Health care<br />Lack of adequate medical personnel & facilities.<br />State provided most health care in India.<br />
Dr. prathap c. reddy<br />Born in Madras.<br />Served residency at Massachusetts General Hospital becoming specialist in cardiology.<br />1970s- Decided to create a private hospital with all medical specialties under one roof with state-of-the-art treatment.<br />
MANAGEMENT PHILOSOPHY<br /><ul><li>To give patients the most advanced medical care possible at high quality & “with a human face”.
Hired top-quality doctors in all medical specialties.
Well-trained support staff, facilities & most advanced medical technology.</li></li></ul><li>MISSION<br />Our mission is to bring Healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity”.<br />
APOLLO HOSPITAL MADRAS<br />Apollo serves middle- to upper-income patients<br />Apollo provides primary care service but they mainly focus on tertiary care service(advanced therapy and surgery) <br />
MEDICAL PERSONNEL<br />120 consultant doctors were key to its reputation<br />Benefits both hospital and consultant doctors <br />
MEDICAL TECHNOLOGY<br />Signifies Apollo’s success & critical part of its services.<br />Apollo carefully managed equipment purchases & utilization.<br />Aim is to familiarize doctors & make them comfortable by adopting latest technology.<br />Apollo treats patients as quickly as possible to reduce the average length of stay. <br />
Behavioral training</li></li></ul><li>“Patient now tells at least 10 persons a day about bitter experience he had in a hospital”<br />“NEVER FORGET TO THANK THE PATIENT”<br />
value<br />Pioneer in cardiothoracic surgery.<br />Mortality rates for bypass operations:2-3%<br />Kidney transplantation<br />1st hospital to mandate that all donated blood be tested for HIV infection.<br />
Total opportunity cost<br />Quick diagnosis & treatment<br />Average stay- 7 days<br />Average income of patients- ` 63,500 per year for 300 days of work<br />Charged 10-15% less than top hospitals of Mumbai & New Delhi<br />
Quality assurance<br />Guest Relations Department’s 50 staff members interviewed patients.<br />Patient complaints noted in writing.<br />Recorded in database.<br />Invitation to former patients.<br />
ERA OF “CHANGE”<br />Improvements by pooling staff insights.<br />Teams worked on:<br /><ul><li>Overtime procedures