Esri Location Analytics allows marketers to map and analyze customer data geographically, providing a deeper understanding of customers and prospects. It helps improve marketing campaigns, deliver more personalized messages, and connect consumers across channels. The top five ways Esri Location Analytics can be used include making sense of mobile customer behavior, enhancing customer intimacy, improving campaign performance, driving better performance across all channels, and gaining new insights. Profiles for targeted areas can be easily achieved to dive deep into customer information.
As part of my final Capstone Project piece, I developed a customer retention strategy piece on how to improve customer churn and developed a recommendation strategy based on the analysis and insights from the data set.
Marketing has changed,
By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.
This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action
Leading businesses of all sizes, both startup and mature enterprises depend upon analytics to be successful. However, traditional analytics don't tell us the whole story of the customer journey. They do a great job of describing what customers do, but fall short in helping us discover and explain why they do it. Combining quantitative analytics with qualitative journey-based, insights gives businesses the insights they need to understand what motivates customer behaviors and desired outcomes.
In this talk, Christopher Bevel, Owner, Bevelroom Consulting shares his tips for how to combine analytics with voice-of-customer insights to inform strategy.
What is covered:
Data to Insights: Why it is important to have different skillsets for combining quantitative ('what') and qualitative ('why') data for a more holistic set of insights
Examples of combining digital analytics with VOC to inform business strategy and improve customer experiences.
Bringing data to life through customer data stories
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
InfluGlue - Building the best instagram influencer marketing strategyInfluGlue
Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer.
As part of my final Capstone Project piece, I developed a customer retention strategy piece on how to improve customer churn and developed a recommendation strategy based on the analysis and insights from the data set.
Marketing has changed,
By creating useful customer focused content that addresses customer pain points, clever marketers have found that they don't need to interrupt people anymore by pushing their message on people.
This seminar looks at how marketers use social media and online marketing to generate traffic, target specific groups of people and encourage them to take a desired action
Leading businesses of all sizes, both startup and mature enterprises depend upon analytics to be successful. However, traditional analytics don't tell us the whole story of the customer journey. They do a great job of describing what customers do, but fall short in helping us discover and explain why they do it. Combining quantitative analytics with qualitative journey-based, insights gives businesses the insights they need to understand what motivates customer behaviors and desired outcomes.
In this talk, Christopher Bevel, Owner, Bevelroom Consulting shares his tips for how to combine analytics with voice-of-customer insights to inform strategy.
What is covered:
Data to Insights: Why it is important to have different skillsets for combining quantitative ('what') and qualitative ('why') data for a more holistic set of insights
Examples of combining digital analytics with VOC to inform business strategy and improve customer experiences.
Bringing data to life through customer data stories
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
InfluGlue - Building the best instagram influencer marketing strategyInfluGlue
Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Advocate Marketing 101: How To Turn Your Audience Into AdvocatesSpendsetter
It’s time to do more with your marketing efforts. Mobile devices and social networks have opened up the door to a new type of marketing that successful marketers won’t be able to ignore.
Advocate marketing allows you to take your most passionate fans and give them the means to share your brand message. Let’s face it; customers trust their peers more than they trust you, and advocate marketing gives you the ability to fuel and sustain that power.
In this webinar presentation, learn:
- How to get more out of existing loyalty programs
- Who in your organization should own your advocate program
- What you need to get started with advocate marketing
- How brands in different industries can create brand advocates
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn to leverage the power of influencers! We will cover an array of key areas: from types of influencers and payment models to their onboarding, activating, and measuring results. Q&A time at the end.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
While we focus extensively on messaging, designs, reporting, mechanics and KPIs one area that gets overlooked is understanding who the audience is, what their needs are and is this the right ad format for them.
In this session, Stephen will be discussing how to leverage audience personas to help build out strategies, to know the available scope in targeting and how to layer specific audience needs and outcomes to your campaigns.
This talk will cover how to map out the “who” in a target audience, what types of messages would be suitable and how to wrap appropriate campaigns around, as opposed to the one size fits all approach to digital marketing.
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
It’s easy to get wrapped-up in everything that goes into coordinating and executing events. The problem is, you become blinded by your planning efforts and in return your events become stale. As a result of this, your attendance starts to drop and people lose interest. These 10 event marketing strategies will help keep your events unique and differentiate you from your competitors.
How to personalize and target promotions without CRMRevTrax
Finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that consistent message through all touchpoints should be a top priority.
But what if your organization does not have a CRM program? Is it possible to personalize your digital promotions without CRM?
Evergreen Techniques to Rock at Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Affiliate marketing is so much broader than couponing! This session will help (both advertisers & affiliates) take home an array of effective techniques to reinvigorate how you do affiliate marketing.
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Advocate Marketing 101: How To Turn Your Audience Into AdvocatesSpendsetter
It’s time to do more with your marketing efforts. Mobile devices and social networks have opened up the door to a new type of marketing that successful marketers won’t be able to ignore.
Advocate marketing allows you to take your most passionate fans and give them the means to share your brand message. Let’s face it; customers trust their peers more than they trust you, and advocate marketing gives you the ability to fuel and sustain that power.
In this webinar presentation, learn:
- How to get more out of existing loyalty programs
- Who in your organization should own your advocate program
- What you need to get started with advocate marketing
- How brands in different industries can create brand advocates
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn to leverage the power of influencers! We will cover an array of key areas: from types of influencers and payment models to their onboarding, activating, and measuring results. Q&A time at the end.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
While we focus extensively on messaging, designs, reporting, mechanics and KPIs one area that gets overlooked is understanding who the audience is, what their needs are and is this the right ad format for them.
In this session, Stephen will be discussing how to leverage audience personas to help build out strategies, to know the available scope in targeting and how to layer specific audience needs and outcomes to your campaigns.
This talk will cover how to map out the “who” in a target audience, what types of messages would be suitable and how to wrap appropriate campaigns around, as opposed to the one size fits all approach to digital marketing.
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
It’s easy to get wrapped-up in everything that goes into coordinating and executing events. The problem is, you become blinded by your planning efforts and in return your events become stale. As a result of this, your attendance starts to drop and people lose interest. These 10 event marketing strategies will help keep your events unique and differentiate you from your competitors.
How to personalize and target promotions without CRMRevTrax
Finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that consistent message through all touchpoints should be a top priority.
But what if your organization does not have a CRM program? Is it possible to personalize your digital promotions without CRM?
Evergreen Techniques to Rock at Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Affiliate marketing is so much broader than couponing! This session will help (both advertisers & affiliates) take home an array of effective techniques to reinvigorate how you do affiliate marketing.
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
Geographic information systems and location analytics change how we think and act. It alters what we measure, how we analyze things, and what predictions we make. It changes how we plan, design, evaluate, and ultimately manage our projects. GIS has scaled and is moving beyond projects or single systems to embrace organizational missions and become a pervasive force of change. But is this reality possible? GIS is the next GPS where our businesses, communities, and society can chart new directions. Discover how the mix of art, science, action, ideas, and collaboration turn this powerful notion into outcomes.
5 Unexpected Ways To Use Location AnalyticsQlikMaps
See the full webinar here >> http://ow.ly/YxvAE
Whether you are deciding how to utilize and implement location analytics for your company or you have a location analytics tool and you need to break from the status-quo, this webinar will be sure to trigger your imagination and help you unlock the hidden value of location in your company’s data.
Inside Sales and Intent Marketing: A Perfect Synergy for ConversionsKredis Consulting
Unleash Conversion Excellence: Explore the Dynamic Fusion of Inside Sales and Intent Marketing in Our Latest Blog. Elevate Your Strategy, Transform Leads into Loyal Customers, and Achieve Unprecedented Business Success.
Creating customer personas: a comprehensive guide for businessesReversed Out Creative
Transform your marketing strategy with our definitive guide to crafting customer personas. From identifying key demographics to mapping out their journey, we'll show you how to create personas that drive results. Dive in and elevate your marketing game!
Digital segmentation - An Introduction to Customer SegmentationJames Wedge
This paper is an introduction to customer segmentation.
It goes through the basics of segmentation, explaining
what it is, why you should use segmentation in your digital
marketing and in the wider context of multi-channel
marketing. It will describe the types of segmentation you can
use with your data and some of the practical applications of
segmenting your audiences.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
The 5 Key Elements of a Successful Digital Marketing Campaign.Alobha Technologies
Large-scale digital marketing strategies are complicated projects, so even with the best of intentions, things may go out of control quickly. A lack of cohesion and a lack of teamwork; too much of one strategy and not enough of another. Your Digital Marketing Campaign may sometimes go horribly wrong with one small error. But when the ideal mix of digital marketing strategies is combined, success comes. The major components of a digital marketing plan are outlined below. You may succeed by standing out from the crowd with the help of a Digital marketing company.
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Essential Steps to Launching a Successful Outreach CampaignVereigenMedia1
Learn how to develop a successful digital marketing outreach campaign. Discover how to make your campaign great by creating engaging content.
In the dynamic landscape of digital marketing, an Outreach Campaign stands as a beacon of connection and engagement. Whether you’re aiming to boost brand awareness, drive traffic, or increase conversions, a well-executed outreach campaign can be the game-changer your business needs.
From crafting compelling content to forging meaningful partnerships, every step plays a pivotal role in ensuring its success.
Understanding Outreach Strategy
Before embarking on the intricate details of execution, it’s paramount to establish a solid Outreach Strategy. This strategic blueprint acts as your beacon, illuminating the path forward by defining your campaign’s goals, pinpointing your target audience, honing in on your messaging, and selecting the most effective channels of communication.
Thorough research is the cornerstone of this process, enabling you to gain deep insights into your audience’s preferences, pain points, and interests. Armed with this invaluable knowledge, you can tailor the tone, content, and timing of your outreach efforts to resonate powerfully with your audience, thus magnifying their impact and enhancing the overall success of your campaign.
The journey to a successful outreach campaign demands meticulous planning, precise execution, and continuous refinement. These essential steps are not merely a checklist but a roadmap to unlocking the full potential of your outreach endeavors. Through strategic planning, personalized communication, and data-driven optimization, you can foster genuine connections, elevate engagement, and achieve tangible results for your business.
Embracing the power of outreach is not just about expanding your reach; it’s about forging lasting relationships, amplifying brand impact, and propelling your business to unprecedented levels of success. So, dive in, seize the opportunity, and witness your brand soar to new heights in the ever-evolving digital landscape. Connect with us at Vereigen Media, and tap into the right set of audience!
In today's competitive landscape, establishing a memorable and impactful brand is not just an option; it's a necessity. Your brand is more than just a logo or a catchy slogan; it's the essence of your business—the promise you make to your customers and the values you stand for. Crafting a strong brand requires strategic planning, creative expertise, and a deep understanding of your target audience. This is where a brand strategy agency can make all the difference.
INIA- CISA: Análisis de las amenazas en la fauna silvestreEsri
El Centro de Investigación en Sanidad Animal del Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria utiliza la tecnología SIG para una mejor comprensión de las amenazas a las especies silvestres y su asociación con las actividades humanas
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Location Analytics for Marketing
1. Esri Location Analytics
for Marketing
Gain New Insight into
Your Business
The Top Five Ways for Marketers to
Deploy Location Analytics
Smartphones have connected consumers in exciting new
ways, shaking up the marketing world. Marketing strategies
and social media are now mediums for sharing information
with these new mobile shoppers. As marketing technology
and innovation continue at unprecedented rates, it’s getting
harder to make the most of your prior investments and
connect your execution strategy across different channels.
Location analytics overcomes these challenges and helps
marketers gain an advantage over the competition by
• Improving marketing campaigns.
• Delivering more personalized messages, promotions,
and offers.
• Connecting consumers across the omnichannel.
Here are the top five ways you can improve e-marketing,
social strategies, and personalization while boosting sales
and customer satisfaction using location analytics:
1: Make Sense of Mobile
Stop analyzing consumer behavior and patterns at the
neighborhood level or out of broad demographic segments.
Understand exactly who, where, and when. Use location to
find out the why behind the who and what.
Esri Location Analytics allows marketers to map and analyze their data
geographically; providing a deeper understanding of their customers
and prospects.
2: Enhance Customer Intimacy
Win hearts and minds with messaging, offers, and
promotions that don’t just identify and target your best
clients but also give them what they need, where and when
they want it. Build improved campaigns that get the most
from social, mobile, and location-based strategies using
geolocation analysis so you can deliver a more intimate,
one-on-one experience.
3: Improve Campaign Performance
Whatever form of marketing you use, location analysis
can maximize your performance by identifying market
gaps, underserved customer segments, and unsuccessful
strategies to find new targets. Make the right decisions and
choose the best channels to create more satisfied, longterm customers.