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The document discusses various pricing factors at restaurants. It notes that the typical markup on food is 30% to account for costs like staff, utilities, and rent. Breakfast meals generally have higher markups of 55-65% since breakfast products are cheaper but breakfast is a shorter meal. Lunch markups are around 30% while dinner markups are close to 40%, with typical dinner meals being steak, chicken and pasta. Dessert markups range from 15-35% but can be as high as 70%.










