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This document outlines the business plan for Marissa's Unique Boutique, a clothing store that will offer trendy apparel. The store will target teenagers and adult women with sufficient income to regularly purchase clothing. Prices will range from $45-125 for various items. The boutique will be run by one owner and employ 3 managers and 15 total staff. The startup costs are estimated at $250,000. Short term goals include hiring staff, and long term goals are to become a successful boutique known for its unique apparel selection, competing against other local clothing stores and department stores.







