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Medical tourism marketing – opportunities and challenges by Dr Prem Jagyasi

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Medical tourism marketing – opportunities and challenges presents latest trends in medical tourism and what are key challanges in marketplace.

Read more about speaker at www.DrPrem.com

Published in: Health & Medicine

Medical tourism marketing – opportunities and challenges by Dr Prem Jagyasi

  1. 1. Medical Tourism Marketing – Opportunities and Challenges <br />Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE<br />Chief Strategy Officer – Medical Tourism Association, USA<br />
  2. 2. Topic<br />
  3. 3. Terms <br />
  4. 4. Medical Travel Trends<br />Source: Internet / <br />
  5. 5. Medical Tourism Trends & Streams <br />Source: Internet / wiki / <br />
  6. 6. Medical Tourism to Global Healthcare <br />Source: Internet / wiki / <br />
  7. 7. What are the key drivers and factors of the growth of current medical tourism <br />
  8. 8. Healthcare Cost in US<br />Source : Medtrotter / Medretreat / Internet Search<br />
  9. 9. Cost Comparison <br />
  10. 10. Healthcare Need Factor in UK<br />Source : Medtrotter / Internet Search<br />
  11. 11. Healthcare Need Factor in Canada<br />Source : Medtrotter / Internet Search<br />
  12. 12. Multiple Factors in Europe<br />Source : Medtrotter / Internet Search<br />
  13. 13. Why is Medical Tourism Booming? What are industry drivers?<br />
  14. 14. Key Factors. 5A Factors.<br />
  15. 15. Understanding economical point of view in Medical Tourism.<br />
  16. 16. Market Potentiality<br />Source: Visa – Online <br />Source : www.visa-asia.com<br />
  17. 17. Ref: Deloitte Report 2008<br />Medical Tourism Opportunities<br />
  18. 18. Industry Potential<br />$60 billion <br />$20 billion <br />
  19. 19. Opportunities for Medical Tourism for Tourism / Travel Sector in Middle East<br />
  20. 20. Opportunities<br />
  21. 21. Brand Development in Medical Tourism<br />BRAND DEVELOPMENT in MT<br />
  22. 22. Emerging Global Trends<br />
  23. 23. Medical Tourism Marketing Challenges for Travel/Tourism/Concierge Sector<br />
  24. 24. Marketing Challenges in Medical Tourism Middle East<br />Marketing in Medical Tourism<br />Identifying Target Market<br />Developing Products and Services<br />Developing communication and promotional strategies<br />Understanding cultural, ethical and legal issues<br />Difference/complexity between Accredited / highly regulated industry vs. non-accredited industry<br />Delivering value preposition<br />Understanding price structure<br />
  25. 25. Copyright / Disclaimer <br />The presentation is for information purpose and related to medical tourism / global healthcare industry only. The presentation is not complete without audio commentary. No material within this presentation may be copied, in any form, for public, private, or commercial use without prior approval. <br />Sourced information in this presentation may have copyright material of respected owner. Healthcare for Islamic Patient is for information only. The presenter holds no responsibility/liability. <br />Please send email at prem@jagyasi.com for more details. Visit www.DrPrem.com<br />
  26. 26. Marketing Medical Tourism in Middle East<br />Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE<br />Chief Strategy Officer – Medical Tourism Association, USA<br />

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