Market Research & Gis
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An example of how Marketing Research and GIS (Geographic Information Systems) can help solve business problems.
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Gis in banking (1) final
This document discusses how geographic information systems (GIS) can benefit banks. It provides several examples of how GIS plays an important role in various functional areas of banking like expanding customer base, improving service quality, and increasing profitability. Specifically, GIS can help with market analysis, customer management, site selection, strategic planning, and more. The document then discusses in detail how Chase Manhattan Bank used GIS to evaluate branch performance, measure market potential, identify optimal locations, and inform strategic expansion decisions.
Chap1 introduction to geographic information system (gis)
GIS is a tool that allows for the storage, manipulation, retrieval, analysis and display of spatially referenced data. It differs from automated cartography and CAD in that it adds analytical capabilities. A LIS is a type of GIS focused on land information systems at a large scale. The main components of a GIS are people, data (spatial and aspatial), hardware, and software. The internet has greatly impacted GIS by facilitating data sharing, online discussions, and access to web-based GIS applications.
Planning of parking for cbd
Parking is a major challenge in central business districts (CBDs) due to their high urban density and tall buildings which attract many people and demand parking spaces. There are several types of parking options for CBDs including on-street parking, parking lots, multi-story parking garages, parking structures, and bicycle corrals. Multi-story parking garages are buildings with multiple floors for parking cars both indoors and outdoors to maximize available spaces in high-demand areas like CBDs.
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I gave this talk at the Smart Geo Expo Conference that was co-organized by LH Corp and OGC. In this talk I've tried to share the real experiences of BIM & GIS integration in real projects.
Gis (geographic information system)
A geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems and is a large domain within the broader academic discipline of Geoinformatics. In the simplest terms, GIS is the merging of cartography, statistical analysis, and computer science technology.
Land Information System -Savitri Kumari
This document provides an overview of land information systems (LIS) with a focus on India. It discusses the components and purpose of LIS, provides historical background on land administration systems in Western countries and India, and reviews examples of LIS implementation internationally and within states in India. Key components of LIS discussed include spatial and non-spatial data, cadastral mapping, and land records. The benefits of LIS for land management are also summarized.
Geographical information system
The document provides an overview of geographical information systems (GIS). It defines GIS as a system for capturing, storing, manipulating, analyzing and presenting spatial or geographic data. It describes the core components of GIS as hardware, software, data, people and methods. It outlines several applications of GIS in fields such as agriculture, natural resource management, transportation, military, business and more. It also discusses concepts such as data types, map scale and resolution, and provides examples of GIS terminology.
Geographic information system
What is GIS ?
Dimensions Modeling in GIS ?
GIS Models real word(Raster, Vector)
GIS Challenges ? Data and Tech.
GIS Functionality
Building information modeling (BIM) ?
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Gis in banking (1) final
This document discusses how geographic information systems (GIS) can benefit banks. It provides several examples of how GIS plays an important role in various functional areas of banking like expanding customer base, improving service quality, and increasing profitability. Specifically, GIS can help with market analysis, customer management, site selection, strategic planning, and more. The document then discusses in detail how Chase Manhattan Bank used GIS to evaluate branch performance, measure market potential, identify optimal locations, and inform strategic expansion decisions.
Chap1 introduction to geographic information system (gis)
GIS is a tool that allows for the storage, manipulation, retrieval, analysis and display of spatially referenced data. It differs from automated cartography and CAD in that it adds analytical capabilities. A LIS is a type of GIS focused on land information systems at a large scale. The main components of a GIS are people, data (spatial and aspatial), hardware, and software. The internet has greatly impacted GIS by facilitating data sharing, online discussions, and access to web-based GIS applications.
Planning of parking for cbd
Parking is a major challenge in central business districts (CBDs) due to their high urban density and tall buildings which attract many people and demand parking spaces. There are several types of parking options for CBDs including on-street parking, parking lots, multi-story parking garages, parking structures, and bicycle corrals. Multi-story parking garages are buildings with multiple floors for parking cars both indoors and outdoors to maximize available spaces in high-demand areas like CBDs.
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I gave this talk at the Smart Geo Expo Conference that was co-organized by LH Corp and OGC. In this talk I've tried to share the real experiences of BIM & GIS integration in real projects.
Gis (geographic information system)
A geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. The acronym GIS is sometimes used for geographical information science or geospatial information studies to refer to the academic discipline or career of working with geographic information systems and is a large domain within the broader academic discipline of Geoinformatics. In the simplest terms, GIS is the merging of cartography, statistical analysis, and computer science technology.
Land Information System -Savitri Kumari
This document provides an overview of land information systems (LIS) with a focus on India. It discusses the components and purpose of LIS, provides historical background on land administration systems in Western countries and India, and reviews examples of LIS implementation internationally and within states in India. Key components of LIS discussed include spatial and non-spatial data, cadastral mapping, and land records. The benefits of LIS for land management are also summarized.
Geographical information system
The document provides an overview of geographical information systems (GIS). It defines GIS as a system for capturing, storing, manipulating, analyzing and presenting spatial or geographic data. It describes the core components of GIS as hardware, software, data, people and methods. It outlines several applications of GIS in fields such as agriculture, natural resource management, transportation, military, business and more. It also discusses concepts such as data types, map scale and resolution, and provides examples of GIS terminology.
Geographic information system
What is GIS ?
Dimensions Modeling in GIS ?
GIS Models real word(Raster, Vector)
GIS Challenges ? Data and Tech.
GIS Functionality
Building information modeling (BIM) ?
GIS Components
Spatial Data
Introduction to gis and arc gis
A Geographic Information System (GIS) integrates hardware, software and data to capture, store, query, analyze and display spatially-referenced information. A GIS links location data to descriptive attributes and allows users to create, edit, analyze and display map information on a computer. Key GIS functions include capturing data, storing data in both vector and raster formats, querying data, analyzing spatial relationships between data sets, displaying data visually, and outputting results in various formats like maps, reports and graphs.
GIS in Banking
This document discusses how geographic information systems (GIS) can benefit banks. GIS allows banks to analyze customer and competitor locations, monitor branch performance, manage bank assets like ATMs, and aid in strategic planning. It provides examples of how GIS can be used for market analysis, banking services, and strategic decision making. Specifically, GIS helps with competitor analysis, customer segmentation, focused marketing, cash distribution management, and business expansion planning.
TYBSC IT PGIS Unit I Chapter I- Introduction to Geographic Information Systems
A Gentle Introduction to GIS The nature of GIS: Some fundamental observations, Defining GIS, GISystems, GIScience and GIApplications, Spatial data and Geoinformation. The real world and representations of it: Models and modelling, Maps, Databases, Spatial databases and spatial analysis
Karnataka 2026 - A USD 500 Billion Vision - 3one4 Capital
PM Modi has announced a bold target for India to reach USD 5 Tn in GDP by 2025, now 2026. India is currently USD 2.93 Tn* in FY’20. So India needs to grow at ~11%(N) CAGR over 5 years.
Can Karnataka grow to USD 500 Bn by 2026 and contribute more aggressively towards this target? Karnataka is currently at USD 243 Bn* in FY’20, 8% of India’s GDP.
This report by Mohandas Pai and Nisha Holla presents a survey of Karnataka’s economy, a study of best-in-class models to emulate, and the next steps for accelerated growth towards this target.
Leveraging ArcGIS Platform & CityEngine for GIS based Master Plans
Sustainable, scalable and future ready urban development is one the key priorities in India as well globally. Major government programs i.e. Smart Cities and Atal Mission for Rejuvenation and Urban Transformation (AMRUT) aim to build foundations to achieve this.
For any planned development, master plan is a starting point. A master plan provides a long term blueprint that guides the sustainable planned development of the city. Use of GIS for master planning is not new. GIS-based Master Plans will help in different types of urban planning exercises, e.g. preparation of development plan, zonal plan, utility plan, infrastructure plan, etc. Even Smart City program and AMRUT programs mandate use of GIS for master plan creation.
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Converting between CAD and GIS is a common requirement for projects involving infrastructure, buildings, city plans, and more. Unfortunately, the workflow presents many challenges, like translating geometry, attributes, annotations, symbology, geolocation, and other elements.
So how do you allow data to flow freely between these disparate data types, without losing the precision offered by CAD and the spatial context offered by GIS?
This webinar will explore the power of automated data integration workflows for CAD and GIS.
First, we’ll discuss challenges and scenarios for CAD-to-GIS translations, and demo how to use FME to power a digital plan submission portal that validates CAD data and integrates it into the central GIS repository. Next, we’ll discuss challenges and scenarios for GIS-to-CAD conversions, and demo how to build an automated FME workflow for requesting CAD data from GIS.
At the end of the webinar, you'll know how to achieve harmony between CAD & GIS by automating its integration.
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This document discusses geo-referencing raster data. It defines geo-referencing as aligning raster data to real-world coordinates so it can be viewed and analyzed with other geographic data. There are two main types of geo-referencing: absolute, which aligns raster to maps or coordinates, and relative, which aligns raster to other geo-referenced raster. The document outlines the geo-referencing process, including selecting ground control points, performing transformations, and interpreting error metrics to evaluate accuracy.
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To the best of our knowledge there is no automated or simi-automated tool that uses deep learning to detect features from satellite imagery.
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UN-GGIM is a United Nations initiative that aims to coordinate global geospatial information management. It was established in 2011 to address issues such as improving policy and legal frameworks, addressing global challenges, and building geospatial capacity. The document discusses UN-GGIM's history, mandates, regional entities, and a report on future trends. It also covers topics like how GIS is used by national statistical offices and for sustainable development goals monitoring through case studies. The role of governments in providing geospatial data and engaging citizens is examined, as well as challenges and recommendations for reaching developing countries.
TYBSC IT PGIS Unit III Chapter II Data Entry and Preparation
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Hardware and software requirements for gis
This document discusses hardware and software requirements for geographic information systems (GIS). It recommends minimum hardware specifications for basic GIS tasks including processors, RAM, display, disk space, and operating systems. Larger projects may require more powerful dual or quad core machines. A variety of proprietary GIS software packages are also listed from vendors like ESRI, Autodesk, Intergraph, and others. Organizations should evaluate their goals, applications, data needs, and budgets to determine the best GIS hardware and software solutions.
GIS for Urban Planning and Design
This document provides an outline for a presentation on GIS for planning and design. It begins with an introduction to GIS and what can be done with the software. A key point is made that GIS allows users to query both tabular and spatial attributes of geographic data. The presentation also includes an interactive software demo and examples of recent planning projects done using GIS. It summarizes that GIS is efficient mapping and analysis software that can incorporate open data, attributes, work at all scales, and provide context for geodesign through advanced layout, design and scripting options.
GEOGRAPHIC INFORMATION SYSTEM (GIS) & REMOTE SENSING (RS)
Remote sensing uses sensors on satellites or aircraft to obtain information about objects without physical contact. A Geographic Information System (GIS) is a computer system for capturing, storing, analyzing and displaying geographical data. GIS integrates remote sensing data with maps to allow analysis of environmental and natural resources. Remote sensing and GIS help monitor natural disasters like floods and droughts in real-time, issue early warnings, and quickly assess damage through analysis of satellite imagery and spatial data.
Network analysis in gis , part 1 introduction
A network is a system of interconnected elements, such as edges (lines) and connecting junctions (points), that represent possible routes from one location to another.
Here I explained introduction to the network analysis in GIS.
DGPS
This document contains questions and answers related to GPS surveying techniques. It includes 15 multiple choice questions, 10 true/false statements, and 15 short answer questions about topics such as pseudo-ranges, satellite clock errors, sources of distance calculation errors in GPS, factors to consider when selecting a GPS survey method, real-time kinematic surveying, and types of GPS errors.
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This document lists and describes several open source GIS and remote sensing software packages. It discusses desktop GIS programs like GRASS GIS and gvSIG that provide tools for spatial data analysis. It also outlines remote sensing software for processing satellite imagery, including SAGA GIS, Opticks, GRASS, PolSARPro, ORFEO, OSSIM, and ILWIS, that support functions like image classification, filtering, and change detection. Many of these programs offer large libraries of processing modules and capabilities for handling different data formats and projections.
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This document provides summaries of various applications of GIS technology across different domains:
1) GIS is used for urban planning to analyze urban growth and expansion and identify suitable sites for development based on factors like accessibility, land flatness, current usage and water supply.
2) GIS provides mapping functionality and allows non-cartographers to visually represent data on maps. Examples include Google Maps, Bing Maps and Yahoo Maps.
3) GIS helps monitor coal mine safety and identify risks of spontaneous combustion fires.
4) GIS supports business applications like customer tracking, site selection, marketing and optimizing sales territories.
5) GIS is useful for public health applications like evaluating health policies, studying relationships between
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The document discusses scanners and digitizers used for inputting raster and vector data in geographic information systems. Scanners convert paper maps and images into digital raster data by capturing features as pixels. Digitizers involve manually tracing features from paper maps or scanned images to convert them into vector data as points, lines, or polygons. The document describes the working of scanners, types of scanners including flatbed and sheet-fed scanners, and raster file formats like TIFF and JPEG. It also covers manual and heads-up digitizing, and the process of digitizing point, line, and polygon features and adding attribute information.
3D GIS for urban development
3D GIS brings enhanced depth into data collection and analysis by incorporating a z-value into mapping. Most commonly, that means including elevation data, but users have many options for adding layers of information.
While 3D models are more difficult to create and maintain than 2D ones, there are myriad 3D GIS applications where this technology is greatly beneficial.
The 3D-GIS in the Cloud main purpose is to evaluate the use-efficiency of both existing and planned spatial space.
Target Marketing Using GIS
Examples of how the Topeka & Shawnee County Public Library uses market segmentation to know what library users really want.
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Introduction to gis and arc gis
A Geographic Information System (GIS) integrates hardware, software and data to capture, store, query, analyze and display spatially-referenced information. A GIS links location data to descriptive attributes and allows users to create, edit, analyze and display map information on a computer. Key GIS functions include capturing data, storing data in both vector and raster formats, querying data, analyzing spatial relationships between data sets, displaying data visually, and outputting results in various formats like maps, reports and graphs.
GIS in Banking
This document discusses how geographic information systems (GIS) can benefit banks. GIS allows banks to analyze customer and competitor locations, monitor branch performance, manage bank assets like ATMs, and aid in strategic planning. It provides examples of how GIS can be used for market analysis, banking services, and strategic decision making. Specifically, GIS helps with competitor analysis, customer segmentation, focused marketing, cash distribution management, and business expansion planning.
TYBSC IT PGIS Unit I Chapter I- Introduction to Geographic Information Systems
A Gentle Introduction to GIS The nature of GIS: Some fundamental observations, Defining GIS, GISystems, GIScience and GIApplications, Spatial data and Geoinformation. The real world and representations of it: Models and modelling, Maps, Databases, Spatial databases and spatial analysis
Karnataka 2026 - A USD 500 Billion Vision - 3one4 Capital
PM Modi has announced a bold target for India to reach USD 5 Tn in GDP by 2025, now 2026. India is currently USD 2.93 Tn* in FY’20. So India needs to grow at ~11%(N) CAGR over 5 years.
Can Karnataka grow to USD 500 Bn by 2026 and contribute more aggressively towards this target? Karnataka is currently at USD 243 Bn* in FY’20, 8% of India’s GDP.
This report by Mohandas Pai and Nisha Holla presents a survey of Karnataka’s economy, a study of best-in-class models to emulate, and the next steps for accelerated growth towards this target.
Leveraging ArcGIS Platform & CityEngine for GIS based Master Plans
Sustainable, scalable and future ready urban development is one the key priorities in India as well globally. Major government programs i.e. Smart Cities and Atal Mission for Rejuvenation and Urban Transformation (AMRUT) aim to build foundations to achieve this.
For any planned development, master plan is a starting point. A master plan provides a long term blueprint that guides the sustainable planned development of the city. Use of GIS for master planning is not new. GIS-based Master Plans will help in different types of urban planning exercises, e.g. preparation of development plan, zonal plan, utility plan, infrastructure plan, etc. Even Smart City program and AMRUT programs mandate use of GIS for master plan creation.
ArcGIS is a complete platform for end-to-end city planning, design and management. The webinar illustrates how ArcGIS Platform and 3D capabilities of CityEngine provides a complete set of tools for end-to-end GIS based master plan creation and updation.
Mobile gis
Mobile GIS allows field workers to capture and edit geographic data on mobile devices. It integrates GPS, mobile devices, and wireless communications to access GIS data from the field. The main benefits are improved field efficiency and data accuracy. ESRI provides several mobile GIS apps, including ArcPad for data collection, and apps for Windows, iOS, and Android devices that can access maps and perform analysis in the field. Mobile GIS systems connect mobile devices running GIS software via wireless networks to central GIS servers to share and sync field data.
Bridging Between CAD & GIS: 8 Ways to Automate Data Integration
Converting between CAD and GIS is a common requirement for projects involving infrastructure, buildings, city plans, and more. Unfortunately, the workflow presents many challenges, like translating geometry, attributes, annotations, symbology, geolocation, and other elements.
So how do you allow data to flow freely between these disparate data types, without losing the precision offered by CAD and the spatial context offered by GIS?
This webinar will explore the power of automated data integration workflows for CAD and GIS.
First, we’ll discuss challenges and scenarios for CAD-to-GIS translations, and demo how to use FME to power a digital plan submission portal that validates CAD data and integrates it into the central GIS repository. Next, we’ll discuss challenges and scenarios for GIS-to-CAD conversions, and demo how to build an automated FME workflow for requesting CAD data from GIS.
At the end of the webinar, you'll know how to achieve harmony between CAD & GIS by automating its integration.
Lec_6_Intro to geo-referencing
This document discusses geo-referencing raster data. It defines geo-referencing as aligning raster data to real-world coordinates so it can be viewed and analyzed with other geographic data. There are two main types of geo-referencing: absolute, which aligns raster to maps or coordinates, and relative, which aligns raster to other geo-referenced raster. The document outlines the geo-referencing process, including selecting ground control points, performing transformations, and interpreting error metrics to evaluate accuracy.
Using deep learning in remote sensing
We show how deep learning can be effectively applied to remote sensing. Many problems we faced, solutions we have had discovered were highlighted too. Remotely sensed data, unlike other vision tasks are very challenging and posses extra difficulties. Objects are very small compared to the image size, and even small pixel sizes of 8*10 pixel can contain huge amount of informations.
To the best of our knowledge there is no automated or simi-automated tool that uses deep learning to detect features from satellite imagery.
Geospatial Information Management
UN-GGIM is a United Nations initiative that aims to coordinate global geospatial information management. It was established in 2011 to address issues such as improving policy and legal frameworks, addressing global challenges, and building geospatial capacity. The document discusses UN-GGIM's history, mandates, regional entities, and a report on future trends. It also covers topics like how GIS is used by national statistical offices and for sustainable development goals monitoring through case studies. The role of governments in providing geospatial data and engaging citizens is examined, as well as challenges and recommendations for reaching developing countries.
TYBSC IT PGIS Unit III Chapter II Data Entry and Preparation
Data Entry and Preparation Spatial Data Input: Direct spatial data capture, Indirect spatial data captiure, Obtaining spatial data elsewhere Data Quality: Accuracy and Positioning, Positional accuracy, Attribute accuracy, Temporal accuracy, Lineage, Completeness, Logical consistency Data Preparation: Data checks and repairs, Combining data from multiple sources Point Data Transformation: Interpolating discrete data, Interpolating continuous data
Hardware and software requirements for gis
This document discusses hardware and software requirements for geographic information systems (GIS). It recommends minimum hardware specifications for basic GIS tasks including processors, RAM, display, disk space, and operating systems. Larger projects may require more powerful dual or quad core machines. A variety of proprietary GIS software packages are also listed from vendors like ESRI, Autodesk, Intergraph, and others. Organizations should evaluate their goals, applications, data needs, and budgets to determine the best GIS hardware and software solutions.
GIS for Urban Planning and Design
This document provides an outline for a presentation on GIS for planning and design. It begins with an introduction to GIS and what can be done with the software. A key point is made that GIS allows users to query both tabular and spatial attributes of geographic data. The presentation also includes an interactive software demo and examples of recent planning projects done using GIS. It summarizes that GIS is efficient mapping and analysis software that can incorporate open data, attributes, work at all scales, and provide context for geodesign through advanced layout, design and scripting options.
GEOGRAPHIC INFORMATION SYSTEM (GIS) & REMOTE SENSING (RS)
Remote sensing uses sensors on satellites or aircraft to obtain information about objects without physical contact. A Geographic Information System (GIS) is a computer system for capturing, storing, analyzing and displaying geographical data. GIS integrates remote sensing data with maps to allow analysis of environmental and natural resources. Remote sensing and GIS help monitor natural disasters like floods and droughts in real-time, issue early warnings, and quickly assess damage through analysis of satellite imagery and spatial data.
Network analysis in gis , part 1 introduction
A network is a system of interconnected elements, such as edges (lines) and connecting junctions (points), that represent possible routes from one location to another.
Here I explained introduction to the network analysis in GIS.
DGPS
This document contains questions and answers related to GPS surveying techniques. It includes 15 multiple choice questions, 10 true/false statements, and 15 short answer questions about topics such as pseudo-ranges, satellite clock errors, sources of distance calculation errors in GPS, factors to consider when selecting a GPS survey method, real-time kinematic surveying, and types of GPS errors.
Commercially use GIS & REMOTE SENSING Software
This document lists and describes several open source GIS and remote sensing software packages. It discusses desktop GIS programs like GRASS GIS and gvSIG that provide tools for spatial data analysis. It also outlines remote sensing software for processing satellite imagery, including SAGA GIS, Opticks, GRASS, PolSARPro, ORFEO, OSSIM, and ILWIS, that support functions like image classification, filtering, and change detection. Many of these programs offer large libraries of processing modules and capabilities for handling different data formats and projections.
Gis applications
This document provides summaries of various applications of GIS technology across different domains:
1) GIS is used for urban planning to analyze urban growth and expansion and identify suitable sites for development based on factors like accessibility, land flatness, current usage and water supply.
2) GIS provides mapping functionality and allows non-cartographers to visually represent data on maps. Examples include Google Maps, Bing Maps and Yahoo Maps.
3) GIS helps monitor coal mine safety and identify risks of spontaneous combustion fires.
4) GIS supports business applications like customer tracking, site selection, marketing and optimizing sales territories.
5) GIS is useful for public health applications like evaluating health policies, studying relationships between
Gis unit 3
The document discusses scanners and digitizers used for inputting raster and vector data in geographic information systems. Scanners convert paper maps and images into digital raster data by capturing features as pixels. Digitizers involve manually tracing features from paper maps or scanned images to convert them into vector data as points, lines, or polygons. The document describes the working of scanners, types of scanners including flatbed and sheet-fed scanners, and raster file formats like TIFF and JPEG. It also covers manual and heads-up digitizing, and the process of digitizing point, line, and polygon features and adding attribute information.
3D GIS for urban development
3D GIS brings enhanced depth into data collection and analysis by incorporating a z-value into mapping. Most commonly, that means including elevation data, but users have many options for adding layers of information.
While 3D models are more difficult to create and maintain than 2D ones, there are myriad 3D GIS applications where this technology is greatly beneficial.
The 3D-GIS in the Cloud main purpose is to evaluate the use-efficiency of both existing and planned spatial space.
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TYBSC IT PGIS Unit I Chapter I- Introduction to Geographic Information Systems
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Leveraging ArcGIS Platform & CityEngine for GIS based Master Plans
Leveraging ArcGIS Platform & CityEngine for GIS based Master Plans
Bridging Between CAD & GIS: 8 Ways to Automate Data Integration
Bridging Between CAD & GIS: 8 Ways to Automate Data Integration
TYBSC IT PGIS Unit III Chapter II Data Entry and Preparation
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Cell project example
The document compares cell organelles to structures in a city. It states that the nucleus is like a city hall, as it contains the DNA instructions for cell functions, just as a city hall facilitates a city's operations. It also draws a parallel between mitochondria and a power plant, noting that mitochondria produce energy (ATP) for the cell through food breakdown, similar to how a power plant generates electricity for a city.
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Effective Marketing - A Key Success Factor for Enterprise GIS
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This document outlines Squarespace's use of local customer data modeling to inform targeted marketing strategies. It describes a challenge to identify high-performing cities and drivers of performance. Data on customer locations, sources, and marketing metrics were analyzed along with additional local factors. Results showed graduate degree attainment and food cart numbers predicted success. The findings were used to select expansion cities based on slack, growth, and cluster diversity. It concludes that data science models build on each other and require diverse skills and organizational processes to interact effectively.
Urgent Care Gold Rush: The 4 Keys You Need for Success
This document discusses the growth of the urgent care industry and keys to success for urgent care clinics. It outlines that patients are increasingly turning to urgent care due to rising healthcare costs. As demand and competition increase, strategic planning is critical. The four keys to success are: 1) Putting patients at the center by using data to inform site selection and marketing. 2) Determining the big picture through market planning and predictive modeling. 3) Optimizing networks rather than cannibalizing existing clinics. 4) Combining various data sources with local knowledge to gain insights.
Location Analytics for Retail
A successful online/catalog retailer analyzed location data to inform its brick-and-mortar expansion strategy. It used demographic and customer data to identify areas with high concentrations of its target customers. This helped the retailer choose a profitable location to open a new store in Austin, Texas. After launching the store, sales increased and the retailer continued using location analytics to optimize marketing, merchandise, and evaluate store performance.
Location analytics-put-the-where
Esri Location Analytics reveals relationships and patterns in enterprise data using location. It extends traditional applications by providing complete information and analysis. Location analytics allows businesses to maximize advertising dollars, governments to see spending patterns, and first responders to access digital floor plans during emergencies. Putting location at the center of analysis provides deeper insights, more powerful analytics, and richer information for improved decision making.
Why is Data Important in Precision Marketing
Data-driven Precision marketing, targeted marketing, and 1-to-1 marketing are different terms used to describe almost the same thing: addressing individual customers with specific offers. Their names vary, but the idea is the same.
The data is a priceless gem on the steering wheel and the precision marketing. During the big data era, companies have access to the manager of the kind of records about consumers' behaviors, tastes, and interactions, which are hard to find in any previous era. The use of big data now extends far beyond pure personalization – this data can allow marketers to act with surgical precision.
Location Analytics for Marketing
Esri Location Analytics allows marketers to map and analyze customer data geographically, providing a deeper understanding of customers and prospects. It helps improve marketing campaigns, deliver more personalized messages, and connect consumers across channels. The top five ways Esri Location Analytics can be used include making sense of mobile customer behavior, enhancing customer intimacy, improving campaign performance, driving better performance across all channels, and gaining new insights. Profiles for targeted areas can be easily achieved to dive deep into customer information.
Gray Associates - Campus Location Selection
Locating a new campus is becoming increasingly difficult: budgets are tight, markets are saturated, regulations are stricter, and jobs for graduates are getting harder to come by. Gray’s expert insight combines the power of GrayData to provide your team with the critical guidance you need to navigate over 930 markets in the US, enabling you to find cities with the strongest student demand, most favorable competitive landscape, and the best job markets for placing your students.
Juliana Purvis Resume 2018
Juliana Purvis is a Customer Insights and Research Marketing Program Coordinator at MD Anderson Cancer Center with over 15 years of experience in marketing, competitive intelligence, market research, and customer insights. She leads all competitive intelligence initiatives at MD Anderson, designs and implements qualitative and quantitative research studies, and presents insights to leadership and stakeholders. Prior to MD Anderson, she held marketing roles at The Valenti Group, BlueMonkey, and Imedia It Inc, where she developed marketing strategies, digital content, and interactive media. She has a B.A. in Advertising and Marketing from the University of Houston.
5252020 Originality Reporthttpsucumberlands.blackboar.docx
5/25/2020 Originality Report
https://ucumberlands.blackboard.com/webapps/mdb-sa-BB5a31b16bb2c48/originalityReport/ultra?attemptId=7ac8544e-9714-4269-ae52-a159e1995650&cours… 1/3
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SafeAssign Originality Report
Summer 2020 - Marketing Management (BADM-53… • Activity 3
%37Total Score: Medium risk
Saikrishna Pechara
Submission UUID: cac5f8a5-59c4-2fd4-c251-d8659e92fb4d
Total Number of Reports
1
Highest Match
37 %
Week 3 - Activity.docx
Average Match
37 %
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05/23/20
11:24 AM PDT
Average Word Count
823
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%37Attachment 1
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Student paper 100% enexvande 65%
Activity 3
University of the Cumberland’s
Saikrishna Pechara
Dr. Hayley Rice
Market segmentation involves classifying a homogenous market of prospective consumers into clearly identifiable groups under their location,
traits, interests, needs, and reactions to a particular market action (Iacobucci, 2014). There are four kinds of market segments: demo-
graphic, geographic, psychographic, and behavioral segments. Demographic segmentation is evident in the case of Coca-Cola targeting the
youth more than the elderly because of their passion for soft drinks. This segmentation is based on age. Demographic market segmenta-
tion examples include age, income, education, ethnicity, annual, location, and family status. It is easy to uncover different sites for market re-
search since demographic information is statistical ad factual. An example of demographic segmentation is a brand selling enterprise market-
ing platform. The brand is likely to target marketing managers working in large organizations capable of making purchase decisions for their
teams. Psychological marketing is the cornerstone of a successful company. Marketing psychology shows the company's competitive edge in
the market, and buyer psychology utilized to elevate, streamline, and personalize customer experiences. The marketing psychology examples
are authority, liking, price sensitivity, urgent scarcity, and exclusive scarcity. A company that sells beauty products can leverage power.
5252020 Originality Reporthttpsucumberlands.blackboar.docx
5/25/2020 Originality Report
https://ucumberlands.blackboard.com/webapps/mdb-sa-BB5a31b16bb2c48/originalityReport/ultra?attemptId=7ac8544e-9714-4269-ae52-a159e1995650&cours… 1/3
%21
%14
%3
SafeAssign Originality Report
Summer 2020 - Marketing Management (BADM-53… • Activity 3
%37Total Score: Medium risk
Saikrishna Pechara
Submission UUID: cac5f8a5-59c4-2fd4-c251-d8659e92fb4d
Total Number of Reports
1
Highest Match
37 %
Week 3 - Activity.docx
Average Match
37 %
Submitted on
05/23/20
11:24 AM PDT
Average Word Count
823
Highest: Week 3 - Activity.…
%37Attachment 1
Global database (4)
Student paper Student paper Student paper
Student paper
Institutional database (3)
Student paper Student paper Student paper
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enexvande appier
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View Originality Report - Old Design
Word Count: 823
Week 3 - Activity.docx
4 3 7
9
6 8 1
2 5
4 Student paper 6 Student paper 3 Student paper
https://ucumberlands.blackboard.com/webapps/mdb-sa-BB5a31b16bb2c48/originalityReport?attemptId=7ac8544e-9714-4269-ae52-a159e1995650&course_id=_115602_1&download=true&includeDeleted=true&print=true&force=true
saikrishnapechara
Highlight
saikrishnapechara
Sticky Note
Rejected set by saikrishnapechara
saikrishnapechara
Highlight
5/25/2020 Originality Report
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Student paper 100% enexvande 65%
Activity 3
University of the Cumberland’s
Saikrishna Pechara
Dr. Hayley Rice
Market segmentation involves classifying a homogenous market of prospective consumers into clearly identifiable groups under their location,
traits, interests, needs, and reactions to a particular market action (Iacobucci, 2014). There are four kinds of market segments: demo-
graphic, geographic, psychographic, and behavioral segments. Demographic segmentation is evident in the case of Coca-Cola targeting the
youth more than the elderly because of their passion for soft drinks. This segmentation is based on age. Demographic market segmenta-
tion examples include age, income, education, ethnicity, annual, location, and family status. It is easy to uncover different sites for market re-
search since demographic information is statistical ad factual. An example of demographic segmentation is a brand selling enterprise market-
ing platform. The brand is likely to target marketing managers working in large organizations capable of making purchase decisions for their
teams. Psychological marketing is the cornerstone of a successful company. Marketing psychology shows the company's competitive edge in
the market, and buyer psychology utilized to elevate, streamline, and personalize customer experiences. The marketing psychology examples
are authority, liking, price sensitivity, urgent scarcity, and exclusive scarcity. A company that sells beauty products can leverage power.
Dista Insight Product Brief.pdf
Derive meaningful insights from interactive geospatial visualizations to gain strategic advantage. Get actionable insights using location data of consumer demographics, competition, warehouses and more. Make better forecasts and predictions with real-time view of evolving geospatial conditions.
Esri Location Analytics for Retail
Location analytics provides retailers with insights into customer behavior, store performance, and market trends through mapping and spatial analysis of business data. It enables retailers to improve ROI by identifying underperforming areas, increase sales by better targeting marketing, and control costs by revealing inefficiencies. Additional benefits include boosting customer satisfaction by addressing service issues and building customer loyalty through more personalized loyalty programs. The document advocates for retailers to use location analytics tools to gain these strategic advantages.
Atlas IEDC Marketing Specific Sites
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Audience Analysis.pptx
Audience analysis involves researching demographics, interests, and other metrics of a target group to develop useful buyer personas. It allows brands to understand their marketing funnel, maintain credibility, cut costs and time, and know their audience. Data comes from sources like Google Analytics, market segments, social media insights, and affiliations. Consolidating this data into one place allows brands to view it holistically and refine their content plan to more effectively engage audiences through lower targeting costs, improved ROI, knowing what content to produce, and gaining a competitive edge. Factors to consider in audience analysis include expectations, knowledge, attitudes, demographics, settings, and egocentrism.
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My POV on Marketing segmentation and positioning and how it can help you with your plan and how to access yourself and make your business grow.
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Slides for a lecture delivered by Dr. Kelly Page introducing Applied Marketing Research. What is it? Why it is important? How it is evolving?
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This document provides guidance on developing an effective business development plan with three key sections. It outlines the importance of having a business development plan, the major components to include in the plan, and resources for additional information and support. The plan should cover strategies and tactics for areas like marketing, sales, customers, and competition. It emphasizes focusing the plan on critical priorities to generate new business and retaining current customers.
Career Opportunities in Data Science
"At St. John’s
University, you can pursue an M.S. in Data Science to join this promising field in a number
of specialty areas including big data, marketing analytics, healthcare analytics, or cyber and
information security. Click here to learn more"
salmat marketfind oct 15
This document discusses how Salmat Insights can provide competitive advantages through data-driven insights. It introduces Marketfind, Salmat's geodemographic segmentation tool, which classifies areas based on socioeconomic data. Marketfind can help target audiences and align segments with customer types. The document also discusses encouraging reading through appealing letterbox designs tailored to psychographic segments. Personalization is highlighted as a way to increase readership and ROI through relevance.
Marketing in Technology-Based Businesses
This document provides an overview of key concepts for developing an effective marketing strategy and conducting market analysis for a technology-based business. It discusses analyzing the target audience, developing a marketing plan, conducting secondary market research to understand the market size and competitive landscape, defining a company's unique value propositions for different market segments, and analyzing competitors. The goal is to help businesses properly research the market, differentiate their offerings, identify target customers, and develop a strategic marketing approach.
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Urgent Care Gold Rush: The 4 Keys You Need for Success
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5252020 Originality Reporthttpsucumberlands.blackboar.docx
5252020 Originality Reporthttpsucumberlands.blackboar.docx
5252020 Originality Reporthttpsucumberlands.blackboar.docx
5252020 Originality Reporthttpsucumberlands.blackboar.docx
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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- 1. Combining GIS &Marketing Research A Site Selection Example Kirstin Hamlyn University of Wisconsin, School of Business MBA Candidate, Class of 2011 A.C. Nielsen Center for Marketing Research Presentation repackaged from 2002 University of Washington undergrad team project.
- 2. Site Selection Analysis Goal: Find the ideal location to open a new doggy daycare in downtown Seattle Use Marketing Research to identify target customers High income, busy professionals with dogs Consider locational requirements Close to parks, far from competition, etc
- 3. The Power of a Geographic Information System GIS allows you to spatially align otherwise incompatible variables and identify where in the world they intersect. Thus you can combine demographic information (apples) with building characteristics (oranges) and identify the perfect place for happy puppies (and happy customers).
- 4. Customer Suitability Combined Criteria: Median Household Income Average Age Percent of Condominiums Percent of Professionals Annual Spending on Pets
- 9. Conclusion Marketing Research tells you WHO your customer is. GIS tells you WHERE to find them. Together, Marketing Research and GIS inform and enrich critical business decisions.
- 10. Kirstin Hamlyn has undergraduate degrees in Political Science & Geography with an emphasis in GIS from the University of Washington in Seattle. She has six years of professional experience in GIS (Geographic Information Systems) and several years in Marketing Research. Kirstin is currently pursuing her MBA at the University of Wisconsin – Madison with a Marketing Research specialization from the A. C. Nielsen Center. She loves the art and the science of marketing research and how consumer insights can guide strategic business decisions. Kirstin hopes to continue combining these powerful tool sets to help companies not only understand what motivates buyers, but where to find more of them.