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From Notification to
                        Participation
                        How an Enterprise Social Networking
                        approach may transform the way a
                        company promotes talents in the
                        organization and becomes ready to face
                        the new 21st century challenges




©2011 IBM Corporation   Business. Made Social.
...in the context of what
Why does “Collaboration” matter ...   is your company's reason
                                      to exist ?
What is in for you (as en
Why loosing your time listening about   employee) and
       “Collaboration” and “Social” ?   for your enterprise ?
...and very connected!
The world has become very complex
...when everything was
                                       planned and processes
And work is no more linear as it was   well-defined !
Not simply executing
      Every employee is asked to become an                                                actions but, rather,
                                                                                          providing solutions to
                             “entrepreneur”                                               problems




Image from http://www.jeune-dirigeant.fr/011-458-L-entrepreneur-est-il-un-joueur-2.html
No Ideas, No Talents
  But what will always be important             =
              for any enterprise are      No Innovation




                                THE IDEAS




THE TALENTS
… on insights, clients
                     CEOs, CIOs, CFOs are aligned...                                                             and people skills !




    CEO focus over                                               CFO focus over                                             CIO focus over
    the next 5 years                                             the next 3 years                                          the next 5 years
Getting closer to customer                 88%          Pressure to reduce cost base                       78%         Insight and intelligence                   79%

People skills                             81%           Need to faster decision making                    74%         Client intimacy                            71%
                                                        Demand for external transparency
Insight and intelligence                 76%            (e.g. Borad, shareholders,                       69%          People skills                          66%
                                                        taxpayers, regulators)
                                                                                                                       Internal collaboration &
Enterprise model changes            57%                 Product / service demand growth                 61%                                                  64%
                                                                                                                       Communications

Risk management                     55%                 Ability to attract and retain talent         56%               Risk management                   50%

                                                        Potential access to short-term
Industry model changes             54%                                                            40%                  Enterprise model changes          48%
                                                        liquidity / long -term capital

                                   54%                                                                                 Industry model changes          39%
Revenue model changes

                                                                                                                      Revenue model changes           35%




Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5
                                                               8
       years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization’s strategy over the next 3 to 5 years?” (n=3,018)

Source: IBM Institute for Business Value, The Global CFO Study 2010
So, if we want to survive in this changed
                  (and changing) world...




                                            Image Source : http://managedfiletransfer.wordpress.com/tag/business-process/
  … we need to learn how to
manage such complexity!
This is not only important for the
                       “enterprise”....




      In this complex world,
we all need others to properly
          do our job!
We cannot survive to
           Actually, we collaborate because we                                          the complexity using
                                                                                        only our brain
                        have no real alternative




Image Source : http://lifehacker.com/5689763/dont-do-it-yourself-getting-help-with-your-diy-projects
...on the relation between
                                the world of “collaboration”
Let's ask the right questions   and the business objectives
                                of an enterprise
And HOW ?
Would it be possible to better foster,               1
 incubate and cultivate new ideas ?
And HOW ?
Would it be possible to better exploit               2
                      those talents ?
And HOW ?
   Can talents contribute to the Intellectual               3
                 capital of the enterprise ?




Creativity is the most
important leadership quality
for next 5 years
                 IBM CEO Study 201015
Let's open the bag of issues in a typical   Let's start from what we
                                            are missing today
                           organisation
Would it be possible to know who has that      ....I urgently need to
                                               accomplish my task ?
                            precise skill...
Don’t assume you know where skills are   They aren’t obvious
What experience or skills
Who created it?   do they have?
How have they used it?
What have others said about this?   How have they tagged it?
Do not know yet....
Which one to use ?
Maze to information
The Knowledge Sharing gap
Organizational boundaries
Silos of Content
Information Loss
Communities and Teams
The big picture
Do they make sense
   Would addressing those point help     to you (employee) and
making the enterprise more effective ?   to your enterprise ?
We tried several paths....
Actually, we are not discovering these
                        issues today....
E-Mail has been
                         synonym for
We tried with email...   Collaboration for the last
                         2 decades....
But now we realize that,
             whilst important...




e-Mail is certainly                not the
only way to collaborate
              33
Pushing Content
We tried with Portal...
Someone has the right
But it is always a one-way   to write...
                             … and many have the
             communication   duty to read !
We tried with Document Sharing...




                                    … but
                         knowledge
                            is no more
                           only in our
                36       documents
Actually, we have always known that....




                               knowledge
                                          is in our
                      37   relationships
So, perhaps, in this changing world we
                      start realizing that




               The opposite of
            NETworking
                              is
           NOT-working
                       38
When hunches collide…   “Where Good Ideas
                                                      Come From”
                                                           by Steven Johnson




Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
When hunches collide…      “Where Good Ideas
                                                      Come From”
                       you often get breakthroughs         by Steven Johnson




Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
And why does this
So, perhaps this is right moment you   matter to you and to
                                       your enterprise today
  should consider “Social Business”
A way to build your
What is NOT and Enterprise Social   “backup plan” ....
                      Network ?




                42
A way to find new
What is NOT and Enterprise Social   friends
                      Network ?




                43
And why should we
             So, what is an   (employers and
Enterprise Social Network ?   employees)
                              care about it ?




          44
From the “Company
                                          Management”
 What is an Enterprise Social Network ?   point of view



A (the) way to
build and
evolve the
intellectual
capital of the
enterprise
From the “Company
                                          Management”
 What is an Enterprise Social Network ?   point of view




A (the) way to
build the
sense of
belonging
From the “Employee”
What is an Enterprise Social Network ?   point of view




Something which allows us to
do our job … better !47
should accomplish in
So, let's put the basis to define what an   order to be useful
                                            for you and
              Enterprise Social Network     for your enterprise
Information from others    1




                         is richer
                               than
                    the one we can
                       discover
      49              ourselves
An enterprise needs to recognize and    2
        value the diversity of people




                    50
Collaboration should not become an     3
                 alternative to work




   empower people in the
context of what they do
                   51
The principles of a « Social Business »




                                      © 2011 IBM Corporation
When people execute
                        predefined actions....
From Notification....
When people become
                      “entrepreneurs”
...to Participation
when they are given the possibility...




   ...people are amazing
People centric services

           Introducing IBM Connections


Profiles                                Home
Find the people you need                See what's happening across your
                                        social network
Communities                             Social Analytics
Work with people who share              Discover who and what you don’t know
common roles and expertise              via recommendations

Files                                   Micro-blogging
Post, share, and discover documents,    Reach out for help or share news with
presentations, images, and more         your social network

Wikis                                   Bookmarks
Create web content together             Save, share, and discover bookmarks

Activities                              Blogs
Organize your work and tap your         Present your own ideas, and learn
professional network                    from others

Forums                                  Mobile
Exchange ideas with, and benefit from   Access Connections anywhere,
the expertise of others                 anytime with mobile & tablet access
...and allowing each
       Allowing each person to bring her             person to easily retrieve
                                                     and use what other have
contribution according to her personality            contributed


     Profiles                               Home
     Find the people you need               See what's happening across your
                                            social network
     Communities                            Social Analytics
     Work with people who share             Discover who and what you don’t know
     common roles and expertise             via recommendations

    Files                                   Micro-blogging
    Post, share, and discover documents,    Reach out for help or share news with
    presentations, images, and more         your social network

    Wikis                                   Bookmarks
    Create web content together             Save, share, and discover bookmarks

     Activities                             Blogs
     Organize your work and tap your        Present your own ideas, and learn
     professional network                   from others

    Forums                                  Mobile
    Exchange ideas with, and benefit from   Access Connections anywhere,
    the expertise of others                 anytime with mobile & tablet access
… of what she is
   Allowing each person to bring her    actually and currently doing
          contribution in the context




...because collaborate should
not be an alternative to work !
...mobility first
  Allowing each person to bring her
contribution from where she works
In an Enterprise Social
       Bonus   Network.....




                                 Digital
     relationships
                                         are
60
      measurable
Inferring the potential




                          Trends
                          for digital
          relationships
                            can be
     61        interpreted
...and perhaps you have
The Enterprise Social Network can   overseen or not noticed
     suggest what you may need




    Social Analytics
The Key to a Competitive
   Social Enterprise
                62
The Power of IBM Connections




                         Social
                        Mobile
                     Contextual
                      Analytics
            63
The Power of IBM Connections




                                       Team
   Ideas
              Expert


                                       Connect

    Smart                  Spread
    Work                   Knowledge


            64
Not anymore at least !
Being Social is NOT an option




            66
Remember though....




   ...it is not
how tools
   will work
 together
But rather




...how people work
    together
In summary...




      ...being
  Social is
not the goal
       of your
     business
           69
But ...




                 Doing
         business
                  in a
               Social
                way..
70
...could become




 the bestway for you
to do your business!
       71
Thank You !




Many thanks to Louis           stefano.pogliani@fr.ibm.com
Richardson for so many ideas   http://tech.poglianis.net
he gave me to build this
                               @stefanopog
presentation

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From notification to participation slide share

  • 1. From Notification to Participation How an Enterprise Social Networking approach may transform the way a company promotes talents in the organization and becomes ready to face the new 21st century challenges ©2011 IBM Corporation Business. Made Social.
  • 2. ...in the context of what Why does “Collaboration” matter ... is your company's reason to exist ?
  • 3. What is in for you (as en Why loosing your time listening about employee) and “Collaboration” and “Social” ? for your enterprise ?
  • 4. ...and very connected! The world has become very complex
  • 5. ...when everything was planned and processes And work is no more linear as it was well-defined !
  • 6. Not simply executing Every employee is asked to become an actions but, rather, providing solutions to “entrepreneur” problems Image from http://www.jeune-dirigeant.fr/011-458-L-entrepreneur-est-il-un-joueur-2.html
  • 7. No Ideas, No Talents But what will always be important = for any enterprise are No Innovation THE IDEAS THE TALENTS
  • 8. … on insights, clients CEOs, CIOs, CFOs are aligned... and people skills ! CEO focus over CFO focus over CIO focus over the next 5 years the next 3 years the next 5 years Getting closer to customer 88% Pressure to reduce cost base 78% Insight and intelligence 79% People skills 81% Need to faster decision making 74% Client intimacy 71% Demand for external transparency Insight and intelligence 76% (e.g. Borad, shareholders, 69% People skills 66% taxpayers, regulators) Internal collaboration & Enterprise model changes 57% Product / service demand growth 61% 64% Communications Risk management 55% Ability to attract and retain talent 56% Risk management 50% Potential access to short-term Industry model changes 54% 40% Enterprise model changes 48% liquidity / long -term capital 54% Industry model changes 39% Revenue model changes Revenue model changes 35% Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5 8 years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization’s strategy over the next 3 to 5 years?” (n=3,018) Source: IBM Institute for Business Value, The Global CFO Study 2010
  • 9. So, if we want to survive in this changed (and changing) world... Image Source : http://managedfiletransfer.wordpress.com/tag/business-process/ … we need to learn how to manage such complexity!
  • 10. This is not only important for the “enterprise”.... In this complex world, we all need others to properly do our job!
  • 11. We cannot survive to Actually, we collaborate because we the complexity using only our brain have no real alternative Image Source : http://lifehacker.com/5689763/dont-do-it-yourself-getting-help-with-your-diy-projects
  • 12. ...on the relation between the world of “collaboration” Let's ask the right questions and the business objectives of an enterprise
  • 13. And HOW ? Would it be possible to better foster, 1 incubate and cultivate new ideas ?
  • 14. And HOW ? Would it be possible to better exploit 2 those talents ?
  • 15. And HOW ? Can talents contribute to the Intellectual 3 capital of the enterprise ? Creativity is the most important leadership quality for next 5 years IBM CEO Study 201015
  • 16. Let's open the bag of issues in a typical Let's start from what we are missing today organisation
  • 17. Would it be possible to know who has that ....I urgently need to accomplish my task ? precise skill...
  • 18. Don’t assume you know where skills are They aren’t obvious
  • 19. What experience or skills Who created it? do they have?
  • 20. How have they used it? What have others said about this? How have they tagged it?
  • 21. Do not know yet....
  • 22. Which one to use ?
  • 30. Do they make sense Would addressing those point help to you (employee) and making the enterprise more effective ? to your enterprise ?
  • 31. We tried several paths.... Actually, we are not discovering these issues today....
  • 32. E-Mail has been synonym for We tried with email... Collaboration for the last 2 decades....
  • 33. But now we realize that, whilst important... e-Mail is certainly not the only way to collaborate 33
  • 34. Pushing Content We tried with Portal...
  • 35. Someone has the right But it is always a one-way to write... … and many have the communication duty to read !
  • 36. We tried with Document Sharing... … but knowledge is no more only in our 36 documents
  • 37. Actually, we have always known that.... knowledge is in our 37 relationships
  • 38. So, perhaps, in this changing world we start realizing that The opposite of NETworking is NOT-working 38
  • 39. When hunches collide… “Where Good Ideas Come From” by Steven Johnson Credit graphics to RSA Animate http://www.youtube.com/watch?v=NugRZGDbPFU
  • 40. When hunches collide… “Where Good Ideas Come From” you often get breakthroughs by Steven Johnson Credit graphics to RSA Animate http://www.youtube.com/watch?v=NugRZGDbPFU
  • 41. And why does this So, perhaps this is right moment you matter to you and to your enterprise today should consider “Social Business”
  • 42. A way to build your What is NOT and Enterprise Social “backup plan” .... Network ? 42
  • 43. A way to find new What is NOT and Enterprise Social friends Network ? 43
  • 44. And why should we So, what is an (employers and Enterprise Social Network ? employees) care about it ? 44
  • 45. From the “Company Management” What is an Enterprise Social Network ? point of view A (the) way to build and evolve the intellectual capital of the enterprise
  • 46. From the “Company Management” What is an Enterprise Social Network ? point of view A (the) way to build the sense of belonging
  • 47. From the “Employee” What is an Enterprise Social Network ? point of view Something which allows us to do our job … better !47
  • 48. should accomplish in So, let's put the basis to define what an order to be useful for you and Enterprise Social Network for your enterprise
  • 49. Information from others 1 is richer than the one we can discover 49 ourselves
  • 50. An enterprise needs to recognize and 2 value the diversity of people 50
  • 51. Collaboration should not become an 3 alternative to work empower people in the context of what they do 51
  • 52. The principles of a « Social Business » © 2011 IBM Corporation
  • 53. When people execute predefined actions.... From Notification....
  • 54. When people become “entrepreneurs” ...to Participation
  • 55. when they are given the possibility... ...people are amazing
  • 56. People centric services Introducing IBM Connections Profiles Home Find the people you need See what's happening across your social network Communities Social Analytics Work with people who share Discover who and what you don’t know common roles and expertise via recommendations Files Micro-blogging Post, share, and discover documents, Reach out for help or share news with presentations, images, and more your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Mobile Exchange ideas with, and benefit from Access Connections anywhere, the expertise of others anytime with mobile & tablet access
  • 57. ...and allowing each Allowing each person to bring her person to easily retrieve and use what other have contribution according to her personality contributed Profiles Home Find the people you need See what's happening across your social network Communities Social Analytics Work with people who share Discover who and what you don’t know common roles and expertise via recommendations Files Micro-blogging Post, share, and discover documents, Reach out for help or share news with presentations, images, and more your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Mobile Exchange ideas with, and benefit from Access Connections anywhere, the expertise of others anytime with mobile & tablet access
  • 58. … of what she is Allowing each person to bring her actually and currently doing contribution in the context ...because collaborate should not be an alternative to work !
  • 59. ...mobility first Allowing each person to bring her contribution from where she works
  • 60. In an Enterprise Social Bonus Network..... Digital relationships are 60 measurable
  • 61. Inferring the potential Trends for digital relationships can be 61 interpreted
  • 62. ...and perhaps you have The Enterprise Social Network can overseen or not noticed suggest what you may need Social Analytics The Key to a Competitive Social Enterprise 62
  • 63. The Power of IBM Connections Social Mobile Contextual Analytics 63
  • 64. The Power of IBM Connections Team Ideas Expert Connect Smart Spread Work Knowledge 64
  • 65.
  • 66. Not anymore at least ! Being Social is NOT an option 66
  • 67. Remember though.... ...it is not how tools will work together
  • 68. But rather ...how people work together
  • 69. In summary... ...being Social is not the goal of your business 69
  • 70. But ... Doing business in a Social way.. 70
  • 71. ...could become the bestway for you to do your business! 71
  • 72. Thank You ! Many thanks to Louis stefano.pogliani@fr.ibm.com Richardson for so many ideas http://tech.poglianis.net he gave me to build this @stefanopog presentation