Germans are avid travelers, making up 10% of global outbound tourism in 2010. They most frequently visit Germany itself, as well as Spain, Turkey, Greece, and Italy. Over half of Germans book their trips through internet travel agencies. Germans value vacation time and retirement, so they travel to relax on beaches, explore other cultures, enjoy nature, and partake in sports. Destinations can attract German tourists by offering German language services, accessibility, warm weather, and all-inclusive resorts that appeal to retired travelers.