Vintage Lace is a high-end vintage clothing store that sells timeless fashion from past decades. The store targets middle-aged professional women making $70,000-$80,000 annually who enjoy sophisticated style. Vintage Lace aims to be a prestigious boutique offering unique vintage pieces of higher quality than competitors. Its goals are to increase the customer base by 10% and customer sales by 15% in six months through social media marketing and magazine ads. The store will maintain consistent branding as it expands its website into a brick-and-mortar location, offering the same promotions, prices, and services online and in-store.