the set of contents.
● In these cases, the television is initially considered an
added value of the subscribing.
● In these cases, the consumer’s demand is usually
lower, but this demand might increase in light of
awareness of the available offering from the telecom
operator.
“If there is no soccer, it does not work for
me” “I can change the telecom operator
because of the TV”
“First of all you choose the telecom operator,
you see what they offer and, if the price is
ok, you go!”
Looking for
content
Looking for a
quadruple play
● This route has many alternative motivations:
○ Soccer
○ Other premium contents compared to the DTT
offering (series, children, others sports).
● In this case, the TV offering becomes determinant at choosing
a telephone provider, and might led to changes in the future.
● This indicates a client profile more demanding and more
premium when choosing a “TV package”.
Compared to previous times, the change is in the quadruple play as necessary
entry point or as detonating.
The moment of IPTV
16. 16Televidente 2.0 X Oleada
The quadruple play is determinant for the majority at subscribing, but content and service are
relevant for large segments of subscribers.
45%
24%
21%
18%
17%
15%
10%
10%
10%
10%
Because it was included in the package
Because of the quantity of the content (series, movies, documentaries,...)
It is worth how much that you pay for the offered content
There is no minimum period of staying
It is not expensive
Because I can watch it on many devices
Because of the image quality
Because I can watch it in the original version and with subtitles
Because there is no advertising
Because of the quality of series
Sample: Have Pay TV (593)
Main reasons for IPTV subscribing (market total)
17. 17Televidente 2.0 X Oleada
Sample: Have IPTV (593)
Thanks to the current IPTV offering…
The current IPTV offering allows a more adapted consumption according the subscriber
preferences: moments, platforms of access, contents...
6,5
Average
6,5
5,5
6,0
6,5
6,4
5,2
… I watch the DTT channels from the
IPTV decoder
… I watch what I want when I want
…... I have reduced the dowloads or streaming or
KODI (old XBMC), for free
…... I watch less DTT channels
…...I watch better quality contents
…the functioning of my IPTV decoder is good
… I watch more television
- 12 pts. Vs 2015
13%
9%
22%
16%
8%
9%
21%
8%
10%
8%
11%
9%
8%
14%
23%
25%
27%
25%
27%
28%
30%
25%
29%
20%
24%
35%
35%
24%
31%
28%
24%
24%
22%
21%
12%
Completely disagree (0 to 2) (3 to 4) (5 to 6) (7 to 8) Completely agree (9 to 10)
Relevant differences compared to 2015 (95% confidence)
18. 18Televidente 2.0 X Oleada
Being able to choose what and when to watch what I like the most
…Diversity of contents
…Time flexibility when consuming content
Sample: Have Pay TV (593)
48%
50%
38%
29%
38%Enjoying the contents with less advertising compared to DTT
The possibility of discovering new contents and channels
Increase in quality compared to DTT
48%
- 6 pts. Vs 2015
- 6 pts. Vs 2015
+ 10 pts. Vs 2015
My current IPTV offering has provided me…
IPTV provides a flexible model of consumption and diversity of contents, aligned with the
users demands. Not having advertising or allowing to discover new contents are less relevant
Relevant differences compared to 2015 (95% confidence)
19. 19Televidente 2.0 X Oleada
* Not comparable with 2015
Sample: Have Pay TV (593)
It would make me unsubscribe…
23%
19%
7%
6%
5%
11%
20%
13%
6,7 averagre
Average satisfaction with
Pay TV*
13
hours/week
Weekly hours watching
Pay TV
… Lost soccer
… Lost other sports (NBA, Fórmula 1, Motorcycling, …)
… Lost movies
… Lost main series (Narcos, Game of Thrones, …)
… Lost the multidevice app
… Lost documentaries
… Lost services as recorder, 7 days, on demand, …
… None
Satisfaction and consumed hours of
traditional Pay TV (IPTV)
(Market total)
The reference content (series, soccer and movies) is key to make the IPVT clients loyals.
20. 20Televidente 2.0 X Oleada
The moment of Movistar+ is especially positive, anchored in a powerful content offering and a
good service that allow increase distance from the competitors.
A very outstanding
service offering
● VOD, Apps, recorder, Últimos 7 Días, download to play, V.O.... although they are known in an unequal way,
they allow the clients to consume contents as they want.
● This set of services changes the way to watch contents: the convenience is valued and it blocks the
dependence of linear TV
● The SmartTV app stands out as an Access to a content offering that provides a better user experience
compared to decoder interface.
● All clients find relevant content for the members of the family and themselves:
○ Football other sports
○ Trending series, of wide interest and complete seasons.
○ Blockbusters.
○ Specialized channels
Almost all the
relevant contents
available
“Convenience” “Freedom”
An offer that translates into a great correlation between quality and price that creates
attachment.
21. 21Televidente 2.0 X Oleada
The Channel Cero receives positive evaluations in terms of
content and style.
The heritage of
Canal +
● Because of the kind of contents, the channel style, the language used, the presenters :
All this remembers the historic Canal +.
● It’s presences it’s evaluated as a differential content of the platform and a linear
channel that offers additional value than what is available in TDT.
The users identify it as the heritage of Canal +: It’s offer of contents and service has been completely
included inside the second.
“Leitmotiv” “El día después”
“Ii reminds me to Canal+, that was based on questions,
there aren’t trash programs”
“There I something always there that calls your attention”
“Movistar+ is bigger and has
integrated what Canal+ used to
be”
22. 22Televidente 2.0 X Oleada22
Profile according to the
service subscription
2.2
23. 23Televidente 2.0 X Oleada
Sample: Total (1410)
Have a pay TV service (IPTV u OTT)
51%
The analysis done to users of IPTV & OTT using excluding agroupations help us to see the
dfferences among the consumers of the different pltaforms.
Excluding distribution of the clients accroding to the
service subscriptions.
26%
9%
16%
49%
ONLY IPTV
ONLY OTT
IPTV + OTT
NO PAID TV
SERVICES
24. 24Televidente 2.0 X Oleada
The consumers of only OTTs seems to be a more young and masculine profile than those who
have IPTV + OTT. This difference seems to be increased when compared to those who are only
IPTV users.
Sample: (121)
BCD
(A) (B)
B
18- 24 y/o
25-34 y/o
35-44 y/o
45-54 y/o
Gender
Age
ONLY OTT
9%
IPTV + OTT
16%
Sample: Total (231)
CD
A
(A) (B)
B
NO PAID TV SERVICES
49%
Base: (696)
A
(A) (B)
Base: Total (1410)
ONLY IPTV
26%
Sample: (362)
A
A
(A) (B)
(A) (B) (C) (D)
15%
42%
28%
16%
14%
28%
32%
26%
14%
21%
34%
31%
19%
20%
33%
29%
57%
43%
Male Female
54% 46%
Male Female
48% 52%
Male Female
49% 51%
Male Female
Letters (A,B,) indicate relevant differences among the segments
with a 95% level of confidence.
25. 25Televidente 2.0 X Oleada
70%
66%
34%
29%
41%
32%
26%
22%
17%
20%
30%
17%
17%
10%
14%
9%
Movies
Foreign Shows
News
Spaniard shows
Documentaries
Humor
Music
Soccer: National league/King's cup
Soccer: Champions league
Cuicine/ gardening, decoration, pets,…
Mini serie/tv movie
Kid's shows
Contests and reality shows
Formula 1
Late Show
Motorcycles/ Mot GP
76%
66%
34%
37%
39%
32%
28%
26%
27%
30%
21%
20%
15%
16%
20%
13%
Movies
Foreign Shows
News
Spaniard shows
Documentaries
Humor
Music
Soccer: National league/King's cup
Soccer: Champions league
Cuicine/ gardening, decoration, pets,…
Mini serie/tv movie
Kid's shows
Contests and reality shows
Formula 1
Late Show
Motorcycles/ Mot GP
77%
60%
48%
45%
39%
35%
35%
25%
24%
26%
28%
22%
19%
17%
14%
14%
Movies
Foreign Shows
News
Spaniard shows
Documentaries
Humor
Music
Soccer: National league/King's cup
Soccer: Champions league
Cuicine/ gardening, decoration, pets,…
Mini serie/tv movie
Kid's shows
Contests and reality shows
Formula 1
Late Show
Motorcycles/ Mot GP
77%
61%
31%
37%
35%
33%
25%
45%
44%
26%
23%
16%
14%
21%
19%
23%
Movies
Foreign Shows
News
Spaniard shows
Documentaries
Humor
Music
Soccer: National league/King's cup
Soccer: Champions league
Cuicine/ gardening, decoration, pets,…
Mini serie/tv movie
Kid's shows
Contests and reality shows
Formula 1
Late Show
Motorcycles/ Mot GP
25
Sample: (362)
A
D
Sample: (121)
Base: Total (1410)
Sample: (696)
A A
ABC
ABC
AC
A
A
A
A
Sample: Total (231)
ACD
ACD
A
AC
ACD
The one subscribed to both platforms (IPTV & OTT) it’s a big consumer of all kind of
contents, while the others show a more specific interest (movies, shows and soccer). The
users without subscriptions prefers contents of the lineal TDT (and pirate access).
(A) (B) (C) (D)
ONLY OTT
9%
IPTV + OTT
16%
NO PAID TV
SERVICE
49%
ONLY IPTV
26%
Letters (A,B,) indicate relevant differences among the segments
with a 95% level of confidence.
26. 26Televidente 2.0 X Oleada
37%
21%
27%
20%
16%
18%
11%
13%
11%
14%
10%
12%
7%
6%
7%
2%
2%
Porque venía incluido en un paquete de servicios de
telecomunicaciones
Por la cantidad del contenido
Merece la pena lo que pagas por el contenido que ofrece
No tiene periodo de permanencia
Es económico
Porque puedo verlo en varios dispositivos
Por la calidad de imagen
porque puedo verlo en versión original y con subtítulos
Porque no tiene publicidad
Por la calidad de las series
Cmodidad: no tengo que buscar el contenido
Porque tienen conteido exclusivo
Porque están disponibles todos los capítulos y
temporadas de las series
Porque están las series de moda
Por la calidad de otros contenidos
Porque es más difícil ver…
Poder ver contenido en calidad 4K/UHD
26
Base: Total (1410)
50%
26%
17%
16%
18%
13%
10%
8%
9%
7%
7%
5%
6%
6%
4%
4%
3%
It was included in a package of my telcom
service
Because of the amount of content
The cost it's worthy according to the price you
pay
It doesn't have an obligatory contract
It's cheap
Because I can see it in several devices
Because of the image quality
Because I can see the original version and
subtiteled
There aren't ads
Because of the quality of the shows
I don't have to search for contents
Because it has exclusive content
Because you can find all the seasons of the
shows
Because I can find all the trending shows
Because of the quality of other contents
Because it's harder to see content in other free
streaming websites
To see 4K/UHD content
Sample: (362) Sample: Total (231)
When consiering the drivers to hire IPTV, the exclusive users of this platform highlight the
package with other services, while the ones with this and an OTT give value to the content
offered for the price that is paid.
Motivations to get an IPTV
(A) (B)
B
A
A
A
EXCLUSIVOS IPTV
26%
IPTV + OTT
16%
Letters (A,B,) indicate relevant differences among the segments
with a 95% level of confidence.
27. 27Televidente 2.0 X Oleada
17%
22%
21%
28%
33%
27%
19%
20%
36%
23%
18%
12%
14%
3%
3%
5%
4%
4%
Comodidad: no tengo que buscar el contenido
Es económico
Puedo compartir la cuenta y los gastos con
amigos,familiares, …
Porque puedo verlo en varios dispositivos (Ordenador,
Smart TV, Tablet, Smartphone, …)
Merece la pena lo que pagas por el contenido que ofrece
Por la cantidad del contenido
Porque puedo verlo en versión original y con subtítulos
Por la calidad de otros contenidos
Por la calidad de las series
Porque no tiene publicidad
No tiene periodo de permanencia
Porque tienen contenido exclusivo
Porque puedo descargar el contenido y verlo offline
Poder ver contenido en
calidad 4K/UHD
Porque es más difícil ver…
Por la calidad de imagen
Porque están las series de moda
Porque están disponibles todos los capítulos y
temporadas de las series
30%
30%
27%
26%
24%
23%
19%
19%
19%
17%
16%
14%
8%
7%
6%
5%
4%
2%
I don't have to search for content
It's cheap
I can share the account and expenses with
family/friends
I can see it in several devices
The prices is wiorthy for the content it offers
For the quantity of contents
I can watch it in original version and subtitules
Because of the quality of other services
For the quality of the shows
It doesn't have ads
It doesn't have obligatory contracts
Because it has exclusive contents
I can download content and watch it offline
I can watch content in 4K/UHD
Because it's harder to see content in free
streaming sites
Because of the quality of the image
I can see the trending shows
Because I can see the complete seasons of
shows when I want to
27
Base: Total (1410)
Sample: (121) Sample: Total (231)
For the exclusive users of OTT, convenience and the availability of an economic service are
the main drivers to get it, while the quality of the content (specially shows) is what
activates the one that lives with IPTV.
Drivers to get OTT’s
(A) (B)
B
A
ONLY OTT
9%
IPTV + OTT
16%
Letters (A,B,) indicate relevant differences among the segments
with a 95% level of confidence.
28. 28Televidente 2.0 X Oleada
37%
27%
21%
20%
18%
16%
14%
13%
12%
11%
11%
10%
7%
7%
6%
2%
2%
Porque venía incluido en un paquete de servicios de
telecomunicaciones
Merece la pena lo que pagas por el contenido que ofrece
Por la cantidad del contenido
No tiene periodo de permanencia
Porque puedo verlo en varios dispositivos (Ordenador,
Smart TV, Tablet, Smartphone, …)
Es económico
Por la calidad de las series
Porque puedo verlo en versión original y con subtítulos
Porque tienen contenido exclusivo
Porque no tiene publicidad
Por la calidad de imagen
Comodidad: no tengo que buscar el contenido
Por la calidad de otros contenidos
Porque están disponibles todos los capítulos y
temporadas de las series
Porque están las series de moda
Poder ver contenido en
calidad 4K/UHD
Porque es más difícil ver contenido en páginas web de
streaming/ descargas
Puedo compartir la cuenta y los gastos con
amigos,familiares, …
Porque puedo descargar el contenido y verlo offline
33%
27%
18%
28%
22%
36%
19%
12%
23%
5%
17%
20%
4%
4%
3%
3%
21%
14%
Because it was included in my Telcom package
The cost it's worthy according to the price you
pay
Because of the quantity of content
It doesn't have an obligatory contract
Because I can see it in several devices
It's cheap
Because of the quality of the shows
Because I can see it in theoriginal version and
with subtitles
Because it has exclusive content
Because it doesn't have ads
Because of the quality of the image
I don't have to search for content
Because of the quality of other contents
Because I can find all the seasons of the shows
Because I can find the trending shows
To see 4K/UHD content
Because it's harder to see content in other free
streaming websites
I can share the account and expenses with
family/friends
I can download content and see it offline
28
IPTV + OTT
16%
Drivers to get an OTTs vs IPTV
n/a
n/a
n/a
-6 pts
-6 pts
+2 pts
-10 pts
-6 pts
-22 pts
-6 pts
0 pts
-12 pts
+6 pts
-7 pts
-13 pts
+3 pts
+2 pts
-1 pts
-1 pts
The user of both kind of platforms is a big premium consumer. A higher intensity of the
motivations related to OTT than those to IPTV is observed. (specifically the quadplay).
Sample: Total (231)
OTTs IPTVs
29. 29Televidente 2.0 X Oleada 29
Base: Total (1410)
Sample: (362) Sample: Total (231)
Kind of IPTV package available
37%
63%
Basic Advanced
25%
75%
Basic Advanced
… also, this is complemented with higher presence of advanced content packages among
those who have IPTV and another OTT service (this packages are highly related to sports)
(A) (B)
A
26%
32%
41%
47%
Soccer package
Sports total
Soccer package
Sports total A
A
ONLY IPTV
26%
IPTV + OTT
16%
Letters (A,B,) indicate relevant differences among the segments
with a 95% level of confidence.
31. 31Televidente 2.0 X Oleada
The YouTube moment
We can observe a weakening in the consumption of certain kind of contents in YouTube that changes the
game:
● Decrease of 4 points compared to the last wave.
● The elderly online population in growing faster than the number of users of YouTube.
● A wide number of “generic” content from YouTube of low value for the users (music, humor, tutorials)
show poorer search results. Only YouTubers show a similar strength in that matter. The YouTube users
are more likely to have an OTT subscription.
● It’s possible that Spotify Premium campaigns (attached to the Smartphone usage) are also affecting this
behavior.
Content
consumption
● We find a usage drop off in Smarthone and Smart TV. With Smartphone it might answer to the
impossibility to work together with other Apps like Whatsapp that tend to hog a lot of time.
Devices
A plausible hypothesis is that YouTube users are starting to migrate their consumptions to paid digital
platforms (OTTs& IPTV Apps).
Penetration
32. 32Televidente 2.0 X Oleada
The YouTube moment
The declared access to YouTube in the last month drops down compared to the last wave.
The actual users of YouTube are starting to have more payment services (OTT or IPTV) than the
average. An derived of that, we observe a drop down of video consumption of the most advanced
devices: Smartphone and Smart TV, those that hardly reach the senior target.
4 hours/week
Weekly hours watching
YouTube
56%
46%
29%
28%
14%
3%
2%
1%
Smartphone
Laptop
Tablet
Desktop
Smart TV
Chromecast / TV Box
Console
Apple TV
Total
Vizualization frequency Used devices
86%
14%
Yes
No
Sample: Total (1410)
35%
29%
18%
12%
4%
1%
0%
0%
1st selection
- 4 pts. Vs 2015
- 6 pts. Vs 2015
- 6 pts. Vs 2015
Access to YouTube in the
last month
Relevant differences of 95% of confidence compared to
2015
33. 33Televidente 2.0 X Oleada
The moment of “pirate” downloading and streaming
Even tough it’s still a massive situation, the drop down of download/streaming that started last yeas
continues thanks to the IPTV subscriptions. Although, this drop down is not happening with those
who are OTT subscribers.
Weekly hours invested on the consume of
contents on each platform.
Pirate downloading or streaming consumers.
Total Weekly hours
Sample: Sees free contents (938)
Base: Total (1410)
- 6 pts. Vs 2015
Have IPTV and NO OTT
Have IPTV + OTT
Have OTT and NO IPTV
Don’t have any pay TV service
63%
68%
71%
67%
5hs 5hs 6hs
67%
33%
Yes
No
P2P Download Streaming
Relevant differences of 95% of confidence compared to
2015
35. 35Televidente 2.0 X Oleada 35
A prepared environment for the personalized consume at home.
The equipment data doesn’t have relevant variations in front of the last year but we see a
reinforcement in the trend of personal devices, where the Smartphone is the king. The connection
speed doesn’t stop increasing.
92% 88%
77% 73%
65%
53%
41%
13%
8% 5%
91%
80%
65%
55% 49%
31%
20%
12%
5% 4%
Smartphone Laptop HDD Tablet Desktop Console Portable
console
Chromecast /
TV Box
Projector Apple TV
Base (Have):
Have at
home
Users
Connection at home
External TV devices
33%
21%
26%
16%
9%
Less than 50 MB From 50 to 99 MB From 100 to 300 MB More than 300 MB Mobile data
Connects
to the TV
21% 45% 57% 18% 17% 19% 26% 58%
Sample: Total (1410)
Sample: Total (1410)
5 devices
on average
4 devices
on average
- 7 pts. Vs 2015
+ 7 pts. Vs 2015
- 4 pts. Vs 2015
+ 4 pts. Vs 2015
1267 1211 1058 1018 897 734 573 185 107 75
None
21%
54% - 12 pts. Vs 2015
56% 74%
+ 4 pts. Vs 2015
42% + 16 pts. Vs 2015
Relevant differences of 95% of confidence compared to
2015
36. 36Televidente 2.0 X Oleada 36
The current TV’s allow the display of TV Apps and services offers:
Most of the users homes already have an Smart TV and the HD quality is the average. By now
the 4K and HDR systems are a minority.
Sample: Total (1410)
Average 3 TVs
1%
3%
8%
22%
37%
28%
1%
More than 5
5
4
3
2
1
None
Number of TV’s at home Place** TV type
(media de televisiones en el hogar
con esta característica)
99% 0,94
52% 0,67
29% 0,66
23% 0,19
9% 0,14
0,09
Living Room
Bedroom
Guest room
HD
Smart TV
Full HD
HDR*
4K / UHD
Son’s bedroom
Kitchen
*High Dynamic Range. The acronim migth have
couse confussion among the participants.
3D
**Recalculated percentage according to the average
51% 49%Have Smart TV + 7 pts. Vs 2015
Sample: Have TV (1401)
Sample: Tienentv (1401)
Sample: Tienentv (1401)Sí
No
Relevant differences of 95% of confidence compared to
2015
37. 37Televidente 2.0 X Oleada 37
82%
19%
Yes
No
Smart TV Brand
The Smart TV is still growing. In line with the highest satisfaction with the product,
the Smart TV usage frecuency increases.
44%
33%
9%
6%
6%
1%
1%
5%
Samsung
LG
SONY
Philips
Panasonic
Toshiba
OKI
Otra
Have connected the Smart tv to the
internet
Sample: Has Smart tv (682)
Frequence of Smart TV connection to the
internet
10%
17%
17%
32%
24%Everyday
At least once a week
At least once a month
Less frequency
Once, just to try it
3%4% 17% 44% 32%
Not satisfied(0 a 2) (3 a 4) (5 a 6) (7 a 8) Completly satisfied (9 a 10)
Satisfaction with the Smart tv
Sample: Connects Smart TV to the Internet (556)
- 8 pts. Vs 2015
+ 7 pts. Vs 2015
+ 6 pts. Vs 2015
- 4 pts. Vs 2015
- 3 pts. Vs 2015
49% HAS SMART TV + 7 pts. Vs 2015
Relevant differences of 95% of confidence compared to
2015
38. 38Televidente 2.0 X Oleada
70%
30%
Yes
No
54%
42%
41%
30%
25%
21%
21%
15%
14%
14%
12%
10%
9%
5%
6%
Movies
Foreign shows
Music vides
Spaniard shows
Documentaries
Humor videos
Sports
Tutorials
Entreteiment shows
Hobbies videos (Automotive, gardening)
Amateur videos
nformative
Gameplays
Adults
Others
38
The movies and foreign shows are still the most watched because of the presence
of IPTV and OTTs.
The content related to YouTube (music, documentaries, humor) and the one from DTT (Spaniard shows,
spots) lose presence with the Smart TV
70%
43%
24%
17%
15%
12%
11%
10%
5%
6%
Adioviual content (movies, series,,
programs, videos).
To watch music (Spotify, Radio, Google
Music, …)
Social media (Facebook, Twitter, …)
Games
Online press (El País, El Mundo, Marca,
As)
Photos
Email( Outlook, Gmail, …)
Communication ( Skype)
Karaoke
Others
Use Apps The Apps they use What contents they
watch
Sample: Have used Apps(389)
- 7 pts. Vs 2015
- 8 pts. Vs 2015
- 8 pts. Vs 2015
- 13 pts. Vs 2015
- 7 pts. Vs 2015
- 11 pts. Vs 2015
- 8 pts. Vs 2015
Users that use Apps on
Smart TV
Relevant differences of 95% of confidence compared to
2015
39. 39Televidente 2.0 X Oleada
48%
48%
44%
42%
20%
13%
12%
11%
11%
8%
7%
6%
2%
Musical videos
News
Youtubers videos
Tutorial videos
Humor clips
Videogames: Gameplays, Reviews
Soccer
Foreign shows
Cinema
Entertainment shows
Spaniard series
Sports besides soccer (Basketball,
tennis…)
Others
39
The generic YouTube content consumption drops down in Smartphone but the
most valuable for the users remains. (YouTubers, series, soccer..)
The Gb for mobile data plans is increased.
Monthly Mb.
Sample: Have Smartphone at home (1276)
Total
Mobile data
What contents they see on
Smartphone
Sample: Have Data (992)
- 10 pts. Vs 2015
+ 8 pts. Vs 201538%
- 4 pts. Vs 2015
- 17 pts. Vs 2015
- 18 pts. Vs 2015
- 9 pts. Vs 2015
- 21 pts. Vs 2015
- 10 pts. Vs 2015
- 10 pts. Vs 2015
78%
22%
Yes
No
6%
14%
18%
34%
17%
6%
5%
More than 6 GB
More than 3GB to 6
GB
More than 2 GB to3
GB
More than 1 GB to 2
GB
From 500 MB to 1 GB
Less 500 MB
I don't know
Relevant differences of 95% of confidence compared to
2015
40. 40Televidente 2.0 X Oleada
93%
44%
41%
37%
36%
34%
33%
32%
28%
24%
22%
17%
9%
9%
8%
7%
5%
4%
3%
3%
3%
1%
1%
1%
25%
Youtube
Atresplayer
Rtve a la carta
Mitele
Google Play
Vimeo
Apps de canales de TV…
Clan
Canal Cocina
Disney channel Replay
Netflix
Aplicación Movistar+…
Wuaki.tv
Bein Sports
Amazon Video / Amazon Prime…
HBO España
Servicio TV Online…
Apple TV/ Itunes (películas)
Servicio Orange…
Total Channel
Filmin
Filmotech
Cineclick
Dorna VideoPass (moto gp)
Otras
The decrease of consumption of this contents affects the frequency of YouTube
access. On the contrary it increases the use of other OTT, IPTV and TDT apps
considerably.
Sample: TienenSmartphone en el hogar (921)
Frequency of ctents seen on Smartphone
Has tried Uses comunly
81%
12%
9%
10%
25%
6%
7%
7%
5%
4%
10%
8%
2%
4%
3%
3%
2%
1%
2%
1%
1%
0%
0%
0%
6%
+ 8 pts. Vs 2015
+ 12 pts. Vs 2015
+ 9 pts. Vs 2015
- 6 pts. Vs 2015
CONSUME YOUTUBE IN THE LAST MONTH
FROM SMARTPHONE
56% - 6 pts. Vs 2015
We have seen that…
EGM DATA FROM 2016
Highest increase of internet userscompared to
YouTube (+2,7 pts)
+5,2 pts. vs. 2015 +2,5 pts. vs. 2015
Internet access YouTube acess
Apps de canales de televisión tradicional
Relevant differences of 95% of confidence compared to
2015
41. 41Televidente 2.0 X Oleada
59%
43% 41% 38%
34%
29%
Outside home:
Dayly commute,
lunch
On vacation or
weekend outside
At home even
when no one is
using TV
At home when I
can use the TV (On
bed, Kitchen,
etc…)
At home when the
TV is being used
In other's people
homes (Family,
friends)
41
The average consume of video contents through Smartphone is 4 hours weekly, and 1 out of 3
consumes with more intensity..
The use of Smartphone outside home is reduced, while inside the house the voluntary consume in this devices is on the
lead. 6 out of 10 uses it more time, even tough the length of the videos watched remains the same.
How is the comnsumption of video contents in the Smartphone?
4 hours/week
Average of hours weekly
watching media with
Smartphone
Frecuency of consumption
If moble data was unlimited…
Would use it for more
hours
58%
Would use it the same
42%
Where they see the contents
Never
From time
to time
Usually All
Sample: See contents on Smartphone (921)
Length of contents
Outside home 67%
Inside home 85%+6 pts. Vs 2015
- 8 pts. Vs 2015
29%
Users of Smartphone thar
consume 4 or more hours
watching weekly
76%
64%
33%
3%
18%
28%
48%
30%
5%
7%
17%
54%
1%
1%
2%
14%
More than 60 minutes
From 30 to 60 minutes
From 10 to 30 minutes
From 0 to 10 minutes
Relevant differences of 95% of confidence compared to
2015
42. 42Televidente 2.0 X Oleada
The intensive use of Smartphone for video
consumption
We will see..
The analyzed intense video consumer of Smartphone (young
people with at least 4 hours of consume weekly) shows how the
online consumer of contents is more detached to the norm of
other segments, and with a patterns of compulsive Smartphone
use that almost reach's addiction.
It’s relationship with the Smartphone, is going to configure the
new patterns of consume that will overflows the one that started
years ago because of the online access offered.
The technological advance is starting to develop a trend of intense video consumption on
Smartphones, overcoming the settlement of the micro-moments, detected on 2015.
43. 43Televidente 2.0 X Oleada
Is inserted at every moment
● At home, at bed and waking upwhile
sleeping..
● On public transport
● At the office, college, while doing everyday
tasks
● While waiting..
With this starting point, the most advanced users show a wider pattern of consumption,
with the trend to be irrestrictive and preferent to other displays.
The intensive use of Smartphone for video
consumption
A large number of
consumption
oportunities
With a wide variety of
contens
Even tough it’s easier to consume short videos,
they consider amongg this category those who
last around 30 or 40 min:
● Series, TV shows, debates
● News
● Youtube videos: music, tutorials,
recepies, humor
● Documentaries
Besides, in some cases they even consider
movies or soccer games.
On different
platforms
● Apps of Youtube, Movistar+, Netflix,
Mitele, A3media
● Ilegal streaming websites
(pordede.com)
● Complementary with social media
Apps.
44. 44Televidente 2.0 X Oleada
It doesn’t have to be turned on
or move to the place where the
device is set. The immediacy and
lack of wait is the most
important.
As device, the Smartphone finds for this users a lot of relevant advantages in front of other screens:
It’s immediacy
and mobility
It’s
personal
caracter
Oriented exclusively to a personal
consumption, it doesn’t require
consensus like bigger screens.
“What I always have in my
pocket is the phone” “I get
lazy to turn on the Laptop”
“I’m at the living and I can watch
the game if they chose
something else on the TV”
It’s distributed
presence
The consume of only one content doesn’t
require a time or place defined, it goes
with the user and the consume can be
fragmented and distributed as exclusive
or complementaty to other screens.
“When I’m outside I watch it on
the phone but I can arrive and
keep going on the TV”
Always a companion, always available, always property of the user. No other screen offers this specific
elements for the video consume.
The intensive use of Smartphone for video consumption
45. 45Televidente 2.0 X Oleada
It’s not about not using it with 3G o 4G but
about until what point. Usually, they try to
keep data for the consume of other services.
On the contrary, the current limit for this users had more to do with the conditionals than self-imposed
limits.
The continuous data
consumption outside
the wifi connection.
The size of the screen
for long consumption.
For media longer than 40 minutes they look
for a bigger screen.
The concurrence with other
uses of the device
“It’s hard to see a movie”“I use it until I run out of it” “If i ran out of it, I
buy an additional package”
There is a conflict with other uses, specially
with WhatsApp, that tends to interrupt the
consume.
“You can’t chat while you are
watching a movie”
“If you want to watch Game of
trhones you better watch it on
TV.”
The quality of the image is
limited for hight interest
contents.
Those contents of higher interest are where
the and where consume experience has
more value tend to be avoided on the
Smartphone.
The intensive use of Smartphone for video consumption
46. 46Televidente 2.0 X Oleada
New lines and trends on video consumption
The Smartphone is starting to replace
other screens at home: it generates
preference even in front of higher
quality options.
The quality of the experience
loses relevance in front of the
immediate access to the
content
The consumption on Smartphone goes
from competing with other screens to
compete with other activities: my
work, my studies, my family time…
The consumption occasion becomes a
determinant variable that it’s even more
important than the content itself. The
content is now “subjected” to the situation
of the user that now decides the time and
dedication to give to them.
The intensive use of Smartphone for video consumption
47. 47Televidente 2.0 X Oleada
All moments during day and
night become sensitive to
become video consumption
thanks to the Smartphone.
The continuity and routines of
consumption are broken: any
moment and place is
susceptible of being used.
Therefore, the consumers are moving towards to a consumption that is increasingly unstructured and
distributed over time and space
The “omnivore” consumer of contents
becomes even more compulsive, helped
by the almost unlimited access to
content.
As a consequence, the
consumption becomes less
planned, more compulsive and
more present in each moment of
the user’s life
The intensive use of Smartphone for video consumption
New lines and trends on video consumption
48. 48Televidente 2.0 X Oleada
Advertising awareness by
platforms and devices
2.5
49. 49Televidente 2.0 X Oleada
3 out of 4 internet users have been touched by advertising. The advertising awareness on devices (not TV)
grows significantly compared to 2015
Advertising awareness
Advertising impact for
creativity type.
54%
46%
38%
34%
Vídeos
Display /
Banner
Pop up
No
Base: Total (1410)
On TV On Smartphone On Smart tv On Tablet
53% 23% 28% 19%
n/a 45% 17% 34%
n/a 36% 19% 30%
n/a 53% 24% 43%
n/a 35% 26% 29%
n/a 55% 15% 36%
n/a 46% 22% 35%
n/a 40% 18% 37%
n/a 44% 17% 36%
TC channels
News websites
Sports websites
Video websites
TV channels websites
Social Media
Brands websites
Streaming websites
Download websites
Have TV and
remember ads
(1401)
Have Smartphone
and remember ads
(865)
Have Smart TV and
remember ads (454)
Have Tablet and
remember ads
(679)+5 pts. Vs 2015
- 7 pts. Vs 2015
- 6 pts. Vs 2015
- 6 pts. Vs 2015
+9 pts. Vs 2015
+21 pts. Vs 2015
+26 pts. Vs 2015
+18 pts. Vs 2015
+9 pts. Vs 2015
+14 pts. Vs 2015
+14 pts. Vs 2015
+18 pts. Vs 2015
+15 pts. Vs 2015
+11 pts. Vs 2015
+10 pts. Vs 2015
+12 pts. Vs 2015
+12 pts. Vs 2015
+19 pts. Vs 2015
+14 pts. Vs 2015
+15 pts. Vs 2015
+18 pts. Vs 2015
+23 pts. Vs 2015
+16 pts. Vs 2015
+20 pts. Vs 2015
+12 pts. Vs 2015
+13 pts. Vs 2015
+15 pts. Vs 2015
+18 pts. Vs 2015
Advertising impact for type and device
Impacted
67%
- 4 pts. Vs 2015
Diferencias significativas al 95% de confianza frente 2015
50. 50Televidente 2.0 X Oleada
The format of the remembered ads and the interest on personalized advertising is similar and it doesn’t
depend if it’s shown through an decoder, or an App of IPTV or OTTs
Has seen ads on…
Decoder
Apps of pay TV
(Movistar +, Online TV service , Orange Multideviceo)
Internet TV service
(Netflix, HBO, …)
34%
22%
21%
21%
17%
47%
Text
Banner (with images)
Video or animated ads
Info covers the screen for a while
Interactive Ads
I haven’t seen ads
38%
30%
31%
28%
28%
42%
Text
Banner (with images)
Video or animated ads
Info covers the screen for a while
Interactive Ads
I haven’t seen ads
27%
24%
23%
18%
18%
53%
Text
Banner (with images)
Video or animated ads
Info covers the screen for a while
Interactive Ads
I haven’t seen ads
Very interesting
Interesting
Not really interesting
Nothing interesting
13%
29%
24%
35%
12%
28%
26%
34%
11%
28%
25%
36%
It was… Interest on personalized ads
Sample: Have Pay TV (590)
Sample: Have multidevice app (429)
Base: Use or pay OTTs (994)
Advertising awareness
Very interesting
Interesting
Not really interesting
Nothing interesting
Very interesting
Interesting
Not really interesting
Nothing interesting