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14 Social Media and Digital Marketing techniques to enhance Medical Tourism (Healthcare)

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This presentation is from my talk at IIMTC 2014 (International India Medical Tourism Conference) that was addressed to Marketing Professionals and Medical Felicitators from Healthcare Industry.

Published in: Healthcare

14 Social Media and Digital Marketing techniques to enhance Medical Tourism (Healthcare)

  1. 1. 14 Social Media and Digital Marketing techniques to enhance Medical Tourism www.echovme.in www.soravjain.com | sorav@echovme.in
  2. 2. Its about One to One!
  3. 3. How are you connected to your international friends today?
  4. 4. I am sure you named one of these…
  5. 5. Internet unites us! We’re Global Citizens!
  6. 6. Have you made your business Digital (Internet / Mobile) friendly yet? | What works for you, will work for your business!
  7. 7. We need to address biggest concern of the world!
  8. 8. Dr. Google’s Credibility! YOU HAVE CANCER!
  9. 9. What Doctor’s Say! 85% 10% 5% *Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey
  10. 10. What Doctor’s Say! *Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey
  11. 11. Medical Tourism & Responsibilities… • Its time Government of Asian Countries Intervene and create genuine Digital Properties! • Example: AIDS.gov (US), Aidsinfo.nih.gov (US), CancerCentre (US), Cancer.org (US) • Its time individual healthcare brands take responsibilities and create trusted source of information. • Example: BabyCenter!
  12. 12. People believe in what they say… Source of information! Community and Interaction! This property offers ‘Marketing Solutions’ to brands who wants to reach out to Parents! Why not create your own specialized property?
  13. 13. 14 Great Opportunities that Healthcare Sector Should Invest in to Improvise Digital Presence for Medical Tourism!
  14. 14. 1. Is your Website Mobile Friendly?
  15. 15. 2. Invest in Regular Listening!
  16. 16. Example of Listening Manual Brand Based Listening Competitor Based Listening Need / Problem Based Listening Opportunity Based Listening Ex: Apollo / Apollo Dental / Apollo White Ex: Vasan Dental Care Ex: Tooth ache, teeth ache, gum bleeding, stinking mouth etc. Ex: Visiting Chennai, Smile, Bad Breath etc.
  17. 17. 3. Create Social Media Database for one to one interaction! Countries / Cities Indian in Twitter Bio Australia 520 United Kingdom 267 London 1,597 Sweden 67 USA 1350 New York 67 California 474 First step of Medical Tourism! Extend your relation wit Top Most Influencers on Tweeters! NRIs are available t connect…. Are they more likely to visit India?
  18. 18. 4. Build Personal Brands | Brand Ambassadors!
  19. 19. 5. Target Expats using Facebook Advertisements!
  20. 20. 6. Target Business Travellers and Intenders
  21. 21. 7. Integrated Digital Marketing (SEO + SEM + SMM) On a spend of Rs. 2,00,000/- | Received 300+ Leads | Closed Sales of Rs. 15,00,000/- Till Now..
  22. 22. 8. Email is Dead! Invest in Re-targeting!
  23. 23. 9. Create Opportunity to Interact Live with Doctors!
  24. 24. 10. Invest in Content Strategies and Not Promotional Strategies!
  25. 25. Dr. Ashley from Kerala uploads videos of operations that goes viral with an average 10,000 share!
  26. 26. 11. Blogging & YouTube is Must! Creating a Blog Network for Dr. Paul’s!
  27. 27. 12. Develop Relationship with Travel Bloggers and Online Influencers • I trust few people online – They make opinions on Restaurants / Movies / Travel / Hotels / Books and more… • Healthcare can be a category! Create a Travel Blogger Outreach Program! • Create a program to engage the most followed Twitter Individuals! • Quit full time marketing job. • Writes on destinations India and Abroad – Popular for story telling through pictures and content. • Travelled more than 10 countries on the expense of Tourism Boards. • Will her opinion matter for your hospital?
  28. 28. 13. Digital Celebrity Endorsements & Photo Moments!
  29. 29. 14. Measure Google Analytics – Regularly, understand where your traffic is coming from..
  30. 30. Connect with Me.. • Linkedin.com/in/soravjain • Twitter.com/soravjain • 9791134451 • sorav@echovme.in • www.SoravJain.com • www.soravjain.com/boo ks • www.soravjain.com/bio • Company: www.echovme.in

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