This document outlines the business plan for Marissa's Unique Boutique, a clothing store that will offer trendy apparel. The store will target teenagers and adult women with sufficient income to regularly purchase clothing. Prices will range from $45-125 for various items. The boutique will be run by one owner and employ 3 managers and 15 total staff. Marketing will be done through local TV, billboards, and flyers. The startup costs are estimated at $250,000. Short term goals include hiring staff, and long term goals are to become a successful boutique providing customers with cute clothing options not found at competing local stores or department stores.