simplified ppt presentation of a business model of Apollo hospitals

1. APOLLO HOSPITALS
Business Model

2. INTRODUCTION
• In 1983 Apollo hospital was begun in Chennai
• The Best Hospital in Asia
• They supply High Quality and Efficiently Health Care
service using MIS systems and business Strategies for
their patient
• Onkar.s.kanwar Founder and Chairman of Apollo

3. MISSION
“To Bring healthcare of international
standards within the reach of every
individual. We are committed to the
achievement and maintenance of
excellence in education ,research and
healthcare for the benefit of humanity

4. MARKET
SEGMENTATION
Target market
Upper middle class, wealthy class and company employees
with health insurance
Current market status
Medical facilities are highly specialized
Economic liberation
Domestic and MNC
Demography
Urban, high income as dictated by upper middle class and elite
class
Psychograph
Targeting people who can afford comprehensive
high quality service are ready to pay more money

5. PRODUCT LIFE
CYCLE
Introduction
Introduced a new ward
Require some sort of advertising
Growth
Patients came to know the newly introduced service and
started using
Maturity
Availability of new pharmaceutical product
increased popularity or awareness
Decline
As technology improves new product introduced
Example: Telemedicine

6. PRICING STRATEGY
Apollo hospitals are following premium pricing
It is based on the principle that the product or brand should
be positioned at the top of the market and must offer
greater value in qualitative terms than similar brands in
other price segments

7. THE ORIGIN OF BRAND
NAME
The name Apollo was derived from the Greek word
‘APOLLON’ means ‘STRENGHT’
In the Greek mythology Apollo is the god of medicine
and prophecy

8. THANK YOU
MANU KRISHNA